Hootsuite

FEBRUARY 4, 2020

And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. After all, the social media platform boasts more than 1 billion users all over the world (more than 1/10th of Earth’s population). But that’s a little easier said than done.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Fashion 145

Hootsuite

MAY 28, 2020

Get to know who’s on the platform to improve your Twitter marketing efforts. Read our report, The Global State of Digital 2020 , for a comprehensive look at social media statistics. The 25+ most important Twitter demographics for marketers. This is fairly consistent with other major social networks. Get Started.

Social Media Marketing 145

Social Media Marketing Education User-Generated Millennials 145

Sprout Social

JANUARY 27, 2020

That’s the power TikTok has in the current social media landscape. As marketers see memes take off, it stands to reason that with the right content, the platform can help you reach millions of people and make your brand go viral. How does it work and how is it relevant for marketers? How can you use TikTok for marketing?

Social Media Marketing 145

Social Media Marketing Gen Z User-Generated Marketing 145

Sprout Social

MAY 24, 2022

Ten-cent text messages, AIM chat rooms with your best friends and glittery MySpace pages with bulletin boards are just a few nostalgic elements from the early days of social media. Soon enough, features like direct messages and @-mentions arrived, changing the trajectory of social media forever.

Social Media Marketing 145

Social Media Marketing Gen Z Direct Mail Communications 145

Hubspot Marketing

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media Marketing 98

Social Media Marketing Millennials Gen Z User-Generated 98

Hootsuite

APRIL 9, 2025

100% of marketers who read these social media statistics will have the data they need to plan and optimize their social strategies in 2025. Grab a bevy and dive into the latest social media stats for ol faves Facebook, Instagram, YouTube, TikTok, X (Twitter), LinkedIn, and Pinterest, plus newcomers RedNote and Bluesky.

Gen Z 110

Gen Z Social Media Marketing Millennials User-Generated 110

Sprout Social

MAY 29, 2025

Arming yourself with clearer benchmarks and industry statistics isnt just helpfulits the key to confidently explaining whats working, defending your social media marketing strategy and making smarter decisions that drive future success. These statistics reflect perceived and actual social channel performance.

Gen Z 79

Gen Z Social Media Marketing Transform Marketing 79

Hubspot Marketing

JANUARY 16, 2023

Social media trends change fast. Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.

Social Media Marketing 122

Social Media Marketing Gen Z Millennials Influencer Marketing 122

Hootsuite

MAY 31, 2022

If you want your next Pinterest marketing campaign to be a success, you’re in the right place. Still, the platform remains a hidden gem for marketers targeting certain audience demographics. If you’re looking for higher-spending millennials, for example, try Pinterest. Marketers can reach a potential audience of 225.7

Social Media Marketing 107

Social Media Marketing Gen Z Millennials Shoppers 107

Martech

JANUARY 15, 2025

Social media platforms are portals to deep, meaningful engagement with customers. For marketers looking to meet customers where they are , social media cant be overlooked. This creates an opportunity for marketers to boost customer service on social in the new year.

Gen Z 120

Gen Z Whitepaper Social Media Marketing Millennials 120

Martech

AUGUST 6, 2024

We recently spoke with Keith Farley, a marketer with experience at big brands like Coca-Cola and Stanley Black+Decker. of Millennials (age 25-34) said they trust mobile to book flights and vacation rentals, while 53% of consumers 18-25 said so.v Aflac branding thrives on social media and through mass-market campaigns.

Gen Z 122

Gen Z Millennials Health Food 122

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. What is Facebook marketing?

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hubspot Marketing

NOVEMBER 5, 2024

But, conversations are what the goals should always be with marketing.” B2C CRO Let’s face it: Conversion rates vary across markets. Even though over 60% of B2B and B2C leaders are leveraging AI tools for marketing, the marketing and conversion strategies that work well for each market are very different.

B2C 127

B2C Millennials Customer Journey User-Generated 127

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground.

Social Media Marketing 111

Social Media Marketing Marketing Marketers eCommerce 111

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. Enter: Social media advertising. How does social media advertising fit into social media marketing?

Advertising 102

Advertising Advertisers Gen Z Social Media Marketing 102

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Adobe Experience Cloud Blog

JULY 5, 2018

I am a millennial. And as such, I am fluent in social media. Social media is like a language you invent with your sibling that only the two of you speak and your parents barely understand. I think, though, that the most untapped social medium is the one that most companies are most afraid of: Instagram.

Millennials 134

Millennials Thought Leadership Traditional Marketing Analytics 134

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hootsuite

MAY 1, 2025

Influencer marketing campaigns are a multi-billion-dollar business , and each year, more and more savvy brands partner with influential social creators to drive revenue, boost visibility, and connect with motivated audiences. Key takeaways Influencer marketing campaigns that work are built on strategy, not just follower count.

Influencer Marketing 93

Influencer Marketing Affiliate Marketing Marketing Marketers 93

Sprout Social

MAY 14, 2025

While Australians of all ages use social media, younger users are more active than their elders. How do social media behaviours differ by age group in Australia? Every generation uses social media differently. Regardless of who youre hoping to market to, its crucial to understand these distinctions.

Gen Z 63

Gen Z Millennials User-Generated Entertainment 63

Hubspot Marketing

DECEMBER 12, 2024

No one knows this better than modern marketers, but for those of you new to the field or looking for a refresher on what actually falls under the umbrella of digital content, Im here to break it down. In other words, digital content could also be defined as online media created for content marketing. Learn more in this article.

Tentpole 111

Tentpole Gen Z Thought Leadership User-Generated 111

Sprout Social

FEBRUARY 28, 2025

The rise of social commerce: Social media is no longer just a platform for brand awareness; it’s a powerful tool for driving sales and conversions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Gen Z 77

Gen Z Millennials Social Media Marketing User-Generated 77

Hubspot Marketing

SEPTEMBER 19, 2022

These days, it feels like everyone is on social media. As marketers, it's important to know your audience's favorite social channels. to find out which social media channels are gaining steam — and which are falling behind. billion monthly users , more than any other social platform.

Gen Z 141

Gen Z Millennials Social Media Marketing Video Marketing 141

Martech

OCTOBER 2, 2024

Dig deeper: B2B content marketing: Driving success through strategic content creation The solution. It features four professional athletes facing the same challenges as the millennial audience segment the company is going after. Our core business is really aimed at the millennial professional space,” said Rosenblum.

Branding 80

Branding Millennials Finance CMO 80

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Fifty-six percent of millennial and Gen Z consumers trust influencers more than brands. Use the feedback your teams give you to guide your overall marketing strategy.

PR 113

PR Gen Z Thought Leadership Communications 113

Hootsuite

APRIL 23, 2025

Millennials dominate, but theres multigenerational appeal. Smart marketers should tailor their content to resonate with a broad age range, especially when aiming for both reach and relevance. Perhaps thats why social marketers have more ROI confidence in LinkedIn than they do in any other social network.

Gen Z 69

Gen Z Millennials User-Generated Analytics 69

Marketing Insider Group

OCTOBER 13, 2020

No department understands the need for change like marketing does. We’ve been forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics. Marketing has already gone through the ring of fire.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Sprout Social

MARCH 26, 2025

With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. And the stakes couldnt be higher.

Entertainment 87

Entertainment Gen Z Millennials User-Generated 87

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Read on to find out how to effectively market to this unique demographic with ever growing buying power. Marketing to Gen Z vs. Millennials. In the U.S.,

Gen Z 126

Gen Z Millennials Entertainment Marketing 126

Sprout Social

FEBRUARY 24, 2025

As a result, it can be hard to know how to tailor your digital marketing strategy accordingly. But heres the thing: social media marketing isnt just about trends and hashtags. At a time when misinformation spreads rapidly online, financial institutions can use social media to inform and protect their audiences.

Marketing Strategy 80

Marketing Strategy Gen Z Finance Social Media Marketing 80

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 141

Gen Z Millennials Marketing Marketers 141

Hootsuite

APRIL 26, 2023

Ask any marketer what they wish their superpower was, and they would tell you: “To read minds.” To know exactly what people want is a marketer’s dream. That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can.

Market Research 140

Market Research Social Media Marketing Real Estate Fashion 140

Hubspot Marketing

OCTOBER 27, 2023

Everyone wants a personalized and custom experience online, so it’s no wonder that social commerce has taken over the online shopping world. HubSpot ) 41% of consumers have discovered a product on social media in the past three months, up 14% YoY. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Sprout Social

MAY 8, 2025

Reddit has long been a pioneer in community-driven conversationswell before social listening became a marketing staple. But Reddits role in the modern marketing mix has shifted. Brands can use social listening for anonymous sentiment mining to elevate their market research.

Gen Z 125

Gen Z User-Generated Industry Insights Health 125

Marketing Insider Group

OCTOBER 25, 2021

As we’re rapidly approaching the end of the year, it’s a great time to look ahead at where we’re going and the marketing trends we’re likely to see more of in 2022. I’ve already touched on how we can expect marketing to evolve strategically , and in this article, I’ll be looking in more detail at some of the specific trends to look out for.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hubspot Marketing

MARCH 20, 2023

To help you prepare your strategies to meet audience needs, this post will dive deep into our State of Consumer Trends Report findings on consumer preferences, discuss how marketers currently measure up to those preferences and outline what you can do to better meet consumer needs. What can marketers do? What can marketers do?

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hootsuite

JANUARY 15, 2020

Understanding social media demographics —the different audiences that each platform has the potential to reach—allows you to: Reach the right audience. Fine-tune your marketing strategy. Simple: The best social media marketers know where their audience is. General social media demographics.

Gen Z 145

Gen Z Millennials User-Generated Education 145