Martech

MARCH 4, 2025

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Email: Business email address Sign me up!

Transform 128

Transform CRM Analytics User-Generated 128

Martech

MARCH 3, 2025

For decades, the marketing qualified lead (MQL) has been the centerpiece of B2B go-to-market (GTM) strategies. It has shaped how marketing teams operate, how sales teams prioritize outreach, and how executives measure marketing’s contribution to revenue. However, the MQL no longer fits this purpose.

Transform 126

Transform Finance Marketers Marketing 126

Martech

SEPTEMBER 18, 2024

As CMOs, we’re constantly trying to balance driving growth with the fact that marketing is often seen as a cost center. What if marketing were viewed as a revenue driver instead of a budget drain? Below, I’ll share strategic insights on how customer experience can transform your marketing department into a profit center.

Transform 120

Transform Customer loyalty Customer Journey Marketers 120

Martech

MAY 6, 2025

In large B2B companies, marketing and sales teams continue to operate in silos, resulting in wasted resources and missed opportunities. Marketing complains that sales ignores their hard-earned leads. Sales complains that marketing leads are garbage. AI fundamentally reshapes how marketing and sales work together.

Transform 120

Transform Marketers Marketing Marketing Automation Platform 120

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing. Create a sample marketing campaign and use the CDP to simulate scenarios.

Marketing Strategy 125

Marketing Strategy Whitepaper Finance Transform 125

Buffer Marketing

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership. 

Thought Leadership 115

Thought Leadership Transform PR Energy 115

Martech

MAY 5, 2025

The Positionless Marketer is the new marketing professional who is a triple threat with data, creative and optimization power. They blow up the traditional marketing assembly line, where roles are rigidly defined. A blueprint for the way Positionless Marketers achieve this level of independence and mastery is Stephen R.

Transform 106

Transform Traditional Marketing Copywriting Marketers 106

Martech

JULY 19, 2024

Despite earning certifications and demonstrating ambition, his prospects in traditional IT seemed limited due to the pace of digital transformation and marketplace saturation. Seeing the right people gravitate towards a movement that emphasizes the importance of purpose and narrative in B2B marketing. The most rewarding part?

Transform 120

Transform Information Technology Traditional Marketing Place 120

Martech

MARCH 19, 2025

Edwards Demings 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. Today, marketing faces its own shift. The traditional, assembly-line model of campaign executionwhere data, creative, and deployment are handled in rigid stepsis no longer fast enough for real-time customer engagement.

Transform 80

Transform Manufacturing Key Performance Indicator Marketers 80

Martech

JULY 12, 2024

The only constant in marketing is change. Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape.

Transform 118

Transform User-Generated Law Marketing Mix 118

Martech

SEPTEMBER 29, 2021

While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off.

Transform 117

Transform Real Estate User-Generated Traditional Marketing 117

Adobe Experience Cloud Blog

DECEMBER 23, 2010

During the interview, Phil discusses the growing importance and influence of Revenue Performance Management , the changing roles of marketing and sales in today’s modern revenue cycle, and the exciting potential to build a $1 billion company at Marketo. Revenue Performance Management drives transformative growth opportunities.

Transform 88

Transform Traditional Marketing Marketers Marketing 88

Businesses Grow

JANUARY 6, 2025

One thing is clear: The balance of traditional marketing work is rapidly and permanently shifting to the bots. Looking at the future through these filters, we could make some assumptions about where our marketing careers might go. Here are truths I hold on to as I think about the future of my own career in marketing.

Transform 129

Transform Traditional Marketing Education Branding 129

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 82

Transform eCommerce Retail Entertainment 82

Duct Tape Marketing

APRIL 24, 2023

Fractional CMO Benefits: Transform Your Business Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Discover How Fractional CMOs Are Transforming Marketing Strategies for Businesses and Why It's Time to Jump on Board The idea of the fractional CMO has been gaining traction recently, and it's easy to see why.

Transform 81

Transform CMO Marketing Strategy Marketers 81

Duct Tape Marketing

MAY 21, 2025

With over 15 years of collaboration, Sara and John unpack the reasons traditional marketing agency models are strugglingand why a system-based, AI-enhanced strategy is the future of small business marketing. Join the Anti-Agency Model Workshop starting this June.

Transform 62

Transform CMO Traditional Marketing Marketers 62

Martech

MARCH 18, 2025

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. A hard truth for GTM professionals After many years in technology marketing, I love to write about GTM. The time to adapt is now. But this is an exception. The reason?

CMO 120

CMO Transform Price Education 120

Hootsuite

OCTOBER 9, 2024

Consumers trust what other consumers say over a brand’s own marketing. Marlow Monitoring conversations about your brand and industry online is a powerful marketing tool. In other words: They embraced their “Belly Dance” TV ad’s transformation into a viral meme. Book one now. Source: Talkwalker by Hootsuite The result?

Customer 112

Customer Food Transform Health 112

Power Digital Marketing

JUNE 3, 2025

UGC has transformed the way brands connect with their audiences, enabling companies to leverage their customers’ experiences to create authentic, persuasive content. In this guide, well explore how UGC marketing strategies can help your brand enhance trust, improve engagement, and drive conversions.

Marketing Strategy 52

Marketing Strategy User-Generated Transform Fashion 52

Sprout Social

APRIL 8, 2025

They’ve emerged as powerful players in live brand activations and entertainment experiences that transcend traditional marketing. As a result, brands need to embrace experiential and omnichannel marketing strategies that incorporate influencer marketing.

Branding 107

Branding Tentpole Entertainment Transform 107

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketers Marketing 52

Martech

SEPTEMBER 18, 2024

And it is not just traditional ad spending. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. Politics causing marketing fatigue Election news also causes “media fatigue.” Digital media costs will soar.

Branding 78

Branding Transform Customer Acquisition Customer loyalty 78

Lynton Web

MAY 8, 2025

The difference between thriving facilities and those barely getting by comes down to one thing: strategic marketing. In this first installment of our three-part series, we'll explore comprehensive marketing approaches designed explicitly for recreation center success.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

APRIL 21, 2022

Most marketers would agree access to more customer data is a good thing for brands. Lorenz says the key to addressing these issues is creating a fully data-driven marketing tech stack. There are a slew of technologies available to marketers that collect and analyze customer data. Prioritize digital transformation tasks.

Transform 127

Transform Marketers Marketing Retail 127

Marketing Insider Group

AUGUST 26, 2024

Demand generation is a holistic marketing strategy aimed at creating awareness and interest in a company’s products or services. Distributors & Retailers : Distributors and retailers can boost market presence and position medtech products more effectively to consumers. What Is Demand Generation?

Manufacturing 76

Manufacturing Transform Whitepaper Retail 76

Base.ai

JANUARY 30, 2025

The Customer Marketing and Advocacy (CMA) field is brimming with opportunities to make a meaningful impact by fostering relationships, amplifying customer voices, and driving customer-led growth.

Customer Marketing 52

Customer Marketing Transform Customer Customer Journey 52

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

Brands and marketers have long recognized the potential of experiences to tie products and services to personal journeys—by making memories. As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”.

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Transform Branding Logistics Thought Leadership 134

Martech

JANUARY 28, 2022

Tristan Silhol, senior manager of consulting at data company Artefact, recently worked with hygiene, health and nutrition CPG company Reckitt to revitalize their marketing campaigns. Their goal was to move Reckitt from a mass-market marketing approach to more personalized customer targeting. Source: Tristan Silhol.

Transform 127

Transform Fashion Health Marketers 127

Duct Tape Marketing

DECEMBER 18, 2024

Solving the Marketing Leadership Gap for Small Business written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast , I tackle a critical topic that small businesses face today: the marketing leadership gap.

CMO 65

CMO Transform Marketers Marketing 65

Set Up

JANUARY 21, 2025

As part of the Set up Marketing Relationship Survey , we ask Clients what kind of work they need from their Agency partners. We also see an increased need for shopper marketing rising from 5% to 15%. In fact, Forbes predicted that the content marketing industry was projected to reach a valuation of $600 billion in 2024.

Shopper Market 59

Shopper Market PR Shoppers Transform 59

Sprout Social

FEBRUARY 2, 2021

What does it mean to be a “market leader”? You might say a market leader is a brand that moves fast and is known for innovation. Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become. Market leaders aren’t just the businesses we buy from; they’re the brands we aspire to become.

Transform 145

Transform Traditional Marketing Analytics Communications 145

Marketing Insider Group

JUNE 4, 2013

Two years ago I wrote that Change is Coming To B2B Marketing. I predicted that changes brought on by digital, social and mobile technologies had placed the customer firmly at the center of marketing strategy. And it was straining traditional marketing strategy.

Transform 109

Transform CMO Marketers Marketing 109

Adobe Experience Cloud Blog

AUGUST 18, 2011

In several previous posts I have been discussing the ways that marketers (and other business professionals) can gain and maintain a secure position at the senior management table. These more intelligent marketing assets and tools are crucial to building and operating a high performance revenue engine. by Phil Fernandez.

Transform 124

Transform Analytics Marketers Marketing 124

Martech

JANUARY 16, 2024

Storytelling might not be the first tool that springs to mind in B2B marketing. This article dives into the nuts and bolts of storytelling in B2B marketing. Traditional marketing tactics? Compelling stories ignite our brains with dopamine, oxytocin and endorphin, transforming listeners into engaged participants.

Transform 140

Transform Marketers Marketing Analytics 140

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? Email marketing. Targeted online ads.

Direct Marketing 143

Direct Marketing Transform Direct Mail Telemarketing 143

Marketing Insider Group

JUNE 18, 2024

Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. Content marketing generates three times as many leads as traditional marketing yet costs 62% less. Why Content Marketing?

Branding 118

Branding Transform Marketers Marketing 118

Martech

OCTOBER 27, 2021

Wootton was responsible for getting the entire company on board with the data transformation, and for meeting the demands of readers and advertisers with the new technology. 3 ways marketing and sales teams can generate buyer interest. How to move to a first-party data marketing strategy. Demands for deeper engagement. “We

Transform 125

Transform Customer Advertising Advertisers 125