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How to Future-Proof Your 2025 B2B Marketing Plan

Trade Press Services Newsletter

To drive continued success, it’s essential for businesses in all industries to future-proof their marketing strategies to adapt to these emerging trends and changes. A Future-Proof Marketing Plan According to business management expert Peter Drucker , “The best way to predict the future is to create it.”

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2 essential steps for a successful ABM go-to-market strategy

Martech

Account-based marketing (ABM) go-to-market strategies help B2B marketers engage buyers in an intelligent way, communicating with key decision makers on their preferred channels. Let’s take a look at two important steps to take when executing a successful ABM go-to-market strategy.

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Five Critical Marketing Mistakes to Avoid in 2023

Trade Press Services Newsletter

Without a thorough content distribution plan in place, that amazing white paper or blog post will disappear. How to avoid it: There are many different types of content that B2B marketers create, and each type needs its own distribution plan. A failure to plan is a surefire plan for failure.

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The New Brand Building in the Era of Engagement

Adobe Experience Cloud Blog

These kinds of campaigns—big narratives that span a wide range of experiences and stories—will still have a key place in the future of marketing, because we can all connect with them. Your Story As A Starting Place. Customers are now the keepers of our brand in this new digital world, and we need to build it with them.

Branding 134
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10 Best Content Marketing Blogs Every Marketer Should Follow

Rock Content

It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. In Convince and Convert’s blog, you will find useful podcasts and posts about: customer experience ; social media; Content Marketing; B2B marketing; Word of Mouth Marketing.

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4 ways to get more value from your martech investments

Martech

My presentation centered on the need for marketers to move beyond generative AI and start using AI to gain deeper insights into their customers. One eye-catching statistic from my presentation was the Gartner survey, revealing that 63% of marketers plan to invest in generative AI in the next 24 months.

CMO 131
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The Groundbreaking Apple Watch: Marketing to Consumers in Just One Glance

Adobe Experience Cloud Blog

I like new technology, and I like gadgets. As a digital marketer , I want to stay in touch with the newest technologies. I truly believe that by having an iPhone in the early days, I was better able to understand the technology, the importance of mobile, apps, and other new marketing trends that are now the norm.