Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should. Conduct a situation analysis.

Marketing Plan 108

Marketing Plan Marketing Marketers Social Media Marketing 108

The CMO Survey

APRIL 1, 2025

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% The investment is delivering tangible results: 8.6% improvement in sales productivity (up from 5.1% in Spring 2024) 8.5%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Martech

SEPTEMBER 23, 2024

This integration ensures that all tools work cohesively to support marketing strategies. Data management and analysis: They oversee the collection, management, and analysis of marketing data. The martech manager uses this data to optimize marketing strategies and improve ROI. What was the outcome?”

Management 111

Management CMO Key Performance Indicator Marketing 111

Marketing Insider Group

MAY 20, 2025

Small business marketing in 2025 isnt about doing everything you possibly can its about doing the right things strategically. If youre running a small business, you dont have a bottomless budget and a massive team, so spending time and money on the wrong marketing strategies can hurt you.

Energy 79

Energy Marketing Marketers Marketing Strategy 79

Orbit Media Studios

OCTOBER 30, 2024

And long before AI came along, marketers who focused solely on marketing through algorithms (social and search) were easily disrupted. The best marketing strategies may leverage social and search, but they also focus on relationship-focused channels, such as email marketing, referral partners, events and webinars.

SEO 107

SEO Branding User-Generated PR 107

Hubspot Marketing

NOVEMBER 19, 2024

And while I may relax that way in my personal life, I also use those skills in business, where I conduct B2B market research to build marketing strategies and plans. You can also reach new markets or expand into current ones with good research. Understanding businesses as buyers is its own kind of rabbit hole.

Market Research 125

Market Research B2C Marketing Marketers 125

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This insight led us to develop what we call Transparent Strategy Sessions. Do you want to: Enter a new market? Find key differentiators?

Price 93

Price Customer loyalty Food Market Research 93

Martech

MARCH 17, 2025

Training and development Marketers can use the Operator to access resources, tutorials and best practices for improving their skills in various marketing disciplines. The Operator can also assist in creating onboarding materials and training programs for new marketing team members.

User-Generated 83

User-Generated Marketing Marketers SEO 83

Martech

AUGUST 5, 2024

I got a new pair of sunglasses at a good price, and Costco got my money. Product placement Product placement isn’t a new marketing strategy. Well, a few minutes later, I went back and bought them. Companies have been paying for characters to use their products since radio was the entertainment source.

Product 129

Product User-Generated Price Entertainment 129

Hubspot Marketing

SEPTEMBER 5, 2024

Think of it this way: as a marketing leader, you’ve got both the data and the stories at your disposal. Let’s say you’re pitching a new marketing strategy. Back it up with a customer success story or some feedback that highlights why this strategy is the right move. The trick is to use them together.

CMO 123

CMO Marketing Marketers Communications 123

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. A Facebook marketing strategy can include various types of content such as organic posts, Stories and Reels, as well as paid ads. Inspire new marketing ideas.

Gen Z 101

Gen Z User-Generated Marketing Marketers 101

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Pro tip: In my experience, it’s important not to rush through these stages.

Marketing 121

Marketing Marketers Price User-Generated 121

Sprout Social

APRIL 21, 2025

Listening to and interacting with these targeted communities is the basis for a niche marketing strategy. For brands, this marketing approach often looks like influencer partnerships, social and community teams interacting in/hosting niche spaces, or highly targeted social advertising.

Branding 101

Branding Finance Fashion Health 101

Search Engine Land

AUGUST 29, 2024

While new marketing strategies may seem promising, ensure these channels align with your customer’s journey. Analyze competitor activity : Evaluate competitor performance across different channels.

Digital Marketing 85

Digital Marketing Transform Key Performance Indicator Customer Journey 85

Set Up

APRIL 8, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

How financial brands should respond: Learn from fintech: Simplify user experiences and prioritize ease of access in your digital marketing strategy. Some of those success stories have been: Market Expansion for a Fintech Brand : A financial services company successfully expanded into new markets using a targeted, data-driven strategy.

Transform 59

Transform Finance Marketing Marketers 59

Martech

SEPTEMBER 6, 2024

This makes it significantly easier to evaluate the effectiveness of your marketing strategies. Status : Live Applicable HubSpot Hubs : Marketing Hub Applicable HubSpot Tiers : Enterprise The post HubSpot’s August 2024 updates: Enhanced automation, big reporting updates and more appeared first on MarTech.

CRM 117

CRM User-Generated Analytics Management 117

Search Engine Land

SEPTEMBER 16, 2024

For B2C marketers, evaluate your influencer marketing strategy. By aligning your marketing language with your customers’ natural vocabulary and addressing their specific concerns, you can improve ad performance, increase conversion rates, and ultimately connect more effectively with your target audience.

User-Generated 76

User-Generated Advertisers Advertising Law 76

Neil Patel

JUNE 19, 2025

With Google already set to be the dominant AI platform, the more we understand where their toolset is going, the easier time we’ll have building marketing strategies to get featured in their tools. Why this matters: Getting early access to tools like this can be a key part of staying ahead of the competition.

User-Generated 68

User-Generated eCommerce Marketers Marketing 68

Orbit Media Studios

JULY 24, 2024

The top performers across all marketing formats and channels don’t just get better results. How does this affect my marketing strategy? Don’t expand into new channels until you’ve got strong results that you can leverage. It’s clear. They get exponentially better results. Don’t dabble in a bunch of channels and formats.

Law 80

Law CMO Place SEO 80

verse.ai

MARCH 25, 2025

From better market intelligence and more focused segmentation to personalized communication and post-lead follow-ups, these are the seven ways in which AI-driven lead generation will transform your marketing strategy. Consider, for example, the consideration of moving into a new market.

Transform 52

Transform User-Generated New Technology Customer 52

Exposure Ninja

MAY 2, 2025

You need a digital marketing strategy that attracts the right leads, builds trust and authority, and scales with your firm. Whether launching a new product, entering a new market, or just needing more leads, PPC offers a faster way to drive targeted traffic and test what converts.

Digital Marketing 52

Digital Marketing Gen Z Finance User-Generated 52

Lusha

DECEMBER 9, 2024

Good for New Products/Markets : This is particularly helpful when entering new markets or launching new products with limited market data. Show the market opportunity and your plan to capture a big share of it. Understanding your TAM helps you align your go-to-market strategy with market realities.

Price 52

Price CRM Marketing Marketers 52

Hubspot Marketing

MARCH 26, 2025

When I think about video marketing in a social feed, Organic Valley does well at posting regularly and reminding customers that the brand is still committed to sourcing from real family farms. Trying out new marketing styles can be fun and interesting, but if you stray too far from your key messaging, you risk confusing buyers.

Video Marketing 108

Video Marketing Entertainment Marketing Marketers 108

Hubspot Marketing

APRIL 29, 2025

Anastasia Parokha , head of marketing at Creative Fabrica, sees an opportunity to get incredibly tactical by using AI for real-time micro-segmentation. And she thinks its a gap in many teams marketing strategies. Prepared marketing teams will benefit the most from AI agents. Tools improve and promises grow.

Price 120

Price CMO Marketing Marketers 120

Welcome Software

FEBRUARY 26, 2025

For those that missed the event, want a refresh, or just can't get enough, here are the 9 key takeaways from each of the Content & Beyond sessions this year: 1) Keynote Your content strategy is worn-out. Here's the thing: your marketing strategy might be running, but stats show it's probably not running very efficiently.

Gen Z 52

Gen Z Energy Marketing Marketers 52

Use Insider

JANUARY 23, 2025

Additionally, BSPs that also support other channels (like Insider) can help you integrate WhatsApp into your broader marketing strategy. eCommerce use cases for WhatsApp There are tons of WhatsApp marketing tactics you can employ for your eCommerce businesses.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Chief Martec

NOVEMBER 10, 2024

The “ability to integrate” is by far the #1 criteria (81.3%) — almost double the next highest ranked factor — that marketing ops professionals have when evaluating new marketing technology. At the same time, it will dramatically expand the scope and scale of creative experimentation that marketing can do.

Transform 85

Transform Energy Marketing Marketers 85

Welcome Software

JUNE 30, 2025

Reducing the time spent on operational tasks allows marketers to re-allocate that saved time to more revenue-generating tasks. Optimizely Opal has truly transformed the way we work, boosting our efficiency and improving the overall impact of our marketing efforts."

Transform 52

Transform User-Generated Logistics CMO 52

Lusha

NOVEMBER 18, 2024

This includes: Improving lead conversion rates Shortening sales cycles Increasing average deal size Maximizing customer lifetime value Getting and Keeping Customers: RevOps aligns sales, marketing, and customer success efforts to attract and keep high-value customers. Are you looking to: Increase market share? Expand into new markets?

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

SEPTEMBER 26, 2024

Unlike digital marketing strategies that can be somewhat standardized, PR campaigns need to be customized to connect with various audiences worldwide. This can be especially useful when you are entering into a new market. Use your agency for business development and not just PR.

Marketing Mix 135

Marketing Mix Global Marketing PR Thought Leadership 135

SocialPilot

JULY 11, 2025

Ignoring feedback means flying blind in the face of all that intel you can use to improve marketing strategies or product features. When launching new products or entering new markets, syndication helps populate new listings with real reviews. This could very well stagnate your brand’s growth overall.

Shoppers 72

Shoppers User-Generated Management SEO 72

Businesses Grow

JULY 7, 2025

As part of a leadership framework he’s developed, Daniel Nestle’s imaginative “MarkBot” could possibly sit on an advisory board in my place one day, suggest edits to documents in my voice, brainstorm marketing strategy ideas, and write articles in my style — which, in fact, Dan did. That means opportunity.

Thought Leadership 79

Thought Leadership Law Entertainment User-Generated 79

Businesses Grow

MARCH 10, 2025

A few years ago, I wrote a book about one solution to this dilemma : Belonging to the Brand: Why Community is the Last Great Marketing Strategy. It is certainly a weird world where our hard-earned brand marketing can be tarnished in a single post. I was absolutely right about this trend.

Transform 107

Transform Influencer Marketing Thought Leadership Marketing 107

Businesses Grow

JULY 21, 2025

I thought Alexa would open up a dominant new marketing channel. I thought voice assistants like Alexa would become the future of e-commerce. And, perhaps they should be. Perhaps, they will be one day — with AI assistance. But it’s been a bomb so far. That’s easy. “The Most Human Company Wins.”

Influencer Marketing 64

Influencer Marketing Entertainment Branding Education 64

Duct Tape Marketing

MARCH 13, 2025

He's built a new consulting business on that. John Jantsch (10:27.928) So there's another term that you use in the book, technology commercializers, that again, I guess that's a bit of a recombination maybe, path kind of bridging the gap between existing innovation and new market applications. Talk about your story there.

Pharmaceutical 45

Pharmaceutical Place Education Digital Marketing 45

Marketing Insider Group

FEBRUARY 10, 2025

Marketing takes a specialized skill set. If you want to reach prospective customers online , your digital marketing strategy should be on point. An agency offering marketing services will understand the ins and outs of search engine optimization and ensure your marketing strategy nets the desired results.

Marketing 52

Marketing Marketers B2C Digital Marketing 52