The CMO Survey

SEPTEMBER 14, 2021

Digital marketing spending has grown to comprise 58% of marketing budgets, reflecting 15.8% In the wake of this spending, the 27th Edition of The CMO Survey finds that digital marketing is the No. 1 responsibility reported by marketers, superseding a dominant historic focus on brand-related activities.

Digital Marketing 130

Digital Marketing Transform CMO Marketing 130

Search Engine Land

MARCH 22, 2023

In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services.

Digital Marketing 96

Digital Marketing Branding Marketing Marketers 96

SmartBrief - Marketing

MARCH 19, 2024

In today’s fast-paced world, ethical and sustainable marketing has emerged as a powerful tool for brands seeking to connect with a more conscious consumer. These consumers demand transparency and authenticity from brands. A key component of ethical marketing is commitment to trust and authenticity.

Gen Z 116

Gen Z Law Marketing Marketers 116

Hubspot Marketing

SEPTEMBER 27, 2023

Celebrity brand partnerships are evolving beyond endorsements and #sponcon. A growing number of brands are finding new ways to work with celebrities and public figures including having them come on board as advisors or employees and exchanging equity as payment for collaborations. Graine has also invested in the brand.

Branding 99

Branding Entertainment Advertising Advertisers 99

CMO Network

OCTOBER 1, 2023

With consumers more in control than ever before, brands will need to create individualized, on-demand experiences that place the notion of equity for all at the heart.

Market Research 104

Market Research Place Marketing Marketers 104

Martech

MAY 8, 2023

Automated email is one of the biggest — and most under-utilized — growth opportunities in marketing. Brands in every vertical can benefit from strategic automation. We’ll also look at misconceptions that keep marketers from putting these into play — and tech options to enable them. Brand affinity.

Email Marketing 113

Email Marketing eCommerce Marketing Marketers 113

The CMO Survey

MARCH 28, 2023

Results from the 30 th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 Survey respondents included 314 marketing leaders at for-profit U.S. percent of marketers, up from 7.4

CMO 130

CMO Finance Marketing Marketers 130

Marketing Insider Group

JULY 13, 2016

Cannes Lions international Festival of Creativity, is an eight-day program “of creative inspiration, celebration, education and networking” for branded communications professionals. The post Branded Content, Equity Content And Why Brands Need To Know The Difference appeared first on Marketing Insider Group.

Branding 46

Branding Entertainment Education Communications 46

Search Engine Land

MAY 21, 2024

Getting to that point means you’ve invested lots of time and effort into building trust and equity with both Google and the searchers who find your site. Not to mention, you probably still have plenty of opportunity to capitalize on the equity you’ve built. Get the daily newsletter search marketers rely on. See terms.

SEO 76

SEO PR Health User-Generated 76

Martech

JUNE 5, 2024

After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows. Brands must anticipate the risks of digital transformation to minimize their negative impact and maximize their ROI potential.

Transform 101

Transform Branding Retail Communications 101

Hubspot Marketing

JULY 5, 2023

In all likelihood, you buy a product based on your brand perception, or the thoughts and feelings associated with a company. You're not the only one — 62% of customers feel emotionally connected to brands they buy from. And once consumers adopt an attitude about a brand, it's tough to change. What is brand perception?

Branding 113

Branding Transform Manufacturing PR 113

Trade Press Services Newsletter

AUGUST 4, 2022

While it is uncertain whether the bill will pass, the message to marketers is clear—national privacy regulations are on the horizon and now is the time to get ready. What the ADPPA Means for Marketers Privacy regulations aren’t new. The bipartisan bill is the U.S.

Law 130

Law Energy New Technology CRM 130

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 116

Analytics Customer Journey User-Generated Customer loyalty 116

SMEI

MARCH 16, 2022

Elon Musk’s recent behavior has some people questioning the credibility of his brands. Does Elon Musk’s behavior affect the way you view his brands? The definition of a credible company brand A company’s brand can be defined as the sum total of all the perceptions people have about that company.

Management 130

Management Branding Communications Product 130

Hubspot Marketing

DECEMBER 26, 2023

As a content creator, I've found the most common question other creators in my circle ask is, "How do I collaborate with brands?" And it makes sense that it's top of mind for so many creatives since brand deals are among the primary sources of income for podcasters, influencers, YouTubers, streamers, and more.

Gen Z 101

Gen Z Branding Promotion Advertising 101

Martech

DECEMBER 26, 2023

But the sudden, rapid adoption of the latest wave of AI tools that use massive large language models (LLMs) to generate text and artwork for marketers presents a new class of challenges. Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services.

Marketing 105

Marketing Marketers Customer loyalty Education 105

Rock Content

AUGUST 15, 2023

Still, I do know a thing or two about marketing, diversity, equity, and inclusion. And, naturally, I pondered over how other brands are finally beginning to make a significant impact. The majority of significant market players that have supported women’s soccer are indeed doing a great job.

Marketing 52

Marketing Marketers Branding 52

Digital Marketer

APRIL 20, 2023

A strong brand-customer relationship is vital, as it drives customer loyalty and engagement. This article will explore the importance of your brand-customer relationship. We’ll explain how the four principles of brand management can help you build and maintain that relationship. What is a Brand-Customer Relationship?

Branding 81

Branding Customer Customer loyalty Brand Management 81

CMO Network

OCTOBER 11, 2023

For those working on New Products & Services, how to extend brand equity into new market segments with cutting edge tech, iterative pilots & design agency collaboration

Market Segmentation 96

Market Segmentation New Markets Product Branding 96

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? Service mindset The best marketers don’t just sell. Curiosity Curious marketers want to know everything. What are other brands doing?

Email Marketing 85

Email Marketing Law Marketing Marketers 85

Neil Patel

MARCH 1, 2021

However, if you’ve got a great business plan and the ability to create a buzz around your brand, equity crowdfunding could be the perfect option for your business. An Overview of Equity Crowdfunding. Equity crowdfunding enables members of the public to invest in a privately-owned company. Trends in Equity Crowdfunding.

Branding 127

Branding Place Management New Markets 127

Martech

JULY 18, 2022

A diverse marketing organization aids access to diverse markets. Marketing is all about trust. In fact, 46% of customers will pay more for products and services from brands they trust, according to a Salsify survey. This is an introduction to diversity, equity and inclusion (DEI) for marketing organizations.

Gen Z 82

Gen Z Millennials Customer Acquisition Education 82

Adams & Knight Marketing

MARCH 23, 2023

March 24, 2023) – Adams & Knight , one of the region’s leading integrated marketing agencies, was recently honored with seven Adrian Awards, including one gold by the Hospitality Sales & Marketing Association International (HSMAI). Avon, Conn.,

PR 130

PR Influencer Marketing Advertising Advertisers 130

Rock Content

AUGUST 2, 2023

Today, we are thrilled to launch our 4th Social Impact & Diversity, Equity, and Inclusion (DEI) Report for the year 2022. Aligned with our corporate purpose of making marketing better while having a positive impact on the world, our impact strategy centers around three core pillars: people, community, and DEI governance.

Non-Profit 89

Non-Profit Education Law Digital Marketing 89

Martech

FEBRUARY 2, 2022

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. Multi-channel strategy extends brand reach and exposure for athletes. Diversity, equity and inclusion in Denny’s marketing efforts.

Gen Z 97

Gen Z Customer Millennials Law 97

Buffer Marketing

FEBRUARY 21, 2023

I decided to take the same approach to marketing Diversability: If people wouldn’t hand me a microphone, I’d become my own hype person instead. We created our own press From the start, I was intent on public relations being a part of our marketing strategy. We created a Google Form to collect nominations.

Gen Z 100

Gen Z Branding PR Marketing 100

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 99

Influencer Marketing Transform Marketing Marketers 99

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon. What is always-on marketing?

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Management 98

Management Key Performance Indicator Marketing Marketers 98

Sachs Marketing Group

AUGUST 26, 2022

Most businesses these days are using multichannel marketing to get their products and services in front of more potential customers. But what are the benefits of multichannel marketing, and why is it so effective? What is Multichannel Marketing? There are a number of benefits to launching a multichannel marketing campaign.

SEO 98

SEO Energy Advertising Advertisers 98

The CMO Survey

FEBRUARY 24, 2021

Almost a year into the Covid-19 pandemic and amidst enormous death and suffering, we have witnessed a year full of transformation and challenge for the field of marketing. The 26 th Edition of The CMO Survey captures the digital, social and political upheaval the field has experienced and offers insights to guide marketers. and 26.8%).

Transform 130

Transform CMO B2C Digital Marketing 130

Martech

NOVEMBER 27, 2023

Brand sponsorships require some very sophisticated matchmaking. Success depends on both sides sharing brand and organizational values. And so we developed the Angel City sponsorship model where 10% of our sponsorship dollars go back into the community in our social impact platform of equity essentials and education.”

CRM 91

CRM Thought Leadership Education Customer 91

Sprout Social

FEBRUARY 15, 2023

This was a time when we saw global brands from Sephora to Yelp release social responsibility statements and pledges to commit more resources to diversity, equity and inclusion in all areas of their business. In 2023, brands continue to be held accountable by their customers—but the bar is higher.

Branding 92

Branding Customer Marketing Marketers 92

Marketing Insider Group

JUNE 8, 2021

Is anybody successful with content marketing? Content marketing with a thoughtful strategy and plan doesn’t usually provide the ROI (return on investment) expected. For anybody to be successful with content marketing, you must define success. There are certain must-haves for success in content marketing. Set SMART Goals.

Content Marketing 112

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 112

Search Engine Land

JUNE 4, 2024

If their ads are genuinely driving incremental influence and/or conversions, these companies will be able to prove their value further and increase their marketing budget as a result. Still, they contribute to building brand equity, fostering customer relationships and influencing purchase decisions down the line.

Advertising 97

Advertising Advertisers Customer Acquisition Customer Journey 97

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Gen Z 104

Gen Z User-Generated Branding Education 104

Martech

MAY 15, 2024

She tells us that the attention given to AI start-ups drove Silicon Foundry to start looking closely at marketing use cases. The firm is independent, holding no equity in the startups it evaluates or recommends. Marketing was not really part of this scope until this AI lifecycle. Where can they reduce marketing spend?

Transform 91

Transform Logistics Retail Product 91