Jeff Bullas

FEBRUARY 22, 2023

You might have heard digital marketers and entrepreneurs going on about the importance of copywriting for businesses. It’s an essential aspect of marketing and advertising, and effective copywriting can make the difference between a campaign that fails and one that is highly successful. Ready to dive into the world of copywriting?

Copywriting 287

Copywriting Advertising Advertisers SEO 287

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 105

Analytics Email Marketing User-Generated Marketing 105

Aspiration Marketing

FEBRUARY 9, 2023

In many ways, digital marketing is experimentation. Marketers regularly test different formats to see what works, and A/B testing is one of the digital marketer's best tools for measuring and improving performance, allowing marketers to optimize language, layout, and messaging to create the best possible content.

SEO 209

SEO Digital Marketing Marketing Marketers 209

Unbounce

MAY 16, 2024

/ A/B Testing 10 A/B testing metrics to analyze results and measure success By Josh Gallant. Trying out new marketing tactics, ideas, and initiatives is always exciting, but unless you’re actively analyzing the results you generate… You won’t know what’s working and what’s not. Updated on May 16, 2024.

User-Generated 52

User-Generated eCommerce Shipping Customer 52

Search Engine Land

MARCH 14, 2024

A/B testing for SEO is different than typical UX/CRO testing. Despite how quickly search evolves and best practices change, some changes must be tested before rolling out. Testing can help justify further investment or help prevent a potentially negative impact. Get the daily newsletter search marketers rely on.

SEO 110

SEO eCommerce Place Communications 110

Search Engine Land

MARCH 4, 2024

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.

SEO 115

SEO Analytics Management Product 115

Search Engine Land

MARCH 12, 2024

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: AI asset suggestions. Improved A/B testing. Google confirmed that image suggestions for App campaigns are now generally available, while text suggestions are currently in beta testing.

New Technology 113

New Technology Advertising Advertisers Price 113

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Using an AI copywriting tool, the brand spruced up its Facebook ads. I recently spoke with the brand Care + Giving on how they are utilizing AI to help with their marketing efforts. Get the daily newsletter search marketers rely on.

User-Generated 117

User-Generated eCommerce Social Media Marketing Copywriting 117

SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. The larger the list size, the greater the number of segments.

Analytics 111

Analytics Key Performance Indicator Email Marketing Place 111

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point. Which A/B tests should you run?

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success.

Transform 52

Transform Analytics Copywriting Marketing 52

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Are hot tubs worth it?” “How

Marketing Strategy 111

Marketing Strategy Marketing Marketers Shipping 111

Vertical Response

MARCH 15, 2024

Clear and descriptive subject lines that articulate the email content quickly and address the customer’s needs are the backbone of an effective email marketing strategy. A/B testing different subject lines to see which ones perform the best. Struggling to grab your recipient’s attention in a congested inbox? You’re not alone.

Email Marketing 100

Email Marketing User-Generated B2C Branding 100

Search Engine Land

FEBRUARY 23, 2024

To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. Why we care.

Finance 119

Finance Health CRM New Technology 119

Unbounce

MAY 1, 2024

/ A/B Testing 10 A/B testing examples and case studies to inspire your next test By Paul Park. Why, you’d take a taste test to decide, of course, because who buys a whole pint based on guesswork? These examples will inspire you to test, refine, and optimize like a marketing maestro.

Gen Z 59

Gen Z Shoppers Fashion Transform 59

Unbounce

MARCH 13, 2023

Call it fate or natural skill, Jeff has been marketing and growing businesses since 1992—long before “digital” was a part of any agency’s vocabulary. Taylor Made Marketing helps home improvement businesses with lead generation through branding, web design, digital marketing, video production, and more. That’s lightning fast.

Marketing 129

Marketing Marketers Digital Marketing Fashion 129

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? Then the internet came along and changed the game.

Performance Marketing 73

Performance Marketing Transform Marketing Marketers 73

Hubspot Marketing

NOVEMBER 2, 2022

Do you remember your first A/B test you ran? There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results. A/B Testing Sample Size & Time Frame.

Email Marketing 142

Email Marketing Place Analytics Customer 142

Buffer Marketing

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. For Buffer’s Growth Marketing team, running experiments is fundamental to the way we work. To date, I’ve run 25 experiments in our Adwords account.

Marketing 109

Marketing Marketers User-Generated Marketing Strategy 109

Unbounce

FEBRUARY 17, 2023

Call it fate or natural skill, Jeff has been marketing and growing businesses since 1992—long before “digital” was a part of any agency’s vocabulary. Taylor Made Marketing helps home improvement businesses with lead generation through branding, web design, digital marketing, video production, and more.

Marketing 129

Marketing Marketers Digital Marketing Fashion 129

Search Engine Land

SEPTEMBER 27, 2023

However, you will still be able to run A/B tests in Google Analytics 4. Moving forward, you will need to use GA4 to conduct A/B testing and optimize your website or app’s user experience. Testing in GA4. Get the daily newsletter search marketers rely on. Why we care. Why is Google Optimize sunsetting?

Analytics 113

Analytics Search Marketers Customer Product 113

Vertical Response

JULY 10, 2023

Email marketing is one of the most effective marketing channels for businesses looking to connect with their existing and potential customers. However, there is no one-size-fits-all formula when it comes to email marketing success. This is why A/B testing is crucial in identifying what works best for your target audience.

Email Marketing 68

Email Marketing Marketing Marketers Customer 68

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. Test new versions of calls-to-action that are performing poorly. Next, redesign the ones with the lowest performance and test them.

eBook 135

eBook CRM User-Generated Marketing 135

Hubspot Marketing

APRIL 21, 2023

Whether you're looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you're just getting started.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. Understanding the Importance of CTAs in Email Marketing Before we dive into the how-to, let’s first understand the why. CTAs play a pivotal role in the success of your email marketing campaigns.

Email Marketing 77

Email Marketing Transform eBook Marketing 77

Unbounce

APRIL 18, 2024

/ Conversion optimization What is CRO testing? A step-by-step guide to running efficient tests By Josh Gallant. 17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. Enter, CRO testing. TABLE OF CONTENTS What is a CRO test? Why is CRO testing important?

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. What is Content Marketing?

Marketing Strategy 97

Marketing Strategy Content Marketing User-Generated Marketing 97

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Performance monitoring using GrowthLoop’s ROI and A/B testing metrics. Typeface is a generative AI-powered content creation solution.

User-Generated 110

User-Generated Marketing Marketers Customer 110

AWeber

FEBRUARY 7, 2024

But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing , you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line.

Email Marketing 102

Email Marketing Marketing Marketers Energy 102

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Search Engine Land

JANUARY 30, 2024

You can, and should, test your site’s user experience from an unbiased source. Test, refine and test again. Over time, you’ll need to revisit your tests as visitor behavior changes. Landing pages : If your landing pages aren’t converting, begin A/B testing them. Update the highest traffic pages as a test.

SEO 116

SEO Transform Copywriting Law 116

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

SEPTEMBER 27, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. These tools can help us produce high-quality content appealing to your audience and on-brand.

Whitepaper 76

Whitepaper eBook User-Generated Marketing 76

Martech

FEBRUARY 27, 2024

Today, marketing automation platform Klaviyo launched Klaviyo AI, a new suite of AI-powered tools and features. The new tools aim to use AI-generated insights and messages, including product recommendations, for better deployment to the right customers at the right time. Why we care. Get MarTech! In your inbox.

User-Generated 105

User-Generated Marketing Automation Platform Analytics Product 105

Hubspot Marketing

JANUARY 5, 2024

As a marketer, I asked myself: What ASO marketing strategy did they use? On top of my own research and experience, I also reached out to ASO experts and took a popular app store optimization tool for a spin. What is ASO Marketing? Diversifying your marketing efforts. ASO Marketing Tactics to Master 1.

Marketing 100

Marketing Marketers Marketing Strategy SEO 100

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

CRM 106

CRM Marketing Marketers Customer Journey 106