Litmus

APRIL 16, 2019

Accessibility is quickly becoming as much a pillar of email marketing as it is in user experience and design. As email marketers, we all strive to deliver great emails to our subscribers’ inboxes. If you’re just getting started with making your email code more accessible, things can be overwhelming.

Email Marketing 59

Email Marketing Marketing Marketers Branding 59

Zumvu

DECEMBER 3, 2021

It revolves around the process of making one's digital assets more equitable to use and comprehend for those who have disabilities that would otherwise prevent them from experiencing the World Wide Web in a way that everyone else can.

Digital Marketing 52

Digital Marketing Marketing Marketers 52

Search Engine Land

MAY 16, 2024

With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Execution refers to the core campaign components that power marketing efforts day-to-day. Why we care. How it works.

Law 85

Law Advertising Advertisers Marketing 85

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. They must adapt to leverage emerging technologies while operating under tighter budgets and an increased focus on accessibility and data privacy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Email ROI generates $36 for every $1 spent.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

SmartBrief - Marketing

MAY 14, 2024

With vast amounts of data, businesses may be intimidated on how to implement data-driven decision-making effectively in their B2B marketing. Businesses that wish to stay ahead in a competitive market and maximize their brand reach must use strategic and analytical methods in their marketing campaigns.

Transform 65

Transform Market Trends Marketing Marketers 65

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Therefore, designing campaigns with accessibility in mind is not only ethical but also of strategic advantage. TV is as efficient as it is effective.

Health 115

Health User-Generated Marketing Marketers 115

SmartBrief - Marketing

FEBRUARY 20, 2024

We’re all aware of how much mobile devices are used for internet access today, but did you know that more than 50% of global internet traffic originated from mobile devices in the fourth quarter? This emphasizes the importance of adopting mobile-first marketing strategies. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 105

Marketing Strategy Marketing Marketers SEO 105

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. Modernizing hiring approaches grants access to critical skills. Evaluating expertise against emerging needs is vital.

CMO 115

CMO Marketing Marketers Analytics 115

Search Engine Land

MARCH 20, 2024

Google Marketing Live registration is now open. When is Google Marketing Live. You can register for Google Marketing Live 2024 here. Watch the live keynote and access on-demand sessions to see how to drive next-level growth for your business.” Google Marketing Live 2023 was heavy on AI announcements.

Marketing 107

Marketing Marketers Search Marketers Product 107

Search Engine Land

MARCH 27, 2024

Meridian , Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. Consequently, this knowledge allows marketers to optimize strategies, allocate budgets more wisely and forecast how a change in one element will affect future sales.

Marketing Mix 110

Marketing Mix Marketing Marketers Price 110

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 113

Energy Marketing Marketers Direct Mail 113

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Your AI system should do the same, ensuring quick and efficient access for creating outputs.

User-Generated 141

User-Generated CMO Marketing Marketers 141

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 124

Copywriting User-Generated CRM Marketing 124

Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. Currently, this feature is limited to the European Economic Area (EEA), but TikTok is actively working on making this API more widely accessible in the future. Accessibility.

Digital Marketing 112

Digital Marketing Marketing Marketers Advertising 112

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. CMS The first one we will look at is CMS, which stands for content management system.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. The post The power of livestream marketing: Engaging audiences and creating buzz appeared first on SmartBrief. billion in 2023 to $3.09

Transform 98

Transform Entertainment Fashion Education 98

Hubspot Marketing

JUNE 13, 2023

The conversational AI service amassed 1 million users in just five days, and 53% of marketers report using chatbots like ChatGPT in their role. However, you're probably curious to know if there are any ChatGPT alternatives that better suit your needs as a marketer. With Poe, users can access ChatGPT, Sage, Claude, GPT-4, and Dragonfly.

User-Generated 125

User-Generated Price Marketing Marketers 125

Rock Content

APRIL 15, 2024

To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible. If done properly, strategic content marketing will promote growth and improve your return on investment (ROI).

Content Marketing 88

Content Marketing Marketing Marketers Marketing Strategy 88

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Let's dive in. Start with micro-influencers.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Martech

MARCH 11, 2024

Google Marketing Platform rolled out a new API with enhanced capabilities for organizational administrators. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Accessibility.

Analytics 98

Analytics Marketing Marketers Advertising 98

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. If not, you may be considering it now.

Marketing Strategy 92

Marketing Strategy Whitepaper eBook Marketing 92

AWeber

FEBRUARY 7, 2024

But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing , you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line.

Email Marketing 102

Email Marketing Marketing Marketers Energy 102

Search Engine Land

MARCH 11, 2024

Google Marketing Platform rolled out a new API, giving organizational administrators enhanced capabilities. The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. What is Google Marketing Platform? Accessibility. Why we care.

Analytics 98

Analytics Advertising Advertisers Marketing 98

InTouch Marketing

MARCH 11, 2024

As marketers, we have many resources available for accessing data and measuring success. Most of these cost a small fortune to purchase, not to mention the investment time needed to learn each platform.

Analytics 91

Analytics Marketing Marketers Inbound Marketing 91

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Finance 136

Finance Price Influencer Marketing Marketing 136

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 108

Advertising Advertisers Retail Price 108

Search Engine Land

APRIL 1, 2024

If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads. Get the daily newsletter search marketers rely on. Previously only available in open beta in the U.S., Why we care.

New Markets 86

New Markets Manufacturing Shoppers Price 86

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 126

Market Research Price Marketing Marketers 126

Martech

APRIL 5, 2024

Insufficient usage of martech may also hinder the improvement of marketing processes. Ultimately, martech platforms must address two types of marketing problems: customer-facing communication issues (e.g., Treat your marketing processes like any new customer-facing campaign or channel Choose your use cases wisely.

Marketing 96

Marketing Marketers Communications New Technology 96

Six & Flow

MAY 7, 2024

Creating a strong partner ecosystem should be an important part of your go-to-market strategy. With a well-built partner marketing ecosystem, you’ll observe significant growth within your business - with access to new markets, audience, technology and expertise!

Partner Marketing 52

Partner Marketing Marketing Marketers Marketing Strategy 52

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. Both consumers and businesses are gaining access to the most powerful set of tools ever created. 1 barrier to the adoption of AI for marketing.

Transform 102

Transform Education Marketing Marketers 102

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing 116

Marketing Marketers Manufacturing Performance Marketing 116

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 100

Customer B2C Transform Retail 100

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Will you have access to a live dashboard? Industry focus 15.

Digital Marketing 103

Digital Marketing Retail Marketing Marketers 103

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

User-Generated 103

User-Generated Marketing Marketers CMO 103

Digital Marketer

MARCH 20, 2024

The digital marketing software market is valued at $60.3 With a plethora of digital marketing tools in the market, choosing the right ones can be a daunting task. of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub. How can TinyImage improve your digital marketing ROI?

Digital Marketing 104

Digital Marketing Social Media Marketing User-Generated Price 104