Martech

JANUARY 13, 2023

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. First, GTM teams need to stop generating and chasing random leads, accounts and markets with little to no familiarity with your company or solutions.

Marketing 131

Marketing Marketers Customer Customer Marketing 131

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Suddenly, even the insights of industry leaders are suspect.

Customer 112

Customer Transform Thought Leadership Law 112

Sprout Social

SEPTEMBER 26, 2023

Technology, like art, stirs emotions and sparks ideas and discussions. The emergence of artificial intelligence ( AI) in marketing is no exception. In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Yet today, cloud computing is ubiquitous.

User-Generated 107

User-Generated Transform Marketing Marketers 107

Martech

OCTOBER 5, 2023

One thing every marketer wants to know is how effective their marketing is. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. “And Are we actually good in terms of how we actually act?

Marketing 110

Marketing Marketers 110

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Which Marketing Strategies are Most Effective?

Marketing 83

Marketing Marketers Management Promotion 83

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

Customer Journey 78

Customer Journey Marketing Marketers Customer 78

Martech

NOVEMBER 3, 2023

Research Specialist, covering Consumer and Culture Insights in the Gartner Marketing Practice. Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments.

Customer 108

Customer Retail Customer Journey Traditional Marketing 108

Hubspot Marketing

OCTOBER 31, 2022

In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Here, I sat down with Semrush's VP of Brand Marketing, Olga Andrienko, to discuss the SEO metrics she'd advise leaders pay attention to in 2023. Conversions? Let's dive in.

SEO 95

SEO Branding Marketing Marketers 95

Sprout Social

JANUARY 23, 2023

And as marketing leaders, it’s our job to decide where that beginning will take us—and how we’re going to get there. As leaders, we have the opportunity to shape our 2023 , even as budgets shrink and hiring stalls. Leading through ambiguity I’ve approached 2023 planning like packing for a large trip.

B2C 125

B2C Communications Marketing Marketers 125

Martech

SEPTEMBER 1, 2023

AI-based technology applications will roll out like most technology, one product at a time. AI-based technology applications will roll out like most technology, one product at a time. It’s been a whirlwind nine months of AI hype — so much potential and fear. showing 120 generative AI tools. What a treasure trove to mine!

Transform 127

Transform User-Generated Marketing Marketers 127

Search Engine Land

MAY 6, 2024

It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so many who knew and loved him. An award winning marketer : Mark has been winning awards for his work since 2015. When I was asked to write this…I was stuck.

Thought Leadership 114

Thought Leadership PR Digital Marketing Analytics 114

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

Transform 119

Transform CMO Customer Acquisition Finance 119

Martech

JULY 26, 2021

If some marketing operations professionals are hesitant about moving up the ranks into management and ultimately CMO role, one person who is convinced a career path is available is Debbie Qaqish, Principal and Chief Strategy Officer with the Pedowitz Group. I absolutely do see that.”. Partnering with the right kind of CMO.

CMO 102

CMO Transform Marketing Automation Platform Marketing 102

Hubspot Marketing

NOVEMBER 1, 2022

b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program. b) receive executive buy-in — which is typically a prerequisite for getting the budget and resources you need to successfully launch any new paid marketing program.

Key Performance Indicator 104

Key Performance Indicator Customer Acquisition Marketing Marketers 104

Martech

MARCH 29, 2023

Many think that scaling agile means taking it from one team to many. Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility.

Transform 87

Transform Marketing Marketers Management 87

Jeff Bullas

NOVEMBER 22, 2022

What does a bad UX look like? We were tasked with helping MonkeyLeague break into the hyper-competitive NFT market and sell monkey NFTs in a Play-To-Earn soccer game. The NFT market is arguably one of the toughest to crack in the world. The user experience is so important because it is the gateway between person and product.

Product 278

Product Customer Branding Marketing 278

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond. Why It's a Challenge.

Law 100

Law CRM Market Trends Marketing Strategy 100

Martech

NOVEMBER 14, 2023

Forecasting this holiday season is like playing Powerball. At some point before the year is out, you’ll be thinking about what next year will bring. As you do, let’s think about some events that shaped decision-making and will likely factor into your planning for 2024. Whoa, did you just hear that?

Marketing Plan 129

Marketing Plan Retail Email Marketing User-Generated 129

Martech

DECEMBER 13, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” A command and control culture can be a quick killer for agile marketing teams. Learn how you can talk to leaders in your organization about the culture change required to succeed with agile marketing.

CMO 110

CMO Marketing Marketers Management 110

Hubspot Marketing

JANUARY 2, 2023

If you're a leader, it's critical you demonstrate qualities related to good boss energy. But those qualities can be difficult to pin down — which is why I spoke with nine HubSpot leaders who were nominated by their direct reports as leaders with good boss energy. How to Give Off Good Boss Energy, According to 9 HubSpot Leaders.

Energy 113

Energy Entertainment Management Place 113

Sprout Social

NOVEMBER 3, 2022

Social is more than just posts, likes and comments. Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. Individual.

Finance 111

Finance PR Communications Marketing 111

Sprout Social

JANUARY 12, 2023

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Along with several other foundational elements (like mission , vision, story, voice , etc.), Along with several other foundational elements (like mission , vision, story, voice , etc.), Engage like-minded consumers.

Branding 128

Branding Communications Health PR 128

Tiecas

MAY 7, 2024

What the heck am I talking about, and why am I suggesting the pillar of B2B industrial marketing success is somehow broken? How does all this relate to industrial marketing? Industrial marketers —bless their hearts—are a little bit like those folks obsessed with finding shiny new pennies. Is this clickbait?

Manufacturing 52

Manufacturing Thought Leadership Marketing Marketers 52

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? What motivates them? What are their pressing challenges?

Digital Marketing 83

Digital Marketing Gen Z Manufacturing Customer Journey 83

Businesses Grow

NOVEMBER 28, 2022

Act 1: The rise of $RISE. Industry peers I admired like Jay Baer, Joe Pulizzi, Ann Handley, Joseph Jaffe, and Scott Monty had already taken the leap and launched coins. My token price was almost completely determined by the rise and fall of the crypto market. About a year ago (or was it ten?), This is my story.

Communications 138

Communications Management Promotion Price 138

Businesses Grow

OCTOBER 11, 2023

Like nearly every person who took a college economics class, I grew up in the Milton Friedman school of corporate thinking: A business should serve its shareholders … and that’s it. One for One created contagious word-of-mouth marketing for Toms. Friedman Obviously, times have changed.

Shipping 113

Shipping Market Trends Marketing Strategy Promotion 113

Martech

APRIL 19, 2023

Complex decision-making has become increasingly challenging as strong operational excellence and productivity, especially within marketing organizations , become vital competitive advantages. Many businesses today, and the marketers that serve them, need better insight to bridge the gap between massive amounts of data and business decisions.

Transform 119

Transform Finance Energy Retail 119

Neil Patel

APRIL 7, 2021

Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader?

Thought Leadership 116

Thought Leadership Price Marketing Marketers 116

Set Up

MARCH 24, 2022

At Set up , we have the privilege of partnering with multiple established marketing agencies with groundbreaking business practices and leadership styles. In this series, we will highlight these leaders’ stories in order to inspire, educate, and unlock new ways of thinking to marketers. First Name.

Customer Journey 98

Customer Journey Education Advertising Advertisers 98

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 86

Gen Z Millennials Transform User-Generated 86

Sprout Social

APRIL 29, 2021

The marketing department used to be the mouth of an organization—developing content and communicating messages to support sales. I think back to when I started in the field and my role was all about creating one-sheets, building presentation decks, planning events and helping to support advertising and awareness goals.

Transform 137

Transform Customer Acquisition Social Media Marketing Marketing 137

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

Marketing Strategy 103

Marketing Strategy Manufacturing PR Marketing 103

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 120

Whitepaper Analytics User-Generated Key Performance Indicator 120

Sprout Social

OCTOBER 5, 2021

Brands have made headlines for their gestures of goodwill—like when Calm paid Naomi Osaka’s fines for skipping press meetings to protect her own mental health and Airbnb introduced temporary housing plans for Afghan refugees. Social justice movements, a global pandemic, climate change and other environmental disasters. A lot learn from her.

Branding 109

Branding Law Food Health 109

Martech

JULY 27, 2021

Good morning, Marketers, and are you moving from big platforms to composable stacks? Sitecore’s CMS is a “high end but tightly coupled offering,” he writes — and it’s starting to look out of place as marketing organizations are increasingly looking to compose stacks from elements created by a number of vendors. Editorial Director.

CMO 109

CMO User-Generated Management Communications 109

Martech

SEPTEMBER 13, 2022

Switzerland gives marketing executives a few lessons on how to handle difficult situations. CMOs and marketing leaders need to make sense of their stances. Marketing leaders constantly tell me how difficult it can be to tackle these decisions. At this point, it feels like a checklist item for them.

Food 94

Food Communications Branding Customer 94

Duct Tape Marketing

JANUARY 12, 2023

How To Build A Business That Builds Leaders written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Robert Glazer. In this episode of the Duct Tape Marketing Podcast , I interview Robert Glazer. How much of how you think about elevating your team came from what you learned writing that? [13:18]

Management 77

Management Partner Marketing Analytics Energy 77