Hubspot Marketing

OCTOBER 11, 2022

In June 2022, Mozilla Firefox 102 was released with a feature that strips query parameters from URLs that track users as they navigate the web. Now that Firefox has given its users the ability to strip query parameters, here's what marketers need to know. To add multiple parameters, an "&" is added in between each branch.

Marketing 117

Marketing Marketers Product Branding 117

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. This guide will teach you how to market your small business using six best practices. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level.

PR 102

PR Customer loyalty User-Generated Marketing 102

Search Engine Land

SEPTEMBER 20, 2023

Turn keywords into URLs with LOWER and SUBSTITUTE functions Let’s start by adding some new content to your content plan. If you have a list of target keywords for new pages, you can turn them into URLs with some quick functions. JOIN is like CONCATENATE but lets you add a character or string between each cell you’re combining.

SEO 138

SEO Analytics Search Marketers Customer 138

Hubspot Marketing

MARCH 31, 2023

Practicing inbound marketing means sending emails to people who actually want to hear from you. You’ve probably Googled “best email marketing tips” so your emails don’t end up getting lost in a customer's inbox — or worse, their spam folder. Do not buy email addresses. However, you should resist the urge to purchase an email list.

Email Marketing 145

Email Marketing eBook User-Generated Law 145

Hubspot Marketing

JULY 13, 2023

Embedding social media content into your blog or website can significantly impact sales, audience trust, and the authenticity of your marketing initiatives. 77% of consumers would be more inclined to purchase a product or service if they incorporated user-generated content into marketing initiatives. Click Embed in the dropdown menu.

User-Generated 145

User-Generated Shoppers Customer Place 145

Customers.ai

APRIL 5, 2024

The biggest challenge in Shopify Marketing has tripped up marketers for decades. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In one word: yikes! Everyone is unique!

eCommerce 64

eCommerce Outbound Marketing Marketing Marketers 64

Search Engine Land

MARCH 17, 2023

Yahoo Loses Market Share As Some Firefox Users Return To Google 2015: Google had become increasingly aggressive in trying to lure back users. A Dilbert On Search Engine Keyword Research 2014: There was a fun search marketing-related Dilbert strip on the topic of doing and presenting your keyword research to your boss. billion to $3.7

Search Marketers 123

Search Marketers SEO Marketing Marketers 123

Hubspot Marketing

MAY 19, 2023

You’ll also preview the best internal linking tools on the market so you can find a solution that meets your needs. In five years, 92% of marketers believe that links will still be ranking criteria in Google algorithms. If you agree, all you have to do is click on a box to add the link. Let’s dive in. Let’s start with the stats.

Price 127

Price SEO Marketing Marketers 127

illumin

JANUARY 30, 2024

But how will this impact email marketers? Will these changes add blockades to your email marketing strategy in 2024? The short answer is no, as long as you’ve followed email marketing best practices. For marketers who rely on bulk emailing, it may pose challenges. Many of these items are already best practices.

Email Marketing 104

Email Marketing Marketing Marketers Advertising 104

Search Engine Land

MAY 13, 2024

in-stream, in-feed or Shorts) gives marketers more control over the amplification of their brand storytelling. Get the daily newsletter search marketers rely on. To set preferences: Create or edit a Demand Gen video ad and add the videos. Complete ad setup (logos, text, URL, etc.). They have been released in beta.

Advertising 107

Advertising Advertisers Performance Marketing Management 107

Backlinko

MARCH 29, 2024

Each attribute corresponds to one of the primary markets it serves. You might have a short list like Slack, which targets a few key markets: Or a long one like IKEA, which targets over 112 countries and languages. Website Sitemap Alternatively, you can add hreflang annotations in your sitemap.

Shoppers 93

Shoppers User-Generated SEO Management 93

Hubspot Marketing

APRIL 2, 2024

There’s where you’ll add your embed code. Go to publish.twitter.com and insert the URL of the post that you’d like to embed. Paste the following code into it: Return to the webpage and copy the URL. Paste the entire URL where it says url in your iframe code. Once you’ve customized it, click Update. Click Copy Code.

User-Generated 95

User-Generated Place Management Customer 95

Hubspot Marketing

APRIL 6, 2023

Some marketers view HTML sitemaps as outdated or even entirely unnecessary. Include your URLs in tags. If they aren't, save your crawl budget (the finite amount of crawlable pages and resources across your site) and add the video link to your page sitemap. News sitemaps should have a maximum of 1000 URLs.

User-Generated 145

User-Generated SEO eCommerce Customer 145

Litmus

AUGUST 22, 2022

Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers. Email marketers want subscribers to want to be on their email lists. Why list-unsubscribe benefits email marketers and subscribers. An unsubscribe URL. What is list-unsubscribe?

Email Marketing 110

Email Marketing Marketing Marketers Health 110

Martech

NOVEMBER 8, 2023

Marketing automation programs (MAPs) help marketers speed up processes and increase efficiency. Here are some tips for how to do this even as your marketing automation program continues to grow. Map out the marketing automation program First, map out all the parts of the MAP visually.

Marketing 112

Marketing Marketers Customer Place 112

Search Engine Land

FEBRUARY 23, 2024

The painstaking process of matching URLs on your current site to the equivalent version on the new website. Fortunately, this task that previously could involve teams of people combing through thousands of URLs can be drastically sped up with modern AI models. Should you use AI for redirect mapping?

Management 139

Management Search Marketers SEO Marketing 139

Hubspot Marketing

MAY 24, 2024

As a marketer, I’ve created a lot of digital graphics throughout my career. So, in this post, I’ll teach you one of the most fundamental skills for creating animated graphics — how to add text to a GIF. Note: For comparison, I‘ll use these four tools to add the same text to the same GIF. Turns out, I was wrong.

User-Generated 85

User-Generated Place Customer Marketing 85

Buffer Marketing

MAY 23, 2024

Meta offers several tools to help implement marketing strategies and manage your online presence effectively. 💡 Dive deeper into marketing on Facebook. Add in your information Fill in the necessary business details, such as your business email, address, and phone number. Add media (such as pictures and videos).

User-Generated 113

User-Generated Analytics Management Advertising 113

Search Engine Land

MARCH 15, 2024

In the screenshot above, I used a free Chrome extension to add percentages to get an even quicker picture of where most of the traffic was lost). Redirected URLs. URLs crawled by subdomain (if applicable / a domain-level property). Specific URLs getting crawled. Business email address Subscribe Processing. See terms.

SEO 104

SEO Search Marketers Branding Analytics 104

Many Chat

JUNE 26, 2023

translation/tradução Manychat is the world’s leading chat marketing platform that enables you to save time and increase conversion using your favorite marketing channels like Instagram, Facebook, WhatsApp, Telegram, and Email (just to name a few ). That’s where the Instagram Referral Url comes in!

Communications 98

Communications Customer Marketing Marketers 98

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. These functions let you search for pages with a particular word in the URL or page title.

Content Marketing 110

Content Marketing Marketing Marketers Market Research 110

Search Engine Land

OCTOBER 26, 2023

As Google explained: “When you add search themes, you’re telling Google AI you want to reach that traffic in your Performance Max campaign across all Google Ads inventory, including Search, YouTube, Gmail, Discover, Maps, and Display. According to Google: You can add 25 unique search themes per asset group (e.g., “car”

Automobile 121

Automobile Advertising Advertisers Promotion 121

Search Engine Land

MARCH 24, 2023

Google adds practice problems and math solver structured data and Search Console reports 2021: Google came up with new structured data and Search Console reporting to help educational websites understand which pages had these content types. Was Android Tablet OS (Honeycomb) Rushed to Market? Updated: Is “FaceSense” Forthcoming?

Search Marketers 115

Search Marketers PR Non-Profit SEO 115

Orbit Media Studios

FEBRUARY 28, 2024

Detours that fix dead end service pages Add a lead generation CTA above the footer on every service page If the page is very long, consider adding a CTA partway down the page 2. Divide the event count by the total sessions on blog URLs and that’s your clickthrough rate. It’s filled with tips to increase clickthrough rates.

eCommerce 131

eCommerce Shipping Analytics Place 131

Search Engine Land

FEBRUARY 7, 2024

This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs. Product page URLs Clear, descriptive URLs enhance both user experience and visibility. Image URLs High-quality images are essential for showcasing products. See terms.

Product 131

Product SEO Copywriting eCommerce 131

Search Engine Land

JANUARY 6, 2023

Google working on fixing data in URL parameter tool. 2020: Google was working on fixing a data issue with the URL parameter tool, a legacy tool within Google Search Console that let SEOs communicate to Google insignificant page variations and direct Google to consolidate those URLs. Google tests user comments for live TV shows.

Search Marketers 122

Search Marketers Manufacturing SEO Marketing 122

Search Engine Land

MARCH 28, 2024

Migrating a website is a complex undertaking, but when it involves transitioning global sites across multiple markets, the challenges are exponentially greater. Will you deploy across all markets (common with a CMS “lift and shift” and simple branding), or will this be a major technology update and a complete architecture or content refresh?

SEO 91

SEO User-Generated Management Search Marketers 91

Hubspot Marketing

AUGUST 29, 2023

As a marketer, few things are more frustrating than half the registrants for an event you promoted never showing up. Fortunately, you're about to learn how to send a calendar invite via Google Calendar, Apple Calendar, or Outlook, so registrants can add the event to their calendars and be less likely to forget about your event.

Promotion 124

Promotion Event Marketing Customer Place 124

Search Engine Land

APRIL 29, 2024

And one of the most fundamental optimizations is the domain and URL structure you choose to use. While Google offers guidelines for using locale-specific URLs , SEO information on the topic is limited and sometimes confusing. Many SEOs tend to advise using ccTLDs in each market if you have the resources. See terms.

SEO 110

SEO Fashion Branding Management 110

Search Engine Land

JANUARY 30, 2023

Google releases URL Inspection Tool API In 2022, Google released a new API under the Search Console APIs for the URL Inspection Tool. The new URL Inspection API let you programmatically access the data and reporting you’d get from the URL Inspection Tool but through software.

Search Marketers 91

Search Marketers Transform SEO Marketing 91

Search Engine Land

FEBRUARY 28, 2023

Also on this day Google URL inspection tool bug leading to errors for some 2022: Google confirmed there was an “increase in errors when inspecting URLs” and was working on fixing the issue. Bing Adds Interactive Solar System To Search Results 2016: Searching for [Solar System] on Bing would return a cool interactive solar system map.

Search Marketers 98

Search Marketers User-Generated Marketing Marketers 98

AWeber

FEBRUARY 1, 2024

With the average person receiving dozens of emails per day, it’s hardly surprising that only about one in three marketing emails are opened. BIMI is an email standard that allows brands to add their logo to messages sent from their domain. With BIMI, you can add a URL pointing at your brand’s logo to your DNS record.

Branding 83

Branding Email Marketing User-Generated Price 83

Search Engine Land

APRIL 4, 2024

If non-brand performance is the primary factor, look for the leaks – aka the URLs and keywords that are trending down. URL : Which page(s) are losing traffic? Do they share connections like a URL directory or JavaScript template? Where is non-brand performance down? Query : Which search terms are contributing to the decline?

SEO 121

SEO Analytics PR Branding 121

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Whitepaper 123

Whitepaper Analytics User-Generated Key Performance Indicator 123

Search Engine Land

JUNE 5, 2023

One reason is that some marketers are unable to code complex tools, so they use whatever tool is available. I’d advise content marketers to think about this before they start prompting ChatGPT and write down specific and clear requirements. Most prompts I see marketers using are not long, they are very short. Here’s how.

SEO 144

SEO Digital Marketing Search Marketers Content Marketing 144

Search Engine Land

NOVEMBER 10, 2023

Get the daily newsletter search marketers rely on. While this will not stop ads from showing on the Audience Network completely, it does give advertisers some control over where their ads are shown and stop them from showing on the URLs they input. It is important to remember that these exclusions will only be for the URLs inputted.

Advertising 114

Advertising Advertisers Customer Search Marketers 114

Hubspot Marketing

DECEMBER 15, 2023

With its growing popularity, Bing SERPs (Search Engine Results Pages) should be on the radar for marketers crafting their search engine optimization strategy. While Bing still has a smaller market share than Google, it remains an important piece of the search engine pie, and it can serve as an important channel for your marketing efforts.

SEO 94

SEO User-Generated Marketing Marketers 94