Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. It’s the opposite of evergreen content—your audience won’t be able to view it later, except if it can be manually saved to your profile, like Instagram Stories Highlights.

Marketing Strategy 113

Marketing Strategy User-Generated Marketing Marketers 113

Neil Patel

SEPTEMBER 17, 2021

If you know me, you know I love Instagram. Here’s the thing though, by automating your Instagram, you can deliver great content, and also spend less time doing it. Here’s what it produced: 223 story mentions — more eyes on my brand 431 page views — more followers 1068 DMs — more leads for my ad agency.

Customer loyalty 145

Customer loyalty User-Generated Education Marketing 145

Jeff Bullas

FEBRUARY 15, 2023

Instagram is a social media platform that has quickly become a major player in the world of business and influencer marketing. So is going after free Instagram followers worth it? We found that they had a package dedicated to giving away Free Instagram Followers, simply to show people how easy it is to buy and use their service.

Affiliate Marketing 276

Affiliate Marketing Influencer Marketing Promotion User-Generated 276

Buffer Marketing

MARCH 18, 2024

In 2013, I started as a social media specialist at a digital marketing agency. Our main client was UNIQA, the largest insurance group in Europe, which focused on Facebook marketing. They also asked us to create an Instagram profile just to have a presence on another social media platform.  What is Instagram customer care?

Customer 110

Customer Communications Transform Social Media Marketing 110

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. Examples: Instagram, Snapchat, Pinterest and Imgur.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. How often do you use Instagram Stories? ??.

Branding 122

Branding Gen Z User-Generated Promotion 122

Buffer Marketing

OCTOBER 18, 2023

Instagram is one social media platform that is evolving at a rate of knots. Remember when all you could do on Instagram was share oversaturated images of your food? The Instagram algorithm loves early adopters of its new features. Love you, Lo-Fi filter.)

User-Generated 133

User-Generated Millennials Food Analytics 133

Hubspot Marketing

JULY 5, 2022

Features come and go on Instagram – one thing that has stayed consistent is the restricted linking options, with brands and creators only able to share one link in their Instagram bio and on Instagram Stories. One solution to this is creating and adding a Linktree to your Instagram.

User-Generated 142

User-Generated Analytics eCommerce Place 142

Hubspot Marketing

OCTOBER 16, 2023

Among the frontrunners is Threads, Instagram's newly-developed social media hub. While the initial buzz may have faded, Threads still remains an untapped goldmine for marketers looking to elevate their social media strategy. But what does it actually do and, most importantly, why is it still a powerful tool in your marketing arsenal?

Social Media Marketing 97

Social Media Marketing Marketing Marketers Promotion 97

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 114

Energy Marketing Marketers Direct Mail 114

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Buffer Marketing

MAY 16, 2024

Over the past decade, Instagram has grown exponentially, with more than a billion monthly active users. According to this report, as of 2019, there were approximately 95 million fake Instagram accounts, representing about 9.5% 9 ways to spot fake Instagram accounts Here are some tips for spotting fake accounts on Instagram.

User-Generated 71

User-Generated Promotion Product Social Media Marketing 71

SmartBrief - Marketing

MARCH 4, 2024

At least that has been my experience, dating back to when I was in-house marketing for an ecommerce brand in the early 2000s. The messaging should be consistent and conducted through all marketing and promotional efforts. Do not forget to add a promotion to subscribe to the newsletter in employee email signature files.

Promotion 98

Promotion User-Generated eCommerce Marketing 98

Many Chat

JULY 17, 2022

You might have noticed those little circles with images in them when you visit a user’s profile on Instagram. The Instagram Highlights feature is only one of the many ways you can leverage the platform to grow your audience. What are Instagram Highlights? Instagram also allows you to add covers to each of your Highlights.

Real Estate 97

Real Estate Place Branding Product 97

Neil Patel

OCTOBER 15, 2020

Instagram, Facebook, and Snapchat tend to dominate the social media marketing discussion. They’ve recently launched a new feature that has the opportunity to change the world of Pinterest marketing. What Are Pinterest Story Pins? Who Can Use Pinterest Story Pins?

Analytics 142

Analytics Marketing Marketers Customer Journey 142

Buffer Marketing

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now. 

User-Generated 125

User-Generated Promotion Management Communications 125

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 96

Influencer Marketing User-Generated Key Performance Indicator Analytics 96

Buffer Marketing

JANUARY 23, 2024

Threads by Instagram now has an estimated 160 million monthly active users and counting. Plus, as we’ve seen with platforms like Instagram and, more recently, TikTok, growing a following early, before the space becomes too crowded, is often a little easier — so it’s worth investing in now. 

User-Generated 121

User-Generated Promotion Management Communications 121

Hubspot Marketing

APRIL 19, 2022

While Instagram – which notably innovated on Snapchat Stories – launched Instagram Reels, YouTube – known for its longer-form videos – launched YouTube Shorts. Or, "Will TikTok's Stories and long-form content go unnoticed and eventually be discontinued – just like Twitter Fleets ?". We'll discuss TikTok Stories first.

Marketing 104

Marketing Marketers Entertainment Branding 104

Buffer Marketing

DECEMBER 20, 2023

Add Notes to Your Content 📝 Collaborate faster and smarter with quick internal comments. The new  Beta features  page lists features to test, links to share feedback, and an invite to  our community. Schedule Instagram Stories  📽 We were one of the first platforms to offer this game-changing feature.

User-Generated 109

User-Generated Management Analytics Place 109

Hubspot Marketing

SEPTEMBER 20, 2022

Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. 20 Best Instagram Story Ideas for 2022. Cool Instagram Story Ideas for Follower Engagement. Conduct a poll. Host a Q&A. Quiz your followers.

User-Generated 110

User-Generated Education Promotion Millennials 110

Hubspot Marketing

APRIL 11, 2022

Instagram has demonstrated tremendous growth, with its community reaching over 2 billion monthly users in 2021. Despite its impressive reach, many business owners are still overlooking its marketing potential. In this article, we’ll show you how to build your brand with Instagram. (If Build an Instagram strategy.

Branding 145

Branding Non-Profit Promotion Email Marketing 145

Search Engine Land

NOVEMBER 22, 2023

Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. Get the daily newsletter search marketers rely on.

SEO 124

SEO PR Promotion Customer Journey 124

Buffer Marketing

APRIL 23, 2024

For one thing, it’s likely influencer marketing teams have come across the more popular free templates already (and a quick copy-paste job is not the best way to make a good first impression).  I spoke to content creators and influencer marketing team leaders to get their best advice for creating media kits that stand out.  

Influencer Marketing 100

Influencer Marketing Social Media Marketing Price Fashion 100

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. In 2021, Instagram rolled out another new feature: the ability to post to the app from a PC or Mac. Casual users may not feel compelled to post to Instagram from a PC or Mac. Why might a business post to Instagram from a computer?

CRM 126

CRM Management Analytics Customer 126

Buffer Marketing

JUNE 12, 2023

You can now enjoy all of the benefits of Buffer with an Instagram Creator account. For years, we’ve heard from folks that they want to connect a variety of Instagram accounts to Buffer. We have over 1 Million people who have connected an Instagram channel to Buffer, so we get this request a lot.

Management 110

Management Place Branding 110

Buffer Marketing

JULY 10, 2023

Available Channels Tailwind offers only three social channels: Instagram, Facebook, and Pinterest. Channels available on Buffer Channels available on Tailwind Instagram Instagram Twitter Pinterest Pinterest Facebook Facebook LinkedIn TikTok Google Business Profiles Mastodon  YouTube (coming soon) Shopify (analytics)   2.

Social Media Marketing 83

Social Media Marketing User-Generated Price Marketing 83

Buffer Marketing

APRIL 16, 2024

View this post on Instagram A post shared by KESTAN (@hellokestan) Seeing this more authentic side of the brand has really helped drive home what we stand for, make it clear who a KESTAN customer is, and create a consistent experience no matter where people shop with us. It’s an opportunity to double dip with our marketing.

Retail 104

Retail Entertainment Promotion Price 104

Hootsuite

DECEMBER 14, 2022

Are you using Instagram alt text? Alt text , or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about. What is Instagram alt text?

Fashion 111

Fashion User-Generated SEO Social Media Marketing 111

Many Chat

JUNE 12, 2023

Is your Instagram inbox exploding with 1,000 messages asking the exact same question every day? Are you struggling to reply to every comment, story mention and reaction, so your engagement rate is sinking each time you post? Creators report that Manychat IG DM Automation drives up to 60% of Instagram sales.

Transform 98

Transform Communications Promotion Customer 98

Hootsuite

MARCH 27, 2024

A boosted post is simply a social post to which you add some advertising dollars in an effort to expand its reach or increase engagement. All you have to do is choose a few simple targeting options and add a budget. There are two options when creating a boosted post: Add budget to an existing post that is performing well.

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. With Facebook, you can build a business profile that includes links to your website and details about your menu. This platform similarly allows you to create a profile where you can list and link company information.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Buffer Marketing

OCTOBER 23, 2023

Instagram Data Portability Users can now transfer their Instagram media to Google Photos and other services, enhancing data management across apps. Instagram Profile Tags & Direct Messaging New features facilitate tagging Instagram users and possibly a unique messaging feature , enriching inter-platform connectivity.

Gen Z 87

Gen Z Affiliate Marketing User-Generated Law 87

Buffer Marketing

APRIL 28, 2022

If you’ve ever gotten lost in the rabbit hole of swiping through Instagram Stories , you know that they can be impactful as a user. From signing up for a product waitlist to buying a product recommended by your favorite influencer, Stories are a great way to quickly share content, and engage and influence users on the platform.

Fashion 129

Fashion Health Product Branding 129

Neil Patel

NOVEMBER 1, 2021

The Facebook/Instagram relationship provides businesses with an opportunity to leverage the audiences and tools of both simultaneously. Have you ever thought about cross-posting on the platforms as part of your social media marketing strategy? How to Link Your Instagram and Facebook Accounts.

Social Media Marketing 124

Social Media Marketing Place Marketing Strategy Analytics 124

Many Chat

APRIL 8, 2022

Instagram introduced the option to share music via Stories in 2018. Users can add their favorite songs to their photos and videos and use plenty of visuals to personalize how the song appears in their Story. And learning how to add music to your Instagram Stories is one small way to keep your audience engaged.

Customer 105

Customer Branding Marketing Marketers 105