CMO Network

APRIL 26, 2023

From a multicultural marketing perspective, the surge of AI-based tools may well represent an opportunity, as it can enhance and empower individuals to learn more about relevant topics in their lives, including their culture and traditions, but it can also represent risks.

CMO 83

CMO Marketing Marketers 83

Hubspot Marketing

DECEMBER 18, 2023

The rapid explosion of artificial intelligence tools has already changed how most marketing teams operate — but there are still some factors that are holding marketers back from fully embracing AI. We’ll review statistics and predictions for the future of AI in the marketing sector.

Marketing 97

Marketing Marketers Market Research New Technology 97

Rock Content

MAY 13, 2024

If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight.

Marketing Strategy 89

Marketing Strategy User-Generated Digital Marketing Marketing 89

Unbounce

JULY 5, 2023

The answer: AI, baby. Specifically, AI analytics. And that’s the point: AI’s ability to process so much data at incredible speeds makes a lot of today’s digital experiences possible. The more AI observes, the more it learns and improves. There’s a lot to cover here, so let’s dive right in: What is AI analytics?

Transform 126

Transform Analytics Marketing Marketers 126

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Law 120

Law Marketing Marketers User-Generated 120

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies. We think so.

User-Generated 93

User-Generated Marketing Marketers Copywriting 93

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack.

Customer Journey 100

Customer Journey CRM Marketing Marketers 100

Sprout Social

AUGUST 21, 2023

Artificial intelligence (AI) isn’t just a sci-fi phenomenon turned reality—it’s a technological mainstay, developed over decades right underneath our noses. AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. What are AI ethics?

Marketing 89

Marketing Marketers User-Generated Education 89

Search Engine Land

FEBRUARY 2, 2024

of people think AI content is equal to or better than human writing? With so much AI-generated content generated in the last year, it has become harder to distinguish whether a human wrote it unless there is a label. So the question is: why stop writers from using AI? Did you know that 65.8% This is incredible, at least to me.

User-Generated 112

User-Generated Finance SEO Law 112

Search Engine Land

MAY 13, 2024

SEO is real marketing now With every algorithm and change, we move further away from the old days of tricking the search engines and closer to having to do real marketing. Too often, people are quick to complain about Google and Bing having a “brand bias,” but they wouldn’t have that bias if their users didn’t.

SEO 133

SEO User-Generated Promotion Branding 133

Unbounce

NOVEMBER 2, 2023

/ AI marketing Unprompted: The ethics of AI in marketing By Garrett Hughes. Generative AI tools like Chat-GPT and DALL-E exploded in popularity. See, there are some big problems with AI. Generative AI tools have effectively been trained to mimic the unattributed work of artists and creators.

PR 98

PR Marketing Marketers Non-Profit 98

Hubspot Marketing

MAY 9, 2023

Lack of transparency and discrepancies in results could prevent the tech from improving, and the implementation of an AI ethical framework can reform that. In this post, we'll discuss AI ethics and how ethical decision-making can improve the technology. What are AI ethics? Why are AI ethics important?

Advertising 106

Advertising Advertisers User-Generated PR 106

Rock Content

APRIL 22, 2024

It is undeniable that generative AI is a reality in many professional fields and is present in the daily activities of millions. When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more.

User-Generated 52

User-Generated Marketing Marketers Branding 52

Search Engine Land

JANUARY 18, 2024

As artificial intelligence (AI) continues transforming the future of SEO , search marketers must adopt an ethical implementation approach by ensuring that AI-driven practices align with responsible and transparent strategies. This article explores: The benefits of using AI in SEO. How can AI be used in SEO?

SEO 106

SEO Energy Law User-Generated 106

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us. This is a must.

eCommerce 131

eCommerce Price Email Marketing Retail 131

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? We’ve collected our resources and insights to create a one-stop survival guide for anyone making their way through this AI transition. What are the risks and benefits?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Martech

JANUARY 24, 2024

With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to us, right inside our own organization. Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology.

Price 101

Price Management Product New Markets 101

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Martech

JANUARY 18, 2024

Beware of hallucinations: 89% of engineers in companies using LLMs and generative AI models (chatbots, virtual assistants) say their models show signs of hallucination, according to Aporia’s “AI & ML Report: Evolution of Models & Solutions.” Intellimize creates and optimizes landing pages.

User-Generated 98

User-Generated Retail Shoppers Promotion 98

Litmus

MAY 16, 2023

Artificial intelligence (AI) is becoming increasingly prevalent. From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. But as exciting as this new frontier is, it’s brought to surface a multitude of legal, ethical, and social concerns that have yet to be addressed with AI as it stands today.

Email Marketing 78

Email Marketing Marketing Marketers User-Generated 78

Litmus

NOVEMBER 20, 2023

It’s 2023, and artificial intelligence (AI) is everywhere. From generative AI tools like ChatGPT to coding assistants like GitHub Copilot, the potential of AI is top of mind for almost everyone in the digital landscape. Where AI shines AI is great for tasks that follow patterns and rules.

Email Marketing 67

Email Marketing Copywriting Marketing Marketers 67

Unbounce

MAY 4, 2023

Just a few months ago, many of us were scoffing—and some, admittedly, were guffawing—at the idea that AI could perform tasks at the quality of (and sometimes better than) a squishy human brain. AI has arrived, and now it’s friggin’ everywhere. John Oliver is talkin’ about AI-generated images in Midjourney. Oh, how naive we were.

User-Generated 128

User-Generated Marketing Marketers Copywriting 128

Ann Handley

APRIL 7, 2023

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. And it’s a good reminder of something else more important, too. * * * AI Writing is all the rage. AI is a tool. AI tools like ChatGPT remind me of that chaos. That’s it.

Energy 246

Energy Price Place Marketing 246

Hubspot Marketing

NOVEMBER 6, 2023

“Will AI steal my job?” Turns out, there are some non-technical skills that AI cannot replicate. If you’re going to be navigating the employment space in this AI era, you’ll need to develop these intangible skills. However, the social media manager won’t just implement the AI-generated strategy as is.

Law 124

Law Automobile Management Communications 124

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. However, as impressive as modern AI systems seem, they still have a long way to go before achieving true human-level intelligence.

Shipping 114

Shipping Communications Management Product Marketing 114

Hubspot Marketing

DECEMBER 5, 2023

Let‘s talk AI. Our State of AI Report found that one in five business professionals use AI and/or automation in their role. In marketing, it’s even higher. But here‘s the catch: AI isn’t just about algorithms and automation. Let's set the stage for a future where AI and authenticity go hand in hand.

Transform 108

Transform Communications Management Branding 108

Martech

SEPTEMBER 20, 2023

Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Although it creates a world of exciting possibilities, it also creates — almost inherently — risks of bias and exclusion.

Traditional Marketing 113

Traditional Marketing User-Generated New Technology Product 113

Tiecas

FEBRUARY 14, 2024

Artificial Intelligence (AI) is emerging as a disruptive and transformative force in B2B marketing for industrial companies. By leveraging AI, industrial businesses are streamlining operations and redefining how they engage with their customers. What Role Does AI Play in Personalizing Industrial Marketing Efforts?

Manufacturing 98

Manufacturing Transform User-Generated Marketing 98

Search Engine Land

SEPTEMBER 26, 2023

Artificial intelligence (AI) is poised to become a vital tool for brands seeking to enhance their online presence. However, integrating AI into marketing strategies inevitably creates legal considerations and new regulations that agencies must carefully navigate. This is not without merit.

SEO 100

SEO Law User-Generated Education 100

Martech

JUNE 29, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. XFactor.io’s MIKEY is a first-of-its-kind AI platform for driving revenue-based growth decisions at scale.

User-Generated 91

User-Generated CRM Retail Marketing 91

Hubspot Marketing

FEBRUARY 13, 2023

On November 30, 2022, OpenAI launched a conversational AI service called ChatGPT. All of which is to say: There is clearly demand for these conversational AI services. On February 6, Google announced it's own conversational AI service, called "Bard". ChatGPT blew up in popularly practically overnight. First — What is ChatGPT?

User-Generated 118

User-Generated Marketing Marketers Place 118

Hubspot Marketing

MARCH 29, 2023

Our 2023 Marketing Trends Report found that data-driven marketers will win in 2023. Enter AI analytics, a time-saving process that brings marketers the answers they need to create data-driven campaigns. In this post, we’ll discuss: What is AI analytics?

Analytics 128

Analytics Shoppers Customer loyalty eCommerce 128

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. But generative AI hits differently and closer to home. The value of AI tools depends on the effort you put into them. What’s the best way to put AI’s content capabilities in play? Generative AI doesn’t make those things skippable.

Content Marketing 114

Content Marketing PR Law CMO 114

Martech

MARCH 18, 2024

The statistics are based on a survey of 1,300 retailers by Salesforce and the Retail AI Council. Retailers are examining AI not just for the CX space but in order to streamline operations and increase productivity. Generative AI is going to have impact across a full range of businesses. Facing challenges. Why we care.

Retail 82

Retail Customer Product Marketing 82

Hubspot Marketing

FEBRUARY 27, 2023

And it certainly didn't seem like something that would completely transform how marketers work within the next few years. But in 2023, generative AI is officially here, and it's only growing. All of which is to say: Generative AI is poised to completely disrupt — and elevate — business' content strategies in 2023 and beyond.

Transform 118

Transform Marketing Marketers SEO 118

Martech

FEBRUARY 12, 2024

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What kind of team did she need to ensure that AI was managed effectively, efficiently, and ethically? Prompt: What are the challenges for marketing ops in 2024? Those, coupled with AI, formed a powerful triad.

Marketing 100

Marketing Marketers Telemarketing Customer Journey 100