Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Entity impact: How do geographical entities influence consumer behavior and preferences in my target locations? Get the daily newsletter search marketers rely on. See terms.

Food 101

Food Promotion Product Communications 101

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. But email marketing is not without its challenges. The proliferation of marketing emails presents three problems in particular for today’s marketers: It’s getting worse. As a marketing team, you need tools to help. Product recommendations.

User-Generated 123

User-Generated Email Marketing B2C Marketing 123

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 102

Email Marketing Transform User-Generated Marketing 102

Marketing Insider Group

MARCH 25, 2024

Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Having a marketing database isn’t just about hoarding data like a digital dragon sitting on a pile of gold. Actively using a marketing database enhances campaign effectiveness by targeting the right audience at the right time.

Customer loyalty 102

Customer loyalty Law Marketing Marketers 102

Customers.ai

NOVEMBER 21, 2023

In the fast-paced realm of marketing, where every click holds the potential for a sale, sophisticated retailers face a formidable challenge— converting anonymous website visitors into loyal customers. In an era where data is king, this substantial segment represents a goldmine of untapped potential. Evolve or die, right?

Transform 117

Transform Customer Journey Marketing Marketers 117

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. As a result, the survey findings often mismatch with actual customer behavior and preferences. Fortunately, customer interaction histories can be mined to better understand actual behaviors and preferences.

Market Research 109

Market Research Customer Marketing Marketers 109

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

Analytics 101

Analytics Email Marketing User-Generated Marketing 101

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customer 96

Customer B2C Transform Retail 96

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 100

Target Market Advertising Advertisers Neuromarketing 100

Spiralytics

APRIL 25, 2024

How about understanding its implications to uncover the patterns, behaviors, and pain points that strengthen customer loyalty? Let’s explore ways to use CRM for data segmentation, customer support, customer feedback for improvement, and much more. #1: 1: Segmentation for Focused Engagement Gone are the days of mass email blasts. . #1:

CRM 52

CRM Customer Customer loyalty Health 52

Martech

DECEMBER 11, 2023

I am the first generative AI chatbot for marketing technology professionals. Prompt How should marketing integrate with technology efforts? Answer Marketing should integrate with technology efforts by ensuring that the chosen marketing technology aligns with the existing martech stack. I am trained with MarTech content.

Customer Journey 102

Customer Journey CRM Marketing Marketers 102

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. How should B2B marketers use GA4? How should B2C marketers use GA4? This article explores a framework for maximizing GA4 to improve your digital marketing strategy. Where do we need to customize our reports?

Digital Marketing 113

Digital Marketing Marketing Strategy Gen Z Food 113

SmartBrief - Marketing

FEBRUARY 20, 2024

This emphasizes the importance of adopting mobile-first marketing strategies. Let’s explore why mobile-first strategies are crucial for success in a highly competitive market and then dive into the mobile-first marketing strategies themselves. It’s 58.67%, to be exact, Statista reports.

Marketing Strategy 105

Marketing Strategy Marketing Marketers SEO 105

Scoop.it!

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? While that’s the goal of every marketer, reaching it requires that you dive deep into your user’s mind and heart–What influences them? Or, in simpler terms, you have to understand your consumer’s behavior.

Digital Marketing 84

Digital Marketing Gen Z Manufacturing Customer Journey 84

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Martech

FEBRUARY 19, 2024

Have you ever wondered if traditional hiring practices are holding your marketing team back? I work with CMOs, helping them build best-in-class marketing teams, among other things. As marketing technology and consumer behavior continuously evolve, skills have a diminishing half-life.

CMO 112

CMO Marketing Marketers Analytics 112

Set Up

APRIL 23, 2024

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. In the fast-paced world of digital marketing, it might feel impossible to keep up. AI can enable marketers to gather a ton of data, analyze it in real-time, and derive actionable insights.

Marketing Automation Platform 59

Marketing Automation Platform Marketing Marketers Analytics 59

Use Insider

FEBRUARY 19, 2024

What is AI marketing automation? AI marketing automation uses smart algorithms and machine learning to create marketing tasks quickly and more effectively. It helps businesses by anticipating customer behavior and market trends, assisting them in making informed decisions. Well, for multiple reasons.

User-Generated 52

User-Generated Customer Journey Marketing Marketers 52

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. In this blog post, we’ll explore what AI email marketing is, the benefits it offers, and some of the tools and technologies that make it possible. What is AI Email Marketing? These make your emails more deliverable.

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Customer Journey 123

Customer Journey Email Marketing Marketing Marketers 123

Use Insider

FEBRUARY 29, 2024

What is generative AI in marketing? Generative AI in marketing empowers marketers to craft relevant, timely, and trustworthy customer experiences effortlessly. This increased efficiency allows marketing teams to focus on high-value strategic initiatives rather than repetitive manual tasks.

Customer Journey 52

Customer Journey Marketing Automation Platform User-Generated Marketing 52

Marketing Insider Group

MAY 14, 2024

Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event. Review past events and the marketing strategies you used.

Event Marketing 92

Event Marketing Marketing Plan Key Performance Indicator Logistics 92

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. If this is your team’s typical behavior — congratulations!

Customer 92

Customer Customer Journey Marketing Marketers 92

Customers.ai

APRIL 5, 2024

The biggest challenge in Shopify Marketing has tripped up marketers for decades. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In one word: yikes! Let’s dig in.

eCommerce 64

eCommerce Outbound Marketing Marketing Marketers 64

SocialPilot

FEBRUARY 26, 2024

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. But there’s more to AI marketing than just the strategies and the tools. What is AI Marketing?

Transform 70

Transform User-Generated Marketing Marketers 70

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Segmentation: Using social media platforms to save time AI can segment audiences more accurately based on demographics, interests, behaviors, and other psychographic factors. Get the daily newsletter search marketers rely on.

User-Generated 114

User-Generated eCommerce Social Media Marketing Copywriting 114

Martech

MAY 6, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. By implementing lead scoring for existing customers, you can segment them based on their behavior, purchase history, level of engagement with your products or services, and other relevant criteria.

Customer 101

Customer Communications Product Management 101

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Key Performance Indicator 126

Key Performance Indicator Transform Marketing Mix Marketing 126

Spiralytics

JANUARY 25, 2023

You create a well-strategized content marketing campaign with some fancy design, and it feels like you are on the right track. So what can you do to generate more traffic via your content marketing campaigns? Let’s see how this powerful tool can help in your content marketing campaign! Well, we have some good news for you!

Content Marketing 145

Content Marketing User-Generated Analytics Marketing 145

Search Engine Land

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Segmenting your customers is critical to your success. What is customer segmentation? Why is customer segmentation important?

Customer 92

Customer Customer loyalty Communications Fashion 92

Martech

DECEMBER 20, 2022

Creating a loyalty marketing strategy is critical to understanding that every customer is unique. Every member has different needs, preferences, communication channels, behavior and emotions. Segmenting your customers is critical to your success. What is customer segmentation? Why is customer segmentation important?

Customer 92

Customer Customer loyalty Communications Fashion 92

OnDemand CMO

DECEMBER 19, 2023

If you’re relatively new to marketing, you’ve probably come across a fundamental concept – the 80/20 rule, also known as the Pareto Principle. This raises the crucial question: What is the optimal balance between acquisition and retention marketing efforts? Prioritize retention efforts for high CLV customers.

Customer Acquisition 68

Customer Acquisition Customer loyalty Marketing Marketers 68

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Consider factors such as company size, industry segment, job titles, and pain points. Updated answer: To increase lead generation through email marketing, there are several tactics you can employ.

Whitepaper 101

Whitepaper User-Generated Marketing Automation Platform Email Marketing 101

Neil Patel

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Personalized Marketing 130

Personalized Marketing Branding Customer loyalty Transform 130

Marketing Insider Group

MAY 11, 2021

To create the best possible buyer’s journey for your target audience, you must first know them well and understand their behaviors and actions at different touch points. If you can master this skill, you’ll continually improve your digital marketing efforts and drive more brand loyalty online. What is Predictive Marketing Analytics?

Analytics 140

Analytics Marketing Marketers User-Generated 140

Martech

FEBRUARY 23, 2024

But what does this have to do with email marketing? We’ve covered them extensively on MarTech and worked with our expert contributors to shed light on the impact these restrictions will have on marketers. If you’re an email marketer, you’re essentially on an island with other contestants just like the contestants on “Survivor.”

Email Marketing 96

Email Marketing Marketing Marketers Health 96

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73