Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

Marketing 112

Marketing Marketers Finance Customer loyalty 112

Social Media Examiner

MAY 14, 2024

Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this episode, we explore how to begin adopting AI in your business.

Marketing 98

Marketing Marketers 98

Martech

MAY 10, 2024

As businesses grapple with reducing their carbon footprint, optimizing digital marketing is an unexpected solution that can also drive better ROI — a true win-win scenario. The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios.

Digital Marketing 108

Digital Marketing Energy Advertising Advertisers 108

Martech

MARCH 13, 2024

Surveys and focus groups are the go-to methods for gathering customer insights to drive marketing strategy. Today, AI-powered tools like data mining and sentiment analysis offer a powerful way to augment and improve customer research. It’s time to move beyond these outdated tactics.

Market Research 112

Market Research Customer Marketing Marketers 112

illumin

MARCH 14, 2024

The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Get to know Charlie So who is this “Charlie”?

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. This question becomes more frequent as major ESPs rush to release their own version.)

Email Marketing 127

Email Marketing User-Generated Marketing Marketers 127

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Customer Journey 126

Customer Journey Email Marketing Marketing Marketers 126

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. This is just one way to leverage AI tools into your day-to-day workflow as a blog writer.

Transform 112

Transform User-Generated Marketing Marketers 112

Martech

DECEMBER 1, 2023

Generative AI is revolutionizing digital marketing by altering how we create, analyze and optimize marketing strategies. Understanding and harnessing its capabilities allows marketers to achieve new levels of efficiency and creativity. Generate This is of particular interest to marketers.

User-Generated 142

User-Generated CMO Marketing Marketers 142

Search Engine Land

OCTOBER 25, 2023

Small and medium-sized businesses (SMBs) have been slow to adopt AI technology. While 74% of SMBs are not using AI, 44% of those hope to start using it within the next year, a survey has found. Marketers have felt overwhelmed by AI and all the changes we’ve seen in the past year. How SMBs use AI. Why we care.

B2C 116

B2C Education Marketing Marketers 116

TechWyse

MAY 3, 2023

Digital marketing is always changing, and there are always new strategies and trends emerging. In this article, we’ll look at what’s coming up in digital marketing for 2023. By knowing about these trends, you can stay ahead of the competition and make sure your marketing is effective. It’s hard to keep up!

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. We are in a huge paradigm shift, as generative AI disrupts how we access, consume and create content. However, I feel those changes will be dwarfed by generative AI’s impact on our industry.

Transform 103

Transform Education Marketing Marketers 103

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 128

Whitepaper Content Marketing Thought Leadership Marketing 128

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. Plus, marketing was getting some extra respect in board meetings.

Marketing 117

Marketing Marketers Manufacturing Performance Marketing 117

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. What is AI automation? Take for example, Sprout’s AI-driven Social Media Listening solution.

Marketing Strategy 101

Marketing Strategy Manufacturing PR Marketing 101

Digital Marketer

DECEMBER 21, 2023

When it comes to AI or artificial intelligence, this statement holds true. Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Is AI for you? Want to get certified in Content Marketing?

Law 91

Law Digital Marketing User-Generated Copywriting 91

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. Are you safe using AI-generated content ? We can now automate most of our marketing efforts.

Marketing Automation Platform 135

Marketing Automation Platform Marketing Marketers User-Generated 135

Hubspot Marketing

MAY 23, 2023

Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. In fact, the market for artificial intelligence in marketing is expected to grow to more than $107.5 How is AI driving marketing automation? billion by 2028 — a huge leap from $15.84

Food 128

Food Marketing Marketers CRM 128

Unbounce

JUNE 5, 2023

Imagine, for a moment , that you’re a marketer in the late ’90s. Fast forward to today, and we’re facing a similar paradigm shift in marketing—only this time, it’s artificial intelligence (AI) that’s causing the existential panic. The transformative nature of AI in marketing is undeniable.

Transform 114

Transform Marketing Marketers Copywriting 114

Martech

DECEMBER 28, 2023

Today: marketing automation. The email marketer’s guide to effective marketing automation by Ryan Phelan. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. The 3 Rs of marketing automation: Relevance, response and ROI by Stephanie Trovato. Here’s how it might change.

Outbound Marketing 114

Outbound Marketing Transform Customer Journey Marketing 114

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Ah, quarter one. It's an exciting time but also a bit overwhelming.

eCommerce 111

eCommerce Marketing Marketers Influencer Marketing 111

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Analytics 111

Analytics Customer Journey User-Generated Customer loyalty 111

Martech

APRIL 29, 2024

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment.

Transform 71

Transform Finance Communications User-Generated 71

Martech

SEPTEMBER 29, 2023

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The explosion of AI tools enables us to launch more targeted and personalized marketing campaigns quickly.

Law 123

Law Marketing Marketers User-Generated 123

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Email ROI generates $36 for every $1 spent.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Martech

SEPTEMBER 1, 2023

It’s been a whirlwind nine months of AI hype — so much potential and fear. AI is here to stay, poised to transform how your company operates and engages with customers. As AI-based applications make their way into enterprise organizations, here’s how to ensure you are in a position to use them properly.

Transform 124

Transform User-Generated Marketing Marketers 124

Martech

DECEMBER 18, 2023

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal.

Transform 113

Transform Marketing Marketers Traditional Marketing 113

Hubspot Marketing

MAY 9, 2023

Lack of transparency and discrepancies in results could prevent the tech from improving, and the implementation of an AI ethical framework can reform that. In this post, we'll discuss AI ethics and how ethical decision-making can improve the technology. What are AI ethics? Why are AI ethics important?

Advertising 106

Advertising Advertisers User-Generated PR 106

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

Transform 106

Transform User-Generated Marketing Marketers 106

Hubspot Marketing

DECEMBER 11, 2023

It’s no secret that embracing AI can come with a wide range of benefits for your marketing team — things like task automation, time and cost savings, increased productivity, and more. Despite these evident benefits, there is a lingering reluctance among many marketers to incorporate AI into their strategies.

User-Generated 93

User-Generated Marketing Marketers Copywriting 93

Martech

APRIL 22, 2022

To engage customers in a personal way, at a very large scale, AI or machine learning is essential. Chatbots and intelligent assistants are already leading client interactions, and AI-generated content is around the corner. AI also enables the analysis and interpretation of data at a speed and volume beyond human capabilities.

Transform 145

Transform Marketing Marketers Analytics 145

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. If you're short on time, jump to the topic you need.

Whitepaper 127

Whitepaper Transform Promotion Marketing 127

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Hubspot Marketing

MAY 12, 2023

While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. This is nothing new.

Price 128

Price User-Generated Marketing Marketers 128

Search Engine Land

FEBRUARY 16, 2024

Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. In 2024, this has become even easier with generative AI. Inventory/availability.

Marketing Strategy 126

Marketing Strategy Shoppers eCommerce Advertising 126

Hubspot Marketing

MAY 29, 2023

As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it. In this blog post, we'll explore the top types of AI-generated content in marketing.

Whitepaper 122

Whitepaper eBook User-Generated Marketing 122

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. By leveraging the power of AI, businesses can create more personalized and targeted email campaigns. What is AI Email Marketing? These make your emails more deliverable. Better results with less work!

Email Marketing 94

Email Marketing Marketing Marketers Transform 94