Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. Here’s the folks to follow to stay up-to-date on trends and informed on best practices. You need to be on top of everything all the time and long before the event begins.

Event Marketing 109

Event Marketing Marketing Marketers Education 109

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts. The right marketing questions can help you find these essential answers.

Direct Mail 105

Direct Mail Marketing Marketers Transform 105

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. You’re told that you need PR, which stands for press release, right?

PR 111

PR Communications Branding Management 111

Hubspot Marketing

MAY 1, 2024

However, under your overarching goal, you might have smaller, more manageable goals with a specific, actionable framework attached to them to help you reach your biggest goal. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market. What are professional goals?

Management 123

Management Promotion Thought Leadership Education 123

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. The allure of performance marketing Performance marketing is often the unsung hero in the early stages of a brand’s life. Dig deeper: What are marketing attribution and performance management platforms?

Performance Marketing 109

Performance Marketing Branding Customer Acquisition Customer loyalty 109

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? within the same five-year span, podcasts have risen in popularity and surpassed blogs in searches.

User-Generated 144

User-Generated Marketing Marketers SEO 144

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 145

Marketing Marketers Analytics Influencer Marketing 145

Buffer Marketing

FEBRUARY 14, 2024

Podcasts have an undeniable allure for both their creators and fans. As of 2024, over 5 million podcasts and 70 million episodes are available worldwide. With that many podcasts, you can be sure there’s a podcast for everyone. With that many podcasts, you can be sure there’s a podcast for everyone.

Entertainment 106

Entertainment Health Influencer Marketing Education 106

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Buffer Marketing

MARCH 28, 2024

While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks. So where do we begin? What is a social media crisis? Everything is under scrutiny on social media.

Communications 119

Communications Management Branding Social Media Marketing 119

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 90

eBook Marketing Plan Influencer Marketing Marketing 90

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Duct Tape Marketing

AUGUST 11, 2021

Where Social Media Fits In Your Marketing Strategy written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Emeric Ernoult. In this episode of the Duct Tape Marketing Podcast , I interview Emeric Ernoult. 7:39] Where does social media fit under the marketing umbrella? [11:36]

Marketing Strategy 101

Marketing Strategy Marketing Marketers Management 101

Hubspot Marketing

DECEMBER 5, 2023

For example, I must plan and conduct interviews for my podcast and YouTube channel, schedule social media posts, handle research, and meet deadlines. It's a bit old school but still a great way to stay on top of projects," says Lisa De La Cruz of the website and podcast The Wonder of Anime. Gift Cards 8 Gifts for Content Creators 1.

Price 127

Price Finance Management Place 127

Hubspot Marketing

NOVEMBER 29, 2022

The project management field is growing. By 2027, employers will have 88 million PM roles , according to the Project Management Institute. Whether you’re an industry professional or just starting your career, we’ve gathered 8 of the best project management podcasts to help you on your journey. PM Point Of View.

Management 123

Management Transform Industry Insights Product 123

Hubspot Marketing

JUNE 4, 2024

If you're a busy marketer or content creator like I am, chances are you’re always on the go for your next project (figuratively or literally). You could probably use some tools to streamline or automate aspects of content marketing, saving you time and allowing you to move on to the next big thing on your to-do list.

Gen Z 87

Gen Z User-Generated Price Copywriting 87

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. By following the best in the business. He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. It changed everything. How do you keep up with all those changes? How do you learn the optimal strategies?

CRM 94

CRM Inbound Marketing CMO Management 94

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies.

eCommerce 112

eCommerce Transform Retail Shoppers 112

Hubspot Marketing

MARCH 28, 2022

Similarly, as a marketer, being an expert in your field is crucial. Below, let's review what thought leadership is and how to use it in your marketing strategy. We'll also explore the best examples and types of content you can consider creating. But first, how do you incorporate thought leadership into your marketing strategy?

Thought Leadership 134

Thought Leadership Content Marketing Finance Real Estate 134

Businesses Grow

APRIL 3, 2023

But I came across a gem — An old list of marketing predictions! In 2009, I made 12 marketing predictions about the future of social media. To set the stage, in 2009, social media marketing was just creeping into the mainstream. The 2009 marketing predictions … and my “grade!”

Marketing 132

Marketing Marketers Social Media Marketing Education 132

Sprout Social

DECEMBER 6, 2023

Parents, pickleball players, podcast enthusiasts—and those are just the P’s. There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. What is B2B influencer marketing?

Influencer Marketing 112

Influencer Marketing Branding B2C Marketing 112

Duct Tape Marketing

SEPTEMBER 30, 2021

How To Create Marketing That Can’t Be Ignored written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Mike Michalowicz. In this episode of the Duct Tape Marketing Podcast , I interview Mike Michalowicz. And those who market differently, win. Different is better.

Marketing 97

Marketing Marketers Management New Markets 97

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 108

Education Gen Z eBook Marketing 108

Buffer Marketing

FEBRUARY 27, 2024

Many have resources you can learn from (think podcasts , events, and workshops with industry veterans and other experts) and even channels that can help you earn from your work and land partnerships with brands (if monetization is your goal.) Networking with your creator peers is far from the only benefit these communities offer.

Gen Z 105

Gen Z Branding Influencer Marketing Fashion 105

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

eCommerce 91

eCommerce User-Generated Manufacturing Finance 91

Hubspot Marketing

MAY 31, 2024

The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish X, Y, and Z with it. Had I played a more active role in creating that first marketing budget, our strategic approach and performance — not to mention my engagement level — likely would have looked different. Sound familiar?

Transform 101

Transform Finance Non-Profit Communications 101

Businesses Grow

JUNE 13, 2022

One of the biggest challenges to any business right now is finding the right people to fill our marketing jobs. For six months, I tried to hire a community manager. My best hiring policy seems to be nepotism.” And this pervasive trend of “ghosting” is not helping. ” Ghosting is rude and unprofessional.

Communications 144

Communications Marketing Marketers Price 144

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Marketing 132

Marketing Marketers Communications CMO 132

Duct Tape Marketing

APRIL 16, 2021

Content Marketing Made Easy With Airtable written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Margaret Jones. In this episode of the Duct Tape Marketing Podcast , I interview Margaret Jones. The app takes the best aspects of spreadsheets and databases and puts them together.

Content Marketing 90

Content Marketing CRM Market Trends Marketing 90

Duct Tape Marketing

JULY 14, 2021

Should Your Business Be Utilizing Influencer Marketing written by Sara Nay read more at Duct Tape Marketing. Agency Spark Podcast with Paul Benigeri. The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Like this show?

Influencer Marketing 101

Influencer Marketing eCommerce Marketing Marketers 101

Search Engine Land

MARCH 31, 2023

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? Outlining your content marketing mission statement will give your content efforts a greater purpose. What is a content marketing mission statement? Why should you create a content marketing mission statement?

Content Marketing 104

Content Marketing Marketing Marketers Branding 104

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Neil Patel

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Transform 145

Transform Marketing Marketers Millennials 145

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Marketing budgets In January 2023, many experts shared dire warnings about the economy. It was clearly headed for a recession. One year later, despite multiple interest rate hikes, the U.S.

Marketing Strategy 85

Marketing Strategy Gen Z Transform Email Marketing 85

Hubspot Marketing

OCTOBER 4, 2022

Fortunately, I've put together a list of 15 of the best motivational podcasts you can listen to anytime you need affirmations, advice, or words of wisdom. Best Motivation Podcasts. Best Motivational Podcasts on Spotify. Best Motivational Podcasts for Women. Best Motivational Podcasts.

Food 135

Food Health Education Communications 135

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. "  2. ." "  2.

Copywriting 123

Copywriting PR SEO Content Marketing 123

Neil Patel

DECEMBER 29, 2021

Currently, there are over two million podcasts and more than 48 million episodes waiting for your ears to devour. It’s incredible growth considering there were only 500,000 podcasts in 2018. There’s considerable brand awareness and buying power on podcasts. What Is Google Podcasts Manager?

Management 111

Management Analytics Price Branding 111