Search Engine Land

MARCH 20, 2024

It’s rare to find businesses executing a cohesive strategy across all digital marketing channels. So, if you’re a PPC expert looking to tie your campaigns to other marketing efforts, here are four ways to start doing that. They usually have a dedicated creative team or agency creating their ads. See terms.

Marketing 108

Marketing Marketers eCommerce SEO 108

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

Advertising 117

Advertising Advertisers User-Generated Finance 117

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. If you're looking for other ways to integrate AI into your marketing workflow, you may be interested in HubSpot's new Content Assistant. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 116

Gen Z Millennials eCommerce Social Media Marketing 116

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article.

Video Marketing 83

Video Marketing Gen Z Marketing Marketers 83

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Why pay attention to the creator economy? A note on size.

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

SEO 109

SEO Analytics User-Generated Price 109

Search Engine Land

SEPTEMBER 7, 2023

YouTube is binning individual ad controls for newly uploaded videos in November for the following ad types: Pre-roll Post-roll Skippable Non-skippable Moving forward, creators will only be able to decide between displaying ads before or after a video, and whether to have this option on or off. What has YouTube said?

Advertising 138

Advertising Advertisers Management Search Marketers 138

Search Engine Land

JANUARY 30, 2024

gain in search revenue was accompanied by a strong increase in revenue for YouTube ads by 15.5%. Google’s ad revenue increased by $6.48 billion from the previous year, while YouTube ad revenue was $9.2 Alphabet had its best-ever sales in the fourth quarter, reaching $86.3 Alphabet Inc., Why we care.

Advertising 122

Advertising Advertisers Search Marketers Branding 122

Hubspot Marketing

DECEMBER 19, 2023

Statistics like these suggest that social media stocks may be a great investment opportunity — but what are the best social media stocks to invest in? It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space.

User-Generated 92

User-Generated Marketing Marketers Social Media Marketing 92

Search Engine Land

FEBRUARY 29, 2024

Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. Redefining search advertising: Other platforms to explore Search advertising is the placement of ads within search engines when a user searches for a particular product or service.

Advertising 122

Advertising Advertisers Gen Z eCommerce 122

SocialPilot

APRIL 25, 2024

Have you ever dreamt of starting a YouTube channel but felt overwhelmed by the behind-the-scenes work? To truly master YouTube, you need a central platform to manage your channel, understand your audience, and keep your viewers coming for more. What is YouTube Studio? Where To Find the YouTube Studio?

Analytics 77

Analytics Transform Management Video Marketing 77

Search Engine Land

MAY 30, 2023

Knowing how to use Google Analytics 4 (GA4) is necessary for marketers looking to optimize their digital campaigns. And you can also use this framework to figure out how to best use GA4 within your organization. Why is integrating Google Ads with GA4 the first step? How should B2B marketers use GA4? Completed a tutorial.

Digital Marketing 115

Digital Marketing Marketing Strategy Gen Z Food 115

Search Engine Land

SEPTEMBER 15, 2023

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Get the daily newsletter search marketers rely on. Why we care.

Analytics 140

Analytics Advertising Advertisers Search Marketers 140

Search Engine Land

FEBRUARY 24, 2023

Made in USA’ ad extensions spotted on Bing 2020: A “Made in USA” label accompanied by a flag icon appeared to be the latest automated ad extension test by Microsoft Advertising. Google Assistant everywhere: more dedicated buttons, expansion on lower-end phones 2019: The company also was adding local search suggestions in Messages.

Search Marketers 131

Search Marketers Neuromarketing SEO Marketing 131

Buffer Marketing

MAY 2, 2024

One story that really sticks out involves a creator who had built a solid following on YouTube—over 17,000 subscribers and 600,000 views—but was only making about $400 a month.  Simon Sinek’s work on what moves people to deliver their best work is based on research about the power of positive emotions. 

Affiliate Marketing 69

Affiliate Marketing Manufacturing User-Generated Promotion 69

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Instagram Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. The best way to find that answer is to look at successful cases and understand why they did. To help you with that part, we listed 6 great Digital Marketing examples to get inspiration and learn from.

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Search Engine Land

MARCH 17, 2023

Google Business Profiles new emergency help attributes for Ukraine support 2022: Google also added hotel attributes to define if hotels offered support to those displaced from Ukraine. Video: Martha van Berkel talks about structured data 2020: Does adding schema help improve your search rankings?

Search Marketers 128

Search Marketers SEO Marketing Marketers 128

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Search Engine Land

FEBRUARY 20, 2024

Well, there are two main approaches for hosting your video – YouTube and self-hosting – and each requires a different set of optimization techniques. This article compares YouTube to self-hosted video, highlights key optimization factors for each, and discusses strategies to extend your video content ‘s reach beyond views.

Real Estate 123

Real Estate SEO Branding Place 123

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. 10-step YouTube marketing strategy.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Martech

AUGUST 29, 2023

Gen Z aren’t just tuning into YouTube for the videos – they’re also watching the ads. Six in 10 teens would watch a YouTube ad rather than skip it, while almost half can recall an ad they’ve seen on the platform. The news comes after YouTube reported a 4.4% A shift in ad spend. ” Deep dive.

Gen Z 107

Gen Z Advertising Advertisers Branding 107

Neil Patel

DECEMBER 13, 2022

With the economy up in the air due to inflation kicking into high gear, war, interest rates rising, and other factors that we can’t control we decided it would be great to see how other marketers are reacting. And we didn’t want to know how marketers were reacting just in the U.S., Email Marketing. Here’s what we found out.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Hootsuite

JUNE 11, 2020

Brands advertise on YouTube because it’s the world’s second most popular website, drawing 2 billion logged-in visitors a month. If you’re deciding how to allocate your video ad budget, YouTube has the vast reach and powerful targeting capabilities that make it an undeniably valuable platform across the customer journey.

Marketing 145

Marketing Marketers Advertising Advertisers 145

Search Engine Land

DECEMBER 19, 2023

The research , which was published last month, accused the search engine of serving ads on inappropriate non-Google websites through the Search Partner Network (SPN). However, with this temporary measure set to end on March 1, 2024, Google Ads liaison officer Ginny Marvin has now confirmed that new safety controls are being considered.

Branding 110

Branding Advertising Advertisers Place 110

Search Engine Land

FEBRUARY 17, 2023

YouTube has the second-highest number of active users making it the world’s most popular video-first social media platform. Clearly, YouTube is doing something right with its algorithm, but what is it doing that’s so effective? We also asked active creators to share how they find the YouTube algorithm in the real world.

User-Generated 97

User-Generated Fashion Marketing Marketers 97

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. Break out your campaigns in Google Ads by industry, job title or other ways to best segment your audiences. Get the daily newsletter search marketers rely on.

eBook 97

eBook Whitepaper Copywriting Education 97

Search Engine Land

DECEMBER 12, 2023

Service and lead-based businesses create thousands of new Google Ads accounts yearly, but few are (or ever will be) high spenders. When you can only spend a few thousand dollars on ads monthly to generate profitable leads, it can feel like your back is against the wall. Conversion tracking best practices.

Non-Profit 130

Non-Profit eCommerce CRM User-Generated 130

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?

Analytics 117

Analytics Marketing Marketers Management 117

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. However, while it's important to meet your audience where they are, it's equally critical to know which social media channels offer the best ROI for your business. Which social media channels have the best ROI?

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Search Engine Land

SEPTEMBER 29, 2023

YouTube has confirmed the global launch of video view campaigns (VVC). This new campaign type leverages AI to help advertisers target relevant audiences more efficiently and effectively by serving ads in the right place at the right time to drive interest and intent. In-feed ads. Shorts ads. Why we care.

Advertising 124

Advertising Advertisers Place Search Marketers 124

Search Engine Land

SEPTEMBER 27, 2023

YouTube is updating its Advertiser-Friendly Content guidelines regarding controversial issues. Under the new best practice recommendations, creators will be able to earn ad revenue on content discussing topics such as: Sexual and domestic abuse. ” Get the daily newsletter search marketers rely on. Eating disorders.

Education 112

Education Advertising Advertisers Promotion 112