Marketing Insider Group

JANUARY 9, 2023

And most importantly, how do you improve your website’s rating? After reading this post, you’ll be an expert on domain authority and ready to improve your website’s performance with proven, time-tested methods. Over 55% of websites don’t receive organic traffic because they don’t have backlinks. But what is domain authority?

SEO 133

SEO Place Branding Marketing 133

Hootsuite

MAY 9, 2023

In this example, your marketing content is the high-end cuisine. In this blog, we’ll teach you how to implement a successful content distribution strategy. There are three main types of content distribution channels: owned, earned, and paid. Owned content channels can include your: Website and blog. Email marketing.

Whitepaper 99

Whitepaper Key Performance Indicator Food Influencer Marketing 99

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. When considering websites to earn links from, think outside your core business and look for opportunities a step or two away. Getting it right either internally or with a link-building partner can catapult your SEO performance.

Real Estate 103

Real Estate Marketing Marketers SEO 103

Search Engine Land

SEPTEMBER 6, 2023

The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building.

PR 132

PR SEO Health Influencer Marketing 132

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 128

Digital Marketing Whitepaper Copywriting Real Estate 128

Neil Patel

DECEMBER 16, 2021

Most people have. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. If you’re a small business owner trying to compete in the big leagues , this blog is for you. If you’re a small business owner trying to compete in the big leagues , this blog is for you.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketing Marketers 145

Search Engine Land

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. When considering websites to earn links from, think outside your core business and look for opportunities a step or two away. Getting it right either internally or with a link-building partner can catapult your SEO performance.

Real Estate 93

Real Estate SEO Marketing Marketers 93

Marketing Insider Group

FEBRUARY 22, 2021

You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute. For most brands, organic search traffic is paramount. Content is king.

SEO 132

SEO Health Content Marketing Branding 132

Marketing Insider Group

OCTOBER 16, 2023

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

Market Research 102

Market Research Content Marketing Analytics SEO 102

Exposure Ninja

APRIL 17, 2023

At the start of 2023, we surveyed 97 small to medium-sized businesses to find out how they’re feeling about digital marketing — what their priorities are, what’s been working for them, what hasn’t been so successful, what they think about AI marketing, shoppable video platforms and more. That’s not our style.

Digital Marketing 130

Digital Marketing Marketing Marketers User-Generated 130

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. The same pattern can also be seen with Monzo.com.

SEO 116

SEO Customer Acquisition User-Generated Customer Journey 116

Neil Patel

NOVEMBER 7, 2022

Have you ever wondered how to make money blogging about the things you love? What if I told you it’s possible to write about your passions and make money with a blog? Let’s talk about how you can make money blogging. Blogging is not dead , and it’s not too late for you to start one. Why Do Some Blogs Fail to Make Money?

Non-Profit 80

Non-Profit Affiliate Marketing Fashion Education 80

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Measuring brand awareness quantifies your influence and tells you if you’re getting the most bang for your buck. That’s where metrics come in.

Branding 106

Branding Transform Health Analytics 106

Sachs Marketing Group

JULY 8, 2022

Backlinks remain a key part of any website’s long-term SEO strategy, even though good backlinking is both unreliable, and difficult to achieve. What Is in A Backlink? A backlink, or an inbound link , is a hyperlink on any other website pointing to one of your pages. Note that authoritative does not necessarily mean good.

SEO 105

SEO Product Branding Customer 105

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

Affiliate Marketing 137

Affiliate Marketing Marketing Marketers SEO 137

Neil Patel

JANUARY 25, 2021

Customer and Market Experience Score: All shops earn a score calculated using a combination of customer reviews, negative feedback, and the completion of the “about” portion of a shop’s description. Relevancy Score: Exact-match keywords earn high rankings in the Etsy search hierarchy. How Etsy Search Works.

SEO 135

SEO Shipping Shoppers Price 135

Marketing Insider Group

AUGUST 15, 2023

Google, the world’s leading search engine, currently has over 85% of the search engine market. In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 93

SEO Non-Profit User-Generated Content Marketing 93

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

SEO 88

SEO User-Generated Advertising Advertisers 88

Rock Content

JULY 11, 2023

Download this post by entering your email below Do not worry, we do not spam. Most users largely find what they’re looking for on the first page of Google and don’t even bother checking the second page, so getting listed on the first page means many more eyes will see your business. It’s an absolute must.

SEO 87

SEO User-Generated Branding Advertising 87

Internet Marketing Ninjas

JANUARY 31, 2022

Most businesses look at their competitors’ backlinks. ” Jim Boykin, CEO of Internet Marketing Ninjas, and Ann Smarty, IMN’s analyst, discuss competitive backlink research and how to interpret it these days. Google is filtering out a lot of spammy links you may find in anyone’s backlink profile.

Marketing 86

Marketing Marketers 86

Backlinko

APRIL 5, 2022

I built 5,660 backlinks last month. But there’s one big problem with most link building strategies: They don’t scale. But there’s one big problem with most link building strategies: They don’t scale. And let’s assume that 5% of the outreach emails that I send result in a backlink. My secret? When done right.).

Digital Marketing 145

Digital Marketing Place Branding Marketing 145

Digital Marketer

SEPTEMBER 18, 2022

It wouldn’t be an exaggeration to say that links are essential for all digital marketing tactics. But with that, it is also the most challenging one. How are you earning backlinks for your website? You’re not spamming blog comments are you? Without other sites linking to your page, it has 0 chance to rank.

Education 85

Education eBook User-Generated Digital Marketing 85

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Hubspot Marketing

JANUARY 11, 2023

On top of lead generation, a blog can also help your site climb in search rankings. At the HubSpot Blog, which gets a whopping eight million page views per day and has seen a 25% boost in traffic year after year, we've experimented with and written many key strategies that can make any blog successful.

User-Generated 145

User-Generated Law SEO Promotion 145

Marketing Insider Group

APRIL 12, 2021

As a content marketer, there are numerous channels and strategies at your disposal. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. In this post, we’ll break down each type of media, how to use them in content marketing, and which one provides the best ROI.

User-Generated 144

User-Generated Thought Leadership Content Marketing Advertising 144

SMA Marketing

NOVEMBER 16, 2023

SMA Marketing has a long history of helping small businesses attract customers through effective search engine optimization. SEO is the foundation of our marketing strategy, enabling us to create a holistic approach to attracting potential customers to our clients’ websites. What’s Unique About Small Business SEO?

SEO 98

SEO Analytics Management Customer 98

Neil Patel

SEPTEMBER 10, 2021

If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is notoriously challenging. billion unique visitors per month, earning it the title of one of the most visited sites in the world. The encyclopedia averages over 2.5

User-Generated 133

User-Generated Product Management Marketing 133

Backlinko

FEBRUARY 20, 2024

Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? Whether you’re an experienced affiliate marketer or a beginner, this list will make it easy to identify partners aligned with your brand and audience.

Affiliate Marketing 90

Affiliate Marketing CRM Price User-Generated 90

Exposure Ninja

MAY 13, 2022

Digital PR, short for “digital public relations”, is an online marketing strategy used by businesses to increase their online presence. We gained 252 backlinks for an HR software company with a one-off press release. Digital PR, sometimes known as online PR, is a sub-service of Content Marketing.

PR 105

PR SEO Affiliate Marketing Analytics 105

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Insights from these actual search terms can help inform your content strategy as well as your larger marketing strategy.

SEO 102

SEO Inbound Marketing Transform Analytics 102

Animalz blog

MAY 2, 2023

That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck. It’s difficult to argue otherwise.

SEO 145

SEO User-Generated Energy Health 145

Neil Patel

JUNE 30, 2021

Let’s review five of the most important and surprising factors and explain what you can learn from them and how you can use that to improve your own site. Backlinks Reign Supreme. The top-ranked sites on Google all have a serious number of backlinks. As we all know, high-quality backlinks almost always mean high rankings.

User-Generated 136

User-Generated Health SEO Place 136

Hubspot Marketing

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Here's what they said.

User-Generated 143

User-Generated Marketing Marketers SEO 143

Rock Content

JUNE 22, 2023

In this blog post, we cover the following topics: Download this post by entering your email below Do not worry, we do not spam. Even though it is a very famous and respected indicator in the market , Google itself does not consider it when ranking sites. DA is not something you build quickly. What is Domain Authority?

SEO 79

SEO Price Digital Marketing Branding 79

Martech

FEBRUARY 1, 2022

As we approach the tenth anniversary, webmasters still have confusion and disagreement regarding how to approach a link analysis and properly use backlink data when considering a disavow. Let’s begin by answering who likely doesn’t need a disavow, and that’s most of you. A lot has changed since 2012! Who may need a link disavow?

SEO 92

SEO Price Performance Marketing Search Marketers 92

Hubspot Marketing

AUGUST 16, 2018

Paid vs. Earned. Public relations can be split into three categories: owned, paid, and earned media. And, rightly so: It’s arguably the most important type of PR-related media that you should be focusing on because you have total control (unlike the other two tactics). Owned media can range from: Social media posts.

PR 139

PR Communications Inbound Marketing Management 139

SMA Marketing

AUGUST 18, 2022

As a small business owner, you are juggling too many balls to waste time on fruitless marketing efforts. Whether you are promoting your company yourself or paying a marketer, if your content marketing strategy does not include implementing SEO best practices, your marketing efforts are a waste of time. Blog Articles.

SEO 98

SEO Education Promotion Content Marketing 98