Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Branding 145

Branding Customer Acquisition Customer loyalty User-Generated 145

Marketing Insider Group

NOVEMBER 30, 2021

That’s brand awareness in action. Brand awareness , or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day. And how do you work to establish and grow it?

Branding 120

Branding Food User-Generated Advertising 120

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness?

Branding 130

Branding Customer Journey Marketing Automation Platform Fashion 130

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. Content marketing can be a highly effective way to build brand awareness.

Content Marketing 138

Content Marketing Branding CRM Customer loyalty 138

Sachs Marketing Group

JUNE 21, 2023

In today’s fast-paced digital world, businesses often struggle to make their brand stand out amongst the sea of competitors. Building and maintaining brand awareness is challenging, especially when consumers are constantly bombarded with information. Without brand awareness, even the best products can get lost in the crowd.

Digital Marketing 52

Digital Marketing Branding Transform Customer loyalty 52

Search Engine Journal

JANUARY 11, 2022

Improving brand awareness can help you win valuable clicks in search and convert more of those searchers to loyal customers. The post 12 Ways To Use Content Marketing To Build Brand Awareness appeared first on Search Engine Journal. Here's how.

Content Marketing 127

Content Marketing Branding Marketing Marketers 127

Search Engine Journal

AUGUST 24, 2022

In this article, you'll learn about why SEO marketers should consider brand awareness as the fifth pillar of SEO. The post Why Brand Awareness Is The Fifth Pillar Of SEO appeared first on Search Engine Journal.

SEO 105

SEO Branding Marketing Marketers 105

Search Engine Land

APRIL 18, 2023

Ranking highly on Google is the best way to build brand awareness, generate leads, increase revenue, and provide genuine value to your customers. This guide from Conductor outlines eight strategies to maximize brand awareness and make your organic and paid spend go further.

Digital Marketing 95

Digital Marketing Branding Shoppers Marketing 95

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. How do you help people become more aware of what you’ve created or are trying to sell? What Is Brand Awareness, and Why Is it Important? That’s building brand awareness.

Branding 116

Branding Target Market Energy Place 116

Scoop.it!

APRIL 18, 2023

Every business strives to increase brand awareness, and one of the best ways of doing so is by providing the intended audience with relevant and informative content. Since content creation is an intricate and time-consuming process, conveying your message to the masses and raising awareness for your brand can be easier said than done.

Branding 80

Branding User-Generated Industry Insights Thought Leadership 80

Content Marketing Institute

MAY 16, 2023

And you can’t connect a direct line from brand awareness to the bottom line. But that doesn’t mean you can’t measure the impact of brand awareness on the customer journey. You can’t tie a baseball player’s stats directly to team wins. Continue reading →

Branding 98

Branding Customer Journey Marketing Marketers 98

Quikly

JUNE 20, 2022

There are some brands, thanks to their long-standing history or valuable products, that practically live in the minds of consumers. It doesn’t take much for the public to recognize a logo, jingle or any other identifiable element associated with the brand. Brand awareness. How does this happen?

Branding 92

Branding Product B2C Marketing 92

Search Engine Land

MARCH 1, 2024

Content pillars are foundational to your brand’s content strategy. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar?

Branding 116

Branding Entertainment SEO Education 116

Martech

JUNE 30, 2022

The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. 33% of participants displayed top-of-mind awareness about a brand when shown a native video ad. When native video was combined with social video ads, the awareness climbed to 49%.

Branding 91

Branding Advertising Advertisers Digital Marketing 91

Neil Patel

MARCH 26, 2021

In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business. All of these stats show that running Instagram contests is one of the best ways to improve brand awareness. Before you run your first contest, you need to be aware of some important best practices.

Branding 134

Branding User-Generated Promotion Product 134

Marketing Blogo

AUGUST 7, 2022

Originally posted on October 11, 2021 @ 1:20 pmSomeone who is new to business branding will ask “what is brand awareness?”. One truth about brand recognition is that it has a positive impact on any marketing strategy, customers’ perception and earnings.

Branding 71

Branding Marketing Marketers Marketing Strategy 71

Rock Content

MARCH 17, 2023

SEO and brand awareness go hand in hand. Although search engine optimization focuses mostly on driving organic traffic, this strategy also increases brand awareness. Branding is a process in which a company creates a unique and distinct identity for itself that is memorable for audiences and customers.

SEO 86

SEO Branding User-Generated Digital Marketing 86

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

Do your front-line employees, like customer service representatives and salespeople, know how to communicate your brand story? Most marketers laugh when they hear this question because they don’t have a high degree of confidence. There are plenty of seemingly valid reasons marketing teams fail to focus on internal branding.

Branding 134

Branding Thought Leadership Customer Acquisition Marketing 134

Marketing Insider Group

APRIL 27, 2020

Brand awareness allows B2B companies and marketers to understand how well their target audience and potential customers know their brand and their specific products or services. When you see an uptick in direct traffic, it means that your brand awareness is increasing. Share of Voice.

Branding 119

Branding Digital Marketing Product Management 119

OnPassive Marketing

APRIL 5, 2022

It can be challenging for business owners to choose between lead generation campaigns and brand awareness campaigns. When combined together they can make a cohesive marketing strategy. Brand Awareness. The goal of brand awareness campaigns is to make potential customers more familiar with your company.

Branding 64

Branding Advertising Advertisers Marketing Strategy 64

Kuno Creative

MAY 12, 2022

Should I invest the time and money in video marketing? I’m here to tell you the answer to both of these questions is yes — the benefits of video marketing are well worth the initial investment. When the topic of video marketing comes up, you’ve likely heard the phrase “video is king”. Well, there’s a good reason for that.

Video Marketing 108

Video Marketing Energy Branding Entertainment 108

Zumvu

DECEMBER 20, 2022

To help build brand awareness, more companies are utilizing influencers as a marketing strategy to spread the word about their products and services, and it is working.

Influencer Marketing 52

Influencer Marketing Branding Marketing Marketers 52

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market.

Branding 143

Branding eCommerce Retail PR 143

Hubspot Marketing

JUNE 27, 2022

Which makes TikTok's new advertising solution — which is solely focused on crowdsourcing the best content from its creators — an incredible opportunity for brands. Here, let's dive into what Branded Mission is, and how you can use it to boost your brand awareness and sales. What is Branded Mission? Image Source.

Branding 87

Branding Transform Advertising Advertisers 87

Rock Content

SEPTEMBER 8, 2020

When it comes to increasing brand awareness , Instagram is one of the best social media platforms to reach new audiences quickly. In this article, we will look at 6 Instagram marketing tips to help boost your brand’s awareness. Post content that is consistent with your brand personality.

Branding 75

Branding User-Generated Food Marketing 75

Rock Content

APRIL 16, 2023

The success of either depends on a marketing team’s ability to raise awareness, connect with a target audience, and convince people to take action. Content marketing is a massive part of any successful digital-age marketing campaign. But content marketing for non-profits differs from other types in some critical ways.

Non-Profit 52

Non-Profit Content Marketing Branding Key Performance Indicator 52

Rock Content

JULY 22, 2020

The experience your business offers to people unfolds in front of their eyes through your brand’s lens. This is a reason why Digital Marketing is not all about showing products. But is this really crucial for marketing strategies? And what does brand awareness even mean? How to create brand awareness?

Branding 75

Branding Transform B2C eBook 75

Aspiration Marketing

APRIL 18, 2024

Content marketing is a powerful tool for building brand awareness, attracting leads, and boosting your SEO – but it requires consistent effort. That's where a content marketing agency can be your game-changer. Are you struggling to keep your content calendar full of fresh, engaging pieces? You're not alone.

Content Marketing 189

Content Marketing Marketing Marketers SEO 189

The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. of marketing budgets on Martech.

New Technology 246

New Technology CMO B2C Marketing 246

Trade Press Services Newsletter

MARCH 7, 2024

Authors can transform their dreams into reality by focusing on strategy, writing, editing, production, and marketing. In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Writing, developing, distributing, and marketing a book requires an investment of time and resources.

Whitepaper 311

Whitepaper Transform Thought Leadership Energy 311

The Next CMO

OCTOBER 11, 2022

Impressions to Conversions: Why Brand Awareness Metrics Matter.

Branding 52

Branding Marketing Marketers 52

Kuno Creative

FEBRUARY 16, 2023

If you’re not using YouTube as part of your marketing strategy, you probably should be. But producing videos and posting them is just one way to make YouTube a part of your video marketing landscape. It’s the second-most important search engine after Google. Because it’s the second-most used search engine after Google.

Branding 65

Branding Entertainment Video Marketing Education 65

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales.

Email Marketing 72

Email Marketing Branding Affiliate Marketing Marketing 72

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Branding 138

Branding Transform Marketing Marketers 138

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Landing page optimization.

Marketing Strategy 111

Marketing Strategy Marketing Marketers Shipping 111

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

Manufacturing 122

Manufacturing Marketing Marketers CRM 122

Marketing Insider Group

AUGUST 17, 2015

Increase in brand awareness, or the extent to which consumers are familiar with your brand, is one of the most common content marketing business cases. Another way to think of this, is how many early-stage prospects are finding their way to your brand’s website? For this example, we’ll use a dance brand.

Branding 92

Branding Analytics Content Marketing Advertising 92