Hubspot Marketing

MARCH 12, 2024

I was scrolling through the “For You” page on TikTok when something caught my eye — a TikTok from the clothing brand Foxblood showcasing a black, flowy mesh cloak. TikTok made it easy for me to check out the product and add it to my cart. TikTok Shop is fairly new, having launched in Sept.

Shipping 81

Shipping Logistics User-Generated Social Media Marketing 81

Social Media Examiner

SEPTEMBER 19, 2023

Are you up to date on changes from TikTok? Wondering which TikTok updates are important to marketers? In this article, we explore TikTok changes that affect your marketing. #1: 1: TikTok Shop TikTok has officially launched TikTok Shop in the US, opening up major new ecommerce opportunities for brands and creators.

eCommerce 108

eCommerce Marketing Marketers Branding 108

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.

Influencer Marketing 129

Influencer Marketing Entertainment Marketing Marketers 129

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 114

SEO Gen Z User-Generated Entertainment 114

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 98

Influencer Marketing Gen Z Fashion Food 98

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

illumin

APRIL 11, 2024

When you think of TikTok, what’s the first thing that comes to mind? As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. This sentiment isn’t limited just to TikTok. This authenticity didn’t go unnoticed. And here’s a success story!

Branding 127

Branding Entertainment Advertising Advertisers 127

Search Engine Land

APRIL 12, 2024

TikTok is reportedly developing AI-powered virtual influencers that will be able to compete against human creators for lucrative advertising contracts. The new AI avatars can allegeldy read scripts for video ads created from prompts submitted by brands and TikTok Shop sellers. What TikTok is saying. Impact on sales.

User-Generated 120

User-Generated Advertising Advertisers Promotion 120

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. A TikTok trend that’s helping brands tap a $465 million global market.

Gen Z 99

Gen Z Millennials Food Global Marketing 99

Search Engine Land

APRIL 11, 2024

TikTok introduced two new controls to give advertisers more choice regarding where their content appears: Category Exclusion. Additionally, the social media platform is merging account-level controls for all brand safety and suitability solutions within TikTok Ads Manager (TTAM) to make using these new tools even easier.

Entertainment 109

Entertainment Fashion Food Retail 109

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. Expect impactful stories from real people, quirky TikTok clips, interactive video ads, and more.

Video Marketing 105

Video Marketing Advertising Advertisers Entertainment 105

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Ah, quarter one. It's an exciting time but also a bit overwhelming.

eCommerce 110

eCommerce Marketing Marketers Influencer Marketing 110

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 120

Influencer Marketing User-Generated Marketing Marketers 120

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. Here are a few tips to help you discover the right creator.

Branding 102

Branding Gen Z Fashion Food 102

Martech

FEBRUARY 22, 2023

The rise of TikTok has been nothing short of revolutionary. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. Let’s explore why B2B marketers may want to rethink TikTok as a viable option. Google knows this.

Gen Z 112

Gen Z Millennials User-Generated Marketing 112

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 121

Influencer Marketing Whitepaper User-Generated Marketing 121

Buffer Marketing

APRIL 4, 2024

TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. of its US user base to be exact.

Gen Z 85

Gen Z User-Generated Entertainment Millennials 85

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 128

Influencer Marketing Affiliate Marketing Marketing Marketers 128

Hubspot Marketing

MARCH 4, 2024

As a content creator and marketer, I often see creators and brands clamoring for verification checkmarks on TikTok — and I understand the excitement. To be verified on TikTok is like getting a golden ticket to the chocolate factory. But how do you get verified on TikTok? What does TikTok verification mean?

Food 106

Food Entertainment Branding Marketing 106

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 98

Fashion COS Influencer Marketing Advertising 98

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. 5 top TikTok marketing agencies (with case studies).

Gen Z 114

Gen Z Transform Retail Entertainment 114

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. Platforms like TikTok, Pinterest, YouTube, Reddit and Instagram offer exciting new opportunities for savvy advertisers looking to expand their reach. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing.

Advertising 122

Advertising Advertisers Gen Z eCommerce 122

Search Engine Land

MARCH 1, 2024

TikTok is providing a roundup of the latest trends gaining traction in the app with a new Trends Digest series. TikTok’s Trends Digest series offers an easy and cost-effective way to find out what’s trending, however, the advice obviously will not be tailored to your brand or channel, and so some information may not be relevant.

Branding 120

Branding Search Marketers Marketing Marketers 120

Hubspot Marketing

OCTOBER 27, 2023

Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of businesses marketing on their platforms, and many have adopted shopping and payment functions that allow people to buy a product or service directly on the platforms. HubSpot ) 67% of consumers have already bought through social media platforms.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Search Engine Land

APRIL 12, 2024

This article explores the rise of vertical videos and how to leverage them when advertising across platforms such as Instagram, Facebook, TikTok and YouTube Shorts. The rise of vertical video: From Snapchat to Instagram, TikTok to Shorts Snapchat popularized the vertical video format when it launched its ad platform in 2014.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. The Influencer Marketing Landscape. Influencer Marketing Effectiveness. Influencer Marketing on Instagram. Influencer Marketing on TikTok.

Influencer Marketing 136

Influencer Marketing Gen Z Millennials Price 136

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. TikTok boasted 1.2

Gen Z 142

Gen Z User-Generated Marketing Marketers 142

Hubspot Marketing

NOVEMBER 1, 2022

According to Hubspot Blog Research, 44% of marketers currently leverage TikTok. As the short-form video platform continues to grow, some brands are struggling to figure out where they fit in. In fact, a 2022 report by InVideo shows that around 50% of brands like Google and IKEA still aren’t leveraging the platform.

B2C 118

B2C Gen Z Marketing Marketers 118

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions.

Branding 127

Branding Logistics Influencer Marketing Affiliate Marketing 127

Sprout Social

JUNE 27, 2022

Each month, 80 million people spend an average of 24 hours on TikTok. This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Quite a few brands are trying to answer that question for themselves. Published on Categories.

Branding 137

Branding B2C Real Estate User-Generated 137

Hubspot Marketing

APRIL 5, 2024

However, it looks like it is making a comeback via TikTok Live Shopping. I can't scroll for more than a minute without coming across a TikTok Live event showcasing products and services that viewers can purchase directly from the live broadcast. So what is TikTok Live Shopping, and is it the new QVC?

Gen Z 94

Gen Z Millennials Entertainment Manufacturing 94

Hubspot Marketing

MAY 2, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Lemon8 is owned by ByteDance, the China-based parent company that owns TikTok, and it’s had a buzzy debut in the U.S. billion users), and TikTok (1.6 billion users).

Real Estate 122

Real Estate User-Generated Fashion Food 122

SmartBrief - Marketing

FEBRUARY 27, 2024

The livestreaming market is estimated to grow from $1.49 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign. By livestreaming events, you can expand possibilities for real-time engagement with a global audience, significantly extending your brand’s reach.

Transform 94

Transform Entertainment Fashion Education 94

Hubspot Marketing

OCTOBER 18, 2022

It’s a fun time for consumers and an even better time for brands that get to be playful with their audience. Below, you'll find examples of Halloween marketing campaigns, from ad spots and seasonal products to social media posts and influencer campaigns. Disney Parks & TikTok. Left or right, either is a good decision.”.

Gen Z 136

Gen Z Marketing Marketers User-Generated 136

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Video Marketing 126

Video Marketing Millennials User-Generated Education 126

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Hubspot Marketing

JANUARY 19, 2024

My friend didn't need to know that, but marketers definitely should since both serve different purposes in the marketing world. The term especially pertains to digital content, such as YouTube videos, TikToks, Reels, blogs, or social media posts. However, not every creator crafts content to promote a brand or generate income.

Gen Z 107

Gen Z Influencer Marketing PR User-Generated 107