Hubspot Marketing

NOVEMBER 4, 2024

There are, it would seem, as many AI marketing tools as there are stars in the sky. Here’s a guide to help you cut through the chaos and confusion of AI marketing analytics tools to find some that really work for your needs. I talk to a lot of marketers, and it’s rare that I find somebody who isn’t using AI for some thing.

Analytics

The Marketing Operations Leader

JULY 23, 2025

In this edition: 7 Modern Email Marketing Strategies to Try for 2026 & Beyond 3 Key Insights About AI in Marketing & Business POLL: What Would You Trust AI to Own in Campaign Execution? 7 Modern Email Marketing Strategies to Try for 2026 & Beyond Email still delivers strong ROI. 📩 1. 📈 2. 🧪 5.

Email Marketing

Hubspot Marketing

DECEMBER 16, 2024

Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. 7 Examples of AI Automation 1. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers. Let's dive in!

Marketing Strategy

Hubspot Marketing

OCTOBER 11, 2024

As a content writer in the digital marketing space, I spend a lot of time breaking down industry terms, concepts, and strategies, some of which can be more confusing or difficult to grasp than others. Table of Contents What is B2B2C marketing? Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey

Martech

AUGUST 2, 2024

The annual marketing plan’s reputation isn’t quite as respected. However, planning works better if marketers take a cue from how nature approaches change. “Oh, It’s planning and budgeting season,” said no marketer ever. However, markets are volatile, uncertain, complex and ambiguous (VUCA). Oh, goodie!

Transform

Martech

SEPTEMBER 5, 2024

Regardless of the complexity of the product or process, it’s safe to say most B2B SaaS buyers want to see the product in action before they invest. Demos: See the software in action, usually with a product specialist and a seller present. Demos, for example, are typically the gateway to a traditional sales-led GTM strategy.

Non-Profit

Martech

NOVEMBER 6, 2024

You can add calls to action that drive users to landing pages, prompt app downloads or boost organic reach. Dig deeper: 5 reasons why marketers should consider Achieving an increased ROI with strategic spending TikTok’s potential ad reach of more than 945 million adults offers a goldmine for ROI. billion by 2026. With over 1.9

Transform

Marketing Insider Group

MARCH 3, 2025

Content marketing turns website visitors into loyal customers, but a scattered approach wastes effort. Quick Takeaways: Blog posts educate, build trust, and lead readers toward action. Real-world examples strengthen content at this stage. Calls to action should fit the content. Hard sales tactics push people away.

Content Marketing

Hubspot Marketing

OCTOBER 7, 2024

Social media and video content are integral to any marketing strategy in 2024. 91% of businesses use video as a marketing tool, and 35% are committed to making more social media videos in 2024. If you want to leverage social media videos in your marketing efforts but are unsure how you've reached the right blog.

Video Marketing

Martech

FEBRUARY 12, 2025

Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools.

Transform

Marketing Insider Group

SEPTEMBER 3, 2024

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. That’s where a digital marketing checklist becomes your best ally. SEO Digital Marketing Checklist Image Source 1.

Digital Marketing

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. This is called content segmentation and it’s capable of driving significant, long-term benefits. This is called content segmentation and it’s capable of driving significant, long-term benefits. What is content segmentation?

Gen Z

Hubspot Marketing

NOVEMBER 5, 2024

B2B conversion rate optimization (CRO) is a strategy to improve the number of desired actions on your website and landing pages. Ideally, your desired action, whether it’s a new sign-up in your forms, a new subscriber to your channel, or a click on a demo link, leads to a new conversion. I like the way Lynch puts it. “In

B2C

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. Why is AI significant in marketing? AI is incredibly important in marketing.

Transform

Vertical Response

SEPTEMBER 22, 2024

Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. Consumer behavior significantly influences how customers make decisions, making it crucial for effective email marketing.

Email Marketing

Scoop.it!

OCTOBER 31, 2024

Content marketing can be extremely effective at putting your professional services brand on the map. But here’s the deal: exceptional content marketing success is only possible if you employ a strategic approach. In many cases, this means doing the groundwork that will create and reinforce the market for your service.

Marketing Strategy

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. Enter email marketing. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing

Martech

JANUARY 13, 2025

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: Welcome emails are a crucial component of any email marketing strategy. Implementing best practices in crafting these emails can lead to long-term benefits for your marketing efforts.

Customer loyalty

Backlinko

NOVEMBER 8, 2024

What are the 4 Ps of marketing? For over 60 years, these four elements have been the cornerstone of many successful marketing strategies. Well, they’re the backbone of every successful marketing strategy. Mastering these four elements is what separates good marketing from great marketing. Absolutely. But it was E.

Price

Buffer Marketing

NOVEMBER 14, 2024

Build an Instagram marketing strategy 7. For example,  Ursa Major  has “skincare” in its  name on Instagram  to make the company easier to find when someone searches for skincare brands and solutions. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them.

Social Media Marketing

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Writing a great marketing brief will give you a strong foundation for your campaign.

Marketers

Hootsuite

JANUARY 10, 2025

Once upon a time, there was this magical beast called data that social media managers slayed. And that time is now, because data storytelling isnt a fairytale: its an effective visual marketing strategy that can help you build trust, engagement, and sales for your brand. What is data storytelling?

PR

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? Table of Contents What is organic marketing? Organic marketing, however, pulls people in.

Gen Z

Martech

DECEMBER 19, 2024

The same split-second decision-making applies when people encounter calls to action (CTAs) online. Each time someone scrolls past a button or link, their brain evaluates whether to take action. Simplify the decision by focusing your CTA on one specific action. Without thinking, your hand reaches for the chips.

Customer Journey

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Incorporating A/B testing allows marketers to refine design elements and strategies, leading to improved effectiveness and better audience responses. Create a Sense of Urgency Creating a sense of urgency encourages leads to take action.

Email Marketing

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Wording, structure, even emojis — everything counts. Stay open to non-linear paths.

Management

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Email Marketing

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Learn how to craft compelling subject lines, write engaging preheaders, create clear email bodies, optimize calls to action, and ensure mobile responsiveness. Ensure mobile responsiveness for your emails to enhance user experience across devices.

Email Marketing

Hubspot Marketing

NOVEMBER 20, 2024

By doing a deep dive into these risks, I can take action to either get rid of them or minimize them, creating a much safer environment. I’ve seen firsthand how, when people feel confident enough to call out risks, safety compliance just clicks into place. In this guide, I’ll share tips for running a risk assessment in five easy steps.

Manufacturing

Hubspot Marketing

JANUARY 8, 2025

Table of Contents SaaS Landing Page Examples We Love Elements of a Great SaaS Landing Page What makes SaaS landing pages unique? Clear call-to-action (CTA): Prominently placed CTA buttons that guide visitors toward taking the next step, such as Sign Up for Free, Start Your Trial, or Request a Demo. Easy, right? Let's dive in.

Price

Hubspot Marketing

SEPTEMBER 12, 2024

As Kieran and I discuss in a recent episode of Marketing Against the Grain , one high-impact way to do that is Point-of-Need advertising. But it’s a potent, actionable strategy that Kieran and I frequently use to maximize our ad spend. Take a look at the customer experience when using Uber, for example.

Advertisers

Sprout Social

JUNE 26, 2025

Influencer marketing has become one of the most powerful tactics for brands on social media, enabling them to leverage creators’ existing reach and credibility. If your business isn’t already embracing influencer marketing, the social media statistics in Australia may convince you of its power in elevating your strategy.

Influencer Marketing

Vertical Response

JANUARY 4, 2025

In this mini case study, well walk you through the real-life example of Charming Candle Co., an artisanal candle maker that used targeted email marketing to achieve a 25% lift in holiday revenue. The Strategy: Four Key Steps to Transform Holiday Marketing Charming Candle Co. Charming Candle Co. Heres how they made it happen: 1.

Email Marketing

Hubspot Marketing

NOVEMBER 1, 2024

When I first heard I had to write about D2C marketing, I did what many professionals do when presented with something they know nothing about — I quietly panicked and then asked ChatGPT. To my surprise, however, I learned D2C marketing isn’t as foreign to me as I thought. Table of Contents What is D2C marketing?

Manufacturing

Martech

JULY 30, 2024

Achieving success, especially when competing against large corporations, hinges on implementing effective marketing strategies that provide a competitive advantage. Transitioning marketing as the business grows As your business expands, your marketing strategies must keep pace.

CRM