Martech

APRIL 16, 2024

Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked). Users are becoming increasingly aware of their privacy rights, opting out of tracking cookies more than ever (call it the fear of being stalked). The repercussions? It’s time to act.

Analytics 127

Analytics Law Marketing Marketers 127

Martech

APRIL 30, 2024

Marketing technology is the backbone of marketing operations, enabling organizations to efficiently and effectively manage campaigns, analyze data and engage customers. Martech optimization is a systematic and ongoing process of evaluating, adjusting and enhancing the components of a company’s marketing technology stack.

CRM 116

CRM New Technology Marketing Marketers 116

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Customer Journey 119

Customer Journey Marketing Marketers Customer 119

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 114

Email Marketing Health Marketing Marketers 114

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success. Ad creation. See terms.

Marketing Strategy 122

Marketing Strategy Marketing Marketers Shipping 122

Search Engine Land

APRIL 16, 2024

en wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. Real-time marketing is not so much having all the answers all the time, but giving customers what they need, when they need it. Are we delivering content in seconds?

Customer Journey 106

Customer Journey Marketing Marketers Customer 106

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

Gen Z 133

Gen Z Pharmaceutical Customer Acquisition Marketing 133

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 131

Copywriting User-Generated CRM Marketing 131

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing? Other experts back up this assertion.

Digital Marketing 98

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 98

SocialPilot

MAY 7, 2024

Gone are the days of waiting for slow and impersonal marketing messages. Whether you’re a small business owner or a social media agency wanting to make the most of Twitter marketing efforts , this blog is for you. Nowadays, conventional marketing techniques can feel impersonal, especially when digital real estate is crowded.

Real Estate 76

Real Estate Marketing Marketers Promotion 76

Martech

FEBRUARY 28, 2024

B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Now, marketing needs to show ROI quickly.

Branding 141

Branding Transform Marketing Marketers 141

Litmus

MARCH 11, 2024

As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email marketing mistakes happen to the best of us! P.S. For real-life examples we’ve seen along the way, head to How To Recover From Email Marketing Mistakes (Second Edition). Panic ensues.

Email Marketing 110

Email Marketing Marketing Marketers Place 110

Hubspot Marketing

JULY 4, 2022

Trigger marketing enables you to be at the ready, in whatever way your audience chooses to engage. In this article, we’ll cover all things trigger marketing, including its benefits, example, and the steps to leverage it. What is trigger marketing? The Benefits of Trigger Marketing. How to Use Trigger Marketing.

eBook 144

eBook CRM Marketing Marketers 144

Martech

FEBRUARY 20, 2024

Your entire outreach will fail if your call to action (CTA) is weak. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples. But crafting a truly effective CTA requires more than just throwing in a generic “Jump on a call with me.”

Gen Z 121

Gen Z Millennials Email Marketing Place 121

SmartBrief - Marketing

FEBRUARY 11, 2024

It’s frustrating, but the solution might be simpler than you think: adjusting your email calls-to-action. We’ll delve into why they’re crucial for success, explore various types of CTAs and provide practical tips to craft irresistible CTAs that compel your audience to take action.

Email Marketing 97

Email Marketing Food Retail Communications 97

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. It must be a substantial part of every email marketing program.

eCommerce 135

eCommerce Law Shipping Email Marketing 135

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. I am the first generative AI chatbot for marketing technology professionals. Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Whitepaper 115

Whitepaper User-Generated Marketing Automation Platform Email Marketing 115

Martech

DECEMBER 4, 2023

As a general rule, marketers should major in the majors. An action takes place in an environment you didn’t plan for. Edge cases are usually considered to be more of an issue for software and hardware developers than they are for marketers. Here are two examples. A customer has untypical circumstances.

Marketing Strategy 124

Marketing Strategy Marketing Marketers Market Segmentation 124

Martech

FEBRUARY 20, 2024

The wrong copy in a call-to-action button. 3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. The problem with slowing down in email marketing is that it doesn’t come naturally. A typo in the subject line.

Email Marketing 129

Email Marketing Direct Mail Marketing Marketers 129

Martech

APRIL 21, 2023

Marketing automation is quite literally that — the automation of specific marketing tasks so that they are accomplished more speedily and efficiently, creating the opportunity to deliver personalized and relevant messages at scale. Table of contents What is marketing automation and why is it important?

Marketing Automation Platform 117

Marketing Automation Platform Marketing Marketers Customer loyalty 117

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. 7 Social Media Marketing Tips 1. More than 4.95 Here are a few tips to help you do so.

Social Media Marketing 98

Social Media Marketing Marketing Marketers SEO 98

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Customer 117

Customer Marketing Marketers Place 117

Search Engine Land

OCTOBER 24, 2023

Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Follow up with what your main call to action or actions are, then ask it to develop some image prompts. They are increasingly prevalent in a variety of industries. Digital tools come to the rescue in this scenario.

Content Marketing 130

Content Marketing User-Generated Marketing Marketers 130

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block.

Email Marketing 127

Email Marketing Marketing Strategy Marketing Marketers 127

Hubspot Marketing

OCTOBER 25, 2023

Good writing matters in marketing. Let’s take a call-to-action (CTA) as an example. What is a call-to-action? How to Write a Call-to-Action What is a call-to-action? A call-to-action (CTA) is a word or phrase that prompts a reader to take a desired action.

Whitepaper 113

Whitepaper Copywriting User-Generated PR 113

Hubspot Marketing

DECEMBER 20, 2023

It was an interesting year to be a marketer. Expectations were high, budgets were low, content moved at the speed of light, and marketers had to make magic happen through it all. As 2023 comes to a close, I polled the HubSpot Media Team to see what their favorite marketing campaigns of the year were.

Millennials 104

Millennials Shoppers User-Generated Marketing 104

Marketing Insider Group

NOVEMBER 6, 2023

If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant. That’s why we’ve created this guide! With that in mind, let’s begin.

Marketing Strategy 96

Marketing Strategy Marketing Marketers Promotion 96

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 92

Education Gen Z eBook Marketing 92

Martech

APRIL 22, 2022

Artificial intelligence (AI) in marketing leverages machine learning to make automated decisions. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. In this piece, we will dive deep into the value of AI technologies in marketing.

Transform 145

Transform Marketing Marketers Analytics 145

Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Learn more or sign up here.

Transform 112

Transform Price User-Generated CRM 112

Search Engine Land

AUGUST 15, 2023

Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). This eBook from Marigold outlines email subject line best practices, and shows some examples of subject lines that really work.

Digital Marketing 98

Digital Marketing eBook Email Marketing Communications 98

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 107

Influencer Marketing Health Transform Marketing 107

Hubspot Marketing

DECEMBER 14, 2023

So I turned to HubSpot’s AI Blog Writer for suggestions, prompting it with the command to generate headline ideas for a blog post about integrating AI tools into marketing processes. Outside of blogging, AI plays a sizable role in marketing, from product management to SEO.

Transform 112

Transform User-Generated Marketing Marketers 112

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. In other words, context.

Real Estate 144

Real Estate User-Generated Marketing Marketers 144

AWeber

APRIL 1, 2024

We've all messed up with email marketing at some point. Some email marketing mistakes are obvious and can undo all the hard work you've poured into your campaign. Knowing what email marketing mistakes to watch out for, can help you avoid them altogether. You hit send, and then that sinking feeling hits you. Absolutely nothing.

Email Marketing 70

Email Marketing Marketing Marketers Promotion 70

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77