Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1. Today, you really can’t have too many creators on your marketing team.”

Thought Leadership 97

Thought Leadership Marketing Marketers Management 97

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits.   One key difference between nonprofits and startups comes into play when launching a marketing initiative. Yes, people are extremely important in nonprofit marketing. Think again.

Energy 107

Energy Marketing Marketers Direct Mail 107

Hubspot Marketing

DECEMBER 12, 2022

When it comes to marketing, almost nothing is more important than knowing your target audience. But what if I told you over half of marketers are missing critical information on their consumers? So why are marketers having such a hard time getting these data points? So, what can marketers do now? Gather First-Party Data.

Gen Z 127

Gen Z Millennials CRM Marketing 127

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing. The writing above isn’t perfect.

Gen Z 119

Gen Z Millennials Marketing Marketers 119

Lynton Web

OCTOBER 27, 2023

In the digital age, where consumers are more empowered and informed than ever, businesses must pivot their strategies to meet them where they are. Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 98

Influencer Marketing Health Transform Marketing 98

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

CRM 107

CRM Direct Mail Customer Journey Marketing 107

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023?

Marketing 78

Marketing Marketers Management Promotion 78

Hubspot Marketing

MARCH 27, 2023

While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it's already here. Since marketers are usually the first to see budget cuts in an economic downturn, it’s no surprise they’re already being hit hard. Three Marketing Impacts Caused by Recession Concerns 1.

Price 133

Price Law Marketing Marketers 133

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Key Performance Indicator 133

Key Performance Indicator Transform Marketing Mix Marketing 133

Rock Content

APRIL 12, 2024

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. You can be the world’s greatest strategist, developing plans and metrics to measure. You can be the world’s greatest strategist, developing plans and metrics to measure.

Marketing Strategy 84

Marketing Strategy Content Marketing Key Performance Indicator Analytics 84

Buffer Marketing

NOVEMBER 1, 2023

But by my late 20s, my obsession with health and fitness had cooled to a much more balanced hobby — which was around the same time I moved into content marketing.  I wasn’t too bothered — until I warmed to the idea of cultivating a professional personal brand in content marketing to level up my career.

Branding 88

Branding Health PR Transform 88

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. What's the reason for this pivot?

Gen Z 116

Gen Z Market Trends Millennials Marketing 116

Hubspot Marketing

APRIL 12, 2022

Benjamin Franklin once said “Failing to plan is planning to fail,” and when it comes to content and media strategy, truer words have never been spoken. But, although 2020 saw some of the most unprecedented global events, 2021 continued to put content and media teams to the test. Content and Media Planning Strategies.

Gen Z 102

Gen Z Market Research Millennials Content Marketing 102

Hubspot Marketing

APRIL 10, 2023

In a recent Glimpse survey I ran for the HubSpot Blog, 78% of marketers said they were already facing one of the biggest lemons of 2023 -- recession. On top of that, one in three think a recession will have an even bigger impact on marketing than COVID-19. Tips for Marketing Growth a Recession 1. Read on to find out.

Shoppers 93

Shoppers User-Generated Marketing Marketers 93

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Tracking upper-funnel and B2B activities is challenging but feasible.

Transform 122

Transform Marketing Marketers User-Generated 122

Marketing Insider Group

DECEMBER 21, 2020

Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Poor use of technology and automation.

Thought Leadership 140

Thought Leadership Transform Marketing Marketers 140

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers?

Transform 132

Transform Marketing Marketers Market Research 132

Neil Patel

DECEMBER 7, 2020

Does the word “pivot table” make you want to scream? But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. ” But, are you making the most of your marketing data? .”

Marketing 136

Marketing Marketers Marketing Strategy Product 136

Digital Marketer

APRIL 18, 2024

presidential election, CMOs and marketing leaders need to prepare for a significant shift in the digital advertising landscape. Rising Costs and Limited Inventory As political advertisers flood the digital market, the cost of advertising is expected to skyrocket. As we march closer to the 2024 U.S.

Advertising 92

Advertising Advertisers Influencer Marketing Branding 92

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers.

Customer 106

Customer Customer Journey Marketing Marketers 106

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. How does the planning process unfold?

Marketing Plan 77

Marketing Plan Shipping Marketing Mix Marketing 77

Hubspot Marketing

MAY 12, 2023

While we’re still quite a bit away from AI singing Daisy, developments in AI have started to impact work everywhere, including marketing. These tools are powerful additions to any marketing team. After the huge splash from the release of ChatGPT, there is little doubt that AI is impacting marketing jobs already.

Price 124

Price User-Generated Marketing Marketers 124

Search Engine Land

SEPTEMBER 19, 2023

TikTok is launching a new label to help creators tag their AI-generated content. Creators are advised to use this label on content that’s been fully or heavily edited by AI to comply with the platform’s rules on synthetic media. These labels should be used on content that includes lifelike images, audio, or video.

Education 136

Education Search Marketers Branding Marketing 136

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 111

Transform Marketing Marketers User-Generated 111

Martech

MARCH 22, 2023

Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. Among the clients for whom we manage RFPs, we see more requests for technology platforms that help marketers execute and innovate faster. If the CEO asks how the company could change its marketing approach, what would you say?

Marketing Strategy 104

Marketing Strategy Whitepaper Marketing Marketers 104

Martech

JULY 22, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the US, Canada, India and the UK. Top challenges marketers are currently facing.

Market Trends 113

Market Trends Digital Marketing Customer Customer loyalty 113

Buffer Marketing

JANUARY 10, 2024

I faced this problem when I became a travel blogger and content creator.    I launched my travel blog in February 2020 with big plans, but we all know how that turned out. I see opportunity in competition When entering a new market or industry, perception is everything. The pandemic hit literary one month later.

Marketing 91

Marketing Marketers Branding Social Media Marketing 91

Hubspot Marketing

MAY 30, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Since 2019, businesses have come to rely on the app as a main marketing driver, leveraging TikTok for growth and customer acquisition that encourages spending in multiple sectors.

Customer Acquisition 101

Customer Acquisition Influencer Marketing Advertising Advertisers 101

Buffer Marketing

FEBRUARY 8, 2024

The LinkedIn team must have come away with many lessons as they announced some key pivots within the first month of 2024, most notably making the “Creator Mode” feature the default for every user. His approach to filling this gap with high-quality content and top-performing formats like PDF carousels led to remarkable growth.

Gen Z 99

Gen Z User-Generated Social Media Marketing Analytics 99

Hubspot Marketing

OCTOBER 24, 2022

Every marketer faces different challenges. Or perhaps your team is finding it difficult to pivot your marketing strategy due to major global events. Today, marketing is so fast-paced that it can be difficult to identify which areas you'll want to focus on to facilitate stronger growth in 2023 and beyond.

Law 97

Law CRM Market Trends Marketing Strategy 97

Martech

APRIL 12, 2022

Marketers are still adapting to the major disruptions of the past several years. Buyers, though, still expect marketers to provide personalization and enjoyable experiences. In partnership with Ascend2, Oracle surveyed 853 marketers across the U.S., Top challenges marketers face in 2022. Canada, India, and the UK.

Digital Marketing 101

Digital Marketing Customer loyalty Marketing Marketers 101

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. Yet, there is another option.

Marketing Strategy 92

Marketing Strategy Whitepaper eBook Marketing 92

Kuno Creative

MARCH 17, 2022

After two years of pivoting, many companies are rethinking what matters most when it comes to their content marketing strategy. While there’s no shortage of content marketing trends and predictions experts share at the beginning of each year, it can be difficult to translate them into actionable plans.

Market Trends 76

Market Trends Content Marketing Marketing Marketers 76

Sprout Social

APRIL 9, 2024

In October 2023, I interviewed for a VP of Social and Content Strategy role for a very well-known and established brand. In a previous role, I had the benefit of reporting into some of the best marketing executives at American Eagle who gave benchmark-level leadership for social media teams by providing encouragement, curiosity and humility.

CMO 92

CMO Entertainment Communications Branding 92

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 40

Shipping Key Performance Indicator Marketing Marketers 40

Martech

JANUARY 7, 2022

If you’re looking for some actionable ways to live out the agile marketing values in your everyday work life, we’ve put together this handy guide for you to share and discuss with your team. Be willing to pivot and change work that under-performs. Double down on high-performing marketing. Measure success at early intervals.

Whitepaper 134

Whitepaper Marketing Marketers Management 134