OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

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User-Generated CRM Analytics Marketing 97

Calvyn Lee Blog

AUGUST 3, 2022

I want to share with you some of the best webinar marketing practices and tips I learn from LiveWebinar ‘s use cases. I’m going to guide you through picking the perfect topic to maximize the outcome of your sales and marketing webinars. Webinar Use case. How to choose the best webinar topic?

Digital Marketing 147

Digital Marketing Education Marketing Strategy Branding 147

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. For more marketing strategies, check out this episode of Marketing Against the Grain. Revise landing page copy.

eBook 139

eBook CRM User-Generated Marketing 139

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. Industrial marketing for manufacturers offers solutions that allow us to maximize our resources.

Manufacturing 104

Manufacturing Whitepaper Thought Leadership Marketing 104

Customers.ai

JANUARY 3, 2024

If you are in the marketing or sales space, you’ve heard the term ABM (Account-Based Marketing). ABM has been the hot buzzword over the past 5 years, with everyone from CEOs to sales teams to digital marketers hopping on the ABM bandwagon. Marketers and sales teams need more than just company names or job titles.

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CRM Direct Mail Customer Journey Marketing 107

Tiecas

MAY 17, 2024

Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation? Is it just for a “fresh look,” or do you need to address deeper issues like outdated messaging, poor user experience, or a lack of lead generation?

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Whitepaper Manufacturing Copywriting Transform 52

Marketing Insider Group

OCTOBER 20, 2020

Your team is discussing new ways to highlight your business’s value position and drive more leads. moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. How can you effectively build a webinar strategy that drives ROI?

Thought Leadership 131

Thought Leadership Whitepaper Promotion Marketing 131

Customers.ai

DECEMBER 19, 2023

As we head into the new year, marketers are racing to the finish line and getting their plans set for 2024. If you aren’t familiar, Semrush is a leading online visibility management platform and is used by over 10 million digital marketers worldwide. Semrush helps marketers grow their traffic and Customers.ai

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User-Generated Outbound Marketing B2C Digital Marketing 115

Customers.ai

JUNE 8, 2022

Today I’m going to show you how to build a digital marketing funnel so you can attract your ideal prospects, nurture qualified leads, and automate sales outreach. If you don’t have a funnel, you run the risk of wasting money and marketing resources on the wrong prospects. Do digital marketing funnels really work?

Digital Marketing 126

Digital Marketing Whitepaper Customer Journey Marketing 126

Customers.ai

DECEMBER 27, 2023

In the world of sales and marketing, making meaningful connections with customers and potential customers is an absolute must. Enter lead enrichment. Lead enrichment helps you refine and enhance the data you have on your leads, allowing you to personalize your outreach with precision, and build those personal connections.

Transform 113

Transform CRM User-Generated Management 113

Rock Content

APRIL 25, 2024

It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. A successful content marketing strategy demands a well-developed content marketing funnel. What Is a Content Marketing Funnel? “Do

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Content Marketing Customer eBook Education 83

Customers.ai

DECEMBER 12, 2023

Shopify also has a robust suite of marketing tools, analytics, and third-party app integrations, which helps merchants expand their reach, enhance customer engagement, and ultimately foster sustainable growth in the competitive ecommerce landscape. billion on influencer-related marketing campaigns in 2024. Get 500 contacts for free !

eCommerce 120

eCommerce PR User-Generated Marketing 120

Customers.ai

JANUARY 8, 2024

The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. Let’s dig into five practical strategies to help future-proof your B2B outbound lead generation and thrive in this crazy environment. Convert Website Visitors into Real Contacts! The only constant is change, right?

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User-Generated CRM Outbound Marketing Law 103

Hubspot Marketing

JUNE 6, 2023

Building and optimizing your tech stack with the best B2B marketing integrations improves the customer experience and streamlines operations. Marketing teams are doing more with less, and they have fuller plates than ever. Invest in brand marketing while optimizing your tech stack,” says Kipp Bodnar, CMO at HubSpot.

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Customer CRM Direct Mail User-Generated 115

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

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Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Customers.ai

NOVEMBER 28, 2023

Yes, we know that factors like slow websites and poor design lead to abandonment. Let’s explore 12 pre-cart abandonment strategies to address these challenges and guide potential customers back into the sales journey. From there, you can build email campaigns, remarketing campaigns, sales outreach strategies, and so much more.

Shipping 113

Shipping Outbound Marketing eCommerce Promotion 113

Hubspot Marketing

APRIL 5, 2023

If you ask 10 different B2B marketers what "demand generation" means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. And finally, you’ll learn why demand generation is not the same as lead generation. Destroys the morale of sales teams.

Inbound Marketing 125

Inbound Marketing Whitepaper Real Estate Non-Profit 125

Customers.ai

JANUARY 24, 2024

Anyone who does digital marketing knows how valuable that data is. But anyone who does digital marketing also knows that data, on its own, doesn’t really sell anything. Even companies with mountains of accurate, precise data need the right lead nurturing strategy. What is lead nurturing? In fact, most of them aren’t.

Outbound Marketing 106

Outbound Marketing User-Generated Price Digital Marketing 106

Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. Key Takeaways Effective email marketing hinges on crafting enticing subject lines, engaging content, and clear calls to action, which can be enhanced using tools like ChatGPT for prompt generation and personalization tactics.

Email Marketing 52

Email Marketing Law Customer Journey Marketing 52

Hubspot Marketing

AUGUST 26, 2022

As a marketer, you know that time is valuable. Therefore, you likely know marketing automation helps save time by relieving you of tedious analytical and marketing tasks. But in order to reap its benefits, you must follow marketing automation best practices. Marketing Automation Best Practices. Map your lead flow.

CRM 92

CRM Marketing Marketers Shipping 92

Customers.ai

APRIL 5, 2024

The biggest challenge in Shopify Marketing has tripped up marketers for decades. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. In one word: yikes! Let’s dig in.

eCommerce 64

eCommerce Outbound Marketing Marketing Marketers 64

Exposure Ninja

AUGUST 8, 2023

Marketing a service-based business is a tad different from marketing a product-based one. Aware they need your service but haven’t chosen you (yet) This first section will be about marketing to those unaware consumers. This section will explore the marketing techniques you can use to connect with these people.

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Law Price Finance Marketing 98

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn.

B2C 141

B2C User-Generated Energy Promotion 141

Orbit Media Studios

FEBRUARY 28, 2024

When the visitor starts here, they are 10x more likely to convert into a lead. If the page was a sales rep on a call, they just hung up the phone. Detours that fix dead end service pages Add a lead generation CTA above the footer on every service page If the page is very long, consider adding a CTA partway down the page 2.

eCommerce 131

eCommerce Shipping Analytics Place 131

Sales Force: CMO

OCTOBER 18, 2023

Demand generation marketing (or “demand gen,” for short) means finding, learning about, and winning over potential customers. There are plenty of obstacles between you and good demand generation marketing, but fortunately also plenty of ways to conquer them. Well, it’s now reality – and something marketers need to do.

Customer 86

Customer User-Generated Marketing Marketers 86

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 130

Email Marketing Analytics User-Generated Marketing 130

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Put simply?

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Key Performance Indicator Marketing Marketers CRM 145

Hubspot Marketing

MAY 13, 2022

Would it be correct to assume a major part of your marketing strategy today is digital? With a number of other responsibilities and tasks that you need to do, how can you also efficiently create, fine-tune, and maintain an agile digital marketing strategy? Now, let's look at digital marketing strategy. We cover that below.

Marketing Strategy 145

Marketing Strategy eBook Digital Marketing Education 145

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? A good lead magnet should: 1.

eBook 145

eBook Finance User-Generated Transform 145

Neil Patel

APRIL 20, 2021

If you’ve spent any time learning about marketing analytics, you’ve probably come across the term “funnels.” ” What exactly are marketing funnels and why do they matter? Marketing funnels are a useful tool to help you visualize the path customers take from first finding out about your brand to converting.

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Whitepaper Analytics Inbound Marketing Marketing 145

Search Engine Land

APRIL 19, 2023

What is your overall budget for Facebook ads vs. other parts of your marketing? Sometimes business owners aren’t even sure what percentage of their marketing budget should be allocated to Facebook and Instagram. I typically suggest that: 60-70% of your budget is spent in the lead generation phase. SUBSCRIBE See terms.

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Advertising Advertisers eCommerce User-Generated 100

Digital Marketer

AUGUST 9, 2023

Organic marketing is the answer. Today, I run marketing for my portfolio of 4 businesses. The majority of my success in business has been through organic marketing. In this article, I’ll share my top 7 organic marketing strategies. In this article, I’ll share my top 7 organic marketing strategies.

Marketing Strategy 76

Marketing Strategy Whitepaper Fashion Email Marketing 76

Martech

MARCH 11, 2024

Martech has exploded in recent years, with over 11,000 solutions available to help marketers automate and optimize operations. However, much of this martech stack is designed to convert prospects into leads and track them through the marketing funnel. We might have a decent operation for the 5% of in-market prospects.

Branding 85

Branding Whitepaper eBook Communications 85

AWeber

MARCH 16, 2023

Thankfully, there’s a marketing tool that can help you figure out how to communicate with your prospects and customers whether they’ve just joined your list, or they’ve been long-time customers. It’s called the marketing funnel. What is the Marketing Funnel? But it's time to throw that old-school marketing funnel out the window.

Email Marketing 118

Email Marketing Customer eBook Education 118

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Customers.ai

JANUARY 31, 2024

2024 has already been a big year of change for ecommerce marketers. But with the right combination of tools and strategies, ecommerce marketers can be even more successful than before. A match made in heaven: Website Visitor Identification and Marketing Automation ! What is Marketing Automation? and Klaviyo.

eCommerce 106

eCommerce Outbound Marketing User-Generated Product 106

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. This elevator pitch should be front and center on your website, sales materials, and day-to-day conversations—ensuring a consistent manufacturing brand message.

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Manufacturing Branding Whitepaper Thought Leadership 97