Martech

MAY 23, 2023

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion.

CRM 86

CRM Place Marketing Strategy Marketing 86

Search Engine Land

APRIL 18, 2024

Remember how painful iOS 14 was for performance marketers? An even more seismic change is looming, and way too many marketers are still unprepared. What’s changing from a marketing perspective. You own first-party cookies and the data they collect, which won’t be impacted by the Chrome update. Data collection is changing.

Transform 96

Transform CRM Analytics Advertising 96

Martech

JANUARY 19, 2024

When it comes to CRM systems, companies can choose to process customer data in real time or batches. As a marketer, it’s important to understand the differences between real-time and batch CRM data and how each can be used effectively. Real-time vs. batch-based CRM data processing: How do they differ?

CRM 100

CRM eCommerce Communications Influencer Marketing 100

Martech

JUNE 24, 2022

Enterprise customer data platform ActionIQ has announced the launch of a new product, CX Hub. The CX Hub is designed as a set of modules offering self-service access to customer data, allowing users to build audiences and orchestrate experiences at scale. CX Hub is comprised of four solutions: Customer data platform.

Transform 98

Transform B2C Digital Marketing Customer 98

Search Engine Land

MAY 23, 2023

A real emphasis has been placed on the collection of first-party data. Pairing a first-party data strategy with a one-to-one marketing strategy will help your teams remain aligned to ensure messages are both targeted and personalized. This needs to happen from the very first interaction at the point of ingestion.

CRM 89

CRM Place Marketing Strategy Whitepaper 89

Search Engine Land

MAY 18, 2023

Generative AI and large language models are set to change the marketing industry as we know it. To stay competitive, you’ll need to understand the technology and how it will impact our marketing efforts, said Christopher Penn, Chief Data Scientist at TrustInsights.ai, who spoke at The MarTech Conference.

Transform 90

Transform Direct Mail PR User-Generated 90

Set Up

AUGUST 8, 2023

There is an overwhelming amount of knowledge marketers can pull from customer interaction at every moment of the buying cycle. This behavioral information could very well influence the future of a brand’s marketing, products, and overall operations. Q1: How do you integrate data into strategy to create actionable steps?

Marketing 52

Marketing Marketers Retail Customer Journey 52

Martech

JULY 12, 2023

With the deprecation of third-party cookies looming large and data privacy and compliance taking center stage, enterprises have had to adapt their customer data strategies substantially. Many are exploring various approaches, with data clean rooms (DCRs) emerging as a prominent option. What are data clean rooms?

Retail 91

Retail Advertising Advertisers Customer 91

Martech

JUNE 5, 2023

Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. The data can be passed, via the Integrate Demand Acceleration Platform, into CRM and marketing automation systems.

CRM 82

CRM Promotion Customer Event Marketing 82

Martech

OCTOBER 11, 2022

When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. So, it needs to have a clear ingestion process in order for it to be able to help you activate in an efficient and clean way.”. Where does all this data come from? Customer journey data. Cardona asked.

Customer Journey 95

Customer Journey Transform Customer Place 95

Martech

JANUARY 5, 2024

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. It forces us to think about the potential in terms of actual processes right across the marketing function.

Management 106

Management Transform User-Generated Brand Management 106

Hubspot Marketing

SEPTEMBER 25, 2023

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters.

Transform 111

Transform Price User-Generated CRM 111

Search Engine Land

DECEMBER 8, 2023

Generative AI is now a crucial tool for SEO and PPC marketers. Marketers should consider incorporating Grok into their work to explore potential benefits. It is powered by a LLM called Grok-1, which contains web data from as recent as Q3 2023, as well input from human assistants. Availability in other countries is expected soon.

User-Generated 124

User-Generated Entertainment SEO Marketing Strategy 124

Martech

SEPTEMBER 12, 2023

To help with that process, Trust Insights’s CEO and co-founder Katie Robbert, and co-founder/Chief Data Scientist Christopher Penn, have created a two-by-two matrix for executives, which they outlined in a recent video. Data cleansing: Optimizing a process that limits the rest of an org’s data-driven functions data cleansing is done manually.

Place 117

Place Customer Marketing Marketers 117

Martech

MARCH 1, 2022

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Does the vendor seem to understand our business and our marketing needs?

Analytics 110

Analytics Price Marketing Marketers 110

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” A prolific thought leader in the CDP space, he has recently been making essential connections between customer data and customer experience. LinkedIn: Ben B l oom (2.5K

Transform 90

Transform Thought Leadership Health Analytics 90

Martech

AUGUST 8, 2023

Faster and more efficient data processing techniques are needed as the volume of data processed grows. Zero copy data access” may revolutionize how data is processed. It’s already making waves in the customer data platform space. What is Zero Copy Data Access? ZCDA eliminates this step.

Management 85

Management Transform Customer Marketing 85

Martech

JANUARY 21, 2022

Digital experience cloud Piano has announced a partnership with data cloud company Snowflake. Snowflake will support the Piano Analytics solution, making it possible to store, share, enrich and activate customer data in the Snowflake eco-system. Why we care.

Customer 97

Customer Analytics Branding Marketing 97

Martech

MARCH 15, 2024

Customer-centricity is not just an initiative or a marketing tactic, but a top-down, organization-wide commitment to recognizing and prioritizing the customer’s influence in every decision and action. If insights aren’t translated into action, the data becomes a missed opportunity to enhance the customer journey.

Customer Journey 61

Customer Journey Customer Marketing Marketers 61

Martech

JULY 25, 2022

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.

Management 102

Management B2C Marketing Marketers 102

Hubspot Marketing

JULY 28, 2017

We're on the cusp of a tectonic shift in digital marketing. The boom in IoT ( Internet of Things ) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. This enables marketers to deliver more relevant messages and leads to greater customer engagement.

Digital Marketing 141

Digital Marketing Transform Customer Journey Marketing 141

Martech

DECEMBER 6, 2022

The standard definition of metadata is usually “data about data.” Other data that describes the “aboutness” of the file might be: Which software the video was created in. These particular metadata “data points” are the things a user might think about when looking for the video file at a later date. Tagging is for users.

User-Generated 87

User-Generated Copywriting Management Product 87

Sprout Social

SEPTEMBER 26, 2023

The emergence of artificial intelligence ( AI) in marketing is no exception. Most companies were uncertain of the groundbreaking tech—concerned about data security and compliance requirements. Why organizations need an AI use policy Marketers are already investing in AI to increase efficiency.

User-Generated 106

User-Generated Transform Marketing Marketers 106

Martech

OCTOBER 20, 2021

That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses. Discovery Plus leverages an instance of CDP and marketing automation platform Blueshift to manage and market to their strikingly diverse audience.

Transform 91

Transform User-Generated CRM Marketing 91

Martech

APRIL 4, 2022

The package includes a new identity graph, an expanded partnership with data enablement platform LiveRamp and a partnership with Similarweb to access contextual data. It will also ingest third-party data feeds via MiQ Analytics Studio. Get the daily newsletter digital marketers rely on. Identity Spine. Why we care.

Advertising 90

Advertising Advertisers Analytics Digital Marketing 90

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. It would be challenging to compete with influencers and larger brands when it comes to fueling new customer discovery.

Email Marketing 97

Email Marketing Customer Acquisition PR Health 97

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.

eCommerce 96

eCommerce Price Shoppers Customer 96

Search Engine Land

JUNE 28, 2023

Considering whether to include offline conversions in your data. For example, a B2B company whose main KPI is qualified leads generally cannot optimize that low in their funnel in a bid strategy due to data limitations or low conversion volume. Marketers need to remember that every touchpoint is important in a customer’s journey.

Retail 92

Retail Advertising Advertisers eCommerce 92

Hubspot Marketing

AUGUST 29, 2022

The TikTok space has a very specific energy to it and to step into it, you should take time ingesting first. While the business account does offer data insights, the inability to use trending sounds is a major roadblock toward success on the platform. You’re not watching TikTok videos.

Energy 126

Energy Marketing Marketers Promotion 126

Martech

AUGUST 12, 2021

So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets. But a more compelling argument emerged around time-to-market: to keep executing ever-faster on marketing and engagement tactics, a firm needs to more pro-actively own its content processes and assets.

Transform 115

Transform B2C Management Marketing 115

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. ABM isn’t new, though. Types of account targeting.

Direct Mail 118

Direct Mail Marketing Marketers Analytics 118

Martech

OCTOBER 4, 2023

First, “After the pandemic, they had to change a lot of flight routes because of border rules,” said Anjlee Majmudar, VP of programmatic, for the airline’s digital marketing partner Brainlabs North America. Icelandair had two problems. As a result “they had difficulty making sure that all of the seats were filled. So every dollar counts.”

CMO 107

CMO Advertising Advertisers Digital Marketing 107

Martech

OCTOBER 6, 2022

Implementing a customer data platform (CDP) can be complicated for an organization of any size. At the center of the CDP is the data, so there are issues of data quality and data sources to be dealt with. First, how is the data going into the profile? How are we activating this data and how are we orchestrating?

Customer 92

Customer Customer Journey New Technology Product Marketing 92

Martech

NOVEMBER 8, 2023

” The senior marketing operations manager was talking about one experience of trying to put a martech stack together. ” That gives a flavor of the countless conversations being had in the halls of MOPs-Apalooza, the first full-scale live event put together by MO Pros , the community for marketing operations professionals.

User-Generated 92

User-Generated Place Management Analytics 92

Martech

OCTOBER 8, 2021

The intent data informs B2B marketers about where accounts are at in their purchase journeys, while the integrations serve to automatically push the data into the ABM platforms for activation. There are obvious advantages to having intent data ingested directly into an ABM platform. Why we care. Learn more here.

Place 91

Place Branding Customer Marketing 91

Martech

SEPTEMBER 22, 2022

The key announcements included the availability of a new data platform solution, Genie, and innovations around Slack, which Salesforce acquired last year. Genie, now generally available, marks the latest stage in Salesforce’s long and winding customer data journey. Slack innovations to boost productivity. Get MarTech!

CRM 91

CRM Customer Product Marketing 91

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Transform 141

Transform Marketing Marketers Manufacturing 141