Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 121

Influencer Marketing User-Generated Marketing Marketers 121

Search Engine Land

JUNE 13, 2023

We’re at a time where content creators reign supreme and the search universe is no longer confined to the traditional boundaries of Google’s search engine results pages (SERPs). Content creators. This article will delve into the implications of these trends and explore why the era of creator-led search is upon us.

Gen Z 122

Gen Z Content Marketing PR Entertainment 122

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Influencer Marketing 104

Influencer Marketing Health Transform Marketing 104

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. To address these challenges, three key elements should be at the forefront of any successful digital strategy this year: Using data to inform your strategy. Integrating creators into your programming.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Rock Content

MARCH 19, 2024

The rise of the creator economy is just one example, but it’s one that forever changed the face of digital marketing as we know it. Here we’ll go over the benefits of incorporating creator-driven content into your marketing campaigns, as well as how to do it right.

Key Performance Indicator 75

Key Performance Indicator Marketing Marketers Succession Management 75

Calvyn Lee Blog

FEBRUARY 20, 2024

Are you wondering how digital marketing, advertising and sales will evolve in 2024? In this comprehensive guide, we will explore the top 5 key digital marketing trends that are poised to dominate the industry next year. Knowing and anticipating future marketing trends is crucial for developing an effective strategy.

Market Trends 130

Market Trends Digital Marketing Transform eBook 130

Hubspot Marketing

FEBRUARY 13, 2024

While most people are trying to stick to their New Year's resolutions, marketers like myself are strategizing how to set their organizations up for success in 2024. The Top 3 Roles Marketing Leaders Plan to Hire in 2024 1. This doesn‘t surprise me at all, considering how integral content marketing has become to most brand’s strategies.

Thought Leadership 101

Thought Leadership Marketing Marketers Management 101

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 101

Influencer Marketing Branding Gen Z Marketing 101

Buffer Marketing

APRIL 10, 2024

In 2014, making money on social media was a feat for a select few people like travel creator Gabby Beckford ( @packslight ), who made $2,000 for six Instagram posts in the same year. It wasn’t a viable path for most creators — and there weren’t many options in the first place.

Affiliate Marketing 98

Affiliate Marketing Non-Profit Finance Promotion 98

Sprout Social

MAY 9, 2024

As the creator economy grows, today’s landscape resembles a dance floor. Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. They aren’t loyal to brands.

Influencer Marketing 84

Influencer Marketing Market Trends Gen Z Fashion 84

Buffer Marketing

MAY 8, 2024

As a creator or influencer, I’m willing to bet a good chunk of your content involves sharing products, tools, and services you love. Thankfully, for millions of full-time creators around the world, it’s not.   What is affiliate marketing?   So, what exactly does an affiliate marketer do in this case?

Affiliate Marketing 68

Affiliate Marketing Marketing Marketers User-Generated 68

Hubspot Marketing

OCTOBER 28, 2022

As the creator economy continues to expand, so do the needs of content creators. Whether it's crowdfunding, financial guidance, or new ways to connect — there are many moving parts content creators must consider to be successful. 1 0 Startups Contributing to the Creator Economy. Top Creator Economy Startups.

Finance 125

Finance User-Generated eBook Entertainment 125

Martech

MARCH 14, 2023

Recently a student of mine at the University of Oregon introduced me to a digital clothing app that allows users to house a “digital closet.” The app charged a fee for users to upload a photo of themselves that would then be altered to include the digital fashion item so that they could post it on their social media.

Fashion 129

Fashion Marketing Marketers Branding 129

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 121

Gen Z Entertainment Transform User-Generated 121

Backlinko

FEBRUARY 23, 2024

This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page.

Affiliate Marketing 82

Affiliate Marketing Marketing Marketers Retail 82

Buffer Marketing

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.    As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world.

Gen Z 114

Gen Z Entertainment Transform User-Generated 114

Hubspot Marketing

JANUARY 7, 2024

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

Copywriting 100

Copywriting CMO PR Social Media Marketing 100

Hubspot Marketing

DECEMBER 2, 2022

The creator economy has seen exceptional growth over the last few years and will only grow more in the future. So, what does that mean for brands, and how can marketers leverage this booming economy? Here's everything marketers need to know, starting with how the creator economy has grown over time. There are 7.5

Branding 124

Branding Marketing Marketers Marketing Mix 124

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 122

Social Media Marketing Marketing Marketers Education 122

Rock Content

APRIL 30, 2024

Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer connections.

Content Marketing 66

Content Marketing Inbound Marketing Outbound Marketing Direct Mail 66

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Whitepaper 124

Whitepaper Content Marketing Thought Leadership Marketing 124

Buffer Marketing

FEBRUARY 14, 2024

Podcasts have an undeniable allure for both their creators and fans.   We selected the podcasts on this list so that whether you’re looking for advice to grow as a content creator or for the latest marketing news, you’ll likely find something that resonates enough for you to consistently return to and feast your ears. 

Entertainment 97

Entertainment Health Influencer Marketing Education 97

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Customer Marketing 120

Customer Marketing Branding Customer User-Generated 120

Buffer Marketing

FEBRUARY 28, 2024

These are some of the figures creators reported making in 2023. In other words, there’s no better time to be a content creator than right now. Categories you might fall into as a creator Creators can generally be categorized based on their cumulative follower count and influence level across their social media platforms.

Price 97

Price B2C Energy Product 97

Martech

FEBRUARY 27, 2024

Content creators and influencers are now achieving the same level of engagement once reserved for traditional advertising methods like billboards, print ads and TV commercials. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Branding 112

Branding Law Influencer Marketing Entertainment 112

Sachs Marketing Group

DECEMBER 1, 2023

There are many tips for small business marketing, but the key is to focus on building a strong organic presence through SEO, leveraging social media to connect with your audience, and deploying highly targeted PPC ads to reach your ideal customer demographic. In this article, we share some actionable tips for small business marketing.

Key Performance Indicator 96

Key Performance Indicator Marketing Marketers User-Generated 96

Marketing Insider Group

APRIL 15, 2024

The creator economy has really changed everything. But now, there’s something new on the scene: B2B creators. These are B2B creators, and they’re changing the rules of how businesses talk to their audiences and make choices. Who Are B2B Creators? B2B creators are experts in their fields.

Transform 93

Transform Market Segmentation Manufacturing Thought Leadership 93

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. of marketers are likely to use the platform for influencer marketing campaigns. What is Instagram Influencer Marketing?

Influencer Marketing 90

Influencer Marketing Fashion Marketing Marketers 90

Rock Content

FEBRUARY 16, 2024

When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Today, however, you don’t need a marketing agency to achieve success. If not, you may be considering it now.

Marketing Strategy 88

Marketing Strategy Whitepaper eBook Marketing 88

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? Business Cards. Event Hosting.

Direct Mail 133

Direct Mail Marketing Marketers Marketing Strategy 133

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy?

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Buffer Marketing

MAY 2, 2024

The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand.    Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video.   But you can. tech, cars, and gadgets. 

Affiliate Marketing 78

Affiliate Marketing Manufacturing User-Generated Promotion 78

Spiralytics

JANUARY 31, 2023

Technological innovations are constantly happening in the digital era, with many driven by the goal of making life easier for consumers and companies alike. For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects.

Gen Z 133

Gen Z Millennials Transform Marketing 133

illumin

FEBRUARY 29, 2024

YouTube is a digital advertising powerhouse and has been since its founding in 2005, and so are the creators on its platform. For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Buffer Marketing

MARCH 28, 2024

While some individuals might be taught crisis management theory at school when studying business management, marketing, or communications, the reality of a brand crisis is very different from the textbooks.   A recent situation involving a small parchment paper company shows this to be more true than ever in our digital world.

Communications 110

Communications Management Branding Social Media Marketing 110

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. 5 top TikTok marketing agencies (with case studies). Who they are: Byte/Dept is a marketing technology agency based in London, New York and Berlin. Byte was acquired by Dept in February 2021.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Search Engine Land

JUNE 28, 2023

TikTok is testing a new feature that connects advertisers and creators in a financially beneficial way for both parties. Under the new program, titled TikTok Creative Challenge, marketers can share ad briefs with relevant U.S.-based based creators, who will then have complete creative freedom to make a video entry for consideration.

Advertising 84

Advertising Advertisers Marketing Marketers 84