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The One Email Metric You Need to Track

Ann Handley

Source : Grosset & Dunlap A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Today a version of that metric is increasingly important to marketers, for a few reasons. The more people reply to your email, the more your sender reputation improves.

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Email marketing 101: The five basics

Martech

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. In the best-case scenario, your emails will land in Promotions or Updates.

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Why We Write: A Story About AI and a Sentient Toaster Oven

Ann Handley

Source: Claudio Schwarz on Unsplash A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * My friend Paul shared his out-of-office email with me. ChatGPT4 had written it. It becomes the punchline. It feels real.

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Did You Get This? 14 Unprofessional Email Mistakes I’d Avoid at All Costs

Hubspot Marketing

Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. But as for everyday emails? To be fair, this isn’t anyone’s fault.

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The Evolution of Marketing: How AI is Reshaping Marketing in 2024

Set Up

This blog was written by Elaine Fowler , the Director of Market Strategy, Experience & Marketing at Sagepath Reply. Sagepath Reply is a full-service digital experience agency with strategic, user experience, creative, and development capabilities focused on delivering solutions that drive conversion and ROI.

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AI transformation: How to prepare your marketing team

Martech

Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment. An effective communication plan goes beyond an announcement email and a few meetings.

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4 best practices to build a clean and engaged email database

Martech

A low-quality email database filled with inactive addresses, spam traps or people who never opted in can severely damage your email deliverability and sender reputation. This requires following current best practices and email regulations. This requires following current best practices and email regulations.

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