Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to get your email campaigns in compliance 1.

Law 92

Law Email Marketing CRM Customer 92

Search Engine Land

MAY 17, 2024

At what cadence do you review data? Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. Following your plan for years, cadence and data points, you’ll need to go into each report in the Google Universal Analytics interface, set the date, dimension and metric settings as needed.

Analytics 103

Analytics Search Marketers Customer SEO 103

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Here are a few ways to find your “just right.”

Customer loyalty 78

Customer loyalty New Technology Price Product 78

Orbit Media Studios

JULY 13, 2022

We prefer to get our marketing on our own terms. These are really the three types of marketing: content marketing, advertising and spam. How do most people respond to email spam ? Email spam. Email spam is unsolicited commercial email. We all get junk email. 36% of all email is spam.

Telemarketing 130

Telemarketing Law Non-Profit Marketing 130

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. Besides my own recommendations, I also asked five other email experts for their best advice for recession-proof email marketing.

Email Marketing 122

Email Marketing Marketing Marketers CMO 122

Martech

MAY 17, 2024

Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella. Earned media is about building brand awareness, credibility and market share through third-party validation.

PR 87

PR Communications Branding Management 87

Hubspot Marketing

JANUARY 2, 2023

The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work. Luckily, we know ways to cut down busy work so marketers can get back to productive projects. Tips for Reducing Busy Work.

Marketing 122

Marketing Marketers Management Promotion 122

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. Let’s look at five ways to prove your team focuses on customers.

Customer 90

Customer Customer Journey Marketing Marketers 90

Martech

DECEMBER 6, 2021

The following is a selection from the e-book “MarTech’s agile marketing for teams.” Once your team has gotten down the basics of working in agile marketing and can deliver work in short, iterative cycles, feedback is key. Feedback should be part of your daily cadence.

Marketing 106

Marketing Marketers Traditional Marketing Analytics 106

Litmus

APRIL 11, 2022

Regardless of your industry, audience size, or level of sophistication involved with your email program, it never hurts to experiment with new email marketing ideas that will help you drive growth. Don’t refer to previous emails; they may not have read it,” says Mistry. Don’t assume you know each customer journey.

Email Marketing 86

Email Marketing Whitepaper Customer Journey eBook 86

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Attributing sales to marketing is a challenge.

User-Generated 110

User-Generated Finance Marketing Marketers 110

Martech

APRIL 24, 2024

Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. However, meeting these heightened expectations is no easy feat.

Customer 101

Customer User-Generated Analytics Place 101

Customers.ai

APRIL 25, 2023

Email marketing is a tried and true tactic for businesses. AI email marketing is the next frontier. With the sheer volume of emails flooding inboxes every day, it’s becoming increasingly difficult to stand out and make an impact. What is AI Email Marketing?

Email Marketing 94

Email Marketing Marketing Marketers Transform 94

Martech

MARCH 2, 2023

And although marketing budgets, as a share of revenue, rebounded last year to more than 9%, according to the 2022 Gartner CMO Spend and Strategy Survey , they are still lower than they were in 2020, forcing CMOs to achieve more with less. What is marketing mix modeling? Marketing mix modeling (MMM) can help answer them.

Marketing Mix 101

Marketing Mix Marketing Marketers Finance 101

AWeber

MARCH 15, 2023

Since it totally fell off your radar, you cancel your morning meetings to whip together an email that may not be your best work, but gets the job done. A few hours later, you finally send a subpar email to your subscribers. Sending emails at a regular cadence to your subscribers isn’t always easy. Sound familiar?

Email Marketing 86

Email Marketing Energy Marketing Marketers 86

Martech

OCTOBER 8, 2021

If marketers don’t take control of how customers perceive their brands, customers will. Perception is a major factor in marketing success. Building an always-on marketing machine. Making the case for marketing technology within your organization. Snapshot: Marketing automation. Coordination. Call to action.

Branding 137

Branding Marketing Automation Platform Communications CRM 137

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.

Personalized Marketing 135

Personalized Marketing Marketing Marketers Energy 135

Hubspot Marketing

JANUARY 30, 2024

And because my marketing brain never shuts off, I can’t help but be curious about these restaurant marketing strategies. To figure out the answers to these questions, I’m digging deep into restaurant marketing ideas, strategies, and real-life campaigns. Why do restaurants of all sizes need a marketing strategy?

Food 102

Food Marketing Marketers Millennials 102

Customers.ai

MARCH 27, 2023

With Unicorn X-Ray Email Capture by Customers.ai, you can actually make it happen! Configure the email address from which you want to send email automations. Write your email and set up the automated email sequence. Here you can see what your cadence automation might look like.

CRM 96

CRM Marketing Automation Platform User-Generated Outbound Marketing 96

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 What is Instagram influencer marketing? billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Campaign Monitor

APRIL 1, 2022

SMS marketing has quickly become an essential channel for businesses. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications. However, the rapid-fire texting you do with your friends isn’t appropriate for marketing communications. We see it as a sign of higher stakes.

Law 101

Law Shipping Communications Marketing 101

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder. Identify who is visiting your site with name, email and more.

Law 100

Law Marketing Marketers Advertising 100

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 144

Email Marketing Marketing Marketers Key Performance Indicator 144

Martech

JULY 31, 2023

Are your Q4 email campaigns all set? If not, you still have time to nail down your email optimizations. This article explores steps you can take to move the needle with your email program by: Identifying your highest-value customers. But in the context of emails, high-value customers are those who consistently engage.

Customer 79

Customer eCommerce Shipping B2C 79

Lynton Web

JANUARY 26, 2024

Successful marketing requires more than just catching your audience's eye — you need to keep them engaged and guide them through your company's sales funnel! Typically, it involves email marketing. But this process is not just about sending emails — it's about creating a personalized experience that resonates with your leads.

Customer 105

Customer Education Analytics Communications 105

Marketing Insider Group

NOVEMBER 23, 2023

What does a good content marketing strategy look like? Why is content marketing king? In fact, it is an inquisitive nature and a desire to know more and try out new things that has allowed content marketing to evolve into the dynamic, multi-dimensional, ever-shifting medium that it is today. When did content marketing start?

Content Marketing 88

Content Marketing Marketing Marketers Transform 88

Hubspot Marketing

MAY 11, 2020

The COVID-19 pandemic has sent businesses scrambling to pause plans, edit emails, and cancel campaigns. And while everybody seems to know what not to publish these days, many marketers are asking: what should we put out into a world in the throes of a crisis? It's a conundrum facing countless creators across the globe.

Content Marketing 143

Content Marketing Marketing Marketers Communications 143

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. Develop a Content Calendar and Commit to a Cadence.

Content Marketing 143

Content Marketing Millennials Marketing Marketers 143

Customers.ai

DECEMBER 4, 2023

In the ever-evolving realm of marketing, one strategy continues to stand the test of time — Outbound Marketing. Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. What is Outbound Marketing? Why is Outbound Marketing Important?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Customers.ai

MARCH 16, 2023

Sales Automation Tools for Prospecting Sales Automation Tools for Cadence Automation Sales Automation Tools for System Integration Sales Automation Tools for Customer Relationship Management Sales Automation Tools for Meeting and Scheduling Sales Automation Tools for Sales Engagement Find Your Customers with Customers.ai

CRM 97

CRM User-Generated Management Communications 97

Martech

FEBRUARY 3, 2022

Good morning, Marketers, and here’s why communication governance is important. Of course, policing the cadence of emails is nothing new. We recently published a feature that explores the possibility of allowing customers to determine their preferences for communication when it comes to cadence and channel.

Communications 82

Communications Management Transform Customer 82

Hubspot Marketing

FEBRUARY 12, 2020

By 2022, an estimated 330 billion emails will be sent and received each day — making it one of the largest digital communication channels. Emails can include everything from details about pressing, work-related crises to e-cards from your aunt on random holidays like Arbor Day. What do you want out of your email cadence?

Email Marketing 137

Email Marketing Marketing Marketers Fashion 137

Customers.ai

NOVEMBER 22, 2023

Google and Yahoo recently announced significant changes to their spam filter algorithms, prompting a reevaluation of strategies for email marketers and sales teams engaged in both inbound and outbound marketing efforts. Here at Customers.ai, we see this as an opportunity for better email marketing campaigns.

Outbound Marketing 113

Outbound Marketing Email Marketing Promotion Customer 113

Campaign Monitor

OCTOBER 21, 2022

With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, not to mention the influx they’ll no doubt receive from other brands, we want to make sure you feel prepared and holiday ready. Email deliverability can be complicated and may, at times, seem part science and part magic.

Management 91

Management Customer Place Branding 91

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How do I get started with Email Analytics?

Analytics 98

Analytics Marketing Strategy Marketing Marketers 98

Search Engine Land

FEBRUARY 27, 2024

Selecting the right digital marketing agency partner is key for businesses aiming to drive results and scale efficiently. With countless agencies vying for attention, marketers must ask the right questions to ensure they make the best choice for their company’s needs. Get the daily newsletter search marketers rely on.

Digital Marketing 100

Digital Marketing Retail Marketing Marketers 100

AWeber

AUGUST 9, 2022

It’s no secret that an email list is one of the most valuable assets your business can have. In this post I’m going to cover the specific strategies we used to grow our email list to over 65,000 subscribers and a 50%+ open rate. We use AWeber’s fantastic Email Template Manager to create our newsletter designs.

eCommerce 97

eCommerce Energy Market Trends Branding 97