Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

User-Generated 123

User-Generated Copywriting Marketing Automation Platform eBook 123

Hubspot Marketing

JANUARY 22, 2024

But have no fear – here, I've rounded up seven data-backed strategies for nailing Q1, as well as Q1 marketing tips from HubSpot experts. Interested in influencer marketing? Half of marketers plan to increase their influencer marketing investment in 2024. Check out this helpful guide. Let's dive in.

eCommerce 108

eCommerce Marketing Marketers Influencer Marketing 108

Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. A cohesive approach to your digital content, especially the content on your blog, is critical to your brand. The best way to ensure your site is editorially cohesive is with an editorial style guide.

Law 145

Law Branding Place Digital Marketing 145

Hubspot Marketing

AUGUST 21, 2023

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments all stay on the same page, and present a unified vision of the brand to the public.

Branding 98

Branding PR Law Energy 98

Neil Patel

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Email Marketing 131

Email Marketing Whitepaper Shipping Marketing 131

Sprout Social

MAY 18, 2023

Social media copywriting varies greatly by industry and brand. Answer key questions like: What kind of content does our audience want from our brand? What niches or subcultures does our brand resonate with? This research also informs your brand voice and helps you refine your unique style guide.

Copywriting 124

Copywriting Transform Thought Leadership Customer Journey 124

Welcome Software

APRIL 16, 2024

Here I'll take you through the process we used to create new editorial guidelines; things that worked well and tackle some of the challenges that come with any good multi - stakeholder project, share some examples and leave you with a template you can use to set your own content standards. What are editorial guidelines?

Transform 98

Transform Place Communications SEO 98

Hubspot Marketing

APRIL 27, 2021

Whether due to lack of clarity about the style in which you'd like to write or disjointed communication across the multitude of content creators in your organization, failure to decide upon and document accepted editorial guidelines is a recipe for inconsistent messaging. These conventions are specified in our writing style guide.

eBook 128

eBook Branding Communications Management 128

SmartBrief - Marketing

FEBRUARY 11, 2024

This guide is here to help you navigate the realm of email CTAs. Whether you’re aiming to boost click-thru rates, increase conversions or enhance engagement, mastering the art of effective CTAs is key to achieving your email marketing goals. Are you finding that your emails aren’t getting the response you were hoping for?

Email Marketing 97

Email Marketing Food Retail Communications 97

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That forces them to adopt cost-effective marketing strategies that can generate significant returns.

Email Marketing 94

Email Marketing Manufacturing User-Generated Marketing 94

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Branding 57

Branding Fashion Food COS 57

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done. billion by 2025.

Influencer Marketing 81

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 81

CXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. You only have to look at top brands to see this in action: Apple’s sleekness, Coca-Cola’s playfulness, Disney’s magic. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining.

User-Generated 124

User-Generated Marketing Marketers Customer Journey 124

Litmus

NOVEMBER 16, 2023

Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography How to add font styles to your email Email typography best practices Real-life examples of great email typography What is typography in email?

Price 102

Price Transform Communications Retail 102

Content Marketing Institute

JULY 1, 2020

Branding fails often happen because of a lack of a clear style guide, which results in inconsistencies or miscommunication. Learn what a style guide can do for your brand, what to include in it, and get inspired by a couple examples.

Branding 144

Branding Content Marketing Marketing Marketers 144

Hubspot Marketing

DECEMBER 7, 2022

Brand voices will make each company recognizable in a world full of different streams of information. So how can you set your brand up for success? A powerful brand voice that can not go unnoticed, because it is strong enough to make people pay attention. This post explores the elements that create a brand’s voice.

Branding 134

Branding Millennials Fashion Communications 134

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs.

User-Generated 97

User-Generated Copywriting Influencer Marketing Energy 97

Buffer Marketing

JANUARY 15, 2024

With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Interview them. Learn their language. Listen intently. "  2.

Copywriting 110

Copywriting PR SEO Content Marketing 110

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Fear not, franchisor: Here’s how to plan, execute, analyze, and maintain a successful franchise social media marketing strategy that all your franchisees will get excited about.

Social Media Marketing 92

Social Media Marketing Analytics Marketing Marketers 92

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. For example, I gave it a prompt to brainstorm ideas for a blog post about how to set up an e-commerce shop. You can share details about your campaign and select a tone of voice that aligns with your brand.

Price 97

Price User-Generated Marketing Marketers 97

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. The realization of this very trust and connection led me to explore the world of micro-influencer marketing at SocialPilot. If you are not sure about micro-influencer marketing or not an expert on how to use them exactly, this guide is just for you.

Influencer Marketing 77

Influencer Marketing Marketing Marketers Price 77

Litmus

JANUARY 12, 2023

Combined with our own thoughts, here are email marketing design trends we expect to see in 2023 with examples. Should you leverage email marketing design trends? Leveraging the latest design trends can help your brand establish (and maintain) relevancy—and can even help build trust with your subscribers. Minimalism.

Email Marketing 100

Email Marketing Real Estate User-Generated Marketing 100

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer Marketing 104

Influencer Marketing Transform Marketing Marketers 104

Neil Patel

JUNE 7, 2021

Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? By the time we’re done here, you’ll have more than just an e-commerce marketing vision board. We’re breaking down elements of each brand’s strategy and discovering what brings a sales event to life. Personalization Mall.

Shoppers 102

Shoppers Fashion Marketing Marketers 102

AWeber

MARCH 11, 2024

Putting your desires, motivations, and vision down on paper can help define your purpose and guide your decisions for years to come. In the guide below, we show you how to develop your passion for food into a successful food blog. Your niche will guide the content you create, so make sure it’s something you’re passionate about.

Food 94

Food Affiliate Marketing Promotion SEO 94

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. Let’s get started!

Transform 77

Transform User-Generated Marketing Marketers 77

Hubspot Marketing

DECEMBER 4, 2023

To help you out, we created a helpful guide for creating your Facebook Business Page, and we compiled the tips below to ensure your page takes full advantage of everything Facebook marketing offers. Now’s the time to add some style to your page with high-resolution photos that represent your brand. Create your page.

Gen Z 112

Gen Z User-Generated Millennials B2C 112

Buffer Marketing

APRIL 28, 2022

Guide your audience to the right products for them Instagram can be a great tool for discovery – one in two people use Instagram to discover new brands and products. Using Stories, you can guide your followers down the sales funnel by showing them specific products for their specific needs.

Fashion 122

Fashion Health Product Branding 122

Marketing Insider Group

MARCH 25, 2020

If you want to scale up your content marketing efforts, you need to create more content. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice ?

Content Marketing 92

Content Marketing Branding Marketing Marketers 92

Search Engine Land

OCTOBER 3, 2023

Brands are under increasing pressure from consumers and market forces to become more sustainable and less wasteful, especially in fast fashion. As a result: Several brands are starting to charge customers for returning online purchases. Informing SEO (and general marketing) activities for maximum impact.

Fashion 108

Fashion eCommerce SEO Product 108

Search Engine Land

DECEMBER 5, 2023

This is because not all users will be familiar with your brand. Google needs additional information to help decide if you’re a strong “challenger” brand choice to serve. Otherwise, the SERPs would just be major household brands and pay-to-play listing websites. The example I’ve used in my mock-up is “gifts for men.”

eCommerce 116

eCommerce User-Generated Fashion Retail 116

Hootsuite

MARCH 8, 2023

Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Reset Social media marketers wear all the hats and do all the jobs. It writes compelling, on-brand Instagram captions in a matter of seconds. Thanks, robots!

User-Generated 134

User-Generated Millennials Copywriting Social Media Marketing 134

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Litmus

FEBRUARY 7, 2023

This month, I’m sharing my thoughts on email marketing and design trends submitted by email geeks for “ Email Marketing Trends in Focus for 2023.” Brand Indicators for Message Identification (BIMI), where you see a verified brand’s logo next to their email in your inbox, is about building and reinforcing trust with our subscribers.

Marketing 90

Marketing Marketers Email Marketing User-Generated 90

Hubspot Marketing

SEPTEMBER 22, 2022

It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification in marketing. By incorporating game elements into marketing efforts such as brand awareness, reward programs, or new product promotions, businesses can turn basic campaigns into connective efforts that keep customers coming back for more.

User-Generated 118

User-Generated Inbound Marketing Marketing Marketers 118

Martech

JULY 10, 2023

Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. A great example of this type of personalized learning was one of the most talked about apps at AWE called Wol. Coming soon — an AI version of you! That’s right.

Market Trends 130

Market Trends Law Transform User-Generated 130

Digital Marketer

JANUARY 7, 2023

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well. Far from it.

Content Marketing 79

Content Marketing Marketing Marketers Law 79