Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Why Spend Your Budget on Digital Marketing Services?

Digital Marketing 125

Digital Marketing Whitepaper Copywriting Real Estate 125

Search Engine Land

SEPTEMBER 19, 2024

In this article, “solution-aware” refers to people who know a solution exists, while “problem-aware” describes those encountering innovative solutions that are new to the market. Define your end goal: Revenue Every successful PPC strategy starts with clearly understanding your end goal: revenue.

eCommerce 81

eCommerce User-Generated Education Entertainment 81

Search Engine Land

SEPTEMBER 16, 2024

Content targeting This option shows your ads to people that are currently on website content that you specified. Topics: Topics of websites’ content. Placements: Hand-picked website placements. Keywords: Keywords or content “themes” of websites’ content. Target gaming websites with ads for games.

User-Generated 86

User-Generated CRM Content Placement Finance 86

Martech

MAY 29, 2024

How should marketers approach the daunting task of reining in and improving the marketing funnel? Recently at The MarTech Conference , two marketing leaders discussed this precise task. What they discovered was that marketers need to understand all facets of the funnel and have data ready to make decisions.

Customer Journey 121

Customer Journey Communications Marketing Marketers 121

Martech

MAY 31, 2024

AI will soon be able to handle up to 95% of the work currently done by marketing agencies, creative professionals and specialists, according to Sam Altman, CEO of OpenAI. Striving to establish a distinctive identity in a saturated market. There are three possible future scenarios for agencies, ranging from extinction to nirvana.

Transform 128

Transform Thought Leadership User-Generated SEO 128

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. From higher education to arts and literacy organizations, I’ve seen it all.    One key difference between nonprofits and startups comes into play when launching a marketing initiative.

Energy 123

Energy Marketing Marketers Direct Mail 123

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 113

Marketing Marketers Analytics Energy 113

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 115

CRM User-Generated Analytics Marketing 115

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. Potentially leading to boosted sales. Take goPure, for example.

eCommerce 87

eCommerce Shoppers User-Generated Marketing 87

Rock Content

DECEMBER 18, 2023

As we step into the year 2024, it’s undeniable that Artificial Intelligence (AI) is now and forever a part of our daily routines for crafting compelling marketing strategies. Enter our Top 5 AI Tools for Marketing in 2024. AI Content Idea Generator (for content writing) ?Pricing: Canva (for image editing) ?

Transform 97

Transform Price CRM User-Generated 97

Customers.ai

APRIL 10, 2024

graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out. They are forcing us to become better marketers! and what marketers value the most. We’re nothing if not adaptable! It’s YOUR data! Want to try it out?

eCommerce 125

eCommerce Customer Journey Shoppers Direct Mail 125

Martech

SEPTEMBER 19, 2023

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. A recent study found that such alignment brings 208% more value from marketing with 108% less effort. Marketing efforts also generate leads.

Marketing 120

Marketing Marketers Customer Journey Traditional Marketing 120

Search Engine Land

APRIL 1, 2024

If you are a business or marketer trying to sell vehicles in the UK, Denmark or Frances, VLA can help you reach high-value consumers actively looking for vehicles, increasing your chances of generating high quality leads. Clicking on a VLA directs customers to the vehicle description page on your website. Getting started.

New Markets 105

New Markets Manufacturing Shoppers Price 105

Search Engine Land

SEPTEMBER 11, 2024

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Drawing from five years of experience conducting audits for prominent U.S. This idea, known as the Pareto Principle or 80-20 rule, suggests that 80% of outcomes come from just 20% of the causes.

SEO 123

SEO Transform Education User-Generated 123

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. Start with a goal. Find a CMS tool.

User-Generated 108

User-Generated Whitepaper eBook Analytics 108

Search Engine Land

SEPTEMBER 15, 2023

Being a one-person marketing team can be both exciting and stressful. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times. Start with the company website.

Personalized Marketing 142

Personalized Marketing Marketing Marketers Energy 142

Customers.ai

APRIL 21, 2023

Artificial intelligence (AI) is rapidly transforming the world of marketing. AI-powered tools are being used to automate tasks, personalize marketing messages, and create more effective and engaging content. As a result, AI is helping marketers reach their target audiences more effectively and efficiently.

Transform 110

Transform User-Generated Marketing Marketers 110

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 101

Transform User-Generated Marketing Marketers 101

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Imagine an industrial marketing strategic roadmap with a laser-sharp focus, a plan that directly aligns with your sales goals and delivers a predictable flow of qualified leads. So, why should a roadmap be your first step?

Transform 92

Transform Manufacturing Customer Acquisition Marketing 92

Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But why is digital marketing so important? If you’re ready to perfect your B2B digital marketing strategy, you’re in the right place!

Digital Marketing 121

Digital Marketing Whitepaper Marketing Marketers 121

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. It’s coming from every direction. But ChatGPT is far from the only AI game in town. But ChatGPT is far from the only AI game in town. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 128

Copywriting User-Generated CRM Marketing 128

Digital Marketer

SEPTEMBER 18, 2023

That, my friends, is the puzzle we’re facing in today’s marketing world. But here’s the kicker: with just a bit of human editing and smart prompting, AI content can transform from simply good – to indistinguishable from top human writers. Let’s unpack the limitations of AI-generated content.

Transform 120

Transform User-Generated Marketing Marketers 120

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. With them, your marketing team can better develop precise strategies and tactics that will have a higher chance of reaching success.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Hubspot Marketing

OCTOBER 7, 2022

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started?

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers CRM 145

Marketing Insider Group

JULY 9, 2024

Effective event marketing can be the difference between a memorable brand experience and a missed opportunity. We’ve curated this concise yet comprehensive guide to ensure your B2B event marketing efforts are successful, drawing from process-proven resources and expert insights.

Event Marketing 63

Event Marketing Logistics Whitepaper Marketing 63

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal.

Video Marketing 123

Video Marketing Millennials User-Generated Education 123

Martech

AUGUST 26, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me.

CMO 114

CMO Marketing Automation Platform Key Performance Indicator Analytics 114

Marketing Insider Group

APRIL 17, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower.

Gen Z 131

Gen Z Content Marketing Marketing Marketers 131

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. You should.

Marketing Plan 103

Marketing Plan Marketing Marketers Social Media Marketing 103

Use Insider

SEPTEMBER 13, 2024

This blog explores how incorporating game-like elements into your marketing strategy can supercharge engagement, increase customer loyalty, and deliver measurable business results—all while creating an enjoyable experience for your audience. What is Gamification in Marketing?

Transform 52

Transform Customer loyalty Marketing Marketers 52

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. Though AI generates the copy, the intention is for it to sound like a human wrote it.

Copywriting 134

Copywriting User-Generated Influencer Marketing Marketing 134

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. Video Marketing Benchmarks.

Video Marketing 122

Video Marketing Marketing Marketers Promotion 122

Martech

SEPTEMBER 25, 2023

Everyone was ecstatic about what looked like a banner year — except the marketing manager, who knew the company could have done even better. The CFO still had a modified version of the old saying from John Wanamaker rattling around in her head, “I know that half my marketing is working. Overall market demand. Competition.

User-Generated 120

User-Generated Finance Marketing Marketers 120

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 144

Social Media Marketing Gen Z Global Marketing Millennials 144

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. It helps you to evaluate your steps and learn from others’ mistakes.

Influencer Marketing 113

Influencer Marketing User-Generated Education Marketing 113

Search Engine Land

SEPTEMBER 16, 2024

Manager, Lead Acquisition at CallTrackingMetrics , puts it this way: “You can give the digital advertising landscape credit for one thing: keeping us on our toes! From AI to CTV to privacy restrictions alone in the past year, it’s made it harder for advertisers to control costs while improving performance. Lisa Salvatore, Sr.

User-Generated 87

User-Generated Advertising Advertisers Law 87

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. But generally speaking, a couple considering a B2C purchase will have an easier time coming to a decision than a business buying group with varied wants and needs in a B2B setting.

B2C 113

B2C Automobile Marketing Automation Platform Retail 113