Search Engine Land

APRIL 4, 2024

The contributing factors behind SEO performance are numerous, interconnected and often complex. After over 15 years of playing an SEO private investigator – in-house and as a consultant – I’m sharing 13 questions that have helped me close even the most curious cases. Google Search Console can tell you fairly quickly.

SEO 125

SEO Analytics PR Branding 125

Search Engine Land

MARCH 15, 2024

As Google continues to roll out massive updates , you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up ) is Google Search Console. Dig deeper: Why server logs matter for SEO See terms.

SEO 108

SEO Search Marketers Branding Analytics 108

Martech

JULY 19, 2023

Generating personalized sales emails from within HubSpot Sales Chrome Extension for Gmail. Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Watch videos about Content Assistant features in Marketing Hub , Sales Hub , and Service Hub.

Customer Journey 98

Customer Journey Law Analytics CRM 98

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

Search Marketers 129

Search Marketers SEO Marketing Marketers 129

Neil Patel

MARCH 13, 2023

Most marketers believe it is because there is so much content for people to choose from. Check this out … The chart above shows blog post topics on the Neil Patel blog and clicks from email marketing. How many times have you read articles on the best Chrome extensions or how to rank number 1 on YouTube ?

SEO 143

SEO Digital Marketing Email Marketing Marketing 143

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Why was Google making the switch to Google Analytics 4? Google also announced that Universal Analytics 360 properties would stop processing hits on Oct. But on Oct.

Search Marketers 94

Search Marketers Marketing Marketers SEO 94

Content Marketing Institute

MARCH 16, 2018

Have you heard Google’s thunderous bellow? It’s shouting: “Hey marketers! SEO is still really important.” Google drastically improved Search Console. Google expanded #SearchConsole so you can check out 16 months of queries, says @LukeBudka. SEO Click To Tweet. SEO Click To Tweet.

SEO 109

SEO Marketing Marketers Content Marketing 109

Search Engine Land

SEPTEMBER 8, 2023

Unlock your SEO potential and embrace curiosity Curiosity is a must-have trait for any skilled SEO expert. But curiosity doesn’t just enhance your SEO game – it fuels professional growth. Let’s face it: SEO success demands hard work, and results rarely happen overnight.

SEO 142

SEO Transform User-Generated Education 142

Search Engine Land

FEBRUARY 11, 2023

Google penalizes JCPenney for link scheme In 2011, JCPenney was caught engaging in link schemes and, as a result, found itself on the receiving end of a Google penalty. So they asked someone familiar with SEO to look into it. The Times shared its findings with Google – and Google took manual action.

Search Marketers 94

Search Marketers SEO Retail Marketing 94

Search Engine Land

FEBRUARY 13, 2023

Google Webmaster Tools comes out of beta In 2007, Google Webmaster Tools officially came out of beta. Launched in June 2005 as Google Sitemaps, its expansion led to a name change on Aug. Google also revealed that Webmaster Central had more than a million users.

Search Marketers 90

Search Marketers User-Generated Marketing Marketers 90

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. Read all about it in Google Updates Its Page Layout Algorithm To Go After Sites “Top Heavy” With Ads. This was the third confirmed update to the algorithm, which launched Jan.

Search Marketers 86

Search Marketers Pharmaceutical Price Marketing 86

Search Engine Land

SEPTEMBER 27, 2023

People increasingly turn to various platforms for their search needs instead of relying solely on traditional Google searches. With recent developments like Search Generative Experience and Google’s Perspectives feeds, dominating the SERPs is a top priority for SEO professionals. In the short term?

SEO 133

SEO User-Generated Entertainment Analytics 133

Duct Tape Marketing

JULY 1, 2023

Weekend Favs July 1 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting.

SEO 59

SEO Content Marketing Marketing Marketers 59

Marketing Insider Group

AUGUST 30, 2015

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. Check My Links.

Digital Marketing 95

Digital Marketing Marketing Marketers SEO 95

Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content. Google Analytics for Content Marketing: Where to Start.

Analytics 145

Analytics Content Marketing User-Generated Marketing 145

Hubspot Marketing

JUNE 19, 2023

In fact, the market's projected to reach $126.5 If your role involves copy or content marketing, you’ve probably heard of Jasper.ai It can help you generate topic ideas for blogs, create blog outlines, write paragraphs, create professional prospecting and marketing emails, and more, all in one place. Get tone suggestions.

Price 106

Price User-Generated SEO Copywriting 106

Duct Tape Marketing

DECEMBER 10, 2022

Weekend Favs December 10 written by John Jantsch read more at Duct Tape Marketing. Growthfyi – This tool helps to load Google Analytics faster for more accurate data collection. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

Analytics 73

Analytics SEO Management Place 73

Search Engine Land

APRIL 1, 2024

This article covers a step-by-step bulk product optimization process for SEO , highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization. They have a nice Chrome extension that I use.

eCommerce 89

eCommerce Product SEO Copywriting 89

Hubspot Marketing

APRIL 26, 2022

Then, you need an SEO glossary. Jargon alone shouldn't stop you from making your site the powerful marketing tool it can be. 40 SEO Terms You Must Know! 40 SEO Terms You Must Know! Black Hat - Practices that go against Google's webmaster guidelines. Backlink - A link pointing to an external webpage.

SEO 136

SEO Marketing Marketers Advertising 136

Neil Patel

DECEMBER 22, 2020

At the same time, we have a lot of information about the aspects Google deems important when judging a website. What’s more, Google offers us a host of free tools designed to help us improve our websites—and one such tool is Google Lighthouse. What is Google Lighthouse? What Metrics Does Google Lighthouse Measure?

User-Generated 131

User-Generated SEO Place Marketing 131

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. The PPC community had a rollercoaster year in 2023. In September, the search engine was taken to court by the U.S.

User-Generated 127

User-Generated Retail Non-Profit Advertising 127

Marketing Insider Group

APRIL 2, 2024

That’s where technical SEO comes into play—think of it as the engine tune-up, the oil check, and the tire inflation ensuring your site races smoothly down the digital highway, catching the eyes of search engines and users alike. Website Crawling and Indexing Google handles over 3.5 Image Source: Google for Developers 5.

SEO 64

SEO Health Analytics Product 64

Hubspot Marketing

DECEMBER 21, 2023

Pay-per-click (or PPC) marketing can feel like a daunting task. But PPC keyword research is an often under-appreciated, yet necessary, component of search engine marketing. Competition (CMP): A score from 0-100 in Google Ads’ Keyword Planner that indicates the level of competition for placing an ad for a keyword.

User-Generated 95

User-Generated Advertising Advertisers SEO 95

Neil Patel

SEPTEMBER 28, 2020

When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

SEO 144

SEO Communications Search Marketers Marketing 144

Duct Tape Marketing

MAY 6, 2020

The 7 Steps to Keyword Research written by John Jantsch read more at Duct Tape Marketing. Both SEO and content creation strategies cannot be implemented successfully without keyword research. Keyword research is a critical first step to establishing a successful marketing maturity model. Turn to Google Keyword Suggest.

Energy 101

Energy Finance SEO Advertising 101

Hubspot Marketing

APRIL 11, 2023

ZeroGPT Price: Free or contact for custom API Tests for: ChatGPT and Google Bard ZeroGPT’s algorithm is trained on 10M+ articles and text to have a detection accuracy rate of 98%. It supports multilingual text and detects popular language generators like Chat GPT, GPT-4, and Google Bard. Originality.AI GPT-NEO, GPT-J Originality.AI

Price 95

Price Education Place Entertainment 95

Hubspot Marketing

APRIL 20, 2023

HubSpot Marketing Hub Source: HubSpot Overview: HubSpot Marketing Hub is a suite of tools that aim to help marketers funnel leads through the attract, engage, and delight stages of the marketing flywheel. Features: HubSpot Marketing Hub has multiple features designed for lead generation, including a lead capture tool.

Price 98

Price CRM User-Generated B2C 98

Search Engine Land

FEBRUARY 9, 2023

It’s 2023, and no matter how many “SEO is dead” articles get published, SEO isn’t going anywhere. Reports suggest that the global SEO market size is expected to reach $122.11 But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners.

SEO 100

SEO Energy Marketing Mix Advertising 100

Buffer Marketing

APRIL 9, 2024

As a self-proclaimed tools nerd, I’ve tested out many of the ever-growing list of AI productivity tools on the market. Now, it’s still a go-to in my tool stack as a marketer.  I often find myself pulled into meetings in Zoom, Google Meet, and Riverside, depending on what my guest prefers to use. 

Product 102

Product Price User-Generated Social Media Marketing 102

Backlinko

JUNE 2, 2023

Jasper : Best For Content Marketing Jasper is the best AI content generator for creating marketing copy, but that’s not all it can do. The variety of templates on offer makes it a great choice for social media marketers and bloggers. Features Chrome extension : With Copy.ai Let’s find out. So, Copy.ai

Price 67

Price User-Generated Copywriting SEO 67

Neil Patel

NOVEMBER 19, 2019

You’ll also see what portion of the clicks for any given keyword go to SEO results, ads, or result in no clicks. Sure, the report still provides value as a lot of the keywords are good and can provide good SEO insights, but with more accurate data it should make your job easier. More accurate data. New backlinking data. Conclusion.

SEO 111

SEO Education Management Analytics 111

Marketing Insider Group

JULY 25, 2023

Promoting your business is a neverending battle for supremacy in the market. Currently, the AI market is approaching $200 billion in 2023, and estimates say that it will be nearing $2 trillion by 2030! So, which AI content writing tools are worth checking out for your marketing?

Copywriting 74

Copywriting User-Generated Price CRM 74

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

SEO 74

SEO User-Generated Law Fashion 74

Rock Content

FEBRUARY 27, 2023

What do SEO professionals need to know? That is, offering an app, an extension on Chrome and changing the configuration of your search engine. Source: Google With ChatGPT, you’ll see the machine’s suggestions and ask it to put together an exercise routine using apps. Don’t fall for it!

User-Generated 97

User-Generated SEO Food Digital Marketing 97

Hubspot Marketing

JANUARY 29, 2020

When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. That's why Google ads keyword planner is an important tool for marketers. Generate keyword ideas.

CRM 125

CRM User-Generated SEO Marketing Strategy 125

Hubspot Marketing

MARCH 8, 2024

I use the Marinara: Pomodoro Assistant Chrome extension to make the Pomodoro technique easily accessible. Todoist’s graphic perfectly explains my point: For time blocking, I use Google Calendar and block time for specific tasks. Consider using apps like Todoist and Google Calendar for better organization. The result?

Product 112

Product Management Communications Fashion 112

Rock Content

AUGUST 21, 2020

Have you heard about SEO plugins for WordPress? What are SEO plugins for WordPress. What are SEO plugins for WordPress. SEO WordPress plugins are tools created to complement features on websites and blogs , making them even more complete. The 23 best SEO plugins. All In One SEO Pack.

SEO 69

SEO Content Marketing User-Generated Marketing 69