Hubspot Marketing

JUNE 21, 2023

Using Google Sheets may be the answer to your frustrations. You can also work collaboratively within the same interface you're used to with other Google products. Keep reading to learn how to convert an Excel document to a Google Sheet and vice versa. You can even access your Sheets on any computer.

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Management Product 77

Hubspot Marketing

APRIL 8, 2022

One of the most valuable functions in Google Sheets is the "IF" functions. What does the if function do in Google Sheets? In Google Sheets, the if function allows you to check a condition and return a specific value if it’s TRUE. How to Use If Function in Google Sheets. It’s as easy as that.

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Place 116

Hubspot Marketing

APRIL 15, 2022

Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. Read on for an easy introduction to sorting in Google Sheets. First, know that there are many ways to sort data in Google Sheets. First, know that there are many ways to sort data in Google Sheets.

Place 88

Place Marketing Marketers 88

Hubspot Marketing

JUNE 10, 2022

Google Sheets offers many data visualization tools within its platform, with one of the most popular ones being the histogram. Read more to learn what exactly a histogram is, what it’s used for, and how to make one on Google Sheets. How to Make a Histogram on Google Sheets. Select your data set.

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Hubspot Marketing

JULY 12, 2022

Given the volume and variety of data now entered by teams, it’s possible that duplicate data in tools like Google Sheets may be relevant and necessary, or it could be a frustrating distraction from the primary purpose of spreadsheet efforts. The potential problem raises a good question: How do you highlight duplicates in Google Sheets?

Customer 90

Customer 90

Hubspot Marketing

MAY 13, 2020

And, more specifically, have you ever thought about using Google Sheets to make a functional calendar? Alternatively, perhaps you need to create an internal Google Sheet calendar for your team to keep track of upcoming projects. Sheets has a function that lets you type in formulas to complete certain actions at once.

Analytics 138

Analytics Place Marketing Marketers 138

Hubspot Marketing

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. To find these templates in your Google Sheets, go to your email and click Sheets in the drop-down menu.

CRM 131

CRM Finance Customer Acquisition PR 131

SMA Marketing

MARCH 21, 2022

Featured snippets are the texts that Google highlights at the top of your search results, and they provide usually quick answers to the user's query. Now, featured snippets , these are the texts that Google highlights at the top of your search results, and they provide usually quick answers to the users query.

Real Estate 52

Real Estate Analytics SEO Entertainment 52

Moz

JANUARY 31, 2021

The tradeoff when optimizing for those things is, although I’ve improved on that tool from a few years ago, I’ve still had to keep things manageable in the famously fickle programming environment that is Excel/Google Sheets. Forecast Forge ). Potential extensions.

SEO 73

SEO Branding Analytics Place 73

Search Engine Land

APRIL 19, 2024

Page load speed, among other Core Web Vitals , is a known Google organic ranking factor. But Google didn’t include the Page Timings report in GA4, so where can you find similar information now? Google Search Console Pros : Free. Get the daily newsletter search marketers rely on. Cons : Highly manual, no API connections.

Analytics 95

Analytics SEO Customer Management 95

Search Engine Land

APRIL 2, 2024

Gemini’s integration with Google Workspace can improve SEO operations and align activities with management priorities. Key insights: Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content. Generative AI can certainly help improve the efficiency of expert-led content.

SEO 79

SEO PR Key Performance Indicator User-Generated 79

Hubspot Marketing

MAY 26, 2022

Let's face it: Executing a successful marketing project requires time, energy, and money. And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. HubSpot [Excel, Google Sheets].

Management 132

Management Marketing Marketers Acquisition Marketing 132

Martech

JANUARY 19, 2023

In this article, though, I want to explore the role AI can have in marketing. It may not be as grandiose as helping cure cancer but marketing needs to reckon with the role of AI in its world. For example, I asked ChatGPT to tell me the three most important elements in marketing but to give me the answer in the form of a haiku.

Transform 131

Transform Marketing Marketers Analytics 131

Search Engine Land

DECEMBER 6, 2023

The online bookshop from the previous example might monitor Google, Amazon or other marketplaces to detect increases in search volumes and chatter around specific literary genres, books, or authors, which could signal opportunities for new content creation. This helps ensure that the sites’s content marketing remains relevant and timely.

SEO 129

SEO User-Generated Transform Market Trends 129

Search Engine Land

NOVEMBER 2, 2023

Feed management in PPC , especially within platforms like Google Ads and Microsoft Ads, is crucial for organizing and updating product or service data. With AI tools like ChatGPT and Google’s FeedGen, you can enhance your product or service data to deliver more relevant and accurate information to your audience. SUBSCRIBE See terms.

Product 107

Product Transform Shoppers eBook 107

AWeber

MARCH 15, 2023

What is an email marketing calendar? An email marketing calendar is a tool used to plan and schedule your email campaigns. An email marketing calendar can be created using Google Sheets or Excel, a digital calendar, or a specialized email marketing tool. Why do you need an email marketing calendar?

Email Marketing 88

Email Marketing Energy Marketing Marketers 88

Exposure Ninja

MAY 26, 2023

Google’s yearly I/O conference is the place to be…or at least…the live stream to watch if you want to be up to date on all the upcoming changes to Google search. And boy, were there a lot of industry-changing announcements for marketers this year. But we saw just that at Google’s 2023 I/O conference.

PR 98

PR User-Generated Marketing Marketers 98

Neil Patel

JANUARY 5, 2021

If you consider yourself a content marketing professional, there’s a good chance you already use Google tools the make your life easier. Many people look at Google and see nothing more than a search engine. Below, I’ll discuss 10 free Google tools that all content marketers should use.

Content Marketing 144

Content Marketing Marketing Marketers Analytics 144

Hubspot Marketing

MARCH 30, 2022

Whether you're tracking deadlines on a big paper calendar on your desk or through an app like Google Calendar , this is one of the most straightforward ways to know what's going out and when. With Microsoft Excel and Google Sheets , spreadsheets are easily accessible and don't have a high learning curve. Image Source.

Transform 145

Transform Management Place Product 145

Martech

DECEMBER 28, 2023

Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). To accommodate growth, the business plans to deploy a CRM/MAP for customer marketing and customer service outreach.

CRM 102

CRM eCommerce User-Generated Shoppers 102

Search Engine Land

MARCH 17, 2023

You can also use AppsScript to query the ChatGPT API in Google Sheets, which we’ll walk through here step by step. Connecting the ChatGPT API to Google Sheets There’s a straightforward way to connect ChatGPT to Google Sheets (h/t Keith Mint ). Get the daily newsletter search marketers rely on.

SEO 145

SEO Price User-Generated Place 145

Search Engine Land

JULY 18, 2023

You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. Below are key learnings from Gifford’s session in the form of do’s and don’ts, plus some examples of data visualizations that search marketers will find most helpful. Get the daily newsletter search marketers rely on.

Search Marketers 83

Search Marketers Key Performance Indicator User-Generated Marketing 83

Search Engine Land

DECEMBER 7, 2022

With the wide variety of clients out there, you’re bound to run into the occasional DIY marketer. These marketers prefer that you teach them how to be self-sufficient rather than rely on you for every little question. That’s where Google’s Looker Studio tools come into play. You can find the full tutorial here.

SEO 95

SEO Health Analytics Communications 95

Marketing Insider Group

JUNE 29, 2021

Having an SEO strategy is a no brainer for content marketers. A quick Google search for SEO auditing tools will show you 1.3 SEO audits are essential to a good SEO-driven content marketing strategy because they ensure content stays relevant and highly ranked. Google Sheets. Quick Takeaways. You read it right.

SEO 140

SEO User-Generated Thought Leadership Content Marketing 140

Hubspot Marketing

OCTOBER 21, 2022

We've compiled a list of DIY Halloween costume ideas that are easy to put together, inexpensive, and perfect for the digital marketer or tech professional. 40 Office Costume Ideas for Marketing Nerds & Tech Geeks. To dress up as a ghostwriter, grab a white sheet and cut a hole for your head and arms. Google Algorithm Update.

Fashion 145

Fashion Marketing Marketers Transform 145

Search Engine Land

FEBRUARY 14, 2024

As explored in “Mapping the customer journey for SEO and marketing success,” understanding your customers’ purchase path is vital. This information enables businesses to customize their marketing, products, and support to enhance the customer experience. Business email address Subscribe Processing. A$2,IF(D4=2,Stage!$A$3,Stage!$A$4)))

Customer Journey 98

Customer Journey eCommerce SEO Customer 98

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity.

Marketing 100

Marketing Marketers Copywriting Energy 100

Search Engine Land

NOVEMBER 22, 2022

Even in boom times, marketing budgets are divided among a range of teams, channels, and initiatives. We recommend saving these estimates in another sheet/location for posterity and comparisons. Get the daily newsletter search marketers rely on. The ranges are not recommendations; you’ll need to fill in your own.

SEO 139

SEO Branding Search Marketers Marketing 139

Hubspot Marketing

AUGUST 22, 2023

Google for Nonprofits is a membership program for nonprofits based in the U.S. Though it has eligibility requirements, once accepted, you have access to free Google products. Organizations like Kiva , BeatBullying , UNICEF, and charity: water are part of the Google for Nonprofits community. with country-specific programs ).

Analytics 85

Analytics Marketing Marketers Communications 85

Litmus

JUNE 30, 2023

We’re kicking off another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing. News headlines In lighter news Email Client Market Share Community happenings News headlines Gmail makes enhancements to their mail merge feature. JP Morgan has been fined $4 million by U.S.

Email Marketing 79

Email Marketing Copywriting Marketing Marketers 79

Search Engine Land

JULY 1, 2023

Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. Here, we’ve compiled a list of 9 Google Analytics 4 training courses that you may want to consider. Google Analytics 4 (GA4) for SEO Cost: $49.99 SUBSCRIBE See terms.

Analytics 105

Analytics Marketing Marketers Inbound Marketing 105

Buffer Marketing

SEPTEMBER 11, 2023

The types of workflows you could set up using Zapier include things like sending tagged articles from Feedly to your queue, sending new WordPress posts to your queue, copying posts from your queue to a Google Sheet, and sending posts from your queue to Slack. Congratulations! You're scheduling tweets with Zapier and Buffer.

Transform 90

Transform Price Management 90

Search Engine Land

MARCH 13, 2024

Relief seemed at hand when, in February 2023, Google introduced the campaign_search_term_insight report, which includes a field with the search term. This was due to a persistent error with the Google reports that refused to include the search term data. Via the Google Ads API. Get the daily newsletter search marketers rely on.

Advertising 119

Advertising Advertisers User-Generated Search Marketers 119

Search Engine Land

DECEMBER 7, 2023

Google Merchant Center is a valuable yet overlooked resource for ecommerce advertisers. Managing your Google Merchant Center data The Google Merchant Center offers a suite of reports to enhance your online advertising strategy. Collectively, these reports offer a comprehensive view of market trends and competitive positioning.

Retail 90

Retail Product Non-Profit Price 90

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Dig deeper: Do personas REALLY matter in content marketing? The transformative rise of AI. But what are your options?

Product 89

Product SEO Gen Z Transform 89

Moz

OCTOBER 22, 2018

Posted by MiriamEllis They say you can’t squeeze blood out of a turnip, but when the turnip (and your biggest potential competitor) is Google, the lifeblood of the local business locations you market could depend on knowing where to take control. We’ll explore both topics, as follows. Controllable? Controllable?

User-Generated 54

User-Generated Real Estate Place Price 54

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. I am trained with MarTech content.

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Customer CMO User-Generated Advertising 87