Rock Content

MAY 8, 2024

If you work with Content Marketing and SEO and haven’t been on a desert island with no internet for the past two months, you’ve probably read and heard a lot about Google’s March 2024 Core Update. After this official conclusion, you may have noticed a drop in traffic, positioning, and keywords on your website.

SEO 78

SEO User-Generated Copywriting Entertainment 78

Jeff Bullas

FEBRUARY 23, 2023

Check your website rankings You should check your website’s global and national rankings in terms of the number of users visiting it. You can even see the top five keywords that are sending traffic to your website. Performing an SEO analysis of your website gives you deep insights into the areas that may need some improvement.

SEO 348

SEO User-Generated Influencer Marketing Analytics 348

Martech

JUNE 27, 2023

It’s only a few days until Google turns off the free version of Universal Analytics (UA), currently used by more than 28 million websites. If you haven’t yet transitioned to its successor, Google Analytics 4 (GA4), on July 1 Google will automatically do it for you. Here is a guide to determining that for yourself.

Analytics 96

Analytics User-Generated Price Customer 96

Search Engine Land

JUNE 27, 2023

Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics platform – but is it the right solution you – even if it is free? Here is a guide to determining that for yourself.

Analytics 97

Analytics User-Generated Customer Marketing 97

Buffer Marketing

FEBRUARY 5, 2024

In this article, we’ll dive into why dark social matters, exploring its impact on analytics and its value for everyone who creates on the Internet. Dark social, a term coined by Alexis C. A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social.

Analytics 99

Analytics User-Generated Digital Marketing Communications 99

Search Engine Land

NOVEMBER 16, 2023

Bard is uniquely positioned to help interpret algorithm updates with its live access to the web, ability to generate real-time insights and direct connection to Google resources. Bard claimed to have access to Google Analytics but provided inaccurate metrics. Enter Bard, Google’s conversational AI chatbot.

SEO 111

SEO User-Generated Analytics Product 111

Search Engine Land

APRIL 23, 2024

I am the first generative AI chatbot for search marketers. Monitor and analyze: Continuously monitor your website’s performance using analytics tools. Track changes in rankings, organic traffic, and user engagement metrics. The language model is based on content from Search Engine Land layered on top of ChatGPT.

SEO 94

SEO User-Generated Health Analytics 94

Hubspot Marketing

DECEMBER 13, 2022

If you're a marketer, it's likely been a very – odd – Q4! And, to add one more complicated layer to the mix, many marketing teams are waiting in the balance to see how our uncertain economy and the continuance of unprecedented global events will impact their work. Mid-Q4 Marketing Themes. Website Traffic. Overall Themes.

Branding 111

Branding Manufacturing Health Retail 111

Jeff Bullas

FEBRUARY 28, 2023

The most basic measure of a blog’s value is its traffic. Even if your site doesn’t generate much traffic now, it may still be worth something because of its potential value in the future. If any of these apply to you, it’s best to sell your blog while it has some value in the online market.

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

Search Engine Land

MARCH 15, 2023

Google Univeral Analytics: The beginning of the end In 2022, Google announced its plan to deprecate Universal Analytics on July 1, 2023. Previously processed data in Universal Analytics will be stored for at least six months after the deprecation date. Why was Google making the switch to Google Analytics 4? But on Oct.

Search Marketers 93

Search Marketers Marketing Marketers SEO 93

Hootsuite

MAY 3, 2021

UTM parameters are a simple, straightforward, and reliable way to track traffic online. And they work with Google Analytics. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. They’re required by Google Analytics.).

Analytics 145

Analytics User-Generated Influencer Marketing Promotion 145

Martech

OCTOBER 6, 2022

Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select audience segments. Dig deeper: Enterprise digital experience platforms: A marketer’s guide.

CMO 90

CMO Marketing Marketers Management 90

Hubspot Marketing

JUNE 14, 2022

The SEO landscape is constantly evolving, and marketers must evolve along with it. Below, let's review the top six SEO challenges brands are facing in 2022, according to data from HubSpot Blog's 2022 Web Traffic & Analytics Report and other marketing experts. Remember, SEO is a long-term game.

SEO 110

SEO Branding Analytics Management 110

Search Engine Land

JANUARY 7, 2023

2019: Lily Ray on changes to how sites are evaluated, dealing with traffic drops due to algorithm changes, Google’s search quality rater guidelines and more. In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.”

Search Marketers 101

Search Marketers Non-Profit Marketing Marketers 101

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Search Engine Land

DECEMBER 7, 2023

After that, I’ll guide you through the practical use of this script. Understanding your competitors’ content strategies is crucial, whether you’re running a comprehensive SEO campaign or focused on semantic SEO. I’ve developed a free Python script to analyze your competitors’ publishing frequency. basketball”).

SEO 117

SEO Analytics Management Search Marketers 117

Search Engine Land

JULY 21, 2023

In simpler terms, it’s the “why” behind the “what.” It’s the tool that can help your brands move beyond chasing consumers to delighting them with your content. This article what exactly user intent is, why it plays such a pivotal role in search, and how you can incorporate it into your SEO strategy.

SEO 96

SEO User-Generated Price Shipping 96

AWeber

MAY 3, 2022

But to get there, you may need to revaluate the ecommerce marketing strategies available to you. The industry is constantly evolving which means you need dynamic ecommerce marketing ideas to ensure that you always achieve the best ROI (return on investment) on your ecommerce marketing campaigns. Who doesn't! and much more.

eCommerce 122

eCommerce Marketing Strategy Social Media Marketing User-Generated 122

Exposure Ninja

AUGUST 4, 2022

The Best SEO Guides and News Sites. The Best SEO Guides and News Sites. Google’s SEO Starter Guide. What better place to start than Google’s very own starter guide to SEO? What better place to start than Google’s very own starter guide to SEO? Moz’s Beginner’s Guide to SEO. Search Engine Land’s SEO Guide.

SEO 98

SEO Copywriting Analytics Digital Marketing 98

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. That’s why looking at email metrics holistically is important.

Non-Profit 112

Non-Profit Direct Mail Key Performance Indicator Email Marketing 112

Exposure Ninja

MAY 26, 2023

And boy, were there a lot of industry-changing announcements for marketers this year. We’ve only included the most important sections for marketers, but if you want to watch the whole two-hour conference from Google, you can do so on their YouTube channel. Is your digital marketing underperforming ?

PR 98

PR User-Generated Marketing Marketers 98

OnPassive Marketing

MAY 18, 2022

To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing can also help you increase revenue and decrease expenses. Web Content: .

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Search Engine Land

JANUARY 20, 2023

For marketers, this is a blessing and a curse. Access to data helps make savvy marketing decisions and, when analyzed correctly, aids a deeper understanding of users. For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. What are SEO metrics?

SEO 121

SEO User-Generated Analytics eCommerce 121

Neil Patel

OCTOBER 8, 2020

Sure, it dominates the market. But you should also look beyond Google when it comes to driving traffic to your site. It has a 2.83% share of the global search market. It has a 2.83% share of the global search market. Its search engine powers Yahoo, which holds 1.65% of the market share. What is Bing Analytics?

Analytics 130

Analytics SEO User-Generated Search Marketers 130

Search Engine Land

JUNE 29, 2023

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). This ensures effective measurement of web traffic in GA4. This guide explores how to set up and track events and conversions for B2B companies.

User-Generated 102

User-Generated Analytics Management eCommerce 102

Marketing Insider Group

FEBRUARY 1, 2024

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? With SEO forecasting, you’re about to become the Houdini of digital marketing , unlocking mysteries of future trends and user intentions with ease. But fear not! Let’s talk numbers for a second.

SEO 56

SEO Analytics Digital Marketing Education 56

Neil Patel

JANUARY 7, 2021

Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. I’ll tell you the traffic aspects you can track in the next section. That’s where UTM parameters come into play.

User-Generated 145

User-Generated Real Estate eBook Analytics 145

Rock Content

MARCH 21, 2023

This is why learning how to check how much traffic your website gets is an important skill you’ll use again and again as you start to implement new tactics. And, here’s why: the more you know about your competitors, the better you can plan your own digital marketing campaigns. But what about competitor pages?

Digital Marketing 89

Digital Marketing Analytics Health SEO 89

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98

Exposure Ninja

FEBRUARY 9, 2024

Optimising your website is crucial to drive more traffic, leads, and sales. This guide will walk you through the main ways to optimise your website, with tips on how to apply these to your homepage, product and service pages, category pages, and more. But with so many pages on your site, how do you know which ones to focus on?

User-Generated 59

User-Generated PR SEO Transform 59

Sprout Social

JANUARY 27, 2021

And there’s no better place to gather actionable insights than your YouTube Analytics. But while YouTube’s native analytics platform is a treasure trove of data, its depth can be overwhelming for total beginners. Why measuring your YouTube Analytics is so important. YouTube Analytics: General Reports.

Analytics 140

Analytics User-Generated Advertising Advertisers 140

Marketing Insider Group

AUGUST 28, 2023

In this guide, we’ll break down the basics and help you navigate the ins-and-outs of climbing the search engine ranks. According to 49% of marketers, organic search has the best ROI of any marketing channel. of all website traffic. It’s not a one-time setup-and-forget deal.

SEO 82

SEO Analytics Product Branding 82

Hubspot Marketing

DECEMBER 13, 2023

Beginner Tips for Pinterest SEO Advanced Tips for Pinterest SEO Pinterest: The Underrated Platform to Drive Traffic and Social Sales Pinterest SEO is the process of optimizing your content to make it discoverable on the platform. Social selling is the practice of marketing and selling goods and services directly on social media platforms.

Gen Z 92

Gen Z SEO Real Estate Millennials 92

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

User-Generated 95

User-Generated SEO Analytics Communications 95

Sachs Marketing Group

JANUARY 3, 2024

Ranking on Google can range anywhere from a few minutes to 3-6 months or longer. The timeframe depends on website age, content quality, keyword competition, and SEO strategies. It’s not a one-size-fits-all scenario – each website’s journey to the top of Google’s rankings is unique. How long does it take to rank on Google?

SEO 89

SEO User-Generated Transform Digital Marketing 89

Search Engine Land

JANUARY 22, 2023

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. Google mobile search adds book previews 2017: You could now read book previews directly on your smartphone from Google search.

Search Marketers 92

Search Marketers Health Marketing Marketers 92