Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? I’ve got a better chance of not just bringing my content strategy to life, but even strengthening it as I go through the year—because AI tools are fully coming into their own. Like I said, same old me.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Businesses Grow

APRIL 8, 2024

The world is going bonkers over a bombastic claim implying that AI is the doom of marketing. On a recent episode of the Artificial Intelligence Podcast hosted by Paul Roetzer and Mike Kaput, the hosts referred to an interview of Sam Altman on a site called Our AI Journey. Will we be losing 95% of our marketing jobs?

Non-Profit 82

Non-Profit Law Transform Marketing 82

Search Engine Land

APRIL 30, 2024

But expect the 70% of searchers who don’t click past the first three Google results to flock to AI for answers. Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.” Sure, the definition of what a “search engine” is will change over time.

SEO 113

SEO Thought Leadership User-Generated Shipping 113

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. But how did I create this guide?

Transform 77

Transform User-Generated Marketing Marketers 77

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Key Takeaways In this episode you’ll learn: The Impact of AI on Search Engines: Discover how artificial intelligence is reshaping search engines and consumer search behavior.

SEO 62

SEO Whitepaper B2C Transform 62

Duct Tape Marketing

MAY 8, 2024

How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Alan Dibb.

Transform 66

Transform Entertainment Place CRM 66

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 93

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 93

Hubspot Marketing

MAY 8, 2023

In the last six months, economic trend surveys we've conducted revealed that 37% of marketers are reporting budget cuts – likely due to our changing economy. As a marketer, knowing where your leadership team might need to cut can help you prepare to pivot to strategies with less resourcing.

Gen Z 122

Gen Z Millennials Marketing Marketers 122

Hubspot Marketing

JANUARY 5, 2024

Crafting social media copy for a small business, drafting press materials for an insurance brand, and posting an essay on AI Ethics to Medium are all forms of writing that fall under the content writing umbrella. So, what is the actual definition of content writing? Content writing is creating and editing written content for the internet.

Health 106

Health Entertainment SEO eBook 106

Search Engine Land

MAY 9, 2024

We also need to care about AI. In this article, you will learn: How to properly monitor what is said about your brand online across different platforms. Why not all Amazon mentions might lead to the ecommerce giant (and what it means for AI). Generative AI might Generative AI has become a significant topic for brands worldwide.

Management 104

Management User-Generated eCommerce Affiliate Marketing 104

Businesses Grow

JUNE 19, 2023

For many businesses, competing would become increasingly expensive, and content marketing would not be a sustainable strategy. Proposing that there were limits to content marketing was considered scandalous at the time, but undoubtedly, it was true, and “Content Shock” became a well-known term in the industry.

Education 139

Education Branding Content Marketing Place 139

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. Let’s take a closer look at how companies can navigate these very real—but not insurmountable—challenges this year. Marketing budgets In January 2023, many experts shared dire warnings about the economy. Email ROI generates $36 for every $1 spent.

Marketing Strategy 83

Marketing Strategy Gen Z Transform Email Marketing 83

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. SXSW 2024 seemed more somber as attendees pondered deep fakes, the existential nature of AI, humanoid robotics, quantum computing, inclusivity, and mental health.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Businesses Grow

FEBRUARY 13, 2023

According to my content marketing definition, curated content refers to a regularly-published summary of industry news, trends, and opinions. Typically there is one newsletter, video series, or podcast in every niche that becomes a beloved source of go-to news. Today, I’ll cover: What is curated content?

Pharmaceutical 136

Pharmaceutical Shipping Branding Education 136

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Search Engine Land

FEBRUARY 6, 2024

Google uses AI to act human-like to evaluate its reputation. How generative AI and search engines understand topics The last year has been eye-opening about the current capabilities of generative AI and large language models (LLMs). And these guidelines are supposed to represent how they want the search engine to act.

PR 114

PR SEO Customer Journey Thought Leadership 114

Hubspot Marketing

MAY 8, 2023

Page load times, keywords, content quality, and videos are all things that can affect SEO. Fortunately, AI SEO tools are available to streamline SEO optimization and boost your website's rankings. How Marketers Use AI What is AI SEO? 45% of marketers use generative AI for content creation.

SEO 121

SEO User-Generated Copywriting Health 121

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And so many choices out there. Which products are best suited to the B2B world? Which are best for my industry and for my customers?

eCommerce 84

eCommerce User-Generated Manufacturing Finance 84

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. same text, video/audio, or image, depending on the task).

Transform 133

Transform SEO User-Generated Whitepaper 133

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead your team to success seems daunting. Once I have a steady mind, I start by asking myself questions that can help guide my marketing efforts.

Direct Mail 89

Direct Mail Marketing Marketers Transform 89

Neil Patel

SEPTEMBER 1, 2021

Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. But, these sectors have only scratched the surface of AI capabilities. Naturally, these tools have investors excited.

User-Generated 145

User-Generated Real Estate Transform Price 145

Businesses Grow

JULY 31, 2023

Today I’d like to move beyond the tips and tricks phase of AI and marketing (although that is still a lot of fun!) and provide something more advanced — how to design an AI marketing strategy. Let’s step back from the hype and take a more strategic view of how AI will be applied to strategy.

Marketing Strategy 94

Marketing Strategy Marketing Marketers CRM 94

Search Engine Land

AUGUST 18, 2023

The search and content landscape has significantly changed since the start of 2023. As the usage of generative AI applications soars and search engines integrate AI into the SERP results, a fresh content battleground has emerged. Before we dive into that, let’s examine the driving forces behind these changes.

User-Generated 96

User-Generated SEO PR Content Marketing 96

Duct Tape Marketing

MAY 1, 2023

Key Takeaway: AI prompts can help marketers generate new concepts, research thoroughly, and develop effective marketing strategies for their clients. Also, by focusing on the emotional and personal aspects of the ideal clients, marketers can create targeted campaigns that resonate with their audience. Like this show?

Marketing Strategy 83

Marketing Strategy Marketing Marketers CRM 83

Welcome Software

JANUARY 12, 2024

But the fun stuff that makes me love content marketing and pushes me professionally? I’ve got a better chance of not just bringing my content strategy to life, but even strengthening it as I go through the year—because AI tools are fully coming into their own. Like I said, same old me.

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. A: We’re still in the experimentation phase.

Transform 80

Transform New Technology Marketing Automation Platform SEO 80

Hubspot Marketing

SEPTEMBER 11, 2023

They can listen to their podcast, or watch their YouTube videos. It's no secret that The Hustle is a content engine – but with the emergence of AI, their workflow is starting to change. Here, I spoke to the team at The Hustle to learn how they're using AI to supercharge their content.

Place 93

Place Management 93

Unbounce

MAY 16, 2023

But AI for social media can make it a whole lot more manageable. Wanna learn how to use AI in your social media marketing? What is AI for social media? How can AI be used in social media? What are the benefits of using AI? What are the best AI social media tools? Reels to film.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Neil Patel

JULY 5, 2021

Video content creation can be a massive headache. Even for seasoned marketers, creating compelling content is a challenge. That’s why we’re taking a closer look at automated video creation and some of the best tools your brand can use to expand its content strategy. Here’s how. What Is Automated Video Creation?

Copywriting 144

Copywriting Video Marketing Price Branding 144

Search Engine Land

FEBRUARY 17, 2023

With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing will change in the future. When AI becomes the journalist. While that is a concern, I think the bigger concern is when AI becomes the journalist. Why we care.

Entertainment 89

Entertainment SEO Marketing Marketers 89

Businesses Grow

JANUARY 3, 2023

The other day a friend told me how she was planning to fight the encroachment of artificial intelligence tools replacing writing, graphic design, and other human creator skills. This is nothing less than an existential crisis presented by AI.”. HUMAN skills are being effortlessly replaced by AI. I’ve thought about this a lot.

Education 144

Education Communications Product Branding 144

Welcome Software

OCTOBER 26, 2023

And content marketing is no different. So let’s take a look at the current content marketing trends to help make sure your strategy remains one step ahead of the march of progress. Survival of the fittest (and fastest) After all, the ability to adapt quickly to new trends is how your brand stays relevant and resonant.

Content Marketing 52

Content Marketing User-Generated Affiliate Marketing Market Trends 52

Search Engine Land

JANUARY 10, 2024

Whether you’re aiming for minor tweaks or bigger changes, this checklist will help set your SEO program up for success in the next 12 months. Gain insight into potential strategic moves, new products, markets, audiences and pivots. Think of how this information might affect the business’ trajectory in 2024, particularly search.

SEO 138

SEO PR Customer Journey Health 138

Businesses Grow

JULY 24, 2023

A radical idea about AI and marketing Obviously, AI is here. It’s the new gold rush, setting off feverish activities in every corner of the marketing world. And, there is a lot of debate about marketers learning these tools and new skillsets. Of course we need to be learning how to use these tools.

Food 52

Food Marketing Marketers Manufacturing 52

Businesses Grow

JANUARY 16, 2023

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. I just earned my first revenue from ChatGPT when a new client found me by searching for “top 10 marketing experts.” How do you know you are becoming “known?”

Entertainment 135

Entertainment Branding SEO Education 135

Businesses Grow

JANUARY 22, 2024

I’ll get back to this controversy and how it relates to you, your content, and AI, but first, I need to set up my case with a little story about Leonardo Davinci. What struck me about his life was how most of his ideas and breakthroughs were collaborative. One group is dedicated to sharing photos of birds.

User-Generated 112

User-Generated Law Education Place 112

Hubspot Marketing

MAY 1, 2024

The letters of SMART stand for: Specific Measurable Attainable Relevant Time-Bound Let’s examine each letter so that you understand how to structure your goals for maximum achievement. There are over 2,000 languages worldwide, but only one or two will be relevant to your job market. To be honest, it was overwhelming.

Management 100

Management Promotion Thought Leadership Education 100