SmartBrief - Marketing

MARCH 10, 2024

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. The larger the list size, the greater the number of segments.

Analytics 114

Analytics Key Performance Indicator Email Marketing Place 114

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? Awareness campaigns are meant to do exactly what they say: to make customers aware of your brand so that when they finally enter the market, you have a leg up due to brand recognition.

Marketing Strategy 110

Marketing Strategy Marketing Marketers Shipping 110

Unbounce

MARCH 13, 2023

Call it fate or natural skill, Jeff has been marketing and growing businesses since 1992—long before “digital” was a part of any agency’s vocabulary. Taylor Made Marketing helps home improvement businesses with lead generation through branding, web design, digital marketing, video production, and more.

Marketing 129

Marketing Marketers Digital Marketing Fashion 129

Unbounce

FEBRUARY 17, 2023

Call it fate or natural skill, Jeff has been marketing and growing businesses since 1992—long before “digital” was a part of any agency’s vocabulary. Taylor Made Marketing helps home improvement businesses with lead generation through branding, web design, digital marketing, video production, and more.

Marketing 129

Marketing Marketers Digital Marketing Fashion 129

AWeber

FEBRUARY 7, 2024

But sending emails doesn’t have to be complicated or scary if you follow some basic email marketing best practices. As you go through this list of best practices for email marketing , you won’t see guidelines about how many emails you should send, or how long your email needs to be, or the optimal length of a subject line.

Email Marketing 104

Email Marketing Marketing Marketers Energy 104

Unbounce

MAY 1, 2024

/ A/B Testing 10 A/B testing examples and case studies to inspire your next test By Paul Park. What would you do? Why, you’d take a taste test to decide, of course, because who buys a whole pint based on guesswork? These examples will inspire you to test, refine, and optimize like a marketing maestro.

Gen Z 52

Gen Z Shoppers Fashion Transform 52

Vertical Response

MARCH 15, 2024

How do you stand out? How do you make your voice heard? Clear and descriptive subject lines that articulate the email content quickly and address the customer’s needs are the backbone of an effective email marketing strategy. Struggling to grab your recipient’s attention in a congested inbox? You’re not alone.

Email Marketing 100

Email Marketing User-Generated B2C Branding 100

Unbounce

MARCH 8, 2024

/ Conversion optimization 32 CRO tools you need in your marketing stack By Karine Bengualid. 16 min read Is marketing complete without conversion rate optimization? It might be marketing, but are you truly maximizing its potential? Conversion rate optimization (CRO) is crucial for marketing success. Why is CRO important?

Transform 52

Transform Analytics Copywriting Marketing 52

Buffer Marketing

JUNE 28, 2023

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.  

Marketing 103

Marketing Marketers User-Generated Marketing Strategy 103

Hubspot Marketing

NOVEMBER 2, 2022

Do you remember your first A/B test you ran? There were some aspects of A/B testing I still remembered — for instance, I knew you need a big enough sample size to run the test on, and you need to run the test long enough to get statistically significant results. Nerdy, I know.). Let's dive in.

Email Marketing 141

Email Marketing Place Analytics Customer 141

Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart. So, let’s learn from each other, even if we do so indirectly.

Shoppers 114

Shoppers B2C eCommerce Marketing 114

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. To do this, the platform suggests utilizing its Audience Targeting tools, like Audience Insights and Matched Audiences. Why we care.

Finance 119

Finance Health CRM New Technology 119

Search Engine Land

JANUARY 30, 2024

You can, and should, test your site’s user experience from an unbiased source. You might know the nuances of your site and sales funnel, but your users do not. Test, refine and test again. Over time, you’ll need to revisit your tests as visitor behavior changes. or higher CVR, you’re actually doing really well.

SEO 115

SEO Transform Copywriting Law 115

Hubspot Marketing

JANUARY 5, 2024

I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? What is ASO Marketing?

Marketing 99

Marketing Marketers Marketing Strategy SEO 99

Martech

APRIL 5, 2023

As marketers, we know what this means. When times get tough, marketing budgets get cut. We also know businesses that keep investing in email marketing are better off when the economy improves. We also know businesses that keep investing in email marketing are better off when the economy improves.

Email Marketing 122

Email Marketing Marketing Marketers CMO 122

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. What takes email marketers from good to great? ” This means developing goals and objectives and a plan for achieving them before figuring out how to put that strategy into action.

Email Marketing 84

Email Marketing Law Marketing Marketers 84

Unbounce

APRIL 18, 2024

/ Conversion optimization What is CRO testing? A step-by-step guide to running efficient tests By Josh Gallant. 17 min read You’ve done all the legwork to plan an entire marketing campaign, and everything is live. What can you do to fix it? Enter, CRO testing. TABLE OF CONTENTS What is a CRO test?

User-Generated 52

User-Generated eCommerce Analytics Gen Z 52

Vertical Response

JANUARY 1, 2024

Call-to-actions (CTA) are the secret sauce that can transform your email marketing campaigns from good to great. But how do you craft CTAs that truly resonate with your audience and compel them to take action? CTAs play a pivotal role in the success of your email marketing campaigns.

Email Marketing 77

Email Marketing Transform eBook Marketing 77

Search Engine Land

MAY 9, 2024

We lean into technical know-how and keyword optimization. So, how do we reach that goal? Users are always looking to do something, whether it’s finding information, being entertained or purchasing a product. How do we tap into emotional and behavioral data to support them? It’s a proven approach. See terms.

SEO 90

SEO User-Generated PR Analytics 90

Hubspot Marketing

JANUARY 20, 2023

Whether you have use-it-or-lose-it funds left over from the last quarter or are putting together a marketing budget for the first time, it's valuable to know which strategies will offer the highest ROI. Test new versions of calls-to-action that are performing poorly. Next, redesign the ones with the lowest performance and test them.

eBook 135

eBook CRM User-Generated Marketing 135

Marketing Insider Group

NOVEMBER 6, 2023

In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute. What Is Performance Marketing? Then the internet came along and changed the game.

Performance Marketing 73

Performance Marketing Transform Marketing Marketers 73

Search Engine Land

APRIL 19, 2024

Do you ever check the ad asset report for an RSA and see “pending”? Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play. Less titles and descriptions can also give you better scope to do manual testing, as there are fewer variations in play.

Shipping 105

Shipping User-Generated Advertising Advertisers 105

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Martech

NOVEMBER 29, 2023

Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re customer-centric, certain behaviors demonstrate it. If this is happening most of the time, you’re in a good place.

Customer 88

Customer Customer Journey Marketing Marketers 88

Hubspot Marketing

SEPTEMBER 8, 2023

Successful product marketing drives sales. But what exactly is product marketing, and what does product marketing do? Despite its necessity and ubiquity, many business owners aren’t sure how to answer this question. What does product marketing do? Here’s a look at the basics of product marketing.

Product Marketing 110

Product Marketing Product Inbound Marketing Marketing 110

SMA Marketing

JANUARY 11, 2024

Do you know the meaning of CRM? How about CMS or COS? The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Martech

OCTOBER 14, 2022

In a recent MarTech session , Comoto’s Dana Green joined BlueConic’s Jackie Rousseau-Anderson to discuss how they are using a customer data platform to unify customer data across multiple brands and systems and activate it across channels to deliver more engaging customer interactions. The Comoto Family of Brands is one such retailer.

Transform 108

Transform Branding Retail Communications 108

Search Engine Land

FEBRUARY 29, 2024

Nothing will teach you how to maximize what is possible faster than spending your own money and turning a profit from ad buying. Nothing will teach you how to maximize what is possible faster than spending your own money and turning a profit from ad buying. You can test ad copy, bid strategies and campaign structures.

Finance 108

Finance Transform Industry Insights Retail 108

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. However, not all tests result in valuable data. What do you do if a variation you thought would rock ends up flopping? Or what if your test results are inconclusive? Why A/B Testing Is Crucial to Digital Marketing Success.

Digital Marketing 137

Digital Marketing Marketing Strategy Analytics Promotion 137

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. Table of Contents How to Create a Lead Generation Website How to Increase Leads on Your Website How to Create a Lead Generation Website To understand how to optimize our website, we'll have to first gain a basic understanding of the lead generation process.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

SocialPilot

APRIL 22, 2024

Do you know what the optimal Reel posting timing is for your brands? Instagram Reels are the most effective way for brands to attract and engage with their target audience. But it takes real effort to create engaging Reels. There are many factors to consider; we will dig into a few tips and unfurl the best times when you can post your Reels.

Analytics 104

Analytics Branding Promotion Marketing 104

Sachs Marketing Group

AUGUST 17, 2023

A data-driven content marketing strategy refers to the process of utilizing quantitative and qualitative data to guide content creation, distribution, and evaluation. It helps in aligning content with audience needs, trends, and organizational goals, making marketing efforts more effective and measurable. What is Content Marketing?

Marketing Strategy 89

Marketing Strategy Content Marketing User-Generated Marketing 89

Rock Content

MAY 3, 2024

For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. Why do you need to meet this demand?

Transform 95

Transform Key Performance Indicator User-Generated Education 95

Search Engine Land

MARCH 4, 2024

If we’re not already, we will be facing a reckoning in the world of search marketing. Search marketing is a heavily data-centric world. Users have become increasingly aware of what data is collected and how it is used online. Over the last several decades, our industry has grown and flourished on an overabundance of data.

Traditional Marketing 124

Traditional Marketing Marketing Marketers Digital Marketing 124

Unbounce

APRIL 18, 2024

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. Email marketing is one of the most effective and profitable ways to connect with current and potential customers, but it’s also an area rife with potential pitfalls and easy-to-make mistakes.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Rock Content

JULY 22, 2020

Whenever we discuss the benefits of Digital Marketing , we constantly reiterate that your strategy’s approach is particularly crucial to achieving genuine results. Few tools are as fundamental in this process as A/B tests. In this text, you will learn: What is A/B testing? What is A/B testing?

User-Generated 141

User-Generated Analytics Digital Marketing Place 141

Sprout Social

JUNE 28, 2023

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. There has never been more customer, competitor or industry data available to marketing teams. In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools.

CRM 107

CRM Marketing Marketers Customer Journey 107