Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

Copywriting

Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry. This step begins with thorough market research.

Manufacturing

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Martech

OCTOBER 8, 2024

AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting for an email A/B test. At first, we needed extra time to train him in how we do things at my agency.

Copywriting

Hubspot Marketing

APRIL 25, 2025

If youve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Email marketing requires a lot of attention to detail, which is why we put together an email planning template that removes the guesswork and helps set your email campaign up for success.

Marketing Plan

Scoop.it!

JULY 18, 2024

You need to do what your competitors are doing: deliver tailored, personalized marketing messages. So, let’s dive into what it is and how you can implement it to maximize engagement, conversions, revenue, loyalty, and ROI. Wondering why you might spend extra time doing this? What is content segmentation?

Gen Z

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Here’s how to do that. Why do both? Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. Of course not.

Law

Hubspot Marketing

DECEMBER 3, 2024

Conjurer of conversion, Rebecca Hinton, is back with another test you can try for yourself. But before you jump straight to the how-to, I’ll also cover why you shouldn’t run off and do this without testing it first. If you move your social proof higher on the page, it pushes your marketing content down.

Customer Journey

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. And while A/B testing can shed some light, it doesnt get to a granular level. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively.

B2C

Marketing Insider Group

AUGUST 5, 2024

At Marketing Insider Group, we know that without measuring the right metrics, you’re flying blind. Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results. Regular monitoring, A/B testing, and strategy adjustments based on data insights significantly improve campaign results.

Transform

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Position-less marketing isn’t about downsizing to a department of one.

Customer

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing

Sprout Social

MARCH 28, 2025

Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Video content is key to your Instagram marketing strategy in particular, and requires a certain level of creativity to standout. Lets break down exactly what trial reels are and how to use them.

User-Generated

Hubspot Marketing

SEPTEMBER 17, 2024

Here’s something difficult for a marketer to admit. Sometimes, marketing is incredibly glib. It’s so intensely focused on highlighting positives that marketing often comes across as superficial. They talk about how great the thing is. Embracing imperfections in marketing is about buyer psychology.

Marketers

Martech

OCTOBER 29, 2024

Here are 12 ways your marketing team can use a CDP. Your web analytic tools also track web activity, but often they don’t allow you to see what specific users are doing. For example, a marketing automation tool might be great at orchestrating email journeys, but it can’t manage SMS or ads. That’s not always true.

Customer

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey

Buffer Marketing

DECEMBER 16, 2024

It depends on what your priorities are: How much do you care about the simplicity of the tool? How critical is comprehensive data? Do you care about branded links? Are you willing to pay for the right tool, or do you want something that will get the job done for free? That's where URL shorteners come in.

Price

Hubspot Marketing

JULY 21, 2025

And, my selfishness aside, this former Disney marketer has a lot to learn from. B e fore launching his channel, Max worked as a movie marketer for Walt Disney Studios. “I Max Miller doesn’t act like a good YouTuber should: He doesn’t test his thumbnails. So, how did he earn 3.7 So, how did he earn 3.7

Marketers

Martech

MARCH 13, 2025

Although this business failure happened apart from my work in email, it also brings me back to what I’ve learned over 27 years of working in all aspects of our industry, from being a newcomer in digital marketing to leading an email agency today, surrounded by amazing people and doing work that helps companies achieve their goals.

Marketers

Vertical Response

OCTOBER 6, 2024

Looking to maximize Black Friday sales with black friday email marketing? Key Takeaways Email marketing is essential for capturing Black Friday sales, with 75% of consumers preferring it for promotions and potential for high engagement. But how do you cut through the noise and connect with customers effectively?

Email Marketing

Martech

JULY 7, 2025

Last year, I wrote about three ways marketers could use generative AI without copywriting , and the response surprised me. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not to replace marketers, but to make our work more efficient, creative and a little more fun. Not happening.

Copywriting

Martech

OCTOBER 30, 2024

They will use various tactics to find them — website analytics, buyer persona workshops, lookalike modeling, A/B testing and even “intuition.” As they develop an ideal customer persona, they do it without the most critical element to driving scaled growth in organizations — profitability. What do the numbers say?

Customer

Martech

JULY 3, 2025

Most marketing measurement models operate on a simple assumption: effects are additive. Campaign A drives 100 leads, Campaign B drives 200, so the total impact is 300. But in reality, marketing often defies this logic. Which raises a few important questions: How do additive, multiplicative, and synergistic effects differ?

Marketers

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. After that, how to improve prompts to get even better answers from me. Here’s how a marketer can effectively integrate a CDP: 1.

Customer

Martech

DECEMBER 19, 2024

Its all about how your brain processes information. The psychology of decision-making: Why CTAs work (or fail) How people interact with CTAs depends on how their brains process decisions. Clear, concise language helps users remember what to do next. Imagine walking through a supermarket. Why does this happen?

Customer Journey

Hubspot Marketing

OCTOBER 28, 2024

It’s that prediction market for politics (and more) that’s been all over the place lately. I’ve been following their rise for the past year from a no-name niche betting market to over $1B assets under management — with the CEO on the cover of Forbes and presidential candidates mentioning them in speeches. Here’s what I’ve learned.

Marketing Strategy

Martech

MAY 1, 2025

Many companies that think they have a marketing problem really have a clarity problem. But here’s the problem: most companies never pressure test it. How are they currently doing it? Most importantly, how does what you’re offering change their outcome? Or communicate it in a way that gets ignored.

Product

Sprout Social

JULY 30, 2025

Defining content marketing return on investment (ROI) isn’t a one-size-fits-all task. It’s deeply tied to your team’s specific goals—from optimizing SEO and social media ROI to supporting companywide programming like events and paid campaignsi This reality makes pinpointing a single approach to calculating content marketing ROI difficult.

Content Marketing

Hubspot Marketing

APRIL 29, 2025

Because Im a marketer, AI tools have flooded my working world with the promise of revolutionizing my department and company. Lets talk about where AI agents fit into marketing today, the real benefits they can deliver to your marketing team, and what the future could hold. Why are AI agents useful in marketing?

Price

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. They simply will not spend minutes puzzling over your email message and what they should do with it.

Transform

Hubspot Marketing

JUNE 30, 2025

Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best potential. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. I love how HubSpot increases the pool of applicants by adding a genuine nudge to apply.

Management

Hubspot Marketing

AUGUST 5, 2024

But, the days of lying about your Excel proficiency are over; instead, you can use the best AI tools on the market for Excel. While analysts and data scientists need serious expertise, I’m just someone who regularly has to export data from multiple tools and leverage Excel to report on marketing performance across different channels.

User-Generated

Litmus

SEPTEMBER 25, 2024

What is lifecycle marketing? By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand.

Management

Customers.ai

DECEMBER 4, 2024

Did you know that email marketing has an average ROI of $36 for every $1 spent? It’s also proof that email is still the king of digital marketing. That’s not just impressive, it’s crazy! But here’s the thing – king or not, you can’t cash in on that ROI without a killer email list. That’s where growth hacking comes in.

CRM

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Here’s how it changes guardrails and governance and what to do about it. Guardrails are the parameters, principles and rules guiding the daily creation of marketing materials.

Branding

Hubspot Marketing

JULY 23, 2024

Each of the ads was shown to thousands of Aussies, and the KFC team measured how many clicks each individual ad received. Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Back in 2015, I worked for a medium-sized British software company. Here’s what I saw.

Promotion