Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Bolus says.

Influencer Marketing 120

Influencer Marketing User-Generated Marketing Marketers 120

Buffer Marketing

MAY 2, 2024

One story that really sticks out involves a creator who had built a solid following on YouTube—over 17,000 subscribers and 600,000 views—but was only making about $400 a month.  In this guide, we’ll explore 6 video content monetization methods that you can use to turn your content into an income stream. 

Affiliate Marketing 78

Affiliate Marketing Manufacturing User-Generated Promotion 78

Hubspot Marketing

APRIL 14, 2023

ChatGPT is generating a lot of buzz in the marketing industry, and if you're a marketer, you're probably wondering how to use the technology to its full potential. Fortunately, I've compiled a list of 190 prompts to enter into ChatGPT to take the guesswork out of figuring out how to use the AI. What is ChatGPT?

Marketing 143

Marketing Marketers Analytics Influencer Marketing 143

SocialPilot

APRIL 26, 2024

Knowing how to schedule social media posts on different platforms can really help you gain more traction, even when you are not online and when your audience is most active. Below are more reasons to schedule your social media posts in advance. This way, you stay relevant and attractive to your audience.

User-Generated 90

User-Generated B2C Promotion Analytics 90

Rock Content

JULY 15, 2023

Undeniably, incorporating effective Digital Marketing strategies is a must for businesses aiming to succeed today. How can you use it in a way that amazes your audience and makes sense to your brand — all of that while fitting into your budget? But what does that word really mean in a Digital Marketing context?

Digital Marketing 105

Digital Marketing Affiliate Marketing User-Generated Automobile 105

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. Today’s brands recognize the value of authenticity and targeted reach for online consumers.

Branding 130

Branding Logistics Influencer Marketing Affiliate Marketing 130

Search Engine Land

DECEMBER 15, 2023

YouTube creators can now give away 10 free subscriptions each month as part of a new program aimed at facilitating audience growth. Eligible creators with channel memberships can use this benefit at no extra cost to promote the perks of their memberships. How it works. How it works. What YouTube us saying.

Promotion 103

Promotion Branding Management Search Marketers 103

Sprout Social

JANUARY 31, 2024

Is your YouTube engagement where you want it to be? Earning billions of daily views and video searches, YouTube’s popularity speaks for itself. And like any other type of social media engagement , competition on YouTube is fierce. For brands big and small, growing a channel and dedicated audience is no small feat.

Analytics 96

Analytics SEO Promotion Food 96

Buffer Marketing

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience.

SEO 111

SEO Analytics User-Generated Price 111

Buffer Marketing

OCTOBER 23, 2023

  This is as true for YouTube Shorts as for any other platform. Shorts reduced the barrier to entry for becoming a YouTuber (a highly sought-after profession), and it offers a unique opportunity to engage audiences in a concise yet impactful manner.   This is as true for YouTube Shorts as for any other platform.

Analytics 129

Analytics Promotion Transform SEO 129

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing.

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

OnPassive Marketing

JULY 22, 2022

YouTube is one of the most popular platforms on the internet, reaching more than one billion users. This article will guide you on how to build an affiliate marketing business on YouTube and succeed in 2022. The History Of YouTube Affiliate Marketing. Next, you need to create a profile for your channel.

Affiliate Marketing 89

Affiliate Marketing Marketing Marketers Promotion 89

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Hubspot Marketing

JUNE 28, 2022

More than ever, social media channels are putting video content front and center on their feeds , as audiences increasingly turn to TikTok, Reels, and live videos to be entertained, discover products, and even learn about exciting new brands. Immediately, the effectiveness of video marketing became obvious. How to Make Viral Videos.

Video Marketing 112

Video Marketing Marketing Marketers Promotion 112

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. Learn about your audience.

Gen Z 145

Gen Z Marketing Marketers Analytics 145

Hootsuite

NOVEMBER 14, 2023

Ever wonder how much your average cat video generates on YouTube? Or maybe, whether or not you can pay your rent with your ukulele cover of Baby Shark? Before you quit your day job, you’ve got to answer the question, “How much does YouTube pay per view?” Make sense?

Advertising 95

Advertising Advertisers Non-Profit User-Generated 95

Hootsuite

SEPTEMBER 27, 2023

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. how to make money from your YouTube Shorts.

Affiliate Marketing 93

Affiliate Marketing Promotion Price Retail 93

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video , it's hard to know which ones are worth your time. Best Channels for Long-Form Video.

Video Marketing 118

Video Marketing Branding User-Generated Millennials 118

AWeber

NOVEMBER 1, 2022

Creating and growing a YouTube channel is no small thing. Between recording, production, editing, and promotion, it can take seven hours to create just 1-5 minutes of video. So any part of the YouTube process you can automate will help. What are YouTube automation tools? All of them are either free or cheap.

Promotion 129

Promotion User-Generated SEO Management 129

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

Influencer Marketing 124

Influencer Marketing Whitepaper User-Generated Marketing 124

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 75

Influencer Marketing Market Trends Gen Z Fashion 75

Scoop.it!

APRIL 13, 2023

The second largest search engine in the world, YouTube was believed to “eat” 82% of all consumer internet traffic by 2022. 720.000 video hours go to YouTube daily, and users consume 1 billion hours of video every day. YouTube has more than 2.6 Here go five steps to optimizing your content strategy at YouTube.

Promotion 101

Promotion Analytics Entertainment SEO 101

Sprout Social

JULY 7, 2022

YouTube is not just a platform for sharing videos. It’s also a powerful video marketing tool that lets you tap into real-time data, manage your content, and optimize it for greater visibility and engagement. All with the help of a wonderful tool called YouTube Creator Studio. What is YouTube Creator Studio?

Analytics 112

Analytics Marketing Marketers Management 112

Search Engine Land

JANUARY 25, 2024

With billions of users worldwide, one of the lowest advertising costs and the growing preference for video, YouTube has some serious marketing potential. Aside from the well-known organic side of YouTube , it also offers highly lucrative marketing tools: retargeting video and display ads. YouTube has 2.1

Advertising 113

Advertising Advertisers User-Generated Finance 113

Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. It’s an amazing story in itself! And I was right. They delivered.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 137

Video Marketing Marketing Marketers Promotion 137

Hootsuite

NOVEMBER 21, 2023

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. Here’s how: 1. Let’s get into it.

Entertainment 91

Entertainment Analytics Promotion Social Media Marketing 91

OnPassive Marketing

SEPTEMBER 24, 2022

Social media marketing is such an effective form of advertising that businesses spend a lot of money on it to reach their audiences. This article will explore how you can use social media marketing even better to grow sales and keep your brand on top. The Importance Of Social Media Marketing.

Social Media Marketing 87

Social Media Marketing Key Performance Indicator Marketing Plan Marketing 87

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? How can it help my business? Sadly, for many businesses, YouTube is just a place to host their videos. In short, for many businesses, YouTube is where their videos go to die.

Branding 100

Branding Gen Z Transform Education 100

Martech

NOVEMBER 15, 2023

Yes, it’s a buzzword that took a beating several years ago with many self-proclaimed thought leaders, but it has never been a more important part of your marketing strategy. Thought leadership is a strategic approach to content marketing that positions you or your brand as an authority in a specific field. LinkedIn posts.

Thought Leadership 133

Thought Leadership Energy Marketing Marketers 133

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. Social Media Community Benefits How are social media communities formed?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. But what exactly qualifies as video content?

Content Marketing 117

Content Marketing Education Key Performance Indicator Marketing 117

Hootsuite

MARCH 27, 2023

Your YouTube banner is a billboard for your brand at the top of your YouTube channel page. It’s the first thing people see when they visit your channel, and, as such, it’s great real estate for promoting your brand. What is a YouTube banner?

Real Estate 91

Real Estate Promotion eCommerce Social Media Marketing 91

Digital Marketer

NOVEMBER 2, 2023

As search engines are integrating generative AI and learning to surface more diverse results, creating a strategy to rank your pages in the top 5 takes a lot of trial and error. Video marketing is almost equally challenging. It’s in combining these two marketing channels. The competition is insane.

SEO 103

SEO User-Generated Video Marketing CRM 103