Search Engine Land

OCTOBER 19, 2023

Before undertaking any of its new exams, marketers will now be required to: Take a picture of a photo ID. Take a picture of your face. Record a video of your test taking environment. You will also be recorded during the exam for review purposes. ” Get the daily newsletter search marketers rely on.

Advertising 125

Advertising Advertisers Digital Marketing Search Marketers 125

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Creating Video Marketing Content on a Budget.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Hubspot Marketing

SEPTEMBER 21, 2020

Aside from allowing users to record videos with sound or audio overlays, the Reels camera and editor also includes the following features: More editing tools : These include augmented reality effects, transitions, and the ability to speed up or slow down videos. Both networks have solid benefits and entertainment factors.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Buffer Marketing

MARCH 4, 2024

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. And trust me, all of these can help.  

Social Media Marketing 96

Social Media Marketing Product Marketing Marketers 96

Jeff Bullas

MARCH 15, 2023

Luckily, accessiBe offers an AI-powered ADA compliance checker that can help make your website accessible to everyone. Not only does it impact your ability to sell to persons with disabilities (PWDs), but you could even face serious lawsuits related to the Americans with Disabilities Act (ADA). Find out the “What’s?” and “Why’s?”

Law 246

Law Shoppers Non-Profit Price 246

Hootsuite

APRIL 19, 2022

Keep reading to find out how to download other users’ Reels to your device. Keep reading to find out how to download other users’ Reels to your device. You can easily download your own Instagram Reels from your account to your smartphone (we’ll walk you through it in the next section).

Social Media Marketing 117

Social Media Marketing Management Branding Marketing 117

Sprout Social

JUNE 9, 2022

Need we say more about the value of using TikTok for your business ? Let’s get into the details of how to make a TikTok so you can start building a strong brand presence on the platform. How to make a TikTok account. If you already have an account, skip this section and get right into how to make a TikTok. Published on.

Gen Z 129

Gen Z Entertainment Branding Analytics 129

Hubspot Marketing

NOVEMBER 20, 2023

When I think of influencers, I think of smiling content creators posting unique, relatable content promoting a service or product and how their work helps humanize brands and tap into audiences. So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits?

Influencer Marketing 128

Influencer Marketing User-Generated Marketing Marketers 128

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

JULY 11, 2023

Explainer videos are a great way to push your content and brand to your target audience, but creating one might seem intimidating. How will you make a video that is informative, engaging, and easy to follow for your audience? Screencast videos are a great option if you want to keep your production costs low.

Marketing 88

Marketing Marketers Food Video Marketing 88

Hootsuite

APRIL 28, 2021

If you’ve got a funny sketch to share, a knack for dance moves, or just want to impress your cool teen cousin Vanessa, it’s time to familiarize yourself with some TikTok tricks. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. The app has more than 1.65

Transform 143

Transform User-Generated Social Media Marketing Management 143

Hubspot Marketing

SEPTEMBER 15, 2023

With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. Here are 21 of the best tools for conducting market research, including a few recommendations directly from HubSpot market researchers. Let's dive in.

Market Research 138

Market Research Price Marketing Marketers 138

Marketing Insider Group

SEPTEMBER 6, 2021

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next.

Marketing 126

Marketing Marketers B2C Price 126

Sprout Social

JUNE 2, 2022

Knowing how to edit a TikTok video is key to finding success on the platform. It can help you take advantage of new trends, grab attention, and stand out in the sea of videos your audience is constantly swiping through. Filming & editing your TikTok videos. Set a timer to record hands-free. Writing TikTok captions.

User-Generated 126

User-Generated Branding Video Marketing Marketing Strategy 126

Hootsuite

SEPTEMBER 23, 2021

Read on for everything you need to know about getting started with TikTok and honing your video editing chops. Download the full Social Trends report to get an in-depth analysis of the data you need to inform your social strategy in 2021. TikTok’s incredible hold on the Gen Z market has turned it into a marketing powerhouse.

Gen Z 141

Gen Z Transform Social Media Marketing Analytics 141

Hubspot Marketing

JUNE 6, 2023

This is where experiential marketing comes in. While a surprising number of people haven't heard of the concept, it's kind of a big deal — 77% of marketers use experiential marketing as a vital part of a brand’s advertising strategy. What do experiential marketers do?

User-Generated 145

User-Generated Marketing Marketers Branding 145

Buffer Marketing

MAY 27, 2024

Adding captions to your TikTok videos is essential for boosting engagement, accessibility, and viewer comprehension. Whether you're new to content creation or a seasoned TikTok creator, video captions can enhance your video content and improve your reach on the platform. What are TikTok captions?

User-Generated 78

User-Generated SEO Price Education 78

AWeber

JUNE 6, 2023

In many cases, AI simply means letting technology handle some of your workload. If you’ve ever used an AI voice assistant on your phone, for example—and 97% of people with phones have done this—then you’ve used AI. It can also help you craft original content, optimize your emails, and edit videos for the web.

Thought Leadership 98

Thought Leadership Marketing Marketers SEO 98

Hubspot Marketing

JANUARY 31, 2023

If you're active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to post Reels on Facebook. If you're unsure how to create and post Reels on Facebook, keep reading for a step-by-step guide and information on Facebook Reels' best practices. And Green Screen adds a background to your video.

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97

Litmus

JULY 27, 2021

As email marketers, designers, and developers, we care a lot about how our emails look in our subscribers’ inboxes. But have you ever asked yourself how your email sounds ? Can screen readers read emails? Screen readers and their underlying software translate the interface and content seen on a screen into audio.

eBook 134

eBook Health Email Marketing Management 134

Sprout Social

FEBRUARY 22, 2022

If there’s one thing we know for sure about social media, it’s that you can always expect to see new features, content types and ways to engage your audience. So if your brand already has a presence on YouTube, consider adding some micro-vertical video content into your YouTube marketing strategy.

Entertainment 131

Entertainment Education Branding Promotion 131

Hootsuite

NOVEMBER 16, 2021

And with 1 billion monthly active users , it’s time to join the action and get your brand out there to a wider audience! Want to learn how to make a TikTok Video but don’t know where to start? We broke down all the steps and tools you’ll need to make a viral-worthy first video and make sure your debut is anything but cringe.

Energy 127

Energy Social Media Marketing Promotion Management 127

Hubspot Marketing

JANUARY 5, 2024

I eventually found the "one," but it got me thinking — how much work did it take from the app creator to make it rank at the top of search results? As a marketer, I asked myself: What ASO marketing strategy did they use? What is ASO Marketing? Engaging your audience. Diversifying your marketing efforts.

Marketing 109

Marketing Marketers Marketing Strategy SEO 109

Hubspot Marketing

OCTOBER 17, 2022

If you're like me and need help keeping track of all these changes, here's a breakdown of 11 new features you should integrate into your 2022 Instagram marketing strategy. 11 New Instagram Features Marketers Should Be Using in 2022. 11 New Instagram Features Marketers Should Be Using in 2022. Reels Template. Remix Photos.

Social Media Marketing 142

Social Media Marketing Marketing Marketers Promotion 142

Buffer Marketing

JANUARY 2, 2024

After a record-breaking launch and a quick drop-off in regular users, Threads is on the up once more. In this article, I’ll unpack all the new features on Threads by Instagram, plus how to use them to grow your following. 🤫 Want to schedule your Threads with Buffer?

Transform 120

Transform Analytics Product Social Media Marketing 120

Hubspot Marketing

SEPTEMBER 25, 2023

If you’ve used newly accessible generative AI tools , you've likely realized how many tasks you can streamline in just seconds. But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you. Learn more or sign up here.

Transform 119

Transform Price User-Generated CRM 119

Hubspot Marketing

MARCH 5, 2021

As the full launch of YouTube Shorts inches closer, marketers are likely wondering how they'll take advantage of this video feature, what the final platform will look like, if it will have similar virality to TikTok, and how it could help brands better engage with YouTube's more than 2 billion active users.

Gen Z 143

Gen Z User-Generated Marketing Marketers 143

Digital Marketer

OCTOBER 21, 2022

As a business, we constantly look for the best features to help our marketing campaigns and engage with our audience better. So, if you are yet to tap into what TikTok stories offer, this post will show you how to start using it. How to make TikTok stories. How to use TikTok stories for better reach and visibility.

Analytics 88

Analytics Communications Branding Customer 88

Hubspot Marketing

OCTOBER 14, 2022

As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Over the past few years, pop-up forms have re-emerged as a popular marketing tactic for promoting content, driving blog subscriptions, growing email lists , and fueling lead generation. Welcome Mats.

Real Estate 145

Real Estate User-Generated Marketing Marketers 145

Hubspot Marketing

JUNE 28, 2022

And for marketers, leveraging video not only offers the highest ROI of any media format, but it plays a key role in helping marketers exceed their goals. To learn more about the top strategies and opportunities in video marketing today, we surveyed over 500 professionals that specialize in this field. How to Make Viral Videos.

Video Marketing 123

Video Marketing Marketing Marketers Promotion 123

Calvyn Lee Blog

APRIL 23, 2022

You can even customize LiveWebinar to your own brand, connect your domain and more, just tailor it to the specific needs of your enterprise. You can also enjoy tools like live chat, polls and surveys, breakout rooms, screen sharing, whiteboard and other dynamic features to make your webinar an impactful experience.

CRM 130

CRM Digital Marketing Education Branding 130

Hootsuite

MARCH 17, 2022

Does your neck hurt? Or perhaps it was those three consecutive hours you spent hunched over a tiny screen watching silly little videos. TikTok is best known as a mobile app, but the platform’s desktop version includes many of the same features on a larger screen (and significantly less neck pain). Perhaps you slept funny.

Real Estate 121

Real Estate Analytics Social Media Marketing Management 121

Martech

MARCH 27, 2024

Maybe your systems are in a similar spot. In the meantime, it’s a good idea to use this period to do what’s needed to clean up your databases so you’re ready to leverage these new tools. Here’s how to do it. Assign an administrator For starters, assign an administrator to your database.

CRM 114

CRM Manufacturing User-Generated Management 114

Hootsuite

JANUARY 6, 2022

So, you’ve spent countless hours watching TikTok videos, training your For You page to match your niche interests, and explaining to others that you are not too old for TikTok. Now you want to post your own. Learn how to edit videos on Tiktok. How to film TikToks. With this feature, you can record clips hands-free.

Transform 134

Transform Fashion Place Social Media Marketing 134

Martech

DECEMBER 15, 2023

Scheduling pages allow additional guests in meetings (beta) All necessary meeting attendees can now quickly receive a calendar invitation by prompting your customers or prospects to include up to 10 additional attendees when booking time on a scheduling page calendar (also known as a meeting link).

CRM 106

CRM Analytics Place Communications 106

Orbit Media Studios

NOVEMBER 8, 2023

It’s a super fast way to audit your website. Are there broken internal links between your pages? Is your site working well in every browser? Is your shopping cart broken on certain browsers? ecommerce) Is your site not working on some devices? Are there broken pages on your website? engagement rate).

eCommerce 117

eCommerce Analytics SEO User-Generated 117

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52