Jeff Bullas

FEBRUARY 26, 2023

Here are two quotes from happy customers of Kicksta: “Our Instagram growth and engagement has gone up by 20% and I also learned tips and tricks that have helped me manage my account better!” It saves us hours and hours a day,” Alicia Civile, Co-founder of LACE Photo Media 3. Try Useviral now 2.

Marketing 246

Marketing Marketers Analytics User-Generated 246

Trade Press Services Newsletter

APRIL 4, 2024

As podcasts continue to grow in popularity, thought leaders and marketers are recognizing the value of being a podcast guest as part of an effective marketing program. Be prepared to discuss how you or your work relates to the podcast theme and audience interests. Start with a goal in mind. Preparation is key.

Thought Leadership 297

Thought Leadership Communications Product Branding 297

Scoop.it!

APRIL 11, 2024

Current trends indicate marketers rate webinars as an effective channel for brands to connect with a target audience. According to On24 , 66% of marketers say their sales teams prioritize leads generated by varied webinar strategies. In addition, 99% of marketers cite webinars as key to their plans.

Content Marketing 86

Content Marketing Branding Marketing Marketers 86

Hubspot Marketing

FEBRUARY 7, 2024

Excel is a powerful spreadsheet program from Microsoft that makes it easy to work with numbers and other values. While Excel contains a lot of power, it’s also quite useful for simple addition, subtraction, multiplication, and division. Unfortunately, there is no SUBTRACT function in Excel. Excel does the rest.

106

106

SMEI

JANUARY 21, 2024

In this article, you will learn 5 Key Tips to Becoming a LinkedIn Top Voice: How regular sharing can enhance your LinkedIn presence. How using rich media can enhance your engagement The importance of collaboration to amplify your impact You’ll also get a sampling of LinkedIn Top Voices that you can check out and follow.

Transform 130

Transform Thought Leadership Price Communications 130

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

Thought Leadership 106

Thought Leadership Marketing Marketers Influencer Marketing 106

Search Engine Land

NOVEMBER 7, 2022

In 7 useful Excel formulas and functions for PPC , I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. I am a firm believer in an analytical approach to search marketing. Unique use case: Using pivot tables to QA bulk sheets.

Search Marketers 101

Search Marketers Transform Marketing Marketers 101

Hubspot Marketing

MAY 30, 2022

Many of us can recall a time in high school when we were sitting in math class and thinking, "When am I ever going to use this stuff in the real world?" And then we suddenly find ourselves in the real world, only to realize that numbers do play a pivotal role in what we do — especially in digital marketing.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Hubspot Marketing

JANUARY 2, 2023

The average marketer spends almost a third of their time completing repetitive tasks. Marketers already have enough responsibilities — and can't afford time mismanagement on busy work. Luckily, we know ways to cut down busy work so marketers can get back to productive projects. Tips for Reducing Busy Work.

Marketing 130

Marketing Marketers Management Promotion 130

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? How much money and time do you need to invest? How much money and time do you need to invest? In this guide, you’ll learn the fundamentals of education marketing. Table of Contents What is education marketing?

Education 100

Education Gen Z eBook Marketing 100

Hubspot Marketing

JANUARY 30, 2024

Excel can do more than just simple math. In my decade-long experience with Excel, I’ve found that one of the more useful functions is the COUNTIF function. You can use COUNTIF to count the number of cells that contain a specific value or range of values. It’s easier to use COUNTIF than to manually count yourself.

Place 105

Place Customer 105

Hubspot Marketing

JANUARY 5, 2024

Read on for a deep dive into content writing and some tips to bring your content writing to the next level. Content creation is a critical component of most businesses' marketing strategies — as of 2020, 70% of marketers now actively invest in content marketing. 12 Content Writing Tips 1.

Health 114

Health Entertainment SEO eBook 114

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 93

eBook Marketing Plan Influencer Marketing Marketing 93

Search Engine Land

OCTOBER 9, 2023

There are a lot of guides out there that help with salary negotiations, but in this article, I want to talk specifically about negotiating your marketing salary. Difficulties with marketing salaries There are some critical complexities to marketing jobs that make it trickier to benchmark appropriate salaries.

Search Marketers 116

Search Marketers Pharmaceutical Marketing Marketers 116

Hubspot Marketing

JUNE 23, 2023

Email marketing remains crucial to most marketing campaigns. However, not every marketer knows how to write a marketing email that will boost conversions and audience retention. If your marketing emails aren't well-written, your subscribers will stop opening and start deleting your messages.

Copywriting 144

Copywriting Email Marketing Entertainment Marketing 144

Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Hubspot Marketing

APRIL 5, 2023

Let's look at what a career objective is and how to make yours meet today’s resume standards. How to Write a Career Objective How to Write an Objective for a Career Change Career Objective Examples Your career objective is some of the first information hiring managers will see when scanning your resume , so it needs to be unique to stand out.

Finance 144

Finance Logistics Communications Management 144

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 112

Email Marketing SEO Marketing Marketers 112

Rock Content

APRIL 12, 2024

Marketing is like a living organism, constantly evolving and adapting. And, as marketers, we need to stay on top of best practices and trends. So, let me present you with the top 5 insights from the newest State of Marketing Report. Because AI is on the edge of becoming a marketer’s best friend.

Influencer Marketing 83

Influencer Marketing Marketing Marketers SEO 83

Search Engine Land

DECEMBER 4, 2023

Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes to organizing, cleaning, and analyzing data, Microsoft Excel and Google Sheets have stood the test of time. Then, open a new Excel file, and go to the Data tab.

SEO 122

SEO User-Generated Analytics CMO 122

Hubspot Marketing

MAY 1, 2024

In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. In this post, we’ll define professional goals, provide examples, and give you tips so you can plan, meet, and exceed the goals you set for yourself. To be honest, it was overwhelming.

Management 116

Management Promotion Thought Leadership Education 116

Businesses Grow

FEBRUARY 6, 2023

Like me, you’re probably ChatGPT-weary right now, but many of the articles I’ve seen for marketers are either too basic, too technical (I’m not doing any coding!), or too focused on content marketing (duh). I was able to rely on my RISE community to help me develop these incredibly useful ideas!

Customer Acquisition 145

Customer Acquisition User-Generated Marketing Marketers 145

Sprout Social

MAY 9, 2024

Trendsetters and culture drivers like Lia have made influencer marketing an essential piece to social media strategies. We’ll explore five influencer marketing trends shaping the social media landscape in 2024. We’ll also share trends in influencer marketing by industry to help you benchmark your brand.

Influencer Marketing 87

Influencer Marketing Market Trends Gen Z Fashion 87

Hubspot Marketing

DECEMBER 1, 2023

Being both a marketer and a customer in one, I naturally lean towards using icons. But not all businesses use icons to their full potential. Explore how to use marketing and sales icons in the best ways possible. We'll cover: Why use icons in marketing and sales materials? Image Source 3.

eCommerce 112

eCommerce Marketing Marketers Manufacturing 112

Hubspot Marketing

JULY 11, 2023

How will you make a video that is informative, engaging, and easy to follow for your audience? Fortunately, this article has simple tips and excellent examples to help you get started. An explainer video is a short video that communicates how something works in a simple way to its target audience. Record a voiceover.

Marketing 88

Marketing Marketers Food Video Marketing 88

Hubspot Marketing

MAY 9, 2023

As artificial intelligence advances, more businesses are interested in AI-powered solutions to improve their marketing efforts. One of the keys to making the most of the tech in marketing is to write effective AI prompts to generate the desired outcomes. Marketers need to know how to communicate their goals effectively to AI systems.

Whitepaper 135

Whitepaper Transform Promotion Marketing 135

Hubspot Marketing

OCTOBER 23, 2023

As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. I tested several AI copywriting platforms to find which tools write the best marketing copy. Using the tool is simple. What is AI Copywriting? Hypotenuse.AI Then click “Next.”

Copywriting 130

Copywriting User-Generated Influencer Marketing Marketing 130

Scoop.it!

MARCH 14, 2024

A quick web search of the keywords “influencer marketing” and “SEO” will show you multiple articles that state: The benefits of influencer marketing The benefits of SEO (search engine optimization). If you’re wondering how to make this happen, this article is exactly what you need. For example, consider Hims as an example.

Influencer Marketing 85

Influencer Marketing SEO Branding Logistics 85

Hubspot Marketing

MAY 13, 2024

These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. Why is this year so challenging for marketers? But not too much AI … and in the right ways." Something else?

B2C 85

B2C Marketing Marketers Communications 85

Hubspot Marketing

SEPTEMBER 2, 2022

Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social media, email, and digital ads. But what about marketing outside of the digital space, otherwise known as offline marketing? What is offline marketing? 5 Offline Marketing Strategies You Should Use.

Direct Mail 137

Direct Mail Marketing Marketers Marketing Strategy 137

Rock Content

DECEMBER 11, 2020

So, you’re a marketer. You work a lot every day to achieve the best results with Content Marketing. You can get some by following the best Content Marketing blogs on the internet. They are basically a compound of excellent ideas and hacks for you to boost your marketing strategies. How about it?

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

AWeber

MARCH 13, 2024

However, if you don’t use it to its full potential, your profits may fall short. Keep reading for creative tips, practical advice, and unique ideas on how to use your Instagram link in bio to drive results for your brand. You can use your link in bio however you like. You can use your link in bio however you like.

Real Estate 101

Real Estate CMO Promotion Marketing 101

Businesses Grow

MARCH 27, 2023

ChatGPT versus Bard general performance If you’ve used ChatGPT4, you know it is blazing fast. It felt weird having to wait for a result after using ChatGPT for a while. Test 1: Compose a simple essay The prompt: Compose a 300-word essay, in the voice of author Mark Schaefer, about the importance of community-based marketing.

Gen Z 145

Gen Z Transform Marketing Marketers 145

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Social Media Community Benefits How are social media communities formed?

Branding 144

Branding Social Media Marketing User-Generated Entertainment 144

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. It’s time to move beyond advice like “become a better communicator” and use language that makes this actionable for everyone. However, at some point, this shifts.

Communications 108

Communications Marketing Marketers New Technology 108

AWeber

APRIL 17, 2024

Email marketing for realtors. You’ve heard about it, but you’re not sure how it can help you connect with home buyers and sellers. But email marketing isn’t just helpful for when you host an open house – it’s a great way to connect with potential home sellers and buyers in any scenario. Think about that for a minute.

Real Estate 74

Real Estate Email Marketing Education Marketing 74

Search Engine Land

DECEMBER 29, 2022

That article isn’t included on our top 10 list because the insights can apply to anyone really – not just search marketers. Shifting to Google Responsive Search Ads: 3 must-know tips. Shifting to Google Responsive Search Ads: 3 must-know tips. Learn how RSAs work and get tips on how to get more out of them. (By

SEO 121

SEO Search Marketers Management Branding 121