Neil Patel

AUGUST 18, 2020

But are you taking full advantage of everything that’s happening on your website for your paid marketing? Every interaction a visitor has with your website… a pageview, a click… can be used to better understand your audience. Both Facebook and Google refer to these user interactions as Events. How you may ask?

Analytics 145

Analytics Management Place Customer 145

Social Media Examiner

MAY 9, 2023

Looking for a better way to capture qualified leads on Instagram and Facebook? Want an easy way to leverage Instagram DMs and Facebook Messenger in your marketing?

Marketing 87

Marketing Marketers 87

Neil Patel

MARCH 4, 2021

My colleagues recently shared the results of a marketing campaign they conducted using Facebook Messenger bots, which are basically the Facebook version of email marketing. Although I’ve had some great email marketing campaigns, it’s hard to top that result. Why Should You Use Facebook Messenger Bots?

Email Marketing 143

Email Marketing User-Generated SEO Customer 143

Hootsuite

DECEMBER 3, 2019

If your business uses Facebook, you should be using Facebook Business Manager. It’s an important tool that keeps your Facebook business assets centralized, safe, and organized. If you’ve been putting off setting up Facebook Business Manager because you weren’t quite sure how it works, we’ve got good news.

Management 131

Management Advertising Advertisers Place 131

Content Marketing Institute

JUNE 14, 2018

However, Facebook is one of the most powerful. Promoting your content on Facebook doesn’t have to break the bank. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time.

Promotion 110

Promotion Entertainment Advertising Advertisers 110

Jeff Bullas

FEBRUARY 13, 2023

We speed date, eat fast food, use emojis instead of words, pay for overnight shipping, and get started with social media without knowing why or what to expect. But, diving in without a sense of what it encompasses and how it can benefit your business can do more harm than good. What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketing Marketers User-Generated 306

Content Marketing Institute

NOVEMBER 18, 2019

Sure, publishing a post to your Facebook page might get some views. Maximize your reach with Facebook ads. Continue reading → The post How to Use Facebook Ads to Promote Your Content appeared first on Content Marketing Institute. But you didn’t create the content for only a few people.

Promotion 74

Promotion Content Marketing Marketing Marketers 74

Marketing Insider Group

SEPTEMBER 11, 2017

In order to be of substantial use to businesses, Facebook has been making it easier for marketers and business owners to generate leads. With more than 50 million business pages, Facebook understands it is important to provide value for business users as well as for the over 1.4 It is up to us […].

User-Generated 91

User-Generated Marketing Marketers Content Marketing 91

Adobe Experience Cloud Blog

MARCH 25, 2015

Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? Dark Posts In Action.

Thought Leadership 134

Thought Leadership Promotion Management Product 134

Duct Tape Marketing

JANUARY 14, 2020

How to Generate Leads for $100 a Month Using Facebook Ads written by John Jantsch read more at Duct Tape Marketing. Facebook ads are an incredible way to generate exciting new leads for your business. Across industries, the average cost per click for Facebook ads is $1.72. There are nearly 2.5

Advertising 58

Advertising Advertisers User-Generated Analytics 58

Customers.ai

APRIL 10, 2024

Between the phase-out of third-party cookies to the rollercoaster of Facebook Ads and Google’s algorithm whims, things are in a constant state of flux. graphic] The good news is that while it might feel like chaos, we as marketers simply see these changes as new challenges we can overcome, new puzzles we need to figure out.

eCommerce 121

eCommerce Customer Journey Shoppers Direct Mail 121

Buffer Marketing

APRIL 11, 2024

I started my career working in a nonprofit setting, and now I’m a fractional marketing director for nonprofits. If you’re a nonprofit leader who wants to become more efficient, grow your audience, and deepen trust in your organization long term, you should steal a few marketing strategies from startups. Think again.

Energy 114

Energy Marketing Marketers Direct Mail 114

SmartBrief - Marketing

MARCH 7, 2024

Amidst tightening budgets in 2024, marketing teams are under extra scrutiny to prove that their work contributes to the bottom line. One area marketers can’t dismiss is dark social media activity. According to Capterra research , marketers say nearly half of their brand’s web traffic can be attributed to dark social channels.

Marketing 112

Marketing Marketers Place Influencer Marketing 112

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 122

Social Media Marketing B2C Whitepaper Marketing 122

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Duct Tape Marketing

DECEMBER 22, 2016

How to Engage with Customers Using Facebook Live Video written by Guest Post read more at Duct Tape Marketing. Facebook Live is among one of the remarkable developments in the social media marketing world in 2016. It can be used for a wide range of purposes, depending on the brand’s social media objective.

Customer 70

Customer Entertainment Social Media Marketing Product 70

Hubspot Marketing

JULY 17, 2023

Each major platform has an algorithm that works differently, and understanding the basics can be helpful in terms of knowing how to create the content that actually shows up in front of your audience. We've put together this simple guide on how the algorithm works on Facebook, Twitter, Instagram, and TikTok. Let's dive in.

Entertainment 145

Entertainment Marketing Marketers Place 145

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Dominate the social platforms Facebook and X. This is especially true in large urban centers. TV is as efficient as it is effective.

Health 126

Health User-Generated Marketing Marketers 126

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

Search Marketers 113

Search Marketers CRM B2C Analytics 113

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Rock Content

APRIL 29, 2024

Looking for essential social media marketing tips? Social media marketing is a powerful field that nearly every business leverages to connect with its target audiences. But, social media marketing varies. You can work with influencers, run a Facebook page, make TikTok videos, or take other steps to connect to your audience.

Social Media Marketing 88

Social Media Marketing Marketing Marketers SEO 88

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Martech

APRIL 16, 2024

If you’re like most marketers, you’ve been hearing the term “real-time” a lot lately. And you’ve probably been wondering, what is real-time marketing? It can sound like marketers need to live in the world of the Oscar contender Everything Everywhere All at Once. What do marketers mean when they say “real-time”?

Customer Journey 113

Customer Journey Marketing Marketers Customer 113

Martech

FEBRUARY 8, 2024

Part one: The promise The birth of marketing technology brought so much potential to the marketing department. I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. We need you to set it up, and figure out how we use it.” Drive more.

Marketing 127

Marketing Marketers Manufacturing Performance Marketing 127

Hubspot Marketing

DECEMBER 28, 2023

91% of people want to see more video marketing efforts from brands — but knowing where to start can be intimidating. We’re sharing 22 video marketing examples and advertisements from the past two years to help inspire you. You won’t believe a marketing team created some of these. Go grab some popcorn. Heinz: Heinz A.I.

Video Marketing 104

Video Marketing Advertising Advertisers Entertainment 104

Sprout Social

OCTOBER 5, 2023

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. Tools like Creator Studio for Facebook and Instagram can help. In this guide, we cover what it is, how you can access it and what features you can use to build a powerful creator profile.

Key Performance Indicator 102

Key Performance Indicator Marketing Marketers Management 102

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing?

Analytics 116

Analytics Email Marketing User-Generated Marketing 116

Hubspot Marketing

FEBRUARY 13, 2023

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly. Social Media Community Benefits How are social media communities formed?

Branding 142

Branding Social Media Marketing User-Generated Entertainment 142

Hubspot Marketing

APRIL 4, 2024

In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business. Dashbot.io The Dashbot.io

Price 122

Price Marketing Marketers Analytics 122

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. Think of it as a direct line to your customers where you can tell them how awesome you are and what pain points you can solve for them. Below, we’ll explain how to use Facebook Messenger for marketing.

Marketing Strategy 119

Marketing Strategy Marketing Marketers Retail 119

Customers.ai

APRIL 5, 2024

The biggest challenge in Shopify Marketing has tripped up marketers for decades. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. Changes by Meta and Apple had significantly diminished the accuracy and reach of Shopify marketing. Sounds pretty useful, right?

eCommerce 64

eCommerce Outbound Marketing Marketing Marketers 64

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat.

User-Generated 145

User-Generated Social Media Marketing Marketing Marketers 145

Duct Tape Marketing

MARCH 23, 2017

How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales written by Guest Post read more at Duct Tape Marketing. Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales.

eCommerce 49

eCommerce User-Generated Whitepaper Advertising 49

Search Engine Land

SEPTEMBER 25, 2023

Bad KPI 1: Spend What to use instead: Profit I’m not saying the concept of a budget is moot, but spend should not be the starting point or goal for campaigns unless : You’re just beginning and have no CRM data to reference. That said, we still get companies coming to us frequently and saying, “We’d like to spend this.” Why it matters.

CRM 122

CRM eCommerce B2C Analytics 122