Orbit Media Studios

JANUARY 3, 2024

Any mid-level marketer could make this a better page, simply by following a few of the B2B service page best practices : add examples, data points, objection handling, faces of the team, social proof, calls to action, etc. Those were dark days online. Today… Search engines are much better and SEO has evolved. Put these on a list.

SEO 130

SEO Copywriting CMO Analytics 130

Hubspot Marketing

JULY 25, 2023

In today’s competitive job market, it’s crucial to stand out, and a cover letter alone may not be enough — but having a well-prepared list of references can be the ace up your sleeve. We’ve all heard the phrase, and when it comes to your new job search , those “receipts” are your references on a resume. When not requested.

Real Estate 73

Real Estate Management Communications Marketing 73

Hubspot Marketing

DECEMBER 5, 2023

But how do you make someone endorse you? I'll cover: What is a LinkedIn endorsement? How do you add the “Skills” section to your profile? How to Get Endorsements on LinkedIn How to Endorse Someone on LinkedIn What is a LinkedIn endorsement? Messages like “Please endorse me” won’t do.

Thought Leadership 108

Thought Leadership Copywriting Education Email Marketing 108

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Hubspot Marketing

MAY 15, 2018

You've spent weeks perfecting your resume and crafting the perfect cover letter, and you're finally ready to submit your application for your dream job. How do you express interest in joining a company when the position you want isn't currently available? What Is a Letter of Interest? How to Write a Letter of Interest.

Copywriting 131

Copywriting Management Email Marketing Content Marketing 131

Hubspot Marketing

FEBRUARY 27, 2019

I remember sitting in one of my career classes in college listening to my professor tell the class how long it can take to find a job. We’ll review the first 10 things you should do when you begin your search, where you can find job listings of interest, how to prepare for an interview, and the ways in which you can accept a job offer.

Education 138

Education Management Communications Promotion 138

Campaign Monitor

APRIL 27, 2022

The Content Marketing Institute’s 2021 B2C content marketing report found nearly 3 in 4 marketers use email newsletters. Among those who run at least two types of content marketing campaigns, 26% say newsletters are the most effective. Phase 1: Set the groundwork before you start writing.

Law 99

Law Analytics Email Marketing B2C 99

Hubspot Marketing

JULY 28, 2022

We've all heard this maxim, “First impressions last”, so we are aware how important it is to strike a good impression. Pro Tip: Use HubSpot's free email marketing software to easily create a high-quality welcome email sequence like the ones featured below. Showed up late for a job interview? That's a bad first impression.

Customer 145

Customer Non-Profit User-Generated Customer loyalty 145

Hubspot Marketing

JULY 12, 2023

With the uncertainty of the job market, having an updated resume that reflects your experience has never been more critical. As you update your CV, you may wonder how long your resume should be and what it should include. Here, we will guide you on how long your resume should be based on different criteria.

Management 82

Management Marketing Marketers 82

Hubspot Marketing

AUGUST 31, 2018

We’re diving into the specifics of what an RFP actually is, why you might need one, and how to create your very first one today. To start, you should understand what all these letters even mean. We’ll show you how to do this later in this guide). How much they expect the entire project to cost. The RFP Process Explained.

Price 126

Price Management Place Target Market 126

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). You got this! Time to brag!

Management 103

Management Social Media Marketing Communications Analytics 103

Exposure Ninja

MAY 5, 2022

Good meta titles and meta descriptions go far beyond just hitting a word count, and today we’re going to make you a pro at writing them. To write the best page titles and meta descriptions, you must…. Write for people , not robots. How To Write Page Titles and Meta Descriptions Cheat Sheet. How to Write Metadata.

SEO 98

SEO User-Generated Transform Advertising 98

Hootsuite

JULY 2, 2019

Social media training courses are a great way for digital marketers to level up their skillset. And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. That’s why we’ve rounded up the best social media marketing training courses available for free online.

Key Performance Indicator 111

Key Performance Indicator Social Media Marketing Advertising Advertisers 111

Hubspot Marketing

APRIL 25, 2019

That’s why we’ve built this guide — to help you build a profitable marketing strategy and succeed in the jungle that is Amazon. Before you build an Amazon marketing strategy, you must ensure your Amazon product pages are ready to receive new shoppers. In today’s e-commerce universe, Amazon is a behemoth.We 12 million-plus products.

Marketing Strategy 132

Marketing Strategy Shoppers Affiliate Marketing Price 132

Hootsuite

MAY 11, 2023

Bonus: Download a free pack of 3 fully customizable YouTube video description templates. Show your viewers how you create art, compose music or take photos. Show them all the goodies that come with it, and then explain how each item works. Show them step-by-step instructions on how to set it up and configure it properly.

Fashion 103

Fashion Food Entertainment Education 103

Moz

NOVEMBER 2, 2020

In Q4 of 2019, I used my column to encourage local business owners to start having meaningful conversations with customers about how “conscious spending” at independently-owned enterprises impacts local quality of life. Write at least one Small Business Saturday Google Post to explain your special offers for the day.

Shoppers 71

Shoppers Education Food Health 71

Neil Patel

OCTOBER 13, 2020

But the inevitable question arises: how do you make sure the quality stays the same? But before we can cover specific strategies, you need to know why you want to outsource. Here’s how to find out exactly what you can outsource and what you can’t. One of the most insidious parts is that it leads to massive stress.

Price 141

Price Manufacturing Communications Finance 141

Hubspot Marketing

AUGUST 9, 2023

Securing an internship is a crucial stepping stone towards launching a successful career — and it starts with this daunting task: writing a resume. Although you're just starting out and likely applying to several positions, it’s crucial to think about how you can stand out from the crowd. Let’s get you your dream internship!

Real Estate 81

Real Estate Non-Profit Education Key Performance Indicator 81

Martech

NOVEMBER 16, 2022

I write a lot. I contribute to two publications, write marketing collateral for my company and generate numerous bits and pieces to support customer engagement every week. I’m not a natural writer nor do I love writing. I find writing difficult and facing a blank page daunting. Authenticity. Search engine impact.

User-Generated 113

User-Generated Copywriting Communications Price 113

Hubspot Marketing

MARCH 21, 2023

Whether you’re a recruiter looking to showcase company culture, a eCommerce marketer, or just an individual looking to use Instagram in the best ways possible, here are Instagram tips and features for you to use. Here's how: From your profile, tap the gear icon. Or optimize your bio to appear in the Explore tab?

User-Generated 145

User-Generated Place Product Branding 145

Hubspot Marketing

MARCH 5, 2024

I’ll break down why they work + how to write your own. I’ll break down why they work + how to write your own. We’ll cover: What is preview text in an email? Let’s look at some of the best examples of email preview text and some actionable tips for writing them. Takeaway: Focus on your recipients.

eBook 82

eBook Management Branding Promotion 82

Hootsuite

MARCH 20, 2023

If you’re looking to get a job in social media marketing, you need to create a social media manager resume. This article is going to cover why you need a social media manager resume, how to make one that will grab the hiring manager’s attention, share a couple of free templates, and more. Download them now.

Management 94

Management Education Social Media Marketing Fashion 94

Exposure Ninja

NOVEMBER 13, 2023

Digital marketing is a must-have for all businesses, and that includes law firms. Most law firms do a bit of digital marketing. This guide is exactly how you can take it further. Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. How did they find your law firm?

Law 52

Law PR Digital Marketing SEO 52

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? She writes audience-specific stories to connect brands with their ideal customers. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

/ Content marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? She writes audience-specific stories to connect brands with their ideal customers. 46 min read Gmail.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Sprout Social

OCTOBER 29, 2019

We asked three designers with a combined 25+ years of experience to share with us how they design a logo. It’s how your company is recognized and remembered among others. The smiley arrow communicates that the company sells everything from “A-Z” and also represents how happy customers are when they shop with them.

Communications 87

Communications Branding Shoppers Place 87

Hubspot Marketing

MAY 10, 2022

Don’t get me wrong, I love a good graduation speech and all the platitudes that come along with it, but very few of them give guidance on how to find a job after college. And for free templates and tools you can use to put the advice below into practice download this post's complementary guide here. We want to help.

Energy 98

Energy Shipping Management Price 98

Content Marketing Institute

NOVEMBER 19, 2017

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. Resources for content marketing newcomers. You can read cover to cover or go to the chapter addressing your current challenge.

Content Marketing 108

Content Marketing PR Transform Manufacturing 108

Hubspot Marketing

MARCH 10, 2023

Clearly, writing CTAs is a tricky balance of skill, influence, and awareness. But how can you write the perfect CTA copy on your own? Bring your calls-to-action to life with HubSpot's 28 Free CTA Templates. Looking at CTA examples can also help when you’re writing. Moving people to act is a challenging task.

Transform 114

Transform Food Price Product 114

Content Marketing Institute

DECEMBER 20, 2018

Some of the best gifts are those you don’t realize you need, but once opened, you immediately see how useful they can be. He gives an unsuspecting company the benefit of his keen insight into how marketers veer off course and suggests how to get back on track. Executive Vice President, Global Sales & Marketing.

Marketing 92

Marketing Marketers Content Marketing New Technology 92

Orbit Media Studios

NOVEMBER 16, 2022

Here they are on a little About page design template so we can see them all in one place. Here they are on a little About page design template so we can see them all in one place. These help answer the big UX question: How to design an About page? Which of your pages is the most important to your visitors? And it’s no surprise.

Transform 128

Transform Thought Leadership Copywriting Analytics 128

Duct Tape Marketing

JANUARY 19, 2023

Uncovering The Hidden Power Of Your Unfair Advantage written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Ash Ali and Hasan Kubba In this episode of the Duct Tape Marketing Podcast , I interview Ash Ali and Hasan Kubba. How would you respond to that notion? [13:52] Like this show?

Education 86

Education Place SEO eBook 86

Hubspot Marketing

DECEMBER 15, 2023

In today's competitive job market, your income and career rely on knowing how to communicate your skills and experiences. However, the modern job market has seen an influx of professional portfolios thanks to the gig economy. To do so, you can choose one of two primary vehicles: a resume or a portfolio. Resume — What are they?

Management 94

Management Communications SEO Personalized Marketing 94

Hubspot Marketing

JULY 7, 2022

When people first start doing email marketing , they often assume they need an email newsletter. In this post, we'll cover: Ideas to make your newsletter an effective one. Subscribing to the right email newsletter can deliver the information you need. Improves your authority and credibility in your audience's eyes. Industry news.

Promotion 145

Promotion Email Marketing Place Product 145

Hubspot Marketing

JULY 27, 2018

As a freelancer, how do you make money? How do you figure out what to do? Brent Writes , Orlando. The independence, autonomy, flexibility, and unlimited financial potential are all incredibly inviting, especially for employees who are tired of their mundane work environment. Where do you find work or jobs?

Copywriting 137

Copywriting Price Non-Profit Management 137

Hootsuite

MARCH 30, 2020

It can be hard to know how to navigate the challenges of social media in healthcare. We also provide some tips on how to keep your social channels compliant and secure. Bonus: Get a free, customizable social media policy template to help you easily create guidelines for your employees’s personal and professional social media use.

Health 145

Health Social Media Marketing Education Communications 145

Moz

DECEMBER 16, 2019

Our local search marketing industry has devoted abundant time to advising major local business categories over the past couple of decades, but crafting is one substantial retail niche we may have overlooked. Today, I’m offering my six best marketing tips for craft retailers for a more successful and profitable 2020.

Search Marketers 62

Search Marketers Marketing Marketers Shoppers 62