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How to Build a Social Media Marketing Strategy [2024 Updated]

SocialPilot

Social media marketing has become an integral part of modern business strategy in the last decade. In 2022, social media ad spending hit the $230 billion mark and is expected to reach $300 billion in 2024. Social media marketing is thus a highly competitive domain. How can you execute each stage effectively and efficiently?

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31 free social media templates that will elevate your workflows

Sprout Social

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. Facebook marketing strategy template Facebook is synonymous with social media.

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11 Recommendations for Marketers in 2024 [New Data]

Hubspot Marketing

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? What challenges are they facing?

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Instagram Demographics That Matter to Social Media Marketers in 2020

Hootsuite

Understanding Instagram demographics is key to understanding your users. And once you do, you’ll be able to create a smart Instagram marketing strategy that will create leads, sales, and an audience devoted to your brand. That way you can make the best decisions when it comes to your social media marketing strategy.

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Social Media Basics: A Checklist Every Marketer Needs

Hubspot Marketing

One way to ease that and make sure you’re at the top of your game is with a social media checklist. Before we get into the checklist, we’re going to break down the work of a social media manager into four pillars. Social Media Daily Checklist. While that is the average, some marketers post more or less depending on the platform.

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The Social Media Manager’s Daily, Weekly, Monthly Checklist

Buffer Marketing

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. What really helps me is making a checklist for my social media activities. As you might see in the below checklists, there’s lots to do!

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Social Media SEO in 2024: How to Get Discovered on Social Media (And Beyond)

Buffer Marketing

You can go to Instagram, Pinterest, YouTube, or any other social media platform to find creator recommendations. For example, when you search for Curlsmith on Google, its Instagram account, YouTube channel, and Facebook Page also appear on the first page of results. You never know!

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