Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. Why Is Instagram a Powerful E-Commerce Tool? 10 Ways to Grow an E-Commerce Brand on Instagram. Don’t worry.

Branding 144

Branding User-Generated Price Shipping 144

Many Chat

JUNE 13, 2022

In 2022, 23% of B2B companies said they wanted to explore automation; another 19% listed chatbots as a marketing tactic they were keen to try. Automated conversations and chatbots — collectively referred to as “Automation” here — help users navigate a brand’s website or eCommerce shop by answering questions or dispensing information.

eCommerce 98

eCommerce Shoppers User-Generated Shipping 98

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Many Chat

MAY 20, 2022

Instagram is on a mission to become a hub for eCommerce sales. In 2016 the platform launched its “product tagging” feature, enabling business owners to tag products in their IG feed to take customers straight to their shops, increasing engagement and overall sales. As of March 2022, anyone can tag products on Instagram.

Product 98

Product eCommerce Promotion Branding 98

Use Insider

APRIL 19, 2024

The emergence of Insider’s customer experience solution The journey of Insider’s conversational marketing platform began with its strategic 2023 acquisition of MindBehind, a Conversational Commerce and Messaging platform. Click-to-WhatsApp and Click-to-Instagram DM Ad templates.

Customer Journey 52

Customer Journey Customer User-Generated CRM 52

Hootsuite

NOVEMBER 14, 2022

Bust out your marketing plan and let’s go. View this post on Instagram. Affiliate marketers share links to products or services and earn commissions when someone buys through that link (or via unique coupon code). Affiliate marketing is a snowball effect. View this post on Instagram. Instagram Subscriptions.

Branding 113

Branding Affiliate Marketing eCommerce Social Media Marketing 113

Sprout Social

FEBRUARY 6, 2023

Use the analytics feature to tailor your social media marketing strategy and prove ROI. Try to offer a solution in a DM, so you get more control over what’s being said about your brand. For example, if your goal is to increase sales, choose a platform with shopping features. And don’t forget about social listening.

User-Generated 95

User-Generated Social Media Marketing eCommerce Communications 95

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversational Marketing 95

Conversational Marketing Health Transform Marketing 95

Many Chat

APRIL 22, 2022

A 2021 survey from Statista revealed that consumers are drawn to shop with brands that offer sustainable packaging materials and carbon neutral shipping options. Label your packaging, add information on your marketing collateral, promote it on social media, etc. Ready to get started with Instagram DM Automation?

Energy 98

Energy Manufacturing Law Shipping 98

Sprout Social

AUGUST 18, 2022

If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. What is a creator account on Instagram? Features of an Instagram creator account. Instagram creator vs. business account.

Retail 108

Retail Social Media Marketing Influencer Marketing Product 108

Many Chat

MAY 18, 2022

When we talk to our users, we often hear that they’re continually looking to sell more on Instagram. Many business owners find themselves constantly on Instagram replying to comments and answering DMs from customers, spending hours on the platform without much to show for it. Plan and create your Instagram content.

Customer 98

Customer Place Product Branding 98

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Instagram benchmarks.

Real Estate 118

Real Estate Entertainment Finance Retail 118

Buffer Marketing

MAY 23, 2022

If you’re considering sending a weekly newsletter for your company or dipping your toes into email marketing, these eight small businesses offer great examples of high-quality email content. According to Mapp Digital’s email marketing report from 2016,   40.7

Email Marketing 121

Email Marketing Entertainment Marketing Marketers 121

Hootsuite

APRIL 6, 2022

Using social media automation tools like chatbots to handle your Instagram messages is one of the best ways to successfully handle customer service and sales. Read on for the ultimate guide to using Instagram chatbots for your business. What is an Instagram chatbot? The business benefits of using Instagram chatbots.

Customer 91

Customer Retail Shoppers User-Generated 91

Sprout Social

JULY 7, 2021

Conversational commerce sits at the intersection of messaging apps and shopping, giving consumers an opportunity to buy from brands through chat apps and even voice technology. Social Commerce: Facebook Shops, Instagram Shopping, Pinterest for Shopify. ?? What is conversational commerce? Now, more than 1.7

Shoppers 139

Shoppers eCommerce Manufacturing Customer Journey 139

Hootsuite

OCTOBER 25, 2021

Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Many Chat

APRIL 6, 2022

It’s that time of year again, ManyChat hosted the Instagram Summit. A two-day event chocked full of industry expert advice for you and your business to succeed on the ever-changing social platform, Instagram. It’s no secret that Instagram is a play zone for many business users. Here are the top pieces you might have missed.

Influencer Marketing 98

Influencer Marketing Branding Product Customer 98

Many Chat

JULY 15, 2022

You’re all clued into Instagram marketing methods in general, but how do you reach local communities? There are several ways to acquire clients from Instagram , but they don’t all work for a hyper-local audience. This guide will take a deep dive into how to find local customers on Instagram.

Customer 98

Customer Promotion Place User-Generated 98

Buffer Marketing

AUGUST 30, 2023

Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. VP of Marketing & Community at Comunity Leaders Institute, Adrian Speyer , pinpoints four key aspects of community.​​ ​​ A shared space for people to gather and connect. ” she says.

Social Media Marketing 98

Social Media Marketing Manufacturing Communications Fashion 98

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. Generate marketing campaign ideas.

Customer Journey 97

Customer Journey Customer Social Media Marketing User-Generated 97

Sprout Social

NOVEMBER 26, 2018

Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness. If you’re starting from scratch, the following list of social media marketing basics can help get your presence off the ground. View this post on Instagram.

Social Media Marketing 103

Social Media Marketing Marketing Marketers eCommerce 103

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick.

Customer 111

Customer Gen Z User-Generated Health 111

Sprout Social

AUGUST 22, 2018

Although Instagram and Facebook may be the most pressing networks for marketers right now, Twitter remains one of the top avenues for customer service. In this case, asking for someone’s email via Tweet or DM is fair game. Here are some pieces of information you should only ask for via DM: Email address.

Customer 94

Customer Shipping Food Branding 94

Neil Patel

NOVEMBER 12, 2021

Unfortunately, it’s not as easy as it looks to drive Instagram followers to buy. It’s just that Instagram has its own quirks, and it takes a while for the money to flow in. It is possible to use Instagram to drive sales – and that requires using Instagram strategically. That’s the allure of an Instagram contest.

User-Generated 141

User-Generated Fashion Transform Influencer Marketing 141

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. Our Biggest Finding: Agile, Data-Driven Marketers Will Win 2023.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

MAY 13, 2024

Sharpening your marketing skills. My focus platforms are Pinterest and LinkedIn, but I’m also a marketing manager for brands that leverage Facebook, Instagram, TikTok, X, and email marketing. Content marketing efforts go much further when you have platforms that are driving users to your content.

Promotion 104

Promotion Analytics SEO Education 104

Sprout Social

OCTOBER 30, 2023

Yet, only 8% of social marketers believe themselves to be leaders in customer care on social. Now is the time to reflect on how much time your brand spends on customer relationship marketing, and how teams can work together to improve this function at your organization. What is customer relationship marketing?

Customer 116

Customer Customer Journey Marketing Marketers 116

Hootsuite

OCTOBER 19, 2020

How many times have you had to direct your Instagram followers to the link in your bio so they can access the latest content or resource that you want to share? First, you need them to read your Instagram Story, put in the extra effort of heading to your profile, and then actually click on your link. Instagram swipe up requirements.

Promotion 145

Promotion Social Media Marketing Management Analytics 145

Hootsuite

JULY 18, 2023

Social media marketers aren’t just posting great content — they’re engaging with followers, routing incoming requests, responding to tags, and so much more. As an aside: While every channel has its own engagement metrics, Instagram is where most of the action occurs. Try Hootsuite’s Inbox today. Book a Demo 4.

User-Generated 93

User-Generated Communications Social Media Marketing Management 93

Hootsuite

JULY 26, 2023

Instagram is constantly pushing the boundaries of what a photo-sharing app can be. Here are the Instagram features that every marketer should know in 2023 — take notes. Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. Here’s a blog post for you.

Marketing 85

Marketing Marketers Communications Place 85

Buffer Marketing

APRIL 14, 2022

Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone , Instagram Reels were released in 2020 and consist of short videos up to one minute long.

Food 122

Food Logistics Manufacturing Advertising 122

Hootsuite

DECEMBER 3, 2020

How do you know I’m serious about sharing information about setting up Instagram Business accounts ? Yes, some might call me “hero” for overcoming this distraction to get you all the gritty details about Instagram Business profile management and maintenance. Bonus: 14 Time-Saving Hacks for Instagram Power Users.

Advertising 142

Advertising Advertisers Analytics Management 142

Neil Patel

FEBRUARY 1, 2021

Are you hoping to sell products online, but don’t want to deal with the hassle that comes with setting up and using an e-commerce shop? If you have an e-commerce shop, do you want to streamline the process to make it easier for your customers to purchase your product? If that’s you, then Instagram may be the answer.

User-Generated 143

User-Generated Influencer Marketing Shipping Product 143

Sprout Social

DECEMBER 9, 2021

For many, checking Facebook, Twitter or Instagram daily has become as routine as brushing their teeth. From Instagram Shopping to YouTube livestream shopping , there is a growing number of ways to connect with ready-to-buy consumers. Include relevant contact info on your organization’s Twitter profile or Instagram bio.

Transform 144

Transform CRM Retail Communications 144

Buffer Marketing

JUNE 6, 2023

"   This simple DM I received from a student late one night resulted in a single Instagram post that earned nine million views and doubled my following in just three months. View this post on Instagram A post shared by ANNA SOKOLOVA (@annasokolovaartist) This type of virality wasn’t always the norm for me.

Energy 91

Energy Education Promotion Branding 91

Sprout Social

JUNE 21, 2022

A new era of direct marketing is here. Direct marketing has come a long way since the first direct mail campaign in the 1800s. Even in the past few years, direct messaging channels enabled marketers to reach people in a more personalized, targeted way. What is direct marketing? Email marketing. Targeted online ads.

Direct Marketing 108

Direct Marketing Transform Direct Mail Telemarketing 108

Hootsuite

DECEMBER 10, 2020

First a quick definition: Social media integration is the act of using social media accounts as an extension of your marketing strategy. Notice how it’s both a call to action and also an effective plug of their Instagram account: These are typically live feeds of your social media posts. Why is social media integration important?

User-Generated 145

User-Generated Promotion Social Media Marketing Place 145