Sprout Social

APRIL 11, 2017

With the introduction of a new algorithmic based feed , and more brands jumping on the Instagram train, organic reach is becoming increasingly difficult to get. So with all of these challenges against you, how can you get your brand’s Instagram photos and videos in front of your target audience? The answer is hashtags.

User-Generated 111

User-Generated Branding Analytics Place 111

Jeff Bullas

FEBRUARY 14, 2023

It’s hard to believe that Instagram has been around for less than a decade, given its massive presence in the social media market. Instagram was born from the idea that people wanted to post picture-perfect photographs online for their followers to see. What is the big Instagram marketing secret?

User-Generated 360

User-Generated Social Media Marketing Analytics Target Market 360

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Martech

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Dig deeper: Marketing on Threads — What you need to know How topic tags work. Why we care. Topic tags support phrases with spaces. What Threads is saying.

User-Generated 122

User-Generated Marketing Marketers Branding 122

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 102

Branding Fashion Food COS 102

Jeff Bullas

JANUARY 29, 2023

Before you buy Instagram followers, read this… I’m sure you’ve heard all the facts and figures. Instagram is killing it on numerous levels when it comes to user engagement and brand ROI. So, is it too late to make a splash on Instagram? So, is it too late to make a splash on Instagram?

User-Generated 264

User-Generated Management Price Customer 264

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 91

Influencer Marketing Fashion Marketing Marketers 91

Jeff Bullas

FEBRUARY 12, 2023

Even if you have excellent content on Instagram, it could turn into a waste of your time if your posts fail to get real followers and engagement. However, managing your Instagram account to keep it active and engaging every day would take tremendous time and effort. What are Instagram bots?

Transform 256

Transform User-Generated Promotion Social Media Marketing 256

Jeff Bullas

MARCH 5, 2023

Especially on Instagram, where there are countless opportunities for aspiring influencers to grow their followers and earn a living. Did you know that in 2021, over 47% of Instagram influencers had between 5,000 to 20,000 followers, while more than 28% had between 20,000 to 100,000 followers? Best Sites to Buy Instagram Views 1.

Price 213

Price Promotion Social Media Marketing Customer 213

Traackr

AUGUST 29, 2017

Research suggests that using 11 or more hashtags in an Instagram post can generate 442% more engagement, and influencers have caught on.

Influencer Marketing 76

Influencer Marketing Marketing Marketers 76

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. If you want to stay ahead of the curve, look no further. But the advantages go beyond just aesthetics.

Education 101

Education Market Trends Marketing Marketers 101

Hootsuite

OCTOBER 30, 2023

So when one of our readers asks us to figure out how many hashtags to use for Reels, we get to work. Reels continue to be one of Instagram’s top-performing formats … but there’s no harm in getting a little hashtag help to reach even further, right? The question, though, is how many tags are actually helpful?

User-Generated 106

User-Generated Social Media Marketing Analytics SEO 106

Hubspot Marketing

APRIL 4, 2024

The Instagram stories the media personality shared. In the last five years, influencer marketing has come a long way from an experimental content-for-product swap to a full-fledged marketing tactic. Influence Marketing Hub estimates that the industry will total $24 billion by 2025, up from $1.7 billion in 2016.

Influencer Marketing 102

Influencer Marketing Branding Gen Z Marketing 102

Hubspot Marketing

APRIL 19, 2022

If you’ve been on Instagram lately, you’ve probably noticed that the app looks a bit different every time you log on. While these changes seem arbitrary, they're the crucial next steps in Instagram's evolution into a video-centric social shopping platform. Top Instagram Marketing Survey Findings.

Market Trends 111

Market Trends Marketing Marketers Affiliate Marketing 111

Search Engine Land

DECEMBER 8, 2023

Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. ” Get the daily newsletter search marketers rely on. Why we care. How topic tags work. Topic tags support phrases with spaces.

User-Generated 125

User-Generated Advertising Advertisers Search Marketers 125

Martech

FEBRUARY 13, 2024

Here are some of the results from the game that marketers can take note of for the year ahead, including social media winners and top-performing brands. Image: Influential Market Intelligence. Click here for survey Social media mentions more than doubled in one year Social media marketing increased significantly in only a year.

Transform 132

Transform Entertainment Social Media Marketing Marketing 132

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. What are hashtag analytics?

Analytics 91

Analytics User-Generated Place Social Media Marketing 91

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. The reason?

Influencer Marketing 110

Influencer Marketing User-Generated Marketing Marketers 110

Hubspot Marketing

FEBRUARY 16, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. In recent weeks, a new trend called de-influencing has taken over TikTok with the hashtag #deinfluencing racking up over 160 million videos. Is influencing on its way out?

Influencer Marketing 124

Influencer Marketing Social Media Marketing Marketing Marketers 124

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. But whether you’re a budding entrepreneur or a seasoned pro stepping into the digital landscape for the first time, we know that starting a social media marketing strategy from scratch can feel intimidating. Your mind is ready. Your body is ready. More than 4.95

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Digital Marketer

APRIL 14, 2023

If you’ve read any of the statistics about the success of Instagram marketing, you’re likely looking for ways to get started. Instagram is an incredible marketing tool that can help you establish a brand identity, grow your customer base, and increase sales. Users are open to being marketed to and have come to expect it.

Marketing Strategy 88

Marketing Strategy User-Generated Marketing Marketers 88

Hubspot Marketing

APRIL 18, 2022

According to HubSpot Blog Research surveying 500+ marketers in 2021, 75% of B2B businesses currently leverage Facebook compared to only 66% of B2C. When we narrow it down to Instagram , how do they compare? Better Success with Influencer Marketing. View this post on Instagram. More Branded Hashtag Trends and Challenges.

B2C 116

B2C Market Trends Marketing Marketers 116

Search Engine Land

APRIL 23, 2024

However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

SEO 132

SEO Gen Z User-Generated Entertainment 132

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? You need UK Instagram influencers. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences. Interested in influencer marketing, but unsure where to start?

Branding 57

Branding Fashion Food COS 57

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Many Chat

JULY 17, 2022

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. To help, this article will cover some of the most important Instagram features marketers can use to grow their audience.

Real Estate 98

Real Estate User-Generated Non-Profit Marketing 98

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. However, there still needs to be a human element to your Instagram strategy. Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Let’s dig in.

User-Generated 113

User-Generated Analytics Management Social Media Marketing 113

Digital Marketer

JUNE 17, 2022

The social network landscape is constantly changing, and Instagram is currently the fastest growing social network. There are 1 billion active users on Instagram, so it’s no surprise that marketers should take part in this growing phenomenon. How To Build An Instagram Business Marketing Strategy.

Marketing 78

Marketing Marketers Branding Food 78

Hootsuite

JUNE 14, 2022

Daily hashtags are popular hashtags on social media for specific days of the week. For busy content creators and marketers, the hashtag of the day is an easy way to gain exposure. To help you out, we’ve compiled a list of hashtags below. To help you out, we’ve compiled a list of hashtags below.

Transform 145

Transform Entertainment Food User-Generated 145

Hootsuite

FEBRUARY 13, 2023

Some hashtags feel like quaint relics of an internet past. But there’s one throwback hashtag that will never go out of style: #TBT. Maybe it’s because this hashtag comes with nostalgia built right in, but the #TBT (or #ThrowbackThursday) hashtag somehow never gets old. What does TBT mean?

Branding 145

Branding Automobile Fashion Copywriting 145

Neil Patel

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. Create a Cohesive Brand Voice.

Food 145

Food User-Generated Social Media Marketing Marketing 145

Hubspot Marketing

FEBRUARY 27, 2023

It feels like Instagram, more than any other social media platform, is evolving at a dizzying pace. That's where the Instagram stats comes in. Read on to uncover more social media stats that'll help you get ideas and improve your own Instagram posting strategy. Instagram is expected to reach 1.44 billion users by 2025.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Influencer Marketing 98

Influencer Marketing User-Generated Key Performance Indicator Analytics 98

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. The biggest change social media marketers have seen in the past year is the growing importance of building active social communities.

Social Media Marketing 142

Social Media Marketing Gen Z Global Marketing Millennials 142

Hubspot Marketing

JANUARY 31, 2024

If you’re a marketer, you cannot ignore meme culture. They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. A TikTok trend that’s helping brands tap a $465 million global market. million posts.

Gen Z 101

Gen Z Millennials Food Global Marketing 101

Hootsuite

NOVEMBER 1, 2021

How do you stand out in a sea of more than one billion Instagram users? Instagram SEO is a great place to start. Understanding how SEO on Instagram works is important for any business wanting to connect with new followers. Bonus: 14 Time-Saving Hacks for Instagram Power Users. What is Instagram SEO? Let’s dive in.

SEO 145

SEO User-Generated Analytics Place 145

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Marketing 98

Marketing Marketers Retail Social Media Marketing 98