Hootsuite

OCTOBER 25, 2023

Are you trying to reel in engagements, paid sponsorships, or click-throughs with your Instagram video content? You might be able to catch fish with a bamboo stick and some string, but it sure helps to have a fancy rod, a shiny new reel, and some tactical bait. As fellow social media fishermen, we’ve got your back.

Price 87

Price Social Media Marketing Target Market Management 87

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on.

Advertising 95

Advertising Advertisers Marketing Marketers 95

Hootsuite

MAY 1, 2023

In 2022, Instagram made big changes to the platform and pushed video content to the forefront. Suddenly, Reels were everywhere (and earning massive engagement and reach boosts), so users began to adapt their social media strategies accordingly. Hypothesis: Instagram carousels still earn more reach and engagement than Reels.

Education 110

Education User-Generated Millennials Energy 110

Hootsuite

JANUARY 18, 2024

Want to know how to get more views on Instagram Reels? We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains! We’re breaking down the best practices social media managers, creators, and Instagram pros use to get those reel view gains!

SEO 92

SEO User-Generated Entertainment Analytics 92

Search Engine Land

JULY 19, 2023

Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. You can browse through different Instagram templates via category in the updated Template Browser. Users be able to access the Template Browser whenever they go to create a reel.

Branding 97

Branding Search Marketers Marketing Marketers 97

Hootsuite

OCTOBER 26, 2023

If you’re already making Instagram Reels, there are many ways your videos can help you earn revenue, both as a business and as an individual creator. In this article, we’ll teach you how both businesses and content creators can use Instagram Reels to generate revenue. Can you earn money from Instagram Reels?

Branding 88

Branding Affiliate Marketing Real Estate Promotion 88

Hootsuite

MAY 18, 2022

If you’re a social media nerd (a term of endearment here at Hootsuite HQ), you’ve probably already studied our guide to the Instagram algorithm in your quest to achieve better engagement for your business Instagram account. Instagram Reels , of course, are the short-form videos Instagram introduced in 2020 as a competitor to TikTok.

Analytics 142

Analytics Entertainment Promotion Social Media Marketing 142

Hootsuite

MAY 26, 2021

A recent Instagram update includes what brands and creators have been waiting for — Reels Insights. Since their introduction in 2019, Reels have become an integral part of Instagram’s ecosystem. And Instagram’s efforts to promote Reels are paying off. Reasons you should track Reels analytics.

Analytics 142

Analytics User-Generated Social Media Marketing Branding 142

Hubspot Marketing

DECEMBER 16, 2022

Instagram Reels generate 43.5% more engagement than Instagram videos on average. It’s impossible to deliver engaging Reels daily. Scheduling Instagram Reels is a great solution to keep up with posting every day. Read the full post to learn how to schedule IG Reels. But there’s a catch. and 12 p.m.

Price 96

Price User-Generated Management eCommerce 96

Social Media Examiner

JUNE 12, 2023

Looking for a faster and easier way to create Instagram reels? In this article, you'll learn how to make the most of Instagram’s reels editor and learn when third-party apps are worth the extra steps. Wondering when to use native tools and when to use a third-party app?

Marketing 93

Marketing Marketers 93

Hootsuite

SEPTEMBER 13, 2023

You know when you’re scrolling through Instagram, laughing at a Reel, only to accidentally refresh your feed and lose the video forever? Or maybe you found the perfect Reel for a blog post you’re writing, only to forget to save it? Wouldn’t an easily accessible Instagram Reels history be helpful? Don’t worry.

Social Media Marketing 84

Social Media Marketing Management Marketing Marketers 84

Hootsuite

MAY 2, 2022

Instagram has long been the go-to social channel for sharing photo content with a dedicated audience. This announcement came in the same month that Instagram doubled Reels’ maximum running length, signaling the company’s significant commitment to video. Meta’s continued faith in the platform suggests Reels is here to stay.

Gen Z 129

Gen Z Social Media Marketing Digital Trends Fashion 129

Hubspot Marketing

SEPTEMBER 21, 2020

Throughout the past two years, two of the most popular apps used by Gen Z and younger millennials were Instagram and TikTok. While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Sprout Social

NOVEMBER 17, 2022

Instagram has been leaning more into its video strategy over the past few years. In July 2022, the app announced that all new videos under 15 minutes will be shared as Instagram Reels. Users were also granted access to Reels editing tools to make videos more engaging. Instagram Reel ideas for fashion and retail brands.

Branding 118

Branding Health Thought Leadership Fashion 118

AWeber

OCTOBER 31, 2023

I’m a big fan of the Gram–Instagram that is–and have been for a while. Things only got better on Instagram, IMO, with the introduction of Reels back in August 2020. Check out the Instagram Reel we posted for Labor Day –one of our most popular Reels so far! Because I star in most of the Reels.

Social Media Marketing 83

Social Media Marketing Entertainment SEO Place 83

Sprout Social

MAY 6, 2021

Social media platforms are always changing, evolving and adding new ways to create and share content, and the latest addition every marketer needs to learn about is Instagram Reels. While Instagram’s platform already offers its regular feed, Instagram Stories and IGTV , it has now introduced yet another facet of its app.

Education 134

Education Place Product Branding 134

Hubspot Marketing

OCTOBER 4, 2022

An Instagram Reel is a video creators make to share creative and unique content with their audiences. Since its introduction in 2020, Instagram has added more and more Reels features for creators to take advantage of. Most recently, it has added the Reels Play Bonus, where creators can make money per Reels view.

Branding 86

Branding 86

Hootsuite

JANUARY 23, 2023

So you’ve made an Instagram Reels masterpiece, and now you want the world to see. (We Thank goodness, then, that Instagram just introduced the option to juice your great Reels content with a little boost. Now, Instagram is offering the boost feature for Instagram Reels , too. You’re golden.

Promotion 102

Promotion Social Media Marketing Analytics Management 102

Search Engine Land

APRIL 14, 2023

Instagram has just introduced 4 new features for Reels, including: A dedicated destination to discover inspiration through trending audio and hashtags on Instagram Reels. Easier Reels editing Two new metrics to Reels insights: total and average watch times. Editing Reels, easier. Updates to insights.

Advertising 77

Advertising Advertisers Marketing Marketers 77

Hootsuite

OCTOBER 20, 2022

Since their introduction in 2020, Instagram Reels have become the app’s fastest-growing feature (and a great way to give your content a boost with the Instagram algorithm ). Hopefully, you’ve familiarized yourself with the basics of Instagram Reels by now — because it’s time to kick things into Expert Mode.

Social Media Marketing 105

Social Media Marketing Management Analytics Customer 105

Hootsuite

APRIL 18, 2022

To truly be a master of Instagram Reels, it takes more than just a deft touch with a filter. But if you don’t find the right hashtags for Reels, this grand opus may never reach the audience it deserves. Get ready to pull in more likes, fans and shares with the best Reel hashtags for Instagram. And you know what?

Fashion 141

Fashion Food User-Generated Health 141

Buffer Marketing

JULY 7, 2022

Yesterday, after two years of waiting, Instagram unveiled its Reels API to all social media management platforms. We were so excited we started building immediately and now … Today, drafting, scheduling, and auto-publishing Instagram Reels are now available in Buffer. Want to try it out?

User-Generated 100

User-Generated Marketing Plan Promotion Management 100

Hootsuite

NOVEMBER 16, 2022

Looking to create an Instagram Reels cover that really pops? Crafting the perfect cover for your Reel is essential to drawing in viewers and keeping them engaged with your content. Not only will a great cover help your Reels stand out, but it will also give your followers an idea of what to expect from your videos.

Social Media Marketing 111

Social Media Marketing Place Customer Branding 111

Social Media Examiner

JULY 20, 2023

Want to publish more Instagram reels without recording every day? In this article, you’ll discover how to batch your Instagram reels. Reels Are the Future of Instagram Instagram is the best social sales tool for eCommerce and small business owners.

eCommerce 68

eCommerce Social Media Marketing Marketing Marketers 68

Hootsuite

APRIL 19, 2022

Since their introduction in 2020, Reels have become one of Instagram’s most popular and engaging types of content. The platform makes posting Reels worth brands and creators’ while — Instagram’s algorithm favors video content, which means Reels are more likely to reach large audiences than static Instagram posts.

Social Media Marketing 116

Social Media Marketing Management Branding Marketing 116

Hootsuite

JULY 21, 2021

As the popularity of Instagram Reels continues to grow, so does its potential as a marketing and advertising tool. Fans of the TikTok-inspired format will be excited to know that Instagram Reels ads are now available on the platform. Instagram launched Reels globally in 2020. On the Explore page.

Advertising 140

Advertising Advertisers User-Generated Promotion 140

Hootsuite

APRIL 24, 2023

Next time you’re scrolling through Instagram Reels looking for inspiration for your own video content, what do you do if you run into an audio that you love and want to reuse? There are a few different ways to save or download Instagram Reels audio clips to reuse later. Can you download audio from Instagram Reels?

Social Media Marketing 88

Social Media Marketing Management Promotion Branding 88

Hootsuite

SEPTEMBER 15, 2021

Everyone is talking about how the Instagram algorithm loves Reels, and that using the format can improve engagement and reach. We’re here to help with an Instagram Reels tutorial that will help you master 10 essential editing tools and skills needed to create engaging content. Add music to Reels. Select your song.

Fashion 143

Fashion Social Media Marketing Management Branding 143

Hootsuite

MAY 30, 2023

You work hard to edit your Instagram Reels, add the best transitions, and pair them with the right audio to make it pop. Now all you need to do is write captions for your Instagram Reels before you hit post. A good Instagram Reel caption can make or break your post. Sounds simple, right? Not so fast!

Energy 90

Energy Transform Food Shipping 90

Hootsuite

MARCH 18, 2021

Have you noticed your engagement stats go up after posting an Instagram Reel ? Since the short-video format debuted on the platform last year, brands and creators alike have found that these posts reel in more than just views. One Instagram creator says she gained 2,800+ followers by posting a Reel every day for a month.

Inbound Marketing 136

Inbound Marketing Entertainment Social Media Marketing Place 136

Hootsuite

JULY 26, 2023

The hills are alive with the sound of Instagram Reels audio. Reels are an essential component of mastering the art of Instagram in 2023 , and audio is half of the equation (the other half, of course, is video). Easily customize them in Canva, and take your Reels game to the next level today. Are you listening?

Social Media Marketing 73

Social Media Marketing Management Product Customer 73

Hootsuite

JANUARY 5, 2023

If a Reel falls in the algorithm forest, will anybody ever see it? Reposting Reels on Instagram can help you make sure that every Reel gets seen. Whether you want to repost your own, or add Reels from others to your content mix, both types can explode your growth. Can you repost a Reel on Instagram?

Analytics 78

Analytics Social Media Marketing Influencer Marketing Management 78

Hootsuite

MARCH 27, 2023

So you made a great Instagram Reel. Eat, sleep, Reel-peat. Luckily, it’s super easy to share Reels to your Instagram and Facebook Stories. Yup, even for sharing Reels!) Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers.

Social Media Marketing 92

Social Media Marketing Analytics Management Promotion 92

Hootsuite

MAY 25, 2022

These days, Instagram is a hub for video content, and Reels is leading the shift. Since the Instagram Reels length runs from 15 to 60 seconds, these short videos are a chance to quickly grab users’ attention. But how long should an Instagram Reel actually be? Why does Instagram Reel length matter?

User-Generated 101

User-Generated Social Media Marketing Entertainment Analytics 101

Sprout Social

MARCH 31, 2022

Trying to decide between Instagram Reels vs. TikTok? Food for thought: a staggering 89% of marketers plan to increase (or maintain) their investment in short-form video in 2022. But content on Reels and TikTok is totally different than pretty much anything else you need on social media. What are Instagram Reels?

Gen Z 123

Gen Z Entertainment Law Fashion 123

Martech

NOVEMBER 12, 2021

Social platform Instagram added new text-to-speech features for IG users yesterday. The new capabilities, living within the text tool in the Reels camera, allow users to have an auto-generated voice read text from the post to provide an audio narration to the post. In addition to text-to-speech, the platform also added Voice Effects.

Fashion 114

Fashion User-Generated Place Management 114

Neil Patel

JANUARY 19, 2021

If you’re looking to take your Instagram marketing game to the next level, it may be time to start experimenting with Instagram Reels. Instagram Reels are short 15- or 30-second videos that play on a loop and can be dubbed with music or videos. How Do Instagram Reels Work?

Branding 137

Branding Education Social Media Marketing Shoppers 137