Hootsuite

SEPTEMBER 25, 2023

average performance stats for a social platform or industry), it’s difficult to make sense of raw data. engagement rate calculator you can use to quickly double-check your own performance stats. #1 Now you’re looking at your performance report, wondering what the numbers actually mean. Is a 2% engagement rate high or low? Clear data.

Real Estate 125

Real Estate Food Analytics Entertainment 125

Hubspot Marketing

OCTOBER 3, 2022

In this post, we’ll explain exactly what the creator economy is, and go over key stats that marketers should know. Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. Creator Economy Stats For Marketers To Know.

Gen Z 122

Gen Z Influencer Marketing Education Marketing 122

Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 138

Video Marketing Marketing Marketers Promotion 138

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation. Instagram Video.

Video Marketing 116

Video Marketing Branding User-Generated Millennials 116

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08 billion USD in 2023.

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Hootsuite

SEPTEMBER 21, 2023

Not all social stats are created equal. Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 The number of comments on your Instagram Story doesn’t mean much if they’re all from spam accounts.

Key Performance Indicator 107

Key Performance Indicator Social Media Marketing Marketing Marketers 107

Hootsuite

JULY 11, 2022

When it comes to marketing on the app, strategy is key. Depending on whether your brand serves cool teens or hip grandparents (or both: see stat #10) you’ll want to do some research on the app before investing your hard-earned dollars on a marketing campaign. Here are all the Snapchat stats and demographics you need to know.

Gen Z 103

Gen Z User-Generated Advertising Advertisers 103

Jeff Bullas

FEBRUARY 6, 2023

Considering an Instagram growth service to take some work off of your plate? So, here’s everything you need to know about Instagram growth services – how they work, how to find the high-quality ones, and what benefits you can reap. Quick links How does an Instagram growth service work?

User-Generated 305

User-Generated Management Price Place 305

Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. According to Snapchat stats from March 2020, over 4 billion snaps are created and sent daily.

Social Media Marketing 145

Social Media Marketing Gen Z Millennials Marketing 145

Businesses Grow

OCTOBER 3, 2022

Today I bring you a few small observations on marketing that are a little too small for a full post. Ofcom found that 15-24-year-olds spend 57 minutes a day on TikTok (more than Facebook and Instagram combined at 45 minutes). Nearly every day, I see a stat about GenZ that makes me go “wow.” Who is this person?

Gen Z 132

Gen Z Marketing Marketers Health 132

Hubspot Marketing

APRIL 4, 2022

Instagram likes to keep marketers on their toes. Now it's up to marketers to evolve their Instagram strategy to better align with audience preferences, behaviors, and habits in 2022. Here, we'll cover five main challenges marketers are facing on Instagram and the best strategies to solve them. The reason?

Influencer Marketing 106

Influencer Marketing User-Generated Marketing Marketers 106

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Find more eye-popping stats about social media here !) Find more eye-popping stats about social media here !) Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey.

Social Media Marketing 121

Social Media Marketing Marketing Marketers Education 121

Hubspot Marketing

APRIL 9, 2024

Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends. As a seasoned content marketer working in tech, I’ve noticed that advertising trends in 2024 seem to respond to the trends we saw in 2023. Check out this blog on AI in Digital Marketing for more information.

Advertising 71

Advertising Advertisers PR Millennials 71

Calvyn Lee Blog

OCTOBER 3, 2022

For example, hashtags are useful on Instagram but less effective on Facebook. Not curating user-generated content” When Buffer started curating user-generated content on Instagram, its following increased fivefold in less than six months. Check the stats, and promote the posts that already engage people.

User-Generated 130

User-Generated Promotion Branding Product 130

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 120

Gen Z User-Generated Millennials Marketing 120

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. Facebook demographic stats. Facebook usage stats.

Advertising 111

Advertising Advertisers Marketing Marketers 111

Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick.

Customer 118

Customer Gen Z User-Generated Health 118

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? It’s no surprise that Instagram is the go-to network for influencers. It’s no surprise that Instagram is the go-to network for influencers. Recent stats say that carousels , Reels and Stories are among the most popular content types for creators.

Influencer Marketing 110

Influencer Marketing Branding User-Generated Promotion 110

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. 8 Data-Backed Recommendations for Social Media Marketers in 2023.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Sprout Social

APRIL 22, 2021

However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand. This is why we’ve put together a list of 17 TikTok statistics all marketers need to know for 2021. Kids love TikTok, too!

Gen Z 141

Gen Z User-Generated Millennials Marketing 141

Hubspot Marketing

DECEMBER 6, 2023

While The Hustle talked about the business and employee implications of Spotify’s recent layoffs immediately following Wrapped, I’d like to take a look at this series of events from a marketing perspective. That’s a lot of positive engagement Spotify can count on each year.

User-Generated 93

User-Generated Branding Marketing Marketers 93

Buffer Marketing

SEPTEMBER 20, 2023

I’ll check Twitter/X, Instagram, LinkedIn, and Threads to make sure I’m covering all my bases and spending time in the best way possible. You can also use Buffer’s engagement features to reply to Instagram comments. What should I work on next? Weekly goals check-in How are you doing on your goals?

Analytics 107

Analytics Management Branding Place 107

Hubspot Marketing

MARCH 28, 2023

Luckily, there are new statistics to make your social media marketing decisions more manageable. Look at the most remarkable Twitter stats we've found for 2023. 6% of social media marketers think Twitter offers the highest ROI when selling products directly in the app. Twitter Marketing ) 12. Twitter Marketing ) 12.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Plan Education 145

Hubspot Marketing

OCTOBER 11, 2023

In this post, we’ll go over a complete timeline of social media history and what each network’s usage stats look like now. 1971 - Ray Tomlinson sent the first email, marketing the beginning of modern electronic mail. The Visual and Mobile Era A pivotal moment in social media history came in 2007 when the first iPhone hit the market.

Gen Z 123

Gen Z User-Generated Transform Social Media Marketing 123

Hubspot Marketing

APRIL 17, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. It’s worth noting there were a few gems shared on National Roast Day, like this video directed at AdAge that marketers can appreciate. It all started on Twitter.

Food 112

Food User-Generated Place Marketing 112

Neil Patel

NOVEMBER 21, 2022

As marketers, this is important to keep in mind because we tend to focus on shiny objects. So, what are marketers doing? But marketers forget is that 63% won’t buy from brands that provide irrelevant information. But marketers forget is that 63% won’t buy from brands that provide irrelevant information.

Digital Marketing 98

Digital Marketing Marketing Marketers SEO 98

SocialPilot

JANUARY 10, 2024

Marketers should consider the below listed Pinterest statistics before planning their marketing and SEO strategy on the platfrom. Let’s see what the stats say. As per Pinterest stats, more than 75% of the users are from outside America. Here are some more Pinterest stats for better understanding.

Gen Z 65

Gen Z Millennials Shoppers User-Generated 65

Sprout Social

MARCH 20, 2023

Who hasn’t been scrolling through TikTok or Instagram Reels only to realize they’ve lost an hour? According to the Sprout Social Content Benchmarks report , 52% of marketers cite changing content formats as a challenge when planning and scheduling posts. Reels account for almost 20% of the time people spend on Instagram.

User-Generated 117

User-Generated Energy Management Entertainment 117

Hootsuite

DECEMBER 17, 2019

This year’s YouTube stats show that—spoiler alert—YouTube is still bigger than all the other social media platforms. And it’s almost twice as much as the next runner-up, Instagram (37%). For more guidance on how this unique beast functions, take a look at our complete guide to YouTube marketing. Their user population was only 1.8

Advertising 145

Advertising Advertisers Marketing Marketers 145

Hubspot Marketing

FEBRUARY 21, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. As the worlds of sports and fashion continue to intersect, the opportunities for marketers to tap into these communities could be fruitful.

Fashion 78

Fashion Branding Price Customer 78

Search Engine Land

JULY 28, 2023

An increase in ad spend is fantastic news for marketers as it shows that stability and trust in the digital ad space is finally returning following the economic downturn. ” Get the daily newsletter search marketers rely on. ” Get the daily newsletter search marketers rely on. Why we care. What has Tinuiti said ?

Fashion 94

Fashion Advertising Advertisers Price 94

Search Engine Land

MARCH 23, 2023

It's so crazy looking at our traffic stats and seeing Bing as a major referral, beating Google on some pieces. Huge things are happening in the search market. Posts across Facebook, Twitter, Instagram, and TikTok mentioning “Bing” and “search” are up 48% year on year.

Management 105

Management Search Marketers Branding Marketing 105

Hubspot Marketing

JANUARY 5, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Marketing Snippets. The latest marketing news and strategy insights. Here are five ways marketers can use AI to improve SEO. Image Source.

Health 121

Health Advertising Advertisers SEO 121

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data. Facebook benchmarks.

Real Estate 123

Real Estate Entertainment Finance Retail 123

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. 93% say it’s an integral part of their strategy.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Hubspot Marketing

FEBRUARY 16, 2023

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. Here, we'll explore which channels provided marketers with the highest ROI in 2023. Marketers also cite Instagram as the most effective channel for engagement. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Hubspot Marketing

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. billion by 2019.

Email Marketing 145

Email Marketing Millennials B2C Marketing 145