Hubspot Marketing

SEPTEMBER 20, 2022

Are you struggling with what to post on Instagram? In this post, we’ll cover the best Instagram Story ideas to keep your audience engaged and entertained. Do a takeover. 20 Best Instagram Story Ideas for 2022. 20 Best Instagram Story Ideas for 2022. Cool Instagram Story Ideas for Follower Engagement.

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Many Chat

JULY 15, 2022

You’re all clued into Instagram marketing methods in general, but how do you reach local communities? There are several ways to acquire clients from Instagram , but they don’t all work for a hyper-local audience. This guide will take a deep dive into how to find local customers on Instagram.

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Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

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Sachs Marketing Group

MAY 1, 2024

Mental health professionals must leverage Mental Health Awareness Month in their May marketing strategy. However, without the right mental health marketing strategies, many professionals miss the chance to align their practice with potential patients during heightened awareness.

Health 52

Health Transform Education Marketing 52

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

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Hubspot Marketing

APRIL 10, 2023

Facebook (69%), YouTube (57%), Instagram (45%), TikTok (33%), and Twitter (30%) are the most popular social media apps. While Facebook is the most popular social media platform for people over the age of 25, Instagram, TikTok, and YouTube are the most popular among ages 18-24. You can learn more about TikTok marketing here.

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Hubspot Marketing

DECEMBER 11, 2023

The X vs. Threads story includes leadership takeovers, a sizable user departure, and a record-shattering launch. Twitter (now X) and Facebook (now Meta, which owns Instagram which launched Threads) have a long history of competition. Threads story includes leadership takeovers, a user exodus, and a record-shattering launch.

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Many Chat

JULY 17, 2022

You might have noticed those little circles with images in them when you visit a user’s profile on Instagram. The Instagram Highlights feature is only one of the many ways you can leverage the platform to grow your audience. What are Instagram Highlights? Instagram also allows you to add covers to each of your Highlights.

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Search Engine Land

JULY 6, 2023

Marketers have been growing increasingly concerned about advertising on Twitter. But where are marketers going if Twitter is no longer their go-to option for advertising? Marketers can’t currently place ads on Threads, but it is expected Meta will be announcing ad space in the not-too-distant future.

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Buffer Marketing

APRIL 18, 2022

Here are some ideas for small businesses looking to highlight Earth Day on Instagram. who shares information about foraging and regeneration gardening on her Instagram. View this post on Instagram A post shared by Circular&Co. You can do an Instagram takeover with a creator focused on sustainability.

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Hubspot Marketing

SEPTEMBER 28, 2022

But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? According to Forbes , there are about 50 million content creators across multiple platforms, including YouTube, TikTok, Instagram, and Twitch. Social Media's Role in the Creator Economy.

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Neil Patel

JANUARY 28, 2023

Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use video marketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. We’ll then share with you five tips to expertly market with video for your brand.

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Martech

APRIL 18, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. Good morning, Marketers, and there’s a threat to social as a marketing channel. First he talks about a seat on the board, then he withdraws from that and mounts a hostile takeover. Read more here.

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Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Brand takeover ads can be 3 second photos or 3.5

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Digital Marketer

SEPTEMBER 6, 2022

There are numerous virality features that give you the chance to get in front of new audiences at cost-effective rates in comparison to other digital marketing channels such as Google, Facebook, Instagram and LinkedIn. Paid ads on TikTok work similarly to other social media platforms like Facebook and Instagram. for your niche.

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Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. View this post on Instagram. important; }.

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Hootsuite

MARCH 16, 2020

When it comes to hot social marketing trends, nothing is hotter than TikTok. Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . A daily budget would allow your ad campaign to steadily penetrate your target market.

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Many Chat

JULY 13, 2022

Instagram Stories are a powerful tool to help you reach more customers, build relationships and make more money on Instagram. Instagram Story Highlights allow you to save Stories to your profile page, maximizing the mileage from your content and acting as a point of reference for followers. What are Instagram Story Highlights?

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Sprout Social

NOVEMBER 8, 2021

You already know that Instagram Stories are a great tool for engaging your audience on Instagram. This is where your Instagram Stories Highlights come in. Throughout this article, we’ll do a deeper dive into what Instagram Stories Highlights are and how they work, as well as how you can use this feature for your business.

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Hootsuite

JULY 8, 2019

An Instagram takeover is when someone temporarily takes over another account to create and share content—usually on behalf of a brand. The takeover host might be a celebrity, an influencer, or even a team member. There’s a reason why takeovers are a popular activity on Instagram. Why run an Instagram takeover?

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Sprout Social

OCTOBER 13, 2016

At Litmus , we run an employee takeover of our Instagram each month, where I relinquish control of my domain to someone else—all the while biting my nails. While there’s plenty of different applications of a social media takeover, we use it to show off our amazing employees and our remote-first culture. Hey y'all!

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Hubspot Marketing

JUNE 7, 2021

Let's dive into why you need a brand champion, how to get one, and how to incorporate it into your marketing strategy. How to Leverage Brand Champion Marketing. Employer branding is a form of marketing in which the target audience is candidates interested in joining your company. View this post on Instagram.

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Content Marketing Institute

OCTOBER 10, 2017

Putting together an Instagram or Snapchat plan for these companies may not be easy, but then again, emerald beaches and platefuls of poké make for great social sharing. . I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. What about those less-than-obvious brands?

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Branding Gen Z Education Millennials 110

SocialPilot

FEBRUARY 11, 2024

AI and influencer marketing — the very notion of blending these two isn’t just a trend; it’s a strategic revolution. The influencer marketing landscape is constantly evolving, and with it, the need for precise, data-driven strategies is more crucial than ever.

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Influencer Marketing Transform Marketing Marketers 87

Neil Patel

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

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Sprout Social

OCTOBER 6, 2021

Just like on Instagram, Twitter and many other social media platforms, hashtags help users find your content. Influencer marketing is a great tactic on Instagram, but this also extends over to TikTok. Our last tip is simply to test out putting some of your marketing ad budget behind promoting your TikTok videos.

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User-Generated Influencer Marketing Promotion Branding 132

Search Engine Land

DECEMBER 28, 2023

In a clip brought to light by Search Engine Land, Dischler explicitly informs marketers: “ We are not manipulating search results or manipulating the ad auction in order to increase profits. In another blow for Google, an Adalytics study accused it of mis-selling video ads to marketers for the last three years.

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User-Generated Retail Non-Profit Advertising 126

Sachs Marketing Group

DECEMBER 26, 2023

To increase visibility on Instagram, business owners can adopt a strategic approach focusing on engaging content, intelligent hashtag use, and active community interaction. Are you struggling to increase visibility on Instagram and need help with your social media marketing ? billion users.

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Sprout Social

JULY 25, 2022

If your goal is to provide a private digital space for an internal community, then Twitter or Instagram might not be the best fit. If you’re looking to start an Instagram but do not have access to a photographer or a library of original photos then your starting point isn’t to think through strategy. View this post on Instagram.

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Martech

DECEMBER 29, 2022

But how will marketers ride this wave? Prime Video’s takeover of Thursday Night Football, and free-ad-supported (FAST) app Tubi’s recent World Cup presentation lay the groundwork for more live sports and events being watched by cord-cutters. Recent OAAA-Harris Poll research found that consumers on TikTok, Instagram, etc.

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Hootsuite

OCTOBER 31, 2022

There’s nothing we marketers love more than first party data, right? Instagram is one of the best places to get feedback directly from your customers. Enter: Instagram question stickers. Here’s how to use the Instagram questions sticker, plus 14 creative ideas to inspire you. What is the Instagram question sticker?

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CXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. minutes per session on the app—more than double Pinterest and triple the time spent on Instagram. This sets the app apart from Instagram and Snapchat, which people mainly use to post their own content.

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Customer Entertainment User-Generated eCommerce 95

Neil Patel

APRIL 19, 2021

Spotify now has 34 percent of the market share compared with Apple Music, Amazon Music, and others. Video Takeover. Homepage Takeover. While Pandora held the market share of music listeners and streamers for many years, Spotify has stepped in and grown to more than 345 million monthly viewers and 199 million ad-supported users.

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Sprout Social

OCTOBER 8, 2020

There comes a time in every marketing professional’s career where you are just fresh out of ideas. Content ideation in the marketing industry is the process of producing or sourcing topics to be used in future marketing content. This is also a good time to make use of those Instagram story question stickers.

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Hootsuite

SEPTEMBER 16, 2021

Having lots of followers can mean a direct line to your business’s target audience –a connection that most marketing strategists only dream of—so making sure your audience can find you is key. Instagram polls and questions can make this very engaging and lets them know you have a TikTok they should follow (wink wink).

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Gen Z Promotion Analytics Branding 138

Buffer Marketing

MAY 17, 2023

Partnerships can help individuals, brands, and organizations enter new markets or niches they may not have previously considered , leading to further growth with a new audience and potential revenue streams. Social media takeovers. Lifestyle creators Alix Earle and Monet McMichael frequently film content together on brand trips.

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Sprout Social

JUNE 22, 2021

According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands. Once marketers identify which social media platforms their audience uses, they also need to familiarize themselves with the in’s and out’s of what makes each platform tick.

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