AWeber

FEBRUARY 12, 2024

And email marketing has always been the best way to increase repeat sales. Plus we’re going to answer some important questions for growing your Etsy email list. Learn how Etsy top sellers collect email addresses Create your sign up landing page You have email addresses, now what? Etsy automation - what is it?

Real Estate 93

Real Estate Promotion Communications Email Marketing 93

Search Engine Land

MAY 3, 2024

Specifically, we have seen a major shift in the pages Google shows for searches they think have a local intent. We are now seeing an influx of localized service area pages showing on the SERPs instead of generic, non-location-specific pages and homepages. How does one combat that?

User-Generated 100

User-Generated SEO Price Customer 100

Search Engine Land

MAY 15, 2024

As AI becomes more prevalent in digital marketing, incorporating an entity-based approach into your PPC campaigns is a way to get ahead of the competition. Entities for PPC keyword expansion If you’re struggling to expand your keyword list, taking an entity-based approach could expand your horizons. See terms.

Food 70

Food Promotion Product Communications 70

Search Engine Land

MAY 6, 2024

For example, let’s say you’re looking at a campaign and notice a high CTR coupled with a low CVR. Or a need to refine your landing page experience. In another example, let’s look at cost-per-conversion. Update landing pages to feature the high-priority action more. What does this indicate?

Analytics 85

Analytics Advertising Advertisers Place 85

Search Engine Land

APRIL 9, 2024

As a marketer, you must ensure alignment between campaigns, brand guidelines and goals when tapping into machine learning efficiencies. Generative AI tools like ChatGPT, Gemini and Microsoft Co-Pilot are great places to get preliminary ideas for marketing campaigns, but they require guardrails. Brand tone of voice.

User-Generated 106

User-Generated Copywriting Advertising Advertisers 106

Search Engine Land

APRIL 19, 2024

Have you ever been in a situation where not everyone was on the same page? For example, does your agency have an account or media lead who oversees the client relationship, or do individual practice leads handle the relationship? Agencies can offer a wide variety of advertising and marketing services. Or is it a hybrid?

Management 101

Management CRM Communications Advertising 101

Hubspot Marketing

JULY 18, 2023

While many landing pages look different and use a variety of exciting strategies to pull in audiences, they all serve one major purpose — to convert to the next stage in the buyer's journey. Quick tip: Want an easy way to add a form to your landing page?

User-Generated 145

User-Generated Product Customer Analytics 145

Martech

NOVEMBER 6, 2023

The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. Say you spent $25,000 on your marketing and sales in a month and secured 22 new customers.

Transform 123

Transform CMO Marketing Marketers 123

AWeber

NOVEMBER 21, 2023

Event email marketing is a key strategy for building anticipation for your next event—whether online or offline. This post explores key event email marketing examples and strategies to help. Over 75% of the event marketers polled said email marketing was their preference. That makes event marketing simple, right?

Email Marketing 95

Email Marketing Logistics Event Marketing Marketing 95

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Litmus

AUGUST 22, 2022

List-unsubscribe is a native unsubscribe option offered by popular inbox providers like iOS Mail, Gmail, Yahoo Mail, and Outlook.com to make it easy for users to unsubscribe from unwanted emails. Because it gives subscribers an alternative to designating your email as “spam,” list-unsubscribe also provides a benefit to email marketers.

Email Marketing 109

Email Marketing Marketing Marketers Health 109

Hubspot Marketing

NOVEMBER 14, 2023

By helping us generate and organize ideas, they can help both individual marketers, or teams who are always brainstorming. For example, I gave it a prompt to brainstorm ideas for a blog post about how to set up an e-commerce shop. In return, I received a list of blog post ideas I can pursue.

Price 100

Price User-Generated Marketing Marketers 100

Hubspot Marketing

NOVEMBER 13, 2023

Sometimes, marketing teams also run into tight budgets. There are still clever ways to run lean marketing campaigns. In this post, we’ll highlight budget-friendly marketing campaign tips straight from experts. For example, I took on the role of owner at a costume store and created a landing page for a Halloween sale.

User-Generated 112

User-Generated Energy Promotion Advertising 112

AWeber

NOVEMBER 22, 2023

Imagine successfully marketing your coaching services across several platforms with so many leads flowing your way that your waiting list is getting out of hand. There’s a lot to do when starting a coaching business , and you don’t want to spend the majority of your time on marketing. How do coaches find clients?

eBook 97

eBook Marketing Plan Influencer Marketing Marketing 97

Martech

FEBRUARY 8, 2024

For instance, we got eight clicks on a page about the SDR approach, which ranked for the “SDR team outsource” keyword, and two opportunities came from it. But our best example is the article “The 7 best B2B appointment setting companies in 2023,” which shot to Position 1 in less than four months. This is your go-to strategy.

SEO 116

SEO User-Generated Promotion Email Marketing 116

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 91

Email Marketing Marketing Marketers Customer Acquisition 91

Hubspot Marketing

DECEMBER 1, 2023

However, it's not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic approach. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Search Engine Land

SEPTEMBER 6, 2023

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content.

SEO 125

SEO Law User-Generated Customer 125

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Still, some media outlets tend to focus on big brands and overlook diversification in their affiliate marketing lists.

Affiliate Marketing 136

Affiliate Marketing Marketing Marketers SEO 136

Search Engine Land

OCTOBER 18, 2023

Customer lists are uploaded but not utilized. Classic example: “Call today” messaging is added to headlines, descriptions, callouts, and sitelinks.) For example, expectations for your national campaign are sky-high, but the budget is so low you only get a handful of clicks a day. Ad messaging has typos or spelling errors.

B2C 109

B2C Advertising Advertisers Product 109

Martech

APRIL 22, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Build a quality email list: Focus on building a permission-based email list consisting of individuals who have expressed interest in your telecommunications products or services.

Whitepaper 106

Whitepaper User-Generated Marketing Automation Platform Email Marketing 106

Search Engine Land

SEPTEMBER 29, 2023

A local SEO practitioner should regularly analyze information about organic user locations, behaviors, and landing pages accessed from search results. For local businesses, individual location pages often receive fewer users since they’re a small piece of the total traffic count.

SEO 127

SEO User-Generated Analytics Customer 127

Customers.ai

FEBRUARY 20, 2024

So, you want to grow your business and need email marketing tools that are easy to use, affordable, and will turn your leads into customers, correct? Lucky for you, we’ve narrowed down the more than 500 email marketing tools on the market to make up the best suite of email marketing software from email capture to inbox delivery.

Email Marketing 73

Email Marketing CRM User-Generated eCommerce 73

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity.

Marketing 100

Marketing Marketers Copywriting Energy 100

Hubspot Marketing

APRIL 28, 2023

To help you turn visitors into leads, leads to customers, and customers to promoters, I've put together a list of CTAs to use for each audience. Without a CTA, potential leads and customers may struggle to find the correct path to buy a product or sign up for a service or list. Below is an example of a lead generation CTA: 2.

Promotion 139

Promotion Place Product Customer 139

Martech

FEBRUARY 5, 2024

See an example of the dashboard in Adobe Docs. Filtering allows you to: Match with the Interactive Advertising Bureau (IAB) bot list. Filter any activity that matches with anything on the list. For example: Lead ID, Email asset, Link click or email open. More information can be found on the Adobe website. Why we care.

Advertising 105

Advertising Advertisers Customer Marketing 105

Rock Content

APRIL 8, 2024

While the basic idea behind local SEO isn’t difficult to understand, finding success in this critical marketing tool can be tricky. You must have these unique local SEO elements for your business to top that list. On-Page Optimization: Crafting Content for Local Relevance Successful SEO starts on your web pages with NAP.

SEO 88

SEO Place Promotion Marketing Strategy 88

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Trust Landing on safelists is one of the best ways to ensure your messages are getting to your subscriber’s inbox. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 116

Email Marketing Marketing Strategy Marketing Marketers 116

Scoop.it!

OCTOBER 5, 2023

These days, setting up a landing page and pop-up and driving some traffic to your website is no longer enough to get the best quality leads. But what is a substitute for the old-good (yet no longer effective) marketing tactics? Generating leads in SaaS now is different from what it was in 2010. You get it now — ABM is worth it.

Customer 104

Customer Analytics Marketing Marketers 104

Hubspot Marketing

FEBRUARY 13, 2024

Table of Contents Companies Already Using Marketing Automation [+ Examples] Tools That Can Help Trends to Know in Marketing Automation for Financial Services Marketing Automation Examples for Finance Businesses Email and SMS Marketing Email and SMS marketing is a powerful tool for finance businesses.

Finance 91

Finance Transform CRM Price 91

Use Insider

MAY 13, 2024

6 simple and powerful marketing automation workflows We’ll begin this list with some well-known but essential workflows that most online businesses should implement and optimize. Our solution offers: A flexible marketing automation tool for 12+ channels. Our solution offers: A flexible marketing automation tool for 12+ channels.

Price 52

Price eCommerce Marketing Marketers 52

AWeber

NOVEMBER 2, 2022

But it's also an excellent tool for moving people into the "subscribe" stage of your marketing funnel. But with an email list, you don’t have to worry about social media earthquakes. Unlike with social media, you own your email list. We're not saying that email marketing is better than social media. use social media.

Email Marketing 129

Email Marketing Promotion Communications eBook 129

Exposure Ninja

DECEMBER 4, 2023

Want to learn more about email marketing for law firms? Earn 10x More Legal Clients Get your free 77-page eBook, including templates and checklists. Get personal with segmentation The first benefit is that you can target different people on your mailing list with content that’s relevant to them. Short on time?

Email Marketing 52

Email Marketing Law eBook Marketing 52

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. To find out, we need to do a content marketing audit. Today we’ll do it with the latest version of Google Analytics and do a content marketing audit using GA4, which you should have added as a tag to Google Tag Manager.

SEO 144

SEO Content Marketing Analytics Promotion 144

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Transform 108

Transform CMO User-Generated Management 108

Hubspot Marketing

AUGUST 21, 2023

Do you take a good, hard look at your team's marketing strategy every year? Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on the budget you'll need to secure for the projects, hiring, and outsourcing you'll encounter over the course of a year if you don't have a plan. You should.

Marketing Plan 98

Marketing Plan Marketing Marketers Social Media Marketing 98