Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Businesses Grow

JANUARY 25, 2024

Over the years, I rose up the ranks to Chief Marketing Officer, still keeping my personal and professional lives separate. This brought a double whammy of stress, anxiety, and unhealthy behaviors from both sides, which I somehow survived through. Marketers, in particular, have been through too much pain in too short of a time.

Health 79

Health Gen Z Food Marketing 79

Digital Marketer

JANUARY 11, 2024

In the ever-evolving digital marketing landscape, the rise of artificial intelligence (AI) is like a siren’s song – captivating but potentially treacherous. As we sail into 2024, it’s increasingly clear that an over-reliance on AI could be the very thing that undermines your career as a marketer.

Digital Marketing 93

Digital Marketing Marketing Marketers Communications 93

Search Engine Land

OCTOBER 11, 2023

This is the secret to success for search marketing teams. Still, I have managed people in some capacity over the years and have a strong interest in the psychology behind human behavior – that is what I’m pulling from for this article. As a search marketing manager, here are some questions you can ask to learn more about your team.

Management 106

Management Marketing Marketers SEO 106

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Customer 106

Customer Marketing Marketers Place 106

Search Engine Land

OCTOBER 25, 2022

Earlier this year, I shared four leadership lessons to help people be more effective in leading their teams. Lesson 2 had an important element to servant leadership: “Check your ego at the door.”. The former is a key leadership attribute, while the latter is a leadership inhibitor. Processing…Please wait.

Marketing 90

Marketing Marketers Communications Digital Marketing 90

Martech

FEBRUARY 18, 2022

It’s easy to get into the weeds when it comes to agile marketing. After, the practice itself is all about breaking goals, projects and marketing tasks into smaller blocks in order to more efficiently deliver what your team is charged with. And often what determines success or failure is good leadership.

eBook 98

eBook Marketing Marketers Marketing Plan 98

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

Social Media Marketing 105

Social Media Marketing B2C Whitepaper Marketing 105

Hubspot Marketing

DECEMBER 8, 2023

The crown weighs heavily on the head of your marketing leadership when making command decisions about resource allocation. The SEO long game is important, but reserving a budget for search engine marketing (SEM) can also be a smart play, including pay-per-click (PPC) marketing. The largest social ad market in the world?

Gen Z 96

Gen Z User-Generated eCommerce Finance 96

Martech

JANUARY 12, 2024

As we slide into 2024, B2B marketing leaders face new challenges: deals are harder to close, budgets are shrinking, and expectations are rising. We must rethink what it means to be effective in marketing. It’s about the mechanics of marketing and the fine-tuning of various activities and processes.

Key Performance Indicator 124

Key Performance Indicator Transform Marketing Mix Marketing 124

Martech

MARCH 1, 2023

Beyond buzzwords, these marketing strategies aim to deliver a better customer experience — and drive greater business results. Defining multichannel, omnichannel and omnipresent marketing Let’s define each strategy to establish a shared context for the rest of the article. Multichannel. Omnichannel. Omnipresent.

Customer loyalty 109

Customer loyalty Customer Journey Marketing Marketers 109

Martech

MAY 23, 2023

Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. Dig deeper: Why we care about data-driven marketing 3.

Communications 105

Communications Marketing Marketers New Technology 105

Martech

AUGUST 22, 2023

Account-based marketing (ABM) is a B2B strategy with evolving technology that helps marketers identify in-market prospects and craft digital experiences for buying groups and individual group members. Scaling up advertising isn’t a strategy “Many marketers still view ABM as targeted account-based advertising,” said Jaramillo.

Marketing 92

Marketing Marketers Communications Advertising 92

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Adobe Experience Cloud Blog

FEBRUARY 13, 2020

What Was Our Reaction to The Emergence of Marketing Technology? This new connectivity meant that organizations needed to quickly rethink the way they marketed their goods and services. Ultimately, the era became a launching pad for the customer experience methodology and automated marketing technology we’re using today.

Thought Leadership 165

Thought Leadership eCommerce Marketing Marketers 165

Pam Didner

AUGUST 4, 2021

Leading a marketing team can be a tricky business; while you want to ensure maximum productivity, you also need to boost morale along the way. If you’re in the process of building your marketing team, Inc. But let’s talk about both tangible and intangible factors that are crucial as you develop your leadership process.

Marketing 120

Marketing Marketers Customer Journey Promotion 120

SocialPilot

FEBRUARY 9, 2024

Online marketing is evolving each day with newer trends and challenges. But thankfully, marketing isn’t a lonely ride. There are several internet marketing experts and online marketing professionals who have thrived in the recent times. Social Media Marketing + Michael A. Are you ready? Let’s begin!

Digital Marketing 92

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 92

Search Engine Land

JULY 27, 2023

In the book “ The Leadership Pipeline ,” co-author Ram Charan highlights the career transition points from individual contributor to manager of a team and on to leading managers. While intimidating, moving from an individual contributor role to leadership is extremely rewarding. Get the daily newsletter search marketers rely on.

Management 89

Management SEO Communications Promotion 89

Hubspot Marketing

OCTOBER 24, 2023

Machine learning, a subset of AI, is a powerful tool that's rapidly transforming marketing. Around 35% of marketers are using AI to simplify their jobs and automate tedious tasks, according to HubSpot’s latest research. In today‘s post, you’ll learn how machine learning can supercharge your marketing team.

User-Generated 109

User-Generated Price Retail Marketing 109

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Sachs Marketing Group

DECEMBER 18, 2023

There are some exciting 2024 digital marketing trends on the horizon! In the fast-paced world of digital marketing, staying ahead of the curve is a constant challenge. In the realm of digital marketing , stagnation is not an option. As trends and technologies evolve quickly, businesses must adapt quickly to remain relevant.

Digital Marketing 98

Digital Marketing Market Trends User-Generated Transform 98

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? Here are their predictions on what’s in store for the future of social media marketing in 2022.

Social Media Marketing 145

Social Media Marketing User-Generated Marketing Marketers 145

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. That was marketing’s main function. Plan a campaign.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. We saw how our product filled a needed gap in the market. There was a window opening up, and we had to jump through it.

Thought Leadership 174

Thought Leadership CRM Advertising Advertisers 174

Marketing Insider Group

SEPTEMBER 1, 2020

In marketing, where we can struggle to show the bottom-line impact of our daily work, this means we need to shift toward measuring marketing’s impact on business outcomes. For marketers accustomed to tracking only their activity, this can be quite a leap, but it’s one that’s well worth taking. Business Outcomes.

Key Performance Indicator 97

Key Performance Indicator Marketing Marketers Customer Acquisition 97

Hubspot Marketing

JANUARY 23, 2023

And when it comes to your marketing strategy, there’s nobody better to learn from than established industry leaders, like SEO wizard Neil Patel. Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023? Marketing Leader Goals & Growth Strategies What are Marketing Leaders’ Goals for 2023?

Marketing 84

Marketing Marketers Management Promotion 84

Martech

APRIL 10, 2024

Martech is marketing and CRM is arguably the original martech. Because it is so useful, CRM is constantly evolving to meet the newest challenges and customer behaviors. He co-wrote the best-selling book “Inbound Marketing: Get Found Using Google, Social Media and Blogs,” with Brian Halligan, his Hubspot co-founder.

CRM 87

CRM Inbound Marketing CMO Management 87

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

New Markets 145

New Markets Content Marketing Transform Whitepaper 145

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Acquiring buy-in from executive leadership and the C-suite .

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Martech

MARCH 3, 2023

It takes a fully-functioning team across multiple disciplines to create successful marketing results. Long-term success depends on supportive leadership and nimble teams that keep up with changing times while building valuable lifetime customers. What is leadership’s role in customer-centricity?

Customer 86

Customer Communications Management Branding 86

Martech

JANUARY 26, 2023

As we enter 2023, it’s time to look ahead and plan your digital marketing priorities for the rest of the year. Digital analytics provides performance-based metrics based on a campaign in the market. Dig deeper: Marketing analytics: What it is and why marketers should care 2. Reaching buyers today is difficult.

Marketing Strategy 138

Marketing Strategy Whitepaper Key Performance Indicator Analytics 138

Adobe Experience Cloud Blog

MARCH 9, 2020

The search marketing industry is built to run like a macroeconomy. Google is a governmental body, and they work to improve market outcomes through the application of policies (algorithm updates). . Let me break this idea down for you to show why it’s critical to think this way when executing any search marketing strategy.

Search Marketers 160

Search Marketers Marketing Strategy Marketing Marketers 160

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. Many on the list are marketers and entrepreneurs themselves. In their research, they investigate ways that businesses and customer behaviors are evolving. One thing is certain — digital transformation affects the entire organization.

Transform 114

Transform Pharmaceutical B2C Event Marketing 114

Duct Tape Marketing

OCTOBER 23, 2023

Leveraging a Fractional Marketing Officer for Growth written by John Jantsch read more at Duct Tape Marketing Ever felt like you’re racing against the clock, juggling multiple marketing tasks without a moment’s respite? This experienced pro is not your everyday marketer. Interested? Let’s dive in!

CMO 70

CMO Transform Manufacturing Marketing 70

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Partner Marketing 106

Partner Marketing Manufacturing Thought Leadership Marketing 106

Hubspot Marketing

OCTOBER 31, 2022

In fact, 43% of marketing directors, VPs, and C-suite executives reported SEO as one of the most effective strategies their companies currently leverage. Here, I sat down with Semrush's VP of Brand Marketing, Olga Andrienko, to discuss the SEO metrics she'd advise leaders pay attention to in 2023. Keyword rankings? Conversions?

SEO 96

SEO Branding Marketing Marketers 96

Martech

MARCH 29, 2023

Everyone in the marketing organization needs to transform into an agile way of thinking and acting. The practices we’ve established in the Agile Marketing Navigator help drive culture change and the right behaviors for agility. The first step is measuring the problem’s impact on overall marketing delivery.

Transform 82

Transform Marketing Marketers Management 82