Digital Marketer

APRIL 30, 2024

As a marketer, I understand how today’s marketing campaigns face fierce competition. With so much content and ads competing for eyeballs, creating campaigns that stand out is no easy task. It helps you categorize and optimize your marketing efforts. That’s where strategies like tagging come in. Let’s get to it.

Transform 91

Transform User-Generated Influencer Marketing Marketing 91

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

Copywriting 121

Copywriting User-Generated CRM Marketing 121

Buffer Marketing

APRIL 17, 2024

LinkedIn is the rare instance of a social media platform with a very clear focus: you’re either there for your business or your career. The caveat with LinkedIn is that its content is very much driven by the individuals on it. I asked my followers what B2B companies are making the most of LinkedIn, and they delivered.

Thought Leadership 108

Thought Leadership User-Generated Communications Promotion 108

Hubspot Marketing

MARCH 11, 2024

I've never been more nervous about writing a job application email than when applying for my first marketing internship. First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped and flopped. I felt like everyone could tell I had no experience and was utterly desperate for that to change.

Marketing 85

Marketing Marketers Communications Digital Marketing 85

Buffer Marketing

MAY 9, 2024

According to this study , 87 percent of social media marketers say social search is vital to their strategy. There’s even an industry inside joke that adding “reddit” or “pinterest” or, of course, "linkedin" at the end of your search terms will more likely deliver exactly what you need.

SEO 120

SEO User-Generated Thought Leadership Social Media Marketing 120

Hubspot Marketing

MAY 13, 2024

These are just a few of the six paradoxes Jasper's Head of Enterprise Marketing and Communications, Samyutha Reddy , recently posted on her LinkedIn: I'm willing to bet her thoughts resonate with plenty of marketers. Why is this year so challenging for marketers? Google's upcoming SGE changes ? Something else?

Marketing 80

Marketing Marketers B2C Communications 80

Lynton Web

FEBRUARY 21, 2024

Yet, posting the same content across Facebook, Twitter, LinkedIn, and other social media isn’t doing you any favors. From there, Friendster was born in 2001, and LinkedIn in 2002. Benefits of Social Media Using social media gives you access to an audience you may not have tapped into with other traditional forms of marketing.

Social Media Marketing 102

Social Media Marketing Marketing Marketers User-Generated 102

Search Engine Land

MAY 13, 2024

Top B2B content distribution strategies that work Content marketing is crucial for B2B. So, how do you reach your target audience and achieve content marketing success? Many successful B2B marketers even go beyond organic social and invest in paid social to promote their content.

Whitepaper 106

Whitepaper Thought Leadership User-Generated Key Performance Indicator 106

Hubspot Marketing

APRIL 18, 2024

It’s the age of AI, and our job as marketers is to keep up. My team at Foundation Marketing recently conducted an AI Marketing study surveying hundreds of marketers, and more than 84% of all leaders, managers, SEO experts, and specialists confirmed that they used AI in the workplace. Let's jump into it.

Transform 110

Transform Social Media Marketing User-Generated Management 110

Search Engine Land

SEPTEMBER 25, 2023

Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.” A core tenet of digital marketing is that the more conversions you get, the more expensive they are, so you’ll have to decide whether your first goal is improving efficiency or driving scale. If you start with an ROI goal of 3.0,

CRM 120

CRM eCommerce B2C Analytics 120

Hubspot Marketing

MARCH 21, 2024

Construction companies swooped in and launched targeted marketing campaigns. One example is Brett Landscaping , which sold almost its stock of higher-priced porcelain paving products. Despite these challenges, now is the best time to double down on your construction company's marketing efforts.

Marketing 100

Marketing Marketers User-Generated Promotion 100

Hubspot Marketing

NOVEMBER 30, 2022

And although we say it a lot, the way people shop and buy really has changed along with it — meaning offline marketing can’t be your only strategy for driving sales because you need to meet audiences where they’re already spending time: on the internet. Enter digital marketing — in other words, any form of online marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing User-Generated 145

Search Engine Land

MARCH 26, 2024

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Get the daily newsletter search marketers rely on.

Search Marketers 98

Search Marketers Customer Marketing Marketers 98

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 114

Transform Marketing Marketers User-Generated 114

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? However, they are created, promoted, and reported on differently from other social ads. Boosted posts vs. ads: what’s the difference?

Advertising 108

Advertising Advertisers Thought Leadership User-Generated 108

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. LinkedIn hashtags are searchable, which increases your content’s reach and gets your posts in front of more of the right people. Hashtags may be the answer.

Analytics 98

Analytics User-Generated Social Media Marketing Promotion 98

Customers.ai

FEBRUARY 6, 2024

The thing is, top of the funnel marketing is the first step in driving those sales. Top of the funnel marketing is all about casting a wide net to attract as many potential leads as possible through valuable content, intriguing campaigns, and strategic outreach. What is top-of-funnel marketing? What is top of funnel marketing?

Marketing 107

Marketing Marketers Entertainment User-Generated 107

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. Showing empathy in your marketing helps build trust between your brand and your customers. Here are the best tips to remember if you want to be an empathetic marketer. Be genuine.

Marketing 127

Marketing Marketers Entertainment Education 127

illumin

APRIL 18, 2024

Data privacy is critical to successful marketing. Effective marketing requires the collection and analysis of user data across digital platforms. Customer data lets marketers impactfully speak to their audience – driving conversions or brand awareness for their clients without annoying their customers.

Law 111

Law Health Retail Marketing 111

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Analytics 110

Analytics Finance CRM Place 110

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. LinkedIn’s business data is much richer.

2023 Trends 117

2023 Trends Thought Leadership Advertising Advertisers 117

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 120

Branding Fashion Gen Z B2C 120

Neil Patel

NOVEMBER 11, 2021

Think the only way to reach a large audience on LinkedIn is with paid ads? It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level.

Thought Leadership 127

Thought Leadership Marketing Marketers Promotion 127

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 114

Influencer Marketing Branding B2C Marketing 114

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree.

Copywriting 144

Copywriting Key Performance Indicator Transform Marketing 144

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. Clicked on your ads. Watched a certain percentage of a video ad you ran.

CRM 113

CRM User-Generated Advertising Advertisers 113

Buffer Marketing

MARCH 7, 2024

In this guide, we’ll explain why social media channels are perfect for B2B report distribution and break down examples of distribution done well. Channels like Facebook and YouTube continue to dominate the market with the largest number of monthly active users.

User-Generated 110

User-Generated Food Promotion Advertising 110

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. For many, Linkedin became the defacto ABM platform. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. Including LinkedIn.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 103

Transform Marketing Marketers User-Generated 103

Hubspot Marketing

FEBRUARY 12, 2024

Here’s a confession: If someone asked me how I was able to land two of the most exciting full-time marketing roles in my career, my first instinct would have been to say that I was just “lucky.” As I’ve been self-employed for over four years now, the last time I applied for any full-time role was years before ChatGPT came to the market.

Marketing 95

Marketing Marketers Management Communications 95

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 92

Education Gen Z eBook Marketing 92

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 131

Thought Leadership Transform Communications Branding 131

Search Engine Land

DECEMBER 12, 2022

Think LinkedIn is just for business networking and job hunting? The platform is a great destination for both of those things, no question, but it’s also a smart place to focus at least some of your content marketing efforts. LinkedIn enjoys a wider audience than you might think, with 66.8 Think again. 4 big benefits.

Content Marketing 100

Content Marketing Marketing Marketers Real Estate 100

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. 2 most important factor for US brand-side marketers when selecting an agency.”

Retail 104

Retail Gen Z Market Trends Millennials 104

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Law 95

Law Customer loyalty Advertising Advertisers 95

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

Search Engine Land

DECEMBER 18, 2023

For the savvy marketer, that number represents a market they can tap into to drive business growth. For example, Facebook boasts a whopping 3 billion users. With numerous social media platforms and new ones emerging constantly, marketers face the challenge of deciding where to concentrate their efforts.

User-Generated 123

User-Generated Social Media Marketing Food Entertainment 123