Search Engine Land

MARCH 26, 2024

LinkedIn is launching a new solution for monitoring campaign performance without third-party cookies. Dynamic UTMs, which will be available to all users globally by the end of March, simplify adding custom tracking elements to campaign URLs, improving tracking accuracy. Get the daily newsletter search marketers rely on.

Search Marketers 98

Search Marketers Customer Marketing Marketers 98

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? However, they are created, promoted, and reported on differently from other social ads. Boosted posts vs. ads: what’s the difference?

Advertising 107

Advertising Advertisers Thought Leadership User-Generated 107

Search Engine Land

SEPTEMBER 25, 2023

Even more off-base, “We’d like to spend {x} on Google, {y} on Facebook, and {z} on LinkedIn.” A core tenet of digital marketing is that the more conversions you get, the more expensive they are, so you’ll have to decide whether your first goal is improving efficiency or driving scale. If you start with an ROI goal of 3.0,

CRM 121

CRM eCommerce B2C Analytics 121

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many B2B marketers pay too little attention to the message they are delivering.

Transform 115

Transform Marketing Marketers User-Generated 115

Sprout Social

JANUARY 24, 2024

LinkedIn is more than just a networking site. In this post, we’ll walk you through finding, using and optimizing LinkedIn hashtags to get more eyes on your content. We’ve also rounded up the top 30 most popular hashtags on the network so you can hop on relevant trends and boost your LinkedIn marketing strategy.

Analytics 114

Analytics Finance CRM Place 114

Hubspot Marketing

MAY 24, 2023

Successful empathetic marketing is about connecting your audience and your brand. That doesn’t mean just throwing ads at your audience. Showing empathy in your marketing helps build trust between your brand and your customers. Here are the best tips to remember if you want to be an empathetic marketer. Be genuine.

Marketing 129

Marketing Marketers Entertainment Education 129

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Influencer Marketing 118

Influencer Marketing Branding B2C Marketing 118

Search Engine Land

FEBRUARY 15, 2024

Whether you’re using LinkedIn Ads, Google Ads, or Microsoft Ads, Nicole Waddington, digital marketing manager at Cypress North, offered valuable tips on optimizing lead generation campaigns for maximum performance at SMX Next. Clicked on your ads. Watched a certain percentage of a video ad you ran.

CRM 114

CRM User-Generated Advertising Advertisers 114

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Law 95

Law Customer loyalty Advertising Advertisers 95

Search Engine Land

DECEMBER 11, 2023

LinkedIn made several noteworthy platform enhancements in 2023, strengthening its position with B2B advertisers. This article reviews LinkedIn’s major 2023 releases and their significance, and makes suggestions for improvements that could make B2B marketers even bigger fans. LinkedIn’s business data is much richer.

2023 Trends 117

2023 Trends Thought Leadership Advertising Advertisers 117

Hubspot Marketing

FEBRUARY 15, 2024

I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. In that case, I transform from someone who ignores ads to someone who needs that head-turning perfume as soon as possible. Do I really need it? Not at all.

Branding 117

Branding Fashion Gen Z B2C 117

Customers.ai

FEBRUARY 2, 2024

If you’re in the B2B space, you know just how valuable LinkedIn advertising can be. For many, Linkedin became the defacto ABM platform. However… If you’ve been paying attention to what’s happening in the digital ads space, you know privacy changes are really putting a damper on things. Including LinkedIn.

Outbound Marketing 110

Outbound Marketing Whitepaper Advertising Advertisers 110

Neil Patel

NOVEMBER 11, 2021

Think the only way to reach a large audience on LinkedIn is with paid ads? It might take more time to build your audience and engage people through organic LinkedIn marketing, but it’s well worth the time and effort. Here are ten tips to help you take your organic LinkedIn marketing to the next level.

Thought Leadership 127

Thought Leadership Marketing Marketers Promotion 127

Hubspot Marketing

DECEMBER 26, 2022

Traditionally, the marketing field emphasized creative thinking over technical skills. But to build a successful career as a marketer today, you need more than a knack for pitching ideas and coming up with clever copy. LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree.

Copywriting 142

Copywriting Key Performance Indicator Transform Marketing 142

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

Transform 103

Transform Marketing Marketers User-Generated 103

Customers.ai

JANUARY 26, 2024

B2B marketing tools have made it possible to scale what only recently consisted of face-to-face meetings with business decision-makers. And it’s technology like marketing automation and machine learning that’s made this possible. So, what are the best B2B marketing tools to add to your arsenal right now?

CRM 111

CRM User-Generated Analytics Marketing 111

illumin

OCTOBER 11, 2023

Right now there are several retail trends to consider when building out a marketing plan. The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. 2 most important factor for US brand-side marketers when selecting an agency.”

Retail 104

Retail Gen Z Market Trends Millennials 104

OnPassive Marketing

NOVEMBER 24, 2023

In a world where artificial intelligence (AI) is reshaping the marketing landscape, staying updated with AI advancements is no longer optional but a necessity for marketers. AI tools and technologies are reshaping the way marketing professionals approach their strategies.

User-Generated 97

User-Generated CRM Analytics Marketing 97

Buffer Marketing

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.

Thought Leadership 127

Thought Leadership Transform Communications Branding 127

Hubspot Marketing

NOVEMBER 29, 2023

Education marketing is the answer. How do you develop your first education marketing campaign? In this guide, you’ll learn the fundamentals of education marketing. Understand the steps of building an education marketing strategy, as well as get actionable tips. Table of Contents What is education marketing?

Education 88

Education Gen Z eBook Marketing 88

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

User-Generated 128

User-Generated Marketing Marketers Advertising 128

illumin

FEBRUARY 29, 2024

For marketers looking to take their potential customers on a full-funnel journey, YouTube is a fantastic resource for connecting with audiences in a meaningful and effective way. Some marketers claim that brands have no relationship with creators or the material that ads are placed on in programmatic advertising.

Advertising 105

Advertising Advertisers Branding Shoppers 105

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. You can capture that passive audience using paid ads by including broader, awareness-based coverage focusing on branding your company as a potential employer.

Advertising 130

Advertising Advertisers Transform Analytics 130

Neil Patel

AUGUST 19, 2021

A study by Hinge Marketing found accounting and financial service firms were the slowest growing of all professions studied. The difference between low-growth and high-growth businesses in any sector is marketing. Marketing is what develops the all-important know, like, and trust factor. 6 Marketing Tips for CPAs.

SEO 145

SEO Marketing Marketers Whitepaper 145

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. The list of social media platforms is growing, and well-known platforms like Facebook are always evolving and adding new features. Social Networking Examples of Major Platforms Facebook: 2.9

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. For example, my primary KPIs as a head of marketing at Belkins are CAC and new revenue. Why did we choose these KPIs?

Product 123

Product Customer Acquisition Key Performance Indicator Customer Journey 123

Hubspot Marketing

SEPTEMBER 29, 2023

Marketing trends come and go at a rapid speed, and higher education isn't immune to these shifts. Here are the top 12 higher education marketing trends of 2023. Here are the top 12 higher education marketing trends of 2023. Take a look at this example from the University of Utah: @universityofutah Happy #TeacherAppreciationDay

Education 97

Education Market Trends Marketing Marketers 97

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. Because of its massive user base, social media is a major component of many companies’ marketing strategies. Social media is big business.

User-Generated 88

User-Generated Marketing Marketers Social Media Marketing 88

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place?

Marketing 141

Marketing Marketers User-Generated Customer Acquisition 141

Search Engine Land

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Companies are now prioritizing first-party customer data in their marketing campaigns. In December, we announced new Data Cloud integrations with Google Display & Video 360 and LinkedIn.

Law 76

Law Customer loyalty Advertising Advertisers 76

SocialPilot

JANUARY 26, 2024

In the same context, a well-crafted AI prompt acts as a clear set of instructions to the AI assistant , guiding it to generate content that perfectly aligns with your marketing objectives. I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. Let’s get started!

Transform 78

Transform User-Generated Marketing Marketers 78

Search Engine Land

JANUARY 18, 2024

Check with clients and/or executives to lock in business goals for the year January is a great time to double-check business goals and make sure your marketing campaigns are aligned. testing a new audience demographic) goal shifts that marketing needs to support. Often, organizations will reassess goals heading into a new year.

User-Generated 112

User-Generated PR Advertising Advertisers 112

Lynton Web

APRIL 6, 2023

There's no doubt inbound marketing works — all the content, social media posts, and emails you've created will continue to pay you handsome rewards. In this blog, we’ll discuss the benefits of using paid media and share some examples of when to inject paid media into your inbound efforts. The downside?

Inbound Marketing 98

Inbound Marketing Whitepaper eBook Advertising 98

Businesses Grow

SEPTEMBER 25, 2023

I spend a lot of time thinking about how marketing has changed over my lifetime … and what’s next. ” Marketing used to be about planning, executing, and measuring. Meme marketing is fast, furious, and here to stay. Meme marketing is fast, furious, and here to stay. At 8:48 p.m. It was magical.

Gen Z 125

Gen Z Transform Marketing Marketers 125

SocialPilot

JANUARY 21, 2024

So, if you want to attract more guests to your hotel, strategic social media marketing is key. Dive in to learn how to do hotel social media marketing. Why Hotel Social Media Marketing is Essential in 2023? As we navigate through 2023, understanding the importance of hotel social media marketing is more crucial than ever.

Social Media Marketing 92

Social Media Marketing Transform User-Generated Gen Z 92

Digital Marketer

OCTOBER 6, 2022

LinkedIn released “The 15 Best Podcasts for Modern Marketers” and guess what … we made it! Tequia Burt Editor in Chief, LinkedIn Ads Blog – The 15 Best Podcasts for Modern Marketers. Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies.

Customer Acquisition 77

Customer Acquisition Entertainment Digital Marketing Marketing 77