Martech

NOVEMBER 16, 2023

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss.

Marketing 102

Marketing Marketers Whitepaper Advertising 102

Kuno Creative

OCTOBER 20, 2022

Since a company's brand is integral to financial success, having a solid marketing strategy is crucial. Every marketing pro knows that digital marketing is the fastest way to boost brand awareness and meet customers where they are. But the digital marketing field is vast. In other words, always be looking at trends.

Digital Marketing 105

Digital Marketing Branding Marketing Marketers 105

Search Engine Land

NOVEMBER 16, 2023

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss.

Marketing 99

Marketing Marketers Whitepaper Advertising 99

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. Every marketer must incorporate this channel into their strategy. That’s why there’s no excuse for marketers not to create and share video content. Embrace video as a primary marketing avenue.

Video Marketing 102

Video Marketing Marketing Marketers Entertainment 102

Martech

NOVEMBER 7, 2022

For brands Twitter has provided a unique, immediate channel for connecting with consumers. So, if Twitter does implode, marketers will lose a significant, useful tool. That is the amount Musk paid for Twitter and double its estimated fair market value. Take Steakumms, for example. That did not end well either. Get MarTech!

User-Generated 110

User-Generated Finance Advertising Advertisers 110

Hubspot Marketing

AUGUST 8, 2022

Video marketing isn't "quick." To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video , it's hard to know which ones are worth your time. Best Channels for Long-Form Video. Instagram Video.

Video Marketing 116

Video Marketing Branding User-Generated Millennials 116

Search Engine Journal

DECEMBER 14, 2021

The more diversity you have in your marketing platform, the greater audience you'll be able to reach. The post New Marketing Ideas, Strategies & Channels For 2022 appeared first on Search Engine Journal. These informed decisions lead to more successful campaigns.

New Markets 133

New Markets Marketing Marketers 133

Marketing Insider Group

JANUARY 11, 2023

In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. Quick takeaways: Consistency across each marketing channel is critical for a successful multi-channel marketing strategy.

Shipping 89

Shipping Manufacturing Marketing Marketers 89

Martech

JANUARY 25, 2022

“Instagram, with its huge, highly-engaged audiences who consume millions of pictures and videos daily, is a gold nugget for brands and marketers.” ” That’s one takeaway from a detailed survey of influencer marketing released by influencer platform HypeAuditor. billion in 2021 to $22.2 billion by 2025.

Influencer Marketing 97

Influencer Marketing Marketing Marketers Education 97

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR.

Email Marketing 96

Email Marketing Customer Acquisition PR Health 96

Search Engine Journal

AUGUST 24, 2021

Check out these 5 important lessons from top-performing channels. The post 5 Marketing Tips and Tricks From Top YouTube Channels appeared first on Search Engine Journal. YouTube is a great place to find and connect with your audience.

Marketing 139

Marketing Marketers Place SEO 139

OnPassive Marketing

SEPTEMBER 13, 2022

Marketing has changed hugely in the last few years. What was considered marketing is now an entirely different process with newer, more effective tools. This article discusses how marketers can keep up with these changes and use the seven outbound marketing channels on the rise for 2022. Email Marketing.

Outbound Marketing 62

Outbound Marketing PR Social Media Marketing Event Marketing 62

Quikly

OCTOBER 4, 2022

As a relatively new player in the B2C marketing space, my eyes and ears are open to learning everything I can about the field. That often means I am curious about trends and patterns that are typically labeled as traditional marketing methods.

B2C 96

B2C Traditional Marketing Marketing Marketers 96

InTouch Marketing

OCTOBER 10, 2023

If you’re looking for ideas on how you can skyrocket your brand into the stratosphere, there are several types of digital marketing channels that can help you achieve success.

Digital Marketing 52

Digital Marketing Marketing Marketers Branding 52

Chief Martec

JUNE 15, 2023

Today, I’d like to highlight the remarkable impact ecosystems can have on a company’s go-to-market performance. When it comes to go-to-market opportunities, many different kinds of businesses have an ecosystem of complementary products and services that are related to their business. The results are pretty eye-opening.

Customer Acquisition 80

Customer Acquisition Marketing Marketers Management 80

Search Engine Journal

NOVEMBER 22, 2021

Learn how to focus your digital marketing efforts including KPI tracking, and discover ways to improve your communications for the success in 2022. The post New Marketing Ideas, Strategies & Channels For 2022 [Webinar] appeared first on Search Engine Journal.

New Markets 105

New Markets Communications Digital Marketing Marketing 105

Adobe Experience Cloud Blog

MAY 29, 2019

But a lot of marketers don’t think about distribution until the very end. More specifically, you have to consider which digital marketing channels you should be prioritizing. These ads follow people through different channels to help maintain your brand’s presence. Many digital marketing channels, one message.

Digital Marketing 134

Digital Marketing Thought Leadership Marketing Marketers 134

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing. We utilize many of the traditional growth channels: organic social, paid ads, influencers and affiliates, and PR.

Email Marketing 68

Email Marketing Customer Acquisition PR Health 68

Adobe Experience Cloud Blog

JULY 17, 2019

Today’s marketers have a very specific goal: maximize revenue by delivering rich, meaningful experiences that turn prospects into customers and customers into lifelong advocates. Shifting from lead-based marketing – only strategies to combined lead and account-based marketing (ABM) strategies has helped many marketers achieve this.

Marketing Strategy 132

Marketing Strategy Direct Mail Thought Leadership CMO 132

Search Engine Journal

SEPTEMBER 29, 2022

Learn how to get an increased marketing budget to get in front of a larger audience. Check out the survey results of 601 SMB marketers. The post How To Get More Budget To Experiment On New Marketing Channels appeared first on Search Engine Journal.

New Markets 83

New Markets Marketing Marketers Content Marketing 83

Hubspot Marketing

JUNE 8, 2017

Do you know what your non-marketing colleagues do all day? But while a colleague’s job might look different from our own, there’s actually quite a bit that we, as marketers, can learn from them. One of those things is channel strategy. What Is Channel Strategy? That’s where channel consultants like Ober come in. “My

Marketing 131

Marketing Marketers Finance Price 131

Litmus

NOVEMBER 27, 2019

Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Why an email subscriber is more valuable than a social follow.

Email Marketing 93

Email Marketing Marketing Mix Marketing Marketers 93

Welcome Software

OCTOBER 17, 2022

Marketing evolution has entered a new realm by going digital. What are the latest approaches and channels? Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial.

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Welcome Software

OCTOBER 17, 2022

Marketing evolution has entered a new realm by going digital. What are the latest approaches and channels? Since 85% of Americans say they are online daily, leveraging the latest digital marketing strategies is worthwhile. First, let’s recap what digital marketing is and why it’s crucial. Email marketing.

Digital Marketing 40

Digital Marketing Shoppers Marketing Marketers 40

Search Engine Journal

APRIL 20, 2021

Using insights and trends from one platform to assist in another benefits your digital marketing efforts. The post 4 Ways to Enhance Your Digital Marketing via Cross-Channel Insights appeared first on Search Engine Journal. Read on to learn ways to do just that.

Digital Marketing 97

Digital Marketing Marketing Marketers 97

Marketing Insider Group

JANUARY 15, 2018

Marketing managers have two ways to perceive the ever-increasing number of marketing channels available today. The post How To Manage Multiple Marketing Channels in Today’s Dynamic Landscape appeared first on Marketing Insider Group. Chaos or opportunity. More […].

Management 111

Management Marketing Marketers Video Marketing 111

Adobe Experience Cloud Blog

JULY 24, 2015

Author: Ellen Gomes Marketing in today’s environment is challenging. To effectively market in this dynamic and noisy environment, marketers need to adapt and shift their strategy towards engagement marketing—marketing that talks to a buyer in a personalized way, considering who they are, how they act, and where they are over time.

Marketing Strategy 133

Marketing Strategy Thought Leadership Marketing Marketers 133

Martech

APRIL 25, 2024

In the face of economic headwinds, some small-to-medium businesses are devoting increased resources to their marketing efforts. A report from Constant Contact, “Small Business Now,” finds 39% of SMBs increasing their marketing budget while 44% are increasing time spent on marketing. and Australia.

Marketing 110

Marketing Marketers Digital Marketing Management 110

Martech

FEBRUARY 10, 2022

For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. But even if they don’t, they can use this time to draw attention to new messaging, or to achieve other marketing goals. Short form social engagement by Ricola.

Advertising 96

Advertising Advertisers Communications Marketing 96

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Email Marketing 124

Email Marketing Marketing Marketers 124

Adobe Experience Cloud Blog

MARCH 24, 2015

It can teach marketers valuable lessons about appealing to consumers’ emotions through interactive storytelling and creating a holistic, cross-channel campaign. March Madness is a Lesson in Cross-Channel Availability. Simply put: March Madness is fun and multi-channel. What is March Madness? quintillion, according to NPR.

Thought Leadership 134

Thought Leadership Transform Energy Marketing 134

Adobe Experience Cloud Blog

JULY 8, 2016

The marketing landscape has changed rapidly in the past few years and continues to evolve with new technologies and channels. In the past, technology and marketing often had opposing business constraints and objectives. To effectively execute compelling campaigns, marketers had to leverage modern messaging and techniques.

Place 91

Place Marketing Automation Platform Thought Leadership Marketing 91

Content Marketing Institute

NOVEMBER 4, 2019

The production processes of a broadcast news story and a piece of content marketing are more similar than they appear. A former journalist turned content marketer shares seven techniques you should consider implementing.

Content Marketing 53

Content Marketing Marketing Marketers Product 53

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

Traditionally an integral part of our economy and culture, car sales in once strong markets are in decline due to lack of consumer confidence and changes in the way people buy. These changes in the way people buy have affected the marketing landscape across the board, not just in automotive. Get Timely Data.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Advertising 113

Advertising Advertisers Retail Price 113