Hubspot Marketing

JANUARY 16, 2023

Influencer marketing harnesses the power of word-of-mouth — and scales it via social media. As a result, it's become a leading marketing strategy in 2023. Here, we've rounded up 31 stats to give you a better picture of the influencer landscape, its effectiveness, and the platforms that get the most traction in this space.

Influencer Marketing 134

Influencer Marketing Gen Z Millennials Price 134

Hubspot Marketing

JANUARY 19, 2024

When I started my content creation journey, one of my friends said over brunch, "Erica is officially in her influencer era." However, the reality is that though I am a content creator, I'm not an influencer. While the terms influencer and content creator are often used interchangeably, they’re not always the same.

Gen Z 104

Gen Z Influencer Marketing PR User-Generated 104

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

APRIL 5, 2024

That’s somewhat how it feels when making conclusions about B2B marketing without the right stats. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty. Buckle up, leave your preconceived notions about B2B marketing at the entrance, and let’s get into the nitty-gritty.

B2C 106

B2C SEO Transform Marketing 106

Hubspot Marketing

MARCH 19, 2024

Our 2024 State of Marketing & Trends Report went live earlier this year, and I recently dug into the data and compiled a list of key marketing recommendations for this upcoming year to answer common questions like: Which industry trends and tactics are marketers investing in? Partner with micro-influencers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102

Martech

FEBRUARY 9, 2024

These days, there’s a significant user shift towards smaller, more private groups known as micro-communities, which add a new dimension to the internet-as-a-city analogy. For marketers, this shift poses a crucial question: How can brands engage with – and learn from – these groups without intruding on their space?

Transform 119

Transform User-Generated Analytics Branding 119

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

Influencer Marketing 128

Influencer Marketing Entertainment Marketing Marketers 128

SocialPilot

FEBRUARY 6, 2024

Imagine you have the keys to a powerful marketing channel that boosts authenticity, expands reach, and drives engagement. Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. Global Spending on influencer marketing has increased to USD $34.08

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. Of that number, 49% leverage influencers to enhance brand credibility and trustworthiness. It makes sense.

Influencer Marketing 132

Influencer Marketing Whitepaper User-Generated Marketing 132

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

Influencer Marketing 127

Influencer Marketing Affiliate Marketing Marketing Marketers 127

SocialPilot

FEBRUARY 21, 2024

Digital marketing is rapidly taking over the marketing industry, with influencer marketing being the most popular form. One of the best online marketing platforms is Instagram. As per the latest reports, Instagram has the highest number of influencers, and 80.8% What is Instagram Influencer Marketing?

Influencer Marketing 93

Influencer Marketing Fashion Marketing Marketers 93

Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. In fact, we even helped them coin a new term for their sector, putting them in a market of one. We were able to accomplish all of this through content marketing. And content marketing provides exceptional leverage.

Content Marketing 130

Content Marketing Thought Leadership Marketing Marketers 130

Martech

FEBRUARY 22, 2024

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach.

Target Market 120

Target Market Advertising Advertisers Neuromarketing 120

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. Through influencer marketing , these digital trendsetters captivate the target audiences brands look to connect with.

Fashion 97

Fashion COS Influencer Marketing Advertising 97

Hubspot Marketing

DECEMBER 20, 2022

Influencer marketing has become more integral to marketing campaigns as brands try to reach audiences on platforms geared toward community building and creating content than companies. 53% of marketers said they plan on working with micro-influencers in 2023. What are micro-influencers?

Influencer Marketing 112

Influencer Marketing Retail Fashion Global Marketing 112

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy?

Branding 135

Branding Logistics Influencer Marketing Affiliate Marketing 135

SocialPilot

FEBRUARY 6, 2024

More and more brands have started spending on influencer marketing to reach new audiences. This surge is so significant that the global influencer marketing landscape is projected to reach $22.2 However, creating an influencer marketing campaign that yields great results is easier said than done.

Influencer Marketing 83

Influencer Marketing Marketing Strategy Key Performance Indicator Marketing 83

Hootsuite

MAY 10, 2023

Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. Like, what is a micro influencer? What are micro influencers?

Fashion 105

Fashion Influencer Marketing Promotion Health 105

Hubspot Marketing

DECEMBER 19, 2022

Few marketing trends last forever. In reality, they come and go at rapid speed — and marketers must adapt. Because marketing is always evolving, your marketing playbook should, too. Here, we'll cover five marketing trends that are losing steam and how marketers can respond. Marketing in the metaverse.

Gen Z 116

Gen Z Market Trends Millennials Marketing 116

Rock Content

OCTOBER 20, 2023

It has been a few years since influencers gained the spotlight in Digital Marketing. Now, statistics about influencers show that Influencer Marketing has already become part of companies’ strategies and is only growing. We’ll talk about the following topics: What is Influencer Marketing?

Influencer Marketing 83

Influencer Marketing Gen Z Marketing Marketers 83

Buffer Marketing

FEBRUARY 21, 2024

Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. galen_leather) YouTube influencers have been more impactful for our marketing for a couple of reasons.

Shipping 90

Shipping Product Influencer Marketing Advertising 90

Sprout Social

MARCH 21, 2024

There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. However, working with local UK TikTok influencers provides you with plenty of opportunities to reach a wide range of people and niches. So, how do you turn these insights into strategies for influencer marketing success

Branding 101

Branding Gen Z Fashion Food 101

SocialPilot

JANUARY 21, 2024

Influencer marketing has rapidly become a key strategy for many marketers. In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. Marketers understand that people trust the words of influencers rather than their own. What is Influencer Marketing?

Influencer Marketing 96

Influencer Marketing Transform Promotion User-Generated 96

Businesses Grow

NOVEMBER 13, 2023

New research sponsored by word-of-mouth marketing legend Ed Keller shows it’s bigger than anybody thought. You’re about to view influencers and the creator economy in a whole new way … The creator economy mystery Until now, nobody could accurately estimate how many people have monetized their online content efforts.

Influencer Marketing 120

Influencer Marketing Manufacturing Advertising Advertisers 120

AWeber

FEBRUARY 6, 2024

Promote your Etsy shop with email marketing Having access to Etsy’s regular visitors is great. By using AWeber for email marketing , you can set up auto newsletters which automatically notifies customers once you publish new products. The main difference between nano and micro-influencers is the size of their following.

Promotion 96

Promotion Shoppers Advertising Advertisers 96

Hubspot Marketing

DECEMBER 19, 2022

Nano-influencers and micro-influencers — which are content creators and key opinion leaders (KOLs) with smaller audiences ranging from 10,000 to 75,000 followers — often slip under the radar. In fact, according to Forbes, micro-influencers drive 60% higher campaign engagement rates than their macro-influencer counterparts.

Whitepaper 101

Whitepaper Influencer Marketing User-Generated Fashion 101

Hubspot Marketing

NOVEMBER 18, 2022

The creator economy is built around influencers and their audiences. As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before. 7 Benefits of Influencer Marketing. Image Source.

Influencer Marketing 126

Influencer Marketing Marketing Marketers Market Trends 126

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Digital Marketing 144

Digital Marketing Influencer Marketing Marketing Marketers 144

Hubspot Marketing

NOVEMBER 21, 2022

Content creators and the creator economy are becoming more integral to the success of marketing campaigns. Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. We also found community will be a top priority for marketing strategy in 2023.

Gen Z 83

Gen Z Millennials Inbound Marketing Entertainment 83

Hubspot Marketing

DECEMBER 13, 2023

Content makes the world go 'round (at least for marketers), but it can’t create itself. This week we’re exploring the top creator economy predictions for 2024 that marketers need to know. This could generate additional engagement on Shorts that is appealing to marketers.

Gen Z 107

Gen Z B2C User-Generated Branding 107

Hubspot Marketing

OCTOBER 31, 2022

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. and i ncreasing revenue (43%).

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Influencer marketing.

Market Trends 111

Market Trends Influencer Marketing Marketing Marketers 111

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. What does this mean for marketing agencies?

User-Generated 102

User-Generated Marketing Marketers Analytics 102

Hubspot Marketing

JANUARY 16, 2023

Consider, for instance, how a few years ago, influencer marketing was a new and intimidating concept for many marketers. Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year. Social media trends change fast.

Social Media Marketing 113

Social Media Marketing Gen Z Millennials Influencer Marketing 113

Hubspot Marketing

MAY 8, 2023

Finding the right influencer for a brand campaign can feel like dating. The same can be said if you're an influencer looking for a brand that will take your career to the next level. Whether you're a brand or an influencer, this article will help you find the perfect match by showing you the top channels for influencer marketing.

Influencer Marketing 122

Influencer Marketing Marketing Marketers CRM 122

Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer” is not.

Influencer Marketing 145

Influencer Marketing Market Trends Non-Profit Marketing 145

Sprout Social

JANUARY 9, 2023

Micro-influencer marketing can be an excellent strategy for businesses with smaller marketing budgets. And because micro-influencers take up 91% of the influencer market , there’s no shortage of creators to work with. What is a micro-influencer? Let’s dive in.

Influencer Marketing 138

Influencer Marketing Health Marketing Marketers 138