Businesses Grow

MAY 30, 2023

I founded a community of marketing geeks called RISE and we just unleashed something wild and wonderful. It is The Most Amazing Marketing Book Ever. Before I PROVE to you that this is the most amazing marketing book, let me tell you how we got here. In fact, it is astonishing, unique, surprising, and, well … amazing!

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Businesses Grow

FEBRUARY 15, 2023

Remarkably, over 10 years of The Marketing Companion podcast and hundreds of episodes, I have never covered marketing best practices for nonprofits! He describes his job as “losing sleep” over ideas of how to use marketing to activate people in the nonprofit world. Memberships still matter.

PR 129

PR Marketing Marketers Advertising 129

Jeff Bullas

NOVEMBER 22, 2022

We were tasked with helping MonkeyLeague break into the hyper-competitive NFT market and sell monkey NFTs in a Play-To-Earn soccer game. The NFT market is arguably one of the toughest to crack in the world. had a host of features that made the UX a hit success in a predominately tough market to crack.

Product 278

Product Customer Branding Marketing 278

Martech

FEBRUARY 15, 2023

The challenge for the digital marketer is to appreciate what the baby can do, when it grows up. Shlomi Ron, founder and CEO of the Visual Storytelling Institute, first explained NFTs and crypto to MarTech almost two years ago. Step 1: Crawl NFTs and crypto are each hard to understand when viewed in isolation.

Fashion 112

Fashion New Technology Price Digital Marketing 112

Martech

FEBRUARY 4, 2022

Marketers understand the value in implementing new technology like non-fungible tokens (NFTs) to launch campaigns, especially to pull in younger audiences. They have to know what they’re doing, and with NFTs the game plan isn’t well-known. Read more: How marketers will use blockchain technology and NFTs in 2022.

Branding 120

Branding Fashion New Technology CRM 120

Martech

FEBRUARY 10, 2022

On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a source who asked not to be named. Each NFT grants the owner unlimited access to Time’s content, special event access, and a few other small perks. Why we care.

Marketing 88

Marketing Marketers Management Customer 88

Martech

DECEMBER 8, 2021

Marketers and business leaders came together at Zeta Live ‘21 to discuss the evolution to a digital-first world and trending topics on the future of marketing. From NFTs to first-party data to the Metaverse and everything in between, here are some of the conference’s most engaging themes that marketers can’t afford to ignore.

Shoppers 93

Shoppers CMO eCommerce Marketing 93

Businesses Grow

SEPTEMBER 30, 2022

On the new episode of The Marketing Companion, I thought I would have some fun debating the most relevant marketing trends for the next two years with Dennis Yu. Dennis and I debate 10 relevant marketing trends: Metaverse. email marketing. Influencer marketing. Content marketing. Social media marketing.

Market Trends 115

Market Trends Influencer Marketing Social Media Marketing Marketing 115

Jeff Bullas

NOVEMBER 11, 2022

Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. In essence, you can outsource almost everything without a big capital outlay. . And over the last ten years, it has become big business. .

Logistics 239

Logistics Affiliate Marketing eBook Market Segmentation 239

Hubspot Marketing

SEPTEMBER 19, 2022

Within the past two years, emerging technologies like NFTs and the metaverse have gotten a lot of hype. There was also a giveaway element in the virtual experience, in which users who collected badges through quests would be entered to win a trip and NFT wearables (virtual clothing and accessories used to dress up your avatar).

Branding 89

Branding Fashion Shipping User-Generated 89

Martech

OCTOBER 25, 2022

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Rewards will include not just NFTs but other valued items like merchandise, digital goods and event passes through a custom-branded interface. Get MarTech!

Education 87

Education Customer Branding Product 87

Hubspot Marketing

JULY 11, 2022

Anna Seacat , VP of Marketing and web3 Community at Proxy and Co-Founder of Glypta.org, says a major benefit of web3 is ownership over data. But there's another major element of web3 that many brands are seeing value in, and it's likely something you've already heard something about: NFTs. More Consumers Will Begin Purchasing NFTs.

Finance 103

Finance Fashion Retail Shoppers 103

Social Media Examiner

APRIL 28, 2023

Curious how larger brands are approaching NFTs? In this article, you’ll find inspiration to integrate NFTs into your business and marketing. Wondering how Web3 can drive more business and improve customer loyalty? There’s […] The post How Brands Are Embracing Web3 appeared first on Social Media Examiner.

Branding 92

Branding Customer loyalty Customer Marketing 92

Martech

MAY 17, 2022

Marketers who have the metaverse on their roadmap are veering toward virtual reality (VR), while still trying to crack the NFT conundrum, according to a study just out from social media management software company Sprout Social. A mere 17% are attempting some kind of NFT promotion. Why we care.

Marketing 116

Marketing Marketers Promotion Management 116

Martech

MAY 30, 2023

This is a marketing channel that matters. She’s also the host of Adweek’s Metaverse Marketing podcast. An expert on digital innovation, marketing strategies, product design and content creation, he is currently leading Nike’s expansion into the metaverse, using various digital technologies.

Fashion 116

Fashion Marketing Marketers Entertainment 116

illumin

APRIL 23, 2024

The ad also cleverly plays off of NFTs (non-fungible tokens) which had become increasingly popular when it was released – grabbing attention and using humor to push the message further. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

Entertainment 111

Entertainment Advertising Advertisers Education 111

Martech

MAY 31, 2022

With influencers and digital artists leading the way, non-fungible tokens (NFTs) are taking Meta’s Instagram by storm. Data from influencer marketing platform HypeAuditor shows: Over 20,00 accounts with “NFT” in the bio, most (over 40%) U.S.-based. Over 100,000 posts monthly using the hashtag #NFT.

Influencer Marketing 83

Influencer Marketing Digital Marketing Marketing Strategy Branding 83

Businesses Grow

JANUARY 9, 2023

Today, I am proud and excited to introduce my new book — my best work — and an unmissable idea for this tumultuous marketing era. It is time for the next phase of human-centered marketing. It is time for modern marketing that works, marketing that customers actually want. Tech investments enable belonging.

Health 142

Health Marketing Marketers B2C 142

Hootsuite

FEBRUARY 10, 2022

Download the complete Digital 2022 report —which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience. Roblox) to NFTs, a.k.a. Roblox) to NFTs, a.k.a. Fancy an NFT with your Happy Meal? What is the metaverse? Yes, really.

Real Estate 142

Real Estate User-Generated Social Media Marketing Place 142

Martech

SEPTEMBER 21, 2021

The payoff could have implications for many brands looking to cash in on interest in collectible NFTs and to crack the code of how to use blockchain technology to encourage sustainable consumer attention and engagement. Within the Sweet app, users can also trade NFTs with other users, improving their collection. Utility over novelty.

Branding 123

Branding Promotion New Technology Product 123

Jeff Bullas

FEBRUARY 14, 2023

In the news Venture capitalists noticed the rise of the Amazon FBA e-commerce market segment (they always notice a money-making opportunity), and they started raising funds to buy and aggregate Amazon stores. In essence, you can outsource almost everything without a big capital outlay. And over the last ten years, it has become big business.

Logistics 180

Logistics Affiliate Marketing eBook Market Segmentation 180

Martech

SEPTEMBER 13, 2022

Today, Samsung launches a weeklong “Discover Samsung” event, supported by NFTs and a scavenger hunt through their Discord community. Read next: 4 key strategies for NFT brand launches. NFTs and prizes. The next day, Samsung will drop NFTs to user, and each NFT will have a randomly-assigned value of $0-500.

Place 101

Place Product Branding Customer 101

Social Media Examiner

JANUARY 13, 2023

Wondering how to partner with other NFT communities to improve your launch? In this article, you’ll discover how to launch NFTs with collaborations. What Do NFTs Really Mean for Businesses, Marketers, and Developers? If you’re on the fence about starting an NFT project, getting clarity on a […].

Marketing 80

Marketing Marketers 80

Martech

JUNE 6, 2023

Here’s what we know so far about the device and what this means for marketers experimenting with AR and VR engagement. Marketers remember the watershed moment when Apple’s iPhone spawned the mobile marketing ecosystem, and therefore there’s good reason to wait until Apple throws their hat in the ring. AR and VR in marketing.

Price 125

Price eCommerce Marketing Marketers 125

Martech

JULY 21, 2022

The NFT drop on the DOGAMI website will be made exclusive to Gap Threads NFT holders for 24 hours. That’s the next step once a brand has experimented with NFTs – building Web3 loyalty and momentum. Get the daily newsletter digital marketers rely on. Read next: Why marketers should pay attention to NFTs.

Fashion 102

Fashion Digital Marketing Branding Marketing 102

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. Table of Contents.

Gen Z 121

Gen Z User-Generated Millennials Marketing 121

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Boost brand perception (46%).

Customer loyalty 102

Customer loyalty eCommerce Advertising Advertisers 102

Martech

JULY 29, 2022

While NBA three-point king Stephen Curry extended his legacy with a fourth league title (and fourth Finals MVP) this spring, hoops fans took to the metaverse to score special Curry Brand NFTs, called “NF3s.”. Read next: Gap partners with DOGAMI to release pet-themed NFTs. Similarly, Curry Brand is invested in NFTs long-term.

Branding 106

Branding Fashion Promotion Price 106

Martech

MARCH 21, 2022

In a marriage of the superficial and the timeless, NFTs linked to photos of the endangered Ukrainian way-of-life, are being auctioned to raise funds for the embattled nation. There are 40 NFTS which document the nation’s cities, culture, and heritage. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Digital Marketing 92

Digital Marketing Place Communications Marketing 92

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is the NFT the next CDP? Fast forward to now, at our recent MarTech conference, and it seemed that CDPs were mentioned in actionable ways by marketers in almost every session.

Finance 107

Finance Marketing Automation Platform CRM Email Marketing 107

Hubspot Marketing

OCTOBER 17, 2022

The conversation around NFTs started gaining steam in January 2021 and peaked one year later in January of this year, according to Google Trends , Since then, brands have been scrambling to both understand what it is and how they can use NFTs for marketing. Is this likely to escalate? However, in another case, it could.

Branding 114

Branding Fashion Advertising Advertisers 114

Businesses Grow

OCTOBER 10, 2022

Part of the momentum for this career choice comes from a hype-drenched belief that Web3 technologies like creator coin economies and NFTs provide a transformational economic change for creators. Developments like NFTs and the metaverse will unleash even more creative potential and enable new business models. Content is the new hustle.

Gen Z 128

Gen Z Transform Millennials Entertainment 128

Duct Tape Marketing

DECEMBER 29, 2021

Small Business Marketing Trends for 2022 written by John Jantsch read more at Duct Tape Marketing. Time for lots of folks like me to wax on about what we see out there on the horizon so that folks like you can perhaps be a little more prepared to respond to the coming shifts in marketing. . I’ve always loved co-marketing.

Market Trends 96

Market Trends Customer Journey Marketing Marketers 96

Martech

FEBRUARY 13, 2023

runs on blockchain, enables the use of crypto-currencies and NFTs, and uses AI. Starbucks Odyssey, also in beta testing, will offer coffee themed NFTs and an enhanced loyalty program that goes beyond offering free drinks. Interactive activities (“journeys”) will allow fans to earn collectible “journey stamps” (NFTs).

New Technology 78

New Technology Education Communications Digital Marketing 78

AWeber

MAY 23, 2023

A bigger digital art market means more opportunities for digital sellers. Let’s look at a few of them: Sell NFTs, or digital art as NFTs. People like these because NFTs are like buying artwork along with its “receipt,” making them exclusive owners. Online art sales were hovering just under $5 billion before the pandemic.

Promotion 94

Promotion Place Customer Branding 94

Neil Patel

AUGUST 23, 2021

That’s why we sought out the best digital marketing accounts to follow and added them to our feed. In addition to general knowledge-sharing, all 11 individuals have unique voices and styles, bringing a welcome break to marketing content that looks identical to all of its contemporaries. Niche: Digital marketing.

Transform 128

Transform Marketing Marketers Digital Marketing 128

Sprout Social

APRIL 11, 2022

You’ve probably been hearing the terms blockchain, crypto and non-fungible tokens (NFTs) thrown around a lot lately. Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. So, what should you, as a social media marketer know to get started? What is web3?

Branding 89

Branding Finance Entertainment Social Media Marketing 89